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Brand Your Shipping Boxes Inside and Out to Convert Customers and Build Sales with Custom Vinyl Stickers
Shipping your products is the perfect time to use personalized Stickerbeat custom vinyl stickers! Gain customer traction and made additional sales thanks to ingenious marketing inside and outside your shipping box or padded envelope. For starters, why send out a boring brown box or bag to send your goodies to clients? Take advantage of all that blank real estate that a shipping box has to offer! Slap a label on that box with your company logo so that the whole shipment has your company’s vibe. It doesn’t take much effort at all with our handy labels on a roll. They are easy to pop on and send your package on its way. Your box will travel through many hands before it reaches your customers. Why not create intrigue with a brightly colored custom sticker on it that speaks to your brand? Once your box is in their mailbox or sitting at the front door, you generate excitement with a branded box. Create a sense of exclusivity and quality with little effort. It shows your company took the time to take your products to the next level right down to the shipping. Now, what’s inside the box is equally as important! Sure, your awesome products are inside—now take advantage of re-selling the customer with a sticker insert. Customized inserts give you the opportunity to talk directly to your customer with important messaging inside the box that is a call to action. A personalized insert can be a lot of things that add value: Brand Loyalty- A fabulous logo sticker that customers can display on their laptop, water bottle or insulated coffee mug. It spreads brand awareness and keeps your company in mind when a customer continually sees your logo or name. Plus, new customers will see your company name and you drive interest. It’s an inexpensive ongoing marketing campaign. Give a Discount– Reward customers with free shipping or a % off their next order with a special code. Give them a discount if they post a great review on social media. A discount can be a terrific call to action where the customer feels like they benefit. Say Thank You– A personalized sticker insert creates loyal fans because customers feel appreciated. You could just say “thanks for shopping with us;” or you can wrap a discount offer in too. Talk Up Sale Events– Custom sticker inserts can up-sell customers in a big way. Shout out about new products, sales or special events. Move slow inventory with an enticing deal or try a BOGO incentive that gets customers feeling like it’s a deal too good to pass up. Inserts are cheap! For just a few cents you can make an inexpensive custom sticker insert to toss in your box that creates the opportunity for action. Customers love to get free or even discounted stuff, and you are already mailing them something anyway. A personalized insert adds no extra weight to your box and it’s a welcomed surprise for your customer. Don’t miss out on the opportunity to brand your shipping box on the outside with logo personalized labels. Offering incentives inside the box is simply a no-brainer! Add to your marketing plan with minimal expense thanks to clever tools that add to your bottom line for just pennies. Stickerbeat can help you design fun shipping box decals and sticker inserts to brand your mailings. Contact our customer service reps for helpful ideas. If you’ve already got a shipping box marketing plan in place let’s get it rolling. We can get it printed and shipped to you in 3 days with FREE SHIPPING! Let us show you how we can market your brand at a very low cost to you! Uploading your custom designs is super easy. Let’s get started!
Learn moreStickers Boost your Business at the IRCE Conference!
