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Custom Window Decals For Business
Window decals are an affordable way to transform a storefront window into a large advertising display. Whether you wish to announce a grand opening or promote a seasonal or clearance sale, custom window decals for business are an effective way to deliver your message. In addition, you can easily remove or reposition your decals if you decide to promote something different. Choose transparent decals if you would like some light to flow through. Versatility Of Window Decals Window decals are specially made to stick to any smooth surface. They can be peeled off without leaving a glue or paper residue because they’re made of a tough, tear- resistant vinyl. Also, you can order your decals with the adhesive on either side, based on your intended use: on the back so your artwork faces away from the glass or on the printed side with the artwork facing out. Custom Window Decals For Business An important part of branding is getting the word out. High visibility and repetition are probably the best ways to get your brand image engraved in the minds of your prospects. Therefore, you can make your company brand stand out from the competition by using bold and durable custom-shaped window decals. Advantages Of Window Decals Business-branded stickers give your business a clean, professional look because they appear to be etched or painted on the glass. In addition to having a sign with the name of your business, you should consider using window decals to promote your company’s branding along with a marketing message. Stickerbeat Window Decals Are: Created with bold, beautiful colors Fade resistant Can be placed inside or outside Can be printed on opaque (see-through) material Come with pre-glued backs to provide convenience in sticking and peeling Available in all shapes and sizes Customized to your needs Use on any smooth surface, wall, glass, metal and wood (indoors or outdoors) Types Of Window Decals Static Cling Vinyl: There is no adhesive on this type of decal. It is also known as window cling or self-cling vinyl. You can easily remove and reposition them. These decals can be reused several times, which makes them ideal for car and shop windows. Removable Self Adhesive Vinyl: These decals come with a mild adhesive on the back. While they can be easily removed, they are not intended to be used many times. Permanent Self Adhesive Vinyl: These stickers are meant for long-term use. They come with a strong adhesive and cannot be easily removed. They can be used in or out of doors and have a long UV life. Conclusion Custom Window Decals For Business Window decals provide an easy way to brighten up your storefront and they can be used for any marketing purpose you desire. They’re made of a tough, tear-resistant vinyl and some types can be reused or repositioned several times to accommodate seasonal messages, sales promotions or company branding.
Learn moreTrade Show Tips For Exhibitors
Many deals are done at trade shows every year. And, while we know the big booths have the edge, there are many strategies small business owners can use to get better results. Here’s our list of trade show tips for exhibitors: Trade Show Tips For Exhibitors 1. Pre-Show Marketing A lot of the magic behind successful events happens pre-show. Use social media and standard media to get the word out. Cash in on the buzz created by other exhibitors and turn the show into a major sales event for your business. 2. The Best Location You Can Afford Get the best booth location you can afford. You need to do this early because prime locations sell out fast. In fact, you may need to look one or two years down the road to get one of the better spots. 3. An Early Start Businesses who prepare for a trade show early tend to have the most success. You don’t want to get bogged down with small details right when the show starts. Get an early start on designing and building your booth. Who is going to deliver and install it? Take care of the small details early on so you can focus on making it a great experience. 4. A Big First Impression We all know first impressions matter. That’s why it’s important to use bright, bold colors and big images to make your message stand out. Besides physical size, you can make an exhibit look bigger by including fewer elements on it. Place your branding at two to three times the height of your visitors so they can see it whether they are in the booth, down the aisle or at the far end of the trade show. Oh, and don’t forget to use floor stickers to take advantage of the orienting reflex. 5. A Crowd At Your Booth People are drawn to exhibits that appear to be successful. A booth that is surrounded by people draws the audience in. Have a few staff members and their family on hand to pose as attendees during quiet moments. More Trade Show Tips For Exhibitors 6. Extend Your Reach An easy way to extend your booth’s reach is to give away highly visible promotional items. Tie them in with a draw at the end of the show to give an incentive to wear them. Branded stickers and wearables are good examples. Items like these can create a lot of buzz because the more people wear them, the more others want to. Plus, they’re a good conversation starter with attendees. 7. Form Alliances The fact that many exhibitors at trade shows have the same audience presents an opportunity. You could trade leads and contact information with any business that isn’t in direct competition with you. Partner with brands that sell different or complimentary products and services to the same target audience as you do. 8. Give Them A Taste Make sure attendees experience your value proposition. Give them a taste of what it is you do. If you’re a high-tech brand, give them a high-tech experience. If you’re known for service, be the best host at that show. 9. The Customer Experience The customer experience begins before and lasts beyond the trade show. Will they find you when they search online for topics related to your business? Does someone answer the phone when a customer calls? Do your visitors get a memorable gift? 10. Create Value What matters to the customer is this: did they find a solution to their problem at your booth? Have your best sales people on hand and make sure your staff is well-trained so they can share a few success stories about existing clients. Final Thoughts On Trade Shows Trade shows are a great place to pick up new clients and build brand awareness. You will get better results if you get an early start and have a good marketing campaign. Remember to follow up quickly with new leads after the show.
