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Custom Beer and Brewery Stickers
Die cut brewery stickers and decals give your retail or home brewery a way to brand your business or your beer bottles with class. Microbrewery stickers give your brand credibility, and while giving your beer bottles personality. Everyone loves custom beer stickers, so why not give out free beer stickers to your customers, fans, and friends? Help spread the word about your specialty craft beer thanks to the marketing mileage that beer decals provide. Who doesn’t love a FREE beer sticker? Custom craft brewery stickers can be used virtually anywhere to promote your brand. Use them as laptop stickers, on your company vehicle or even snap up some window stickers to lure potential customers to buy your brew. Branded beer stickers help give your microbrew a bright place on retail shelves Beer bottle stickers are the perfect way to label every bottle in an inexpensive and colorful way that is eye-catching and appealing. Promote your beer brand with die cut stickers that stand out on the shelves among the competition. Clever names, a bold logo, and memorable text aim for customer attention in an audacious way. You don’t have to use traditional rectangle labels if you don’t want to. You are free to create any shape or size your wild mind dreams up! Stickerbeat can cut out any shape you desire. Stickerbeat’s 3 M Scotchcal graphic vinyl makes it super easy to apply your beer bottle stickers and decals with ease. Whether you’ve brewed up a small personal batch or a massive tank full, our waterproof, UV resistant beer stickers will cover your bottles in a snap. It doesn’t matter that customers will later put them in the refrigerator and the bottle will sweat, we guarantee our labels will stay stuck to any flat surface. Beer brewery owners or small hobby brewers will love our custom beer stickers alike! Get the word out to customers and your friends about your personal microbrew with lots of fun style. Your customers will be thrilled to get a free brewery sticker to support your shop and will give you tons of marketing credibility. Don’t use wimpy thin vinyl for a beer bottle label! Make sure it’s the best available! Make different color or style custom beer stickers for each brew or flavor you have available. Clear stickers can be used so nothing blocks the view of your iconic liquid brew. Alternately you can select gloss or matte finish stickers that are all on our fantastically tough 4-millimeter thick vinyl. Our stickers and decals are easy to wipe, use bright inks and are scratch-resistant. Stumped for a custom beer sticker idea? Let our masterful designers create a microbrewery sticker for you for FREE! We will create an awesome sticker or decal that represents your beer brand and turns heads. After you approve your proof, we get your beer stickers shipped to you in 3 days with FREE SHIPPING! Let’s get your beer sticker brewing people!
Learn moreDon’t Be Fooled By Cheap Stickers!
3M Scotchcal Graphic Vinyl is the only Sticker Material we use at Stickerbeat! Our competitors may try to skimp by selling stickers on low-grade vinyl that make all sorts of claims. Stickerbeat ONLY sells 3M Scotchcal graphic vinyl stickers and decals that are the absolute BEST quality available. We also give you the choice of matte or glossy surface finishes, too! 3M Scotchcal vinyl is 4 millimeters thick, which makes for a very strong and sturdy die cut sticker that won’t tear or rip easily. The specialized adhesive behind each of our custom vinyl stickers is what gives you the ability to place them on any dry flat surface indoors or outside. Your personalized sticker will go down without bubbles or peeling up on the edges once it’s down. Beware cheap competitor stickers with mediocre vinyl The absolute best part is that our stickers are super easy to peel off their backer paper, and easy to remove from any surface once you are ready for a change. Check out this video to see how difficult it is to install one of our competitor’s stickers! They are hard to get off their backing sheet which is a total pain in the neck! Who wants to deal with that?! Not only are Stickerbeat’s 3M vinyl graphic vinyl stickers durable and scratch-resistant, but they are weatherproof and UV resistant. Rain, snow, sun, and total water submersion are possible. Go ahead and run one through a dishwasher without fear! The secret is in the laminated topping that protects every one of our stickers and makes them strong. Instead of painting, use one of our custom stickers that feature ZERO VOC’s that are contained in paint. Breathe easy knowing you are not being exposed to VOC emissions when it comes to our vinyl die cut stickers. Custom wall stickers are absolutely perfect and safe to decorate your baby’s nursery or kid’s rooms! Customize a die cut food label, a clear window sticker for your shop or colorful address labels. 3M vinyl coupled with Stickerbeat’s superior inks produce brilliant custom die cut stickers that you will be proud to show off to family, friends or customers. Don’t be fooled by our competition trying to sell you stickers on junk quality vinyl that is hard to install and is a nightmare to remove. Stickerbeat promises we don’t pinch on quality just to save a few pennies and sell you an inferior sticker with all sorts of false claims. We would never sell a die cut sticker we won’t stand behind. Post-It Notes and Scotch brand tape also use the same materials, and they are the best at what they do—and Stickerbeat does the same. We only use 3M Scotchcal graphic vinyl which produces a crisp, colorful and professional custom sticker! Why settle for a mediocre quality custom die-cut sticker when you can get one on the best vinyl material available for the same price or better? Let’s get to designing your custom die cut sticker today!