Savvy E-retailers will hit the IRCE expo June 25-28th in Chicago in force to learn how to get ahead of the e-commerce competition. If you sell ANYTHING online, IRCE is the place to be—and Stickerbeat will be there in booth #1549! The IRCE conference is the biggest on the planet of its kind, and it offers insight on how to stay on the top of your game with online selling. Savvy E-retailers will hit the IRCE expo June 25-28th in Chicago in force to learn how to get ahead of the e-commerce competition. If you sell ANYTHING online, IRCE is the place to be—and Stickerbeat will be there in booth #1549! The IRCE conference is the biggest on the planet of its kind, and it offers insight on how to stay on the top of your game with online selling. At Stickerbeat we know that giving away stickers with your brand and business info is a no-brainer way to spread your company message. Stickers are inexpensive, visually appealing and they offer a permanent way to keep your name in front of customers. Die cut stickers are a low-cost solution to put your brand story in front of lots of eyeballs. Stickerbeat has lots of giveaways, coupon codes, promotions and other surprises waiting for you at IRCE! We are going to show you exactly how much influence and excitement giving away stickers will generate. Our die cut stickers, decals and magnets benefit our customers every day in far reaching ways at a low price point. Let’s talk at IRCE so we can show you exactly how to market to your clients inexpensively. Stickers can be put on cars, laptops, cell phones or any flat surface you can think of. Stickers travel easily in the hands of customers, and can be seen by many people over time. So your message resonates with many potential future customers in an impactful and colorful way. We use the best 3M graphic vinyl available, so your stickers are always professional looking. Create lasting messaging that is engaging and fun! IRCE features 600+ vendors that assist your online business with every aspect imaginable. Learn the latest trends on how to market, sell, and accept payments, ship and so much more involving your internet and technology company. You’ll find the latest solutions to help you navigate most of the tough problems you are faced with as an online retailer. Talk to the pros at Stickerbeat and learn exactly how to utilize stickers, decals and magnets to push your business forward. We will demonstrate how to build your brand and develop deep customer loyalty. Our stickers will help you retain existing customers and score new ones because stickers can be seen by many people easily over time. Giving away stickers costs pennies and has long-term residual effects that last. Unlike a dull postcard mailing that customers typically throw away or an email they ignore; stickers are something that customers LOVE! We can help you create an engaging sticker campaign that gets people jazzed about your products and offerings in a compelling way. Your name, business info, product details, company ethos, logo and so much more can cover anything you sell. Stickers can promote sales, promotions and encourage customers to buy products. Keep your website address and phone number in plain site as a reminder for your customer to contact YOU when they need more of YOUR products. We can’t wait for you to stop by booth #1549 at IRCE this June 25-28th to get in on some sticker action that will boost your business in a big way. Since we are one of the biggest sticker manufacturers online, we will share our secrets with you on how to make your e-commerce brand a success. Be ready for some nifty surprises and giveaways that will save you money and get the marketing ideas flowing. YAY!
Learn moreStickers Are A Savvy And Smart Marketing Solution
There is no limit to the branding exposure that a custom Stickerbeat marketing sticker can generate for your business. You can promote your products, expose your customers to your message, and get your logo out there in a memorable way at a low cost. Spreading the word with custom promotional stickers gives you wide range exposure and publicity for virtual pennies! Stickers can be placed anywhere your customers are, so your message is always in their view. They can be on a laptop, car, cell phone case, notebook, skateboard, your store window, products—anywhere! Put your stickers in unusual locations to really get people chatting and spreading the word about your brand. Why settle for marketing mediums that your customers will only see occasionally such as a billboard or a newspaper ad? Giving away a custom sticker is way more cost effective and it’s something that they can tote around with their personal belongings to get a dose of your message daily. A brand sticker is a marketing no-brainer that makes your company hard to forget! Stumped for how to use your marketing stickers? Stickerbeat custom stickers can promote your company giveaways, help you highlight free samples or coupon codes. You can use them on your packaging or sponsorship; draw attention to your website or social media pages or just get your logo in front of as many eyeballs as possible. It doesn’t matter whether your business is big or small, a custom sticker is a kicking way spread attention about your brand. A colorful or unique sticker can help draw attention to a sale item on your retail shelves and get your customers motivated to buy NOW. If you are at a conference or trade show, giving away a custom sticker with your logo is an awesome way to get your brand into the hands of potential clients. We can’t tell you how excited people get when they get something for free! This business used stickers for storefront branding! You’ve Got Options! Die Cut Stickers can be cut into any size or shape you can come up with. They are cost effective and make your logo pop. Our Rectangle Stickers and Square Stickers provide you with plenty of room to talk to your customer, such as if you need to list ingredients or have to describe instructions. Our Bumper Stickers are designed to last on a vehicle in heat, cold and rain since they are UV and weather resistant. Kiss Cut Stickers can be cut right up to the edge of your design even if it’s complex or extremely detailed. We print our Clear Stickers on clear vinyl so they can go on transparent surfaces such as a window or glass for cool impact. Want to really stand out?! Try one of our Reflective Stickers for some extra shimmer to pull eyeballs to your message or logo. We can assure you one of these will have heads turning to notice the extra sparkly material it’s printed on. Want to dole out a lot of stickers? Then go for our Sticker Sheets where we can put a whole bunch of stickers on an 8.5” x 11” sheet that you can just give ‘em away easily and quickly. Stickerbeat guarantees the quality of our stickers because they are printed on high-grade materials that you will be proud to put in the hands of your customers. Your message will stand out no matter where you put it and we know it will last for years so that your brand is promoted in a professional and long-lasting way. Build your brand, boost your products or shout out about a promotion with a sticker that will draw attention to whatever you are trying to get your customers to focus immediate attention on. Our customer service reps are standing by and ready to help you design a custom sticker for your small or big business that will be a standout!