Learn moreFloor Graphics Advertising
Stickers or decals are attention-grabbers when used for floor graphics advertising. We print our floor graphics on durable scratch and water resistant vinyl. As a result, they are ideal for high-traffic areas like retail shops and grocery stores. Floor graphics marketing is an effective and affordable way to boost branding and can be used in many ways. Because we make our floor graphics with a strong adhesive, they can be applied to any smooth surface such as commercial tile, hardwood or even concrete. It’s a novel way to maximize the use of your floor space and with a bit of creativity, it will put your customers in a better mood and boost sales. Floor Graphics Advertising Is Effective Some retailers report increased sales by as much as twenty to thirty percent from using floor graphics. In addition, you should consider using floor graphics advertising because: Effective and low cost. Floor graphics are in-store signage. You can use them for short-term promotions or for longer-term signage. Eye-catching. The right graphic can be unique and eye-catching. By doing something different from the competition, you can generate a lot of buzz and this will translate into increased sales. Free marketing platform. Since you’ve already paid for the floor space, it only makes sense to make better use of it. High-quality graphics can create a unique experience for your customers. Floor Graphics Advertising Has A Big Effect Drawing your customer’s eyes down to the floor automatically focuses their attention. It engages the orienting reflex and this makes underfoot content more meaningful than other placements. You can use floor graphics to: Boost and reinforce brand awareness Boost in-store promotions Create a livelier atmosphere Floor Graphics Advertising Has Many Uses Custom floor graphics can be very effective in non-commercial settings as well. You don’t have to be selling something to take advantage of the media. Here are a few examples: Municipal activities Organizations like the local police force School events – dances, award celebrations etc. Corporate events Safety and direction in buildings Fundraising and non-profit events Floor Graphics Placement Ideas Floor graphics are often overlooked when planning ad placements and event signage. However, they can be extremely effective when used properly. Here are a few ideal placements where they will stand out: The sidewalk in front of the store or business Immediately inside the front door Placed below sale-priced items Used to create an area where customers can take selfies Floor Graphics Ideas You can use any image for floor graphics advertising; branding and sales promotions are not the only use, you might just want to create a buzz. Here’s a list of a few suggestions that are bound to attract attention and leave them smiling: Canyon Mirror Images Footprints Animal Tracks Water puddle in an unexpected place Missing floor in an elevator Optical illusion on escalator or stairs Man Hole Money Dropped Snack Foods Bulls Eye or Target Wine Corks Mud Hole
Learn moreHow To Use Social Media For Small Business Marketing
Social media presents an opportunity to engage with existing clients and a way to attract and engage with new prospects. The question is: how to use social media for small business marketing. Unlike traditional marketing, social media provides businesses a way to interact with their community online, in a public forum. That can be scary to some business owners, but it’s the kind of interaction customers want. As online relationships develop, businesses report good lead-to-close rates from their social media marketing efforts. Regardless of what it is you sell or who you sell it to, you can grow your brand and boost sales using social media. How To Use Social Media For Small Business Marketing 1 - Use social media to deliver a soft-sell message. Well-crafted tweets and posts are not viewed as marketing. Consequently, you will get more shares and retweets, both of which translate into more web traffic. 2 - Use social media to drive targeted traffic to your website. In 140 characters or less, a Tweet can drive a lot of traffic to your website. You should also post to groups on Facebook and LinkedIn to reach a larger audience. Post teasers that link to articles on your blog to boost traffic. 3 - Use social media to boost your site’s SEO. Search engines know which pages are earning traffic and which are not. While writing good content is the cornerstone of SEO, driving extra traffic to your pages with social media is a necessary part of the process. It’s a one-two punch combination that delivers results. 4 - Use social media to promote business activities. There’s no better way to leverage business activities such as a charity fundraiser or a booth at a trade show. Shares and retweets might even lead to a feature in local or national media. 5 - Use social media to boost promotions. Besides keeping your company’s name in front of potential buyers, social media is an ongoing opportunity to give clients incentives to buy. Use different coupon codes for each social channel to see which social network drives the most sales. 