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Kiss Cut Stickers vs Die Cut Stickers: Which One Do I Need?
Do I need a die cut sticker or a kiss cut sticker? It’s a question we hear all the time. Let Stickerbeat answer this query for you so you can create your custom sticker masterpiece with ease. The good news is that you’ve got options that will suit any need you may have, but truly die cut stickers and kiss cut stickers are quite similar! The difference is in how we cut through the backing. Die cut stickers: Our custom die cut stickers allow you full freedom to create ANY image you want. We put no limits on what shape, size or color it is. With a die cut sticker, our cutting knives cut right through the vinyl AND backing material fully to the exact shape of your sticker. The backing paper comes in two parts to make it easy to crack and peel to separate. It’s the traditional look we all know and love! If you’ve got a lot of stickers to stick, we do offer die cut stickers on a roll that makes them easier to apply. These save a lot of time and cut down on paper waste as well. Kiss Cut sticker: Personalized kiss cut stickers have all the same features of our custom die cut stickers. Shape, color and size are yours to decide. BUT your sticker is NOT fully cut through backing paper, and only through the vinyl of your kiss cut sticker itself. This leaves the backing paper around your sticker, so it’s a little easier to peel off than a traditional die cut sticker. Our special cutting blades are laser-guided and can magically cut your custom kiss cut sticker right up to the very edge of your design with ease. Kiss Cut Stickers Kiss cut stickers are super easy to remove from their backer paper to peel, and you can save money by ordering our sticker sheets with as many stickers will fit on an 8 ½” x 11” sheet. Kiss cut stickers are cut perfectly out of the border they lay inside of . Both our personalized die cut stickers and our custom kiss cut stickers are made from the same durable 3M Scotchcal graphic vinyl. You get the same superior laminated topping for protection on either option you choose. Both are waterproof, UV resistant, and can survive heat and cold. It’s simply a matter of choice if you want extra backing paper or not to make your sticking happen faster. If you are going to be mailing stickers to customers or handing them out at events, a die cut sticker is the way to go for a clean look. If you are going to be labeling lots of products, kiss cut stickers will make the process go by faster for sure. Regardless of whether you choose die cut or kiss stickers, Stickerbeat promises you will LOVE your stickers either way! Upload your digital artwork into our handy tool and we will send you a proof to approve. Once you give it the thumbs up, we will print your stickers and send them out to you within THREE days with FREE SHIPPING! Seriously! If you need help or ideas, give our customer service team a shout and they will be happy to help you if you have any questions.