Learn moreIt’s Canada’s 150th Birthday
On July 1, 1867, four provinces (Ontario, Quebec, New Brunswick and Nova Scotia) became united as the Dominion of Canada. That makes 2017 Canada’s 150th birthday. Canadians can be proud of many things including hockey, innovations in medicine and science and significant contributions to arts and culture. And let’s not forget beavertails and hosers eh :) How To Celebrate Canada’s 150th Birthday There are a lot of things going on all across the country this year and we’re just going to touch on a few of them. Visit The Nation’s Capital First on the list is the Nation's Capitol. The city of Ottawa has events planned throughout the entire year to celebrate Canada’s 150th birthday. If you plan to be in the Nation’s Capital, you might want to coincide with the celebrations. Ottawa has a website that covers all the festivities here. Enjoy Canada’s Wilderness Because it's a special year in Canada, visitors can obtain a free pass from Parks Canada. The Discovery Pass will allow you to enjoy national parks at no cost. The pass also applies to marine conservation areas and historic sites across the country. You can get your Discovery Pass here. Brush Up On History With Library And Archives Canada Finally, Library and Archives Canada’s (LAC) heritage collection is highlighting a significant event with a series of vignettes called discover today-in-history, every day this year. Visit Canada.ca/OnThisDay to read the stories. You can also subscribe to LAC’s Facebook and Twitter pages or use the #Canada150 and #OnThisDay hashtags. Celebrate Canada's 150th Birthday If you have a business in Canada, or a business in the U.S. that caters to Canadians, this celebration could be the best marketing opportunity of 2017. Canada’s 150th birthday is a celebration that will last until the end of the year. What makes this such a great marketing opportunity for business? The Canadian Government is allowing the use of the Canada 150 logo for free, even for commercial use! Some professional designers are disappointed in the logo because they feel it lacks professionalism; that’s understandable as it came out of an amateur competition. The good news is, you can make your own version and have it approved by the Canadian government within seven to nine days. How cool is that? Here’s where you can get more information about using the Canada 150 logo. Get Free Help With Custom Graphics At Stickerbeat We’re all about marketing here at Stickerbeat and we do everything we can to help you get the most out of your marketing efforts. That’s why we offer free help with your custom graphics to all our clients. Show us what you’ve got, tell us what you want and our pro designers will work with you free of charge. Stickerbeat makes stickers and decals that ROCK and we want yours to look great too. Wrap – It’s Canada’s 150th Birthday Anniversaries are about remembering all the things we have to be grateful for and for creating new memories. They also give us a chance to take a break from our busy lives, have fun and enjoy quality family time. Canada’s 150th birthday provides a great opportunity for everyone on both sides of the border to do just that. Happy 150th Canada! Automate Your Social Turn off
Learn moreHow To Boost Your eCommerce Revenue in 2017
The trend is set. Online sales are growing and retail sales are shrinking. While a good blog and paid-for ads will drive traffic to your site, you need to convert some of those visitors into customers to generate revenue. Here’s a hint on how to boost your eCommerce revenue in 2017: it’s easier and more profitable to double your conversion rate than it is to double your traffic. How To Boost Your Ecommerce Revenue in 2017 Have A Mobile-Friendly Website Twenty-five percent of eCommerce sales were placed on mobile devices in 2016. But twice that many shoppers visited on mobile first and returned on a desktop later to make the purchase. That’s why it’s important to present a consistent presence across all platforms. Additionally, your site should have a mobile-friendly mega menu. It makes it easier for mobile users to navigate the site and it also decreases page load time. Have A Shopper-Friendly Site First-time visitors have no idea whether they’re going to do business with you and it’s easy to scare them away by trying to capture their email too soon. Generally speaking, it’s best to give them a chance to explore the site first. Check your logs to see how long the average visit lasts and time your email capture to load at an opportune time. Provide A Shopper’s Wish List Tool A shopper’s wish list tool is an effective way to get shoppers invested in your site. It’s also the easiest way to turn them into repeat clients. Once they’ve built the list, you can ask them for their email address so they can save the list for later or share it with someone else. Always provide value to the client before asking for their private information. Even a small gift will be more effective than a ‘sign up to our email list to be notified of future posts’. Provide A Save-the-Cart Feature Most online shoppers are comparison shoppers. It's not uncommon for them to have several browser windows open as they compare prices