6 - Use social media to find new customers. You can use tools like Tweetdeck to set up streams based on hashtags. It’s a way to find people that are looking for the products and services you sell and a way to grow your followers organically. By responding to a tweet with a helpful suggestion and a link, you interact with your audience and generate sales. And don’t forget to answer questions on Quora. Links you post today will drive traffic to your site for years to come. Closing Thoughts - Social Media For Small Business Social media is a low-cost way to market your products and services. Unless you have a large budget, it’s best to pick two or three platforms that you can focus on every day. Don’t spread yourself too thin by trying to have a presence everywhere. Remember the social part and let a bit of personality shine through in your social media presence. People will resonate with the human element and the personality of your team. Lastly, be active and comment on high-traffic websites. Most comment forms allow you to post a link back to your website. It’s a way to build backlinks to your site and you’ll be surprised at how much additional traffic this will generate. Leave your comments below and share your experience. Which social media platforms work for you?
Learn moreContent Marketing Trends For 2017 – Part 2 - Interactive Content
In Part 2, we take a look at how a major online retailer uses interactive content to sell billions of dollars of merchandise every year. But first, let’s take a look at a typical online shopping excursion. Buyers don’t always know exactly what it is they want. And, even when they do, they’re usually looking for a good deal. That’s why most online shopping trips start at the search bar on Google. The Buyer’s Online Journey – Shopping For A Printer Even if you have a favorite brand of printer, you likely have a number of questions you want an answer to before you buy: - Should I buy a black and white or a color printer? - How much am I going to have to spend for a decent quality printer? - How many pages per minute should a good printer produce? - Which are the best brands? Does HP still make good printers? - Is noise still an issue? How do they rate a printer’s level of noise? - Should I buy a wireless model? These are typical questions the average buyer wants an answer to before they buy a printer. No one likes finding out the hard way they could have made a better purchase. That’s why buyers do product research and why they put a lot of faith in online product reviews before they hit the add to cart button. How A Major Retailer Uses Interactive Content Amazon has been around since 1994 and they sell billions of dollars of merchandise every year. So let’s take a look at how they use interactive content. If you look at any product page on Amazon you will see that at least one-third of the page is filled with customer reviews and questions and answers. Amazon doesn’t create that content – their buyers do. That’s important because people trust it. How do they do this? They actively solicit reviews from buyers via email after each purchase. Reviews are rejected if Amazon suspects collusion and they have recently sued thousands for posting fake reviews. That’s how important reviews are to their business model. Amazon also solicits answers to questions in the same way. Steps In Online Shopping If you’re like me, you read product descriptions and then you scroll down to the comments and review section. I start with the most recent and most critical reviews and then I take a look at three-star (and less) reviews. As I read reviews, I decide whether they appear to be legit or whether they’re posted by uninformed buyers with unrealistic expectations. Note that Amazon doesn’t suggest that we do this. We do this on our own. We’re curious and engaged and we want to make an intelligent decision. We like that Amazon doesn’t delete bad reviews. If we find enough reviews that scare us off that product, we look at an alternative product and start the process all over again, until we find a product we’re willing to buy. Interactive Content - Conclusion Comments and reviews are first-generation interactive content that has proven to be very effective. They are a natural extension to the online search people do to learn about a product before they buy. Shoppers now trust reviews more than other sources. The fact that people put a lot of effort into learning about a product before they buy presents a great opportunity for businesses to attract new clients. That’s why it’s a good idea to answer any questions buyers might have about your products in blog posts on your site. Good content will bring a constant flow of traffic. Each new blog entry creates a new way to be found online through user search. By writing about topics your customers are searching for, you attract new buyers for your products. What’s your experience? Do you trust product reviews?