Learn moreInvisibly Market Your Company with Clear Stickers
Stickerbeat’s clear and transparent personalized vinyl stickers are a unique way to brand windows, walls or products. Market your business, products or décor in a colorful way that is unobtrusive and doesn’t block your view. Put your logo on your shop window in a bold way, yet allow customers to still see what’s happening inside. Drive promotional sales with clear window decals that tease customers to come in and check out your deals. If you’ve got a huge storefront window that faces the public, take advantage of it with a custom sticker that speaks to everyone that passes by. Got an office with a glass wall or door? Don’t miss the opportunity to message your clients. Your logo, business hours, phone number and website are easily displayed in clear vinyl. Our clear stickers and labels come with the adhesive on either the front or backside for flexible application. Our 3M Scotchcal clear graphic vinyl is waterproof, UV resistant and weatherproof. Easily place your stickers inside or outside. Decorating your home with clear vinyl stickers ramps up your style. Dress up your front window with a holiday sticker that is easy to put up and remove when done. It doesn’t harm your windows and it’s super easy to do. Got a boring shower glass surround? Show your funky side with a fabulous design that is all yours. We can create any design you dream up in virtually and shape or size. Put a clear vinyl sticker on your car’s rear window with clever messaging or any image you desire. It’s a fun way to show off anything you want while driving down the road for everyone to see. Mirrors are also the perfect target for a clear vinyl sticker to dress up your view. Hairstylist station mirrors or store dressing room mirrors all benefit from transparent stickers that talk to clients with elegance. Beautiful custom clear labels are the ideal way to package retail products that are in glass jars, bottles, cellophane wrappers or see-through boxes. If you make your own handmade candles, cosmeceuticals, honey or bakery goods—clear labels are a must for stylish packaging. Your customers will love a clean looking label that doesn’t impede the view of the product. Look as good as the big companies out there with your professional-looking clear vinyl stickers. Wine or beer bottles, candy jars, and coffee shop cups can all feature your personalized artwork. Take your business to the next level with die cut transparent decals and stickers that entice customers and encourage repeat business. Let your contents speak for themselves without the appearance of a heavy label impeding the view. Get a nearly invisible view that’s an eye-catcher. It’s easy to upload your artwork or we can help you design something for you at no additional cost. Once you approve your sticker, we get it printed and shipped to you within 3 days, and shipping is free.
Learn moreStickers Boost your Business at the IRCE Conference!
Savvy E-retailers will hit the IRCE expo June 25-28th in Chicago in force to learn how to get ahead of the e-commerce competition. If you sell ANYTHING online, IRCE is the place to be—and Stickerbeat will be there in booth #1549! The IRCE conference is the biggest on the planet of its kind, and it offers insight on how to stay on the top of your game with online selling. Savvy E-retailers will hit the IRCE expo June 25-28th in Chicago in force to learn how to get ahead of the e-commerce competition. If you sell ANYTHING online, IRCE is the place to be—and Stickerbeat will be there in booth #1549! The IRCE conference is the biggest on the planet of its kind, and it offers insight on how to stay on the top of your game with online selling. At Stickerbeat we know that giving away stickers with your brand and business info is a no-brainer way to spread your company message. Stickers are inexpensive, visually appealing and they offer a permanent way to keep your name in front of customers. Die cut stickers are a low-cost solution to put your brand story in front of lots of eyeballs. Stickerbeat has lots of giveaways, coupon codes, promotions and other surprises waiting for you at IRCE! We are going to show you exactly how much influence and excitement giving away stickers will generate. Our die cut stickers, decals and magnets benefit our customers every day in far reaching ways at a low price point. Let’s talk at IRCE so we can show you exactly how to market to your clients inexpensively. Stickers can be put on cars, laptops, cell phones or any flat surface you can think of. Stickers travel easily in the hands of customers, and can be seen by many people over time. So your message resonates with many potential future customers in an impactful and colorful way. We use the best 3M graphic vinyl available, so your stickers are always professional looking. Create lasting messaging that is engaging and fun! IRCE features 600+ vendors that assist your online business with every aspect imaginable. Learn the latest trends on how to market, sell, and accept payments, ship and so much more involving your internet and technology company. You’ll find the latest solutions to help you navigate most of the tough problems you are faced with as an online retailer. Talk to the pros at Stickerbeat and learn exactly how to utilize stickers, decals and magnets to push your business forward. We will demonstrate how to build your brand and develop deep customer loyalty. Our stickers will help you retain existing customers and score new ones because stickers can be seen by many people easily over time. Giving away stickers costs pennies and has long-term residual effects that last. Unlike a dull postcard mailing that customers typically throw away or an email they ignore; stickers are something that customers LOVE! We can help you create an engaging sticker campaign that gets people jazzed about your products and offerings in a compelling way. Your name, business info, product details, company ethos, logo and so much more can cover anything you sell. Stickers can promote sales, promotions and encourage customers to buy products. Keep your website address and phone number in plain site as a reminder for your customer to contact YOU when they need more of YOUR products. We can’t wait for you to stop by booth #1549 at IRCE this June 25-28th to get in on some sticker action that will boost your business in a big way. Since we are one of the biggest sticker manufacturers online, we will share our secrets with you on how to make your e-commerce brand a success. Be ready for some nifty surprises and giveaways that will save you money and get the marketing ideas flowing. YAY!