of similar products. That’s why it’s important to let them save carts. How To Boost Your Ecommerce Revenue in 2017 The easiest way to boost your eCommerce revenue is to reduce cart abandonment According to a 2016 study by the Baymard Institute, over two-thirds of shopping carts are abandoned during checkout. That means you could double your sales by reducing cart abandonment by fifty-percent. Here’s the breakdown of why shoppers abandoned their carts: - Extra costs too high (shipping, taxes, fees) 61% - Didn’t want to create an account 35% - Checkout process too long or complicated 27% - Total cost not visible early on 27% - Website malfunction or crash 22% - Didn’t trust site with credit card info 18% - Delivery takes too long 16% - Unsatisfactory return policy 10% - Too few payment options 8% - Credit card declined 5% note: those who were just shopping and not ready to buy were removed How To Reduce Cart Abandonment - Offer free shipping - Disclose all costs up front (especially shipping charges) - Offer a guest checkout option. Forcing users to register is responsible for thirty-five percent of abandoned carts - Simplify checkout and have a clear checkout progress indicator - Have a money-back guarantee that inspires confidence in shoppers - Use Trust Logos from Mastercard, Paypal, Verisign, Thawte etc. - Offer several payment options - Provide an easy way to navigate between the shopping cart and shopping pages Wrap – How To Boost Your Ecommerce Revenue in 2017 Imagine a bricks and mortar store where two-thirds of shoppers abandon their carts and walk out without buying anything. That’s the state of online retail right now. While cart abandonment will probably always be higher in the digital world, it shouldn’t be as high as it is. Check your site against the list above and make changes wherever you can. What’s your biggest beef with your online shopping experience? Track Clicks & Actions Turn off
Learn moreBest Hashtags For Entrepreneurs
Hashtags were first used on Twitter in 2007. Once you post it, the hashtag becomes a clickable link. Anyone who clicks on it is brought to a page that features all the latest tweets and posts with that hashtag. Therefore, if you create a tweet with a link to your blog, you should place the hashtag early and away from the link so you don’t accidentally direct traffic away from your blog. People also use hashtags as search terms to drill down for relevant information posted by savvy internet users. Using hashtags is a great way to build a following or to find prospects and suppliers. Why use hashtags More engagement: Social media posts with hashtags typically get twice as much engagement. When tweeting, only use one or two hashtags in a tweet or it will come across as spam. Reach a larger audience: You will reach a larger audience by using a popular hashtag that relates to your business or one that is trending at the moment. How To Use Hashtags You create a hashtag by placing the hash symbol before the word or phrase you want to use. The three simple rules to remember are: There are no spaces allowed in a hashtag No punctuation marks Use only letters and numbers There is no difference between #HashtagRules and #hashtagrules as far as functionality, but caps do make longer hashtags easier to read. You can make hashtags look more natural by using existing text; if you're tweeting about banners, just place a hashtag before the word banner rather than add a separate hashtag. Best Hashtags For Entrepreneurs Examples of best hashtags for entrepreneurs are #Biztip, #Entrepreneur, #Entrepreneurship, #Leadership, #Marketing, #BizOpp, #smallbusiness. There are many others, and some are probably more suited to your business than others. Which ones should you use? You can take the guesswork out of the equation by going to Ritetag to see how well any hashtag is likely to do. Hashtags on Ritetag are color-coded based on performance: Green: good for short term visibility Blue: good for long term visibility Red: overused right now, avoid it Grey: don’t use, no one follows it Ritetag is a free and excellent resource for hashtags and statistics. Here's a typical screenshot: Can You Own A Hashtag You can trademark a hashtag if the hashtag is being used to identify the source of a good or a service. However, the fact that a company has been using a hashtag on social media or in advertising materials does not automatically mean it warrants trademark protection. In other words, the hashtag must signify a specific source of goods or services. Remember, even if you trademark a hashtag, people will still be able to use it on social media. The trademark will only stop other companies in the same industry from using the hashtag to compete with you. Wrap – Best Hashtags For Entrepreneurs You should use hashtags to boost engagement on social media and to get your tweets and posts in front of more people. Keep your hashtags away from any link to your blog so you don’t accidentally drive traffic away from your website. You should also do research on any popular or trending hashtag before you use it to be sure it represents what you think it does. Finally, use a resource like Ritetag to get the best results from your marketing efforts.