Learn moreContent Marketing Trends For 2017 – Part 1 - Interactive Content
Digital marketing succeeds when viewers consume your content and act on it. In Part 1 of this series, we take a look at content marketing trends for 2017 with a focus on interactive content. Most marketers report that interactive content converts at a higher rate than static content. Therefore, it only makes sense to incorporate some interactive content on your website. Interactive content comes in many forms: calculators, contests, quizzes, polls etc. It engages visitors by asking them to answer questions, make choices or give an opinion. Consequently, it captures their attention and makes them think and respond to a cue. Content Marketing Trends For 2017 The real measure of the success of any form of marketing is results. Businesses count email queries, phone calls, discount codes used in purchases and overall sales. Marketers also take note of shares, clicks and views. Engagement It’s hard to overstate how important engagement is. Engagement builds brand affinity. This leads to building relationships that lead to trust which leads to sales. In other words, building engagement leads to building your business. One of the toughest challenges in content marketing is to engage your audience. Start by having an interesting blog that informs and/or entertains. Finally, add interactive content and you have a winning combination that keeps your audience engaged. Interactive Content Some websites are strictly geared to providing entertainment and they raise money by selling ad space on their sites. However, the challenge is to find a way to incorporate interactive content that complements your business model. Not all interactive content is suited to every type of business. Some examples of interactive content are: Assessments Assessments, also called personality tests, deliver customized content based on how a user answers a series of questions. They can help move prospects through sales processes or offer more personalized information. Quizzes Quizzes are popular and have a wide appeal. They can be used to gather information about your visitors and help shape your marketing efforts. A quiz can help you figure out which questions your audience is trying to answer or which pain points are they trying to resolve. Contests Contests can be used in almost any business to increase engagement, lure customers and gather customer data. A contest can also be created to gather useful and engaging user-generated content. Galleries Visual marketing has a big impact. Because the brain processes visual information 60,000 times faster than text, you can use image galleries to engage viewers quickly. Therefore, use galleries to showcase your products, highlight special events and interesting customer examples from your contests. Shopping Cart A shopping cart allows users to register and place orders online. It is a convenience that will increase sales and boost customer retention. It's important that you make it as easy as possible for your customers to make their purchases. You should simplify the buying and checkout process and make sure there are no unexpected costs during checkout. Complicated checkout procedures and unexpected costs are the main causes of cart abandonment. Comments And Reviews Your website should allow visitors to share views, give an opinion and interact freely. This builds a sense of community and encourages visitors to return to the website. Content Marketing Trends For 2017 – Conclusion We will see much more interactive content online in 2017. The question is, how will you best take advantage of it? Stay tuned for Part 2 when we take a look at a very successful online merchant and see how this major retailer is using interactive content to sell billions of dollars of merchandise every year.
Learn more5 Tips To Help Boost Your Sales
The most important skill to master in direct sales is the art of schmoozing. Many people have never learned how to feel comfortable around strangers. And, if you can’t be comfortable around strangers, you will have a difficult time making them feel comfortable around you. These 5 tips to help boost your sales will also help you break the ice when speaking with people you don't know. The easiest way to make someone comfortable is to show a genuine interest in them. Ask a few questions to find out what problem they want to solve and then help them make a good decision. We like to keep it short and sweet here at Stickerbeat, so here are 5 tips to help boost your sales. 5 Tips To Help Boost Your Sales Know Your Product. Experienced one-on-one sales people will tell you that a big part of being successful in sales is product knowledge. You have to know your product and you have to know your competitor’s product. Lead with Your Biggest Benefit. What is the biggest benefit your product delivers. That’s your strongest selling point, so use it to drive interest in your product. Qualify Your Prospect. Find out what problem your prospect is trying to solve and show him how your product or service will fix it. Your product or service has many good features but your prospect is mostly interested in how it will solve his problem. Don’t talk yourself out of a sale. Be Emotional About Your Product. Customers often buy on impulse, not logic. Be excited about your product or service. Enthusiasm is contagious. Get them excited about using your product or service and you will increase sales. Ask For The Sale. Once you think the prospect is genuinely interested, ask for the sale. If they are not quite ready yet they will tell you why and you can then deal with that objection. The Art Of Schmoozing The best schmoozers are able to gain your trust almost immediately. These people have the ability to make you feel as if you’ve known them for a long time, even though you just met. You can train yourself to get better at this by following the five simple steps presented in this article. Make a point to really listen to your prospects when they talk and give them appropriate feedback at the right time. Don’t get into technical details unless the client appears to be interested in them. Too much information will only confuse the prospect and they will want more time before they come to a decision to buy. Some people are born with the gift, but most of us have to work at it. The good news is, even if you’re not a natural at this, you can learn these skills and with practice, you will develop the ability to win people over quickly and build lasting relationships with them. This skill will transform and advance your career or business very quickly. There you have it. You only have five things to remember. Start working on this right away and you will see a dramatic increase in the sales you close vs the ones you quote.
Learn moreTwelve Marketing Tips For Christmas
It’s almost December and fifty-five percent of shoppers have already started shopping for Christmas. The Christmas season is the peak of retail sales in most countries. While some shoppers know exactly what they want, many do not – and that spells opportunity. Here are twelve tips to help spice up your Christmas marketing campaign. Twelve Marketing Tips For Christmas 1- Have a Christmas countdown. It helps get people in the mood and it reminds them how much time they have left to shop. Use your social media accounts to spread the cheer and send subtle reminders that time is running out. 2- Starting on December 12th, promote 12 last-minute gift ideas, one on each day. You could coordinate this with the countdown mentioned in the previous suggestion. Promote a great gift at a discount on each of the last twelve days. It could be extra inventory or special purchase items. Run this along with an advertising campaign to generate lots of excitement. 3- Think outside the box and expand your marketing to incorporate other aspects of the holiday season. It’s not just about presents. There’s food, decorating, celebrating and the spreading of holiday cheer. People are also very interested in seasonal purchases for their own use. 4- While most of the shopping is related to the Christmas season, your regular shoppers still need to shop for their day to day needs. And who knows, even Scrooge might buy himself something special, though out-of-season, despite himself. 5- Take advantage of the difference in when men and women shop. Women are more likely to shop early while men notoriously wait till the last minute. Tailor your specials to coincide with their shopping habits. 6- There’s a big shopping rush on the last few days by the shoppers who put off their buying until the last minute. Target these late-comers with limited-time offers of short duration to encourage them to buy certain products. Late shoppers often have no idea what it is they want to buy – it’s a great opportunity to help them out. 7- Have an in-store lottery. Raffle-off several valuable gifts to the few lucky shoppers with winning receipt numbers. If you’re competitive in other regards, it could tip the scale in your favor. People love to win prizes. 8- Much of the gift-buying is for kids and they have considerable influence over what it is their parents buy for them. Take advantage of this by offering deep discounts for the kinds of things kids like. You’ll be doing them a favor and your bottom line will like it too. 9- Use custom die cut stickers in targeted areas of your business to build on the buzz created by your sales flyers. This works especially well in high traffic areas. 10- Rather than offering a discount on repeat purchase items, reward your customers with endowed progress cards. It works like this: if a customer is given a Buy 10, get 1 free card and two of the stamps are already marked, they’re very likely to make the required purchases to receive the freebie. It’s a sure-fire way to increase sales and customer loyalty. 11- Give small gifts with a personal touch. Have you ever received a handmade gift? It felt pretty special, didn’t it? You can show your customers you truly appreciate them by giving them a small gift. Even a magnetic grocery list that sticks on the fridge comes across as a personal gift if it doesn’t have the name of a business on it. They will always remember where they got it. 12- Always Have Gift Cards Available. Most of us have at least one person that is difficult to shop for, or sometimes the gift we want to buy is sold out. It’s important to have gift cards so you don’t miss out on these sales. Twelve Marketing Tips For Christmas Wrap-up The holiday season is an exciting time for marketers due to the enormous sales opportunities. Most of the ideas listed above can be adapted to work for different types of businesses and for different marketing channels. Here’s wishing you much success with these twelve marketing tips for Christmas.
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