Learn moreSummer Marketing Ideas For Small Business
The warm weather is on its way and it’s time to plan your summer marketing campaign. While some techniques work better for some businesses than others, these summer marketing ideas for small business could be used by any enterprise. Summer Marketing Ideas For Small Business 2017 Press Release: A press release is a great way to kick off your summer marketing campaign. You could announce a sales event, a new product or a new business addition. Summer-themed Promotional Items: Summer-themed promotional items like beer coolers or branded coasters are an inexpensive way to reward your customers and increase brand awareness. They can also be used as an incentive to boost sales when given once shoppers spend a certain amount. Loyalty Program: One of the easiest ways to boost sales is to offer a customer loyalty program. Participating customers typically buy twice as often because of the reward or savings. You can see how Starbucks made this work in a big way here. Summer Events Magnets: The fact that magnets are so useful is what makes them such a powerful branding tool. Everyone posts pictures and notes on refrigerators and computer cases etc. For example, you could print branded magnets that feature a local sports team schedule. Customers will be reminded of your brand every time they reference the calendar. National Holiday Specials: Make sure you tie your marketing campaigns to summer holidays like Canada Day or Independence Day. There are many other holidays and special interest days you could build your summer campaign around here. More Summer Marketing Ideas For Small Business Sidewalk And Floor Decals Advertising: I wrote about the effectiveness of floor decals previously. If you have a retail location, the sidewalk and floorspace are prime areas for advertising. Floor decals are big attention-getters and customers love them. Stickerbeat has great prices and offers free help with your graphics if you need it. Stickers And Posters: People love being outdoors in the summer and that spells opportunity. Your imagination is the only limit when it comes to marketing with stickers and posters. Car door magnets: You can turn your vehicle into a moving billboard with a car door magnet. This is another cost-effective way to advertise your brand everywhere you go this summer. Use bright colors and make sure your phone number and website URL are easy to read from a distance. Post A Selfie Promotion: Nothing sells more than customer referrals. You can harness the power of social media by offering a discount to any customer who posts a selfie while buying or using your product. Make sure they tag your location with @YourBusinessName and use a hashtag with your business name to qualify for the discount. Wrap-Up - Summer Marketing Ideas For Small Business Summer is a great time for marketing. Remember to spread out your marketing effort throughout the entire campaign - pre, middle and post-campaign marketing activities are equally important. If you had a campaign last year, build on it. Don’t be afraid to repeat events. Successful marketing is often built on repetition.
Learn moreWriting 101 For Small Business Owners
Online B2C and B2B sales have increased significantly in the past ten years. To tap into this trend, you need a good website with a blog. In writing 101 for small business owners, we’ll go over some general guidelines to help you get results. The Difference Between Marketing And Sales Marketing is meant to increase brand awareness and advertise a product or service. Efforts should be designed to gain exposure in the marketplace, gain favorable attention and generate leads. Sales is about converting leads into prospects or clients. Marketing is the main reason most businesses have a website. How Shoppers Finds Things Online I wrote about how the shopper’s journey starts at the search bar here. It’s important to understand this because Google is the Global Digital Yellow Pages. The main difference from physical directories is that Google goes through the pages for you and lists results in order of relevance based on various criteria. That’s why it’s important to have a good blog. How Relevance Is Determined Many factors affect your position in search results, but the most important factor is quality content that is related to search queries. The Holy Grail is to come up on page one for queries related to your business. Quality content means posting articles on your blog that are related to your products and services or, of interest to your client base. Writing 101 For Small Business Owners Before you start writing a blog post, ask yourself why you’re choosing that topic. What result do you wish to achieve. Any post should do at least one of these things: - have value in SEO terms (be found online for the product or service you offer) - sell a product of service (link to sales pages) - be informative to your audience (build trust, establish expertise etc.) Keep in mind that posting too many articles with sales links will appear as spam. It’s best to have a mix. Writing 101 For Small Business - Choosing A Topic What are the top competitors in your business blogging about? That’s a starting point to get ideas. Think of your audience. What customers do you want to attract? You’re a small business owner, what interests you? Whatever you choose to write about, your content has to be original. That doesn’t mean you can’t write about the same things others do, but it has to be your content. Over time, you will see which of your posts are most popular, which ones get the most page hits etc. You can then expand on the better ones and make them cornerstone content. You should blog on a regular basis. Establish a routine and stick to it. How often should you blog? That depends on who you are, what you do and what your competitors do. There’s no one answer that is right for everyone. There’s also your budget to consider. Promote Your Blog With Social Media You should promote the articles on your blog with your social media accounts. There’s a difference between Twitter, Facebook, LinkedIn and Google Plus and you shouldn’t post the exact same content on each platform. Users expect different content and automatic posting can appear to be spam. Analytic tools can tell you which time of the day gets you the most engagement. WrapUp - Writing 101 For Small Business Your digital marketing effort should include a business blog. Write for people, not search engines. If done properly, links to your website and blog will come up when people do a search for your product or service on Google. That’s the marketing end. Facilitating sales of products and services on your website is where the sales process begins.
Learn morePoint of Purchase Marketing Strategy
Why do you need a Point of Purchase Marketing Strategy? To take advantage of the fact that seventy percent of final buying decisions are made while shopping in the store. That’s why Point of Purchase displays are so effective. Therefore, you need to develop a good point of purchase marketing strategy. More than half of all supermarket purchases are impulse purchases. That number may not translate to every business, but it’s a behavior you need to capitalize on. Point of Purchase Displays Nearly all retail outlets use POP displays. You’ve seen them at cosmetics counters and you’ve seen them in various departments at big box stores. There are a few basic things you should consider when planning your point of purchase marketing strategy: POP Categories POP displays fall under three main categories: temporary (1 to 3 months) semi-permanent (3 to 6 months) permanent (6 months+) Temporary displays are mainly used for special offers, to promote new products and for seasonal products. They are economical and ideal for large quantity rollouts. Semi-permanent displays are often used to display mid-priced retail goods. Permanent displays are designed to be used more than once. This allows retailers to display different items throughout the year without incurring the cost of purchasing new displays. It’s important to design this type of display with versatility in mind. Locating And Designing Your POP Displays In the past, you would only find POP displays at the cash register area. Today, retailers place POP displays throughout the store with great success. Keep in mind that sales from displays with signs are twenty percent higher, even with regular priced merchandise. It’s a good idea to restrict the height of displays to preserve the vistas on the floor. Set your displays up to attract consumer attention and make sure they allow several customers to inspect the items at the same time. How To Maximize POP Sales Tied Selling: Use your POP advertising to induce customers to purchase product accessories i.e., batteries for flashlights, alarms or toys. Sell Complimentary Products: Bundle two complementary products and offer a discount for purchasing the combo; shampoo and conditioner, drill and bit set. Buy One, Get One Free Promotion: This can work with many products. Keep improving your POP marketing effort: You must constantly consider new ways to market your products. Mix up your merchandise or try a different approach; it’s hard for customers to be excited about a promotion for more than a few weeks. Use promotional items to boost sales: Include samples, coupons or refund offers on product packages to make them stand out at the point of purchase and boost sales. Consult with distributors to see what they can offer: Point-of-sale materials are often available from manufacturers. Vendors also know what is working elsewhere and can offer tips and advice or promotional items you can give away with a purchase. Consider personal experience: What appealed to you and what didn’t? Is it the display, the offer, or the product that ultimately leads you to buy the item? Use that experience in your marketing strategy. Conclusion: Point of Purchase Marketing Strategy POP marketing is gaining in popularity for three reasons. First, it’s one of the most cost-effective forms of marketing. Second, it allows retailers to reduce sales support staff to keep costs down and remain competitive. Finally, the increase in last-minute impulse buying among consumers makes point of purchase marketing more important than ever before.
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