Learn moreHop On Over To Stickerbeat And Get Your Custom Easter-Themed Die Cut Stickers!
Easter kicks off in spring and there’s no better time to decorate EVERYTHING than with custom Easter-themed die cut stickers by Stickerbeat! Create a clear window sticker featuring a bunny or fluffy chick that can be put on your home or retail shop windows and then be easily removed when the holiday is over. Having an egg hunt party? Send out “egg-cellent” Easter sticker invitations to everyone you know alerting them to the festivities. Stickers Make Egg-Cellent Easter Basket Fillers! Personalized die cut stickers make terrific Easter basket filler that gets kids “egg-cited!” It’s fun to find a sticker with your child’s name on it that can be used on laptops, mobile phones or even on a school notebook year round. Forget drippy dyes for eggs—decorate every egg with fun stickers that keep the mess down and the fun up! You can even personalize classroom treat bags for all the kids with die cut Easter stickers. Instead of sugary candy, opt for the healthier substitute and hide fun custom Easter stickers in every plastic egg as an entertaining prize to hunt for, too! Stickers For Church And Sunday School Functions! A Stickerbeat Easter sticker has endless appeal that can be used at your Church or Sunday school activities, or even be used to promote your community potluck Easter dinner with awesome food stickers that describe every delectable plate. You can use our stickers as fancy dinner card alternatives if you are having an elegant sit-down fete with the family. If you own a business, custom Easter stickers are the perfect way to stimulate a holiday time sale and get people in the door. Create enthusiasm with beautiful marketing pieces splashed on your windows or even create large scale wall stickers that add color and dynamism to your shop. Have the perfect cocktail party with beverages that features your very own personalized Easter label, or create a special Bunny Beer label to brand your homemade brew in an engaging way. Sending out Easter cards is super-duper easy with a custom sticker you’ve designed and sent out to all your family and friends—you can even put a family photo on it! Just upload your creation into our easy-to-use template and we will print your Easter sticker with little fuss to you. You can select any shape, size or color and we will send you a proof for you to approve. We print on high-quality 3M Scotchcal vinyl that makes everything pop and is long lasting—even outdoors. Once you give your artwork the green-light, we go to print and get it to you within 3 days and shipping is free! Stuck for an idea? No sweat! Our phenomenal customer service reps are waiting in the wings to save you with appealing design concepts that will help you complete your project with ease. They keep working until you are happy with the result. Make Easter special for family and friends by sharing meaningful stickers that spread the good word about the holiday and show just how crafty you are. Let’s get started designing some fantastic Easter stickers today!
Learn moreHow Die Cut Stickers Can Help Market Your Cannabis Packaging
The legal cannabis industry is expected to experience massive growth on a global scale over the next decade, with spending expected to reach around $57 billion by 2027, according to ArcView Market Research and BDS Analytics. However, even though the legal cannabis market is experiencing massive growth, it’s still a complicated issue. The United States is expected to represent the largest market for the consumption of legal cannabis, both for recreational and medicinal use. The problem is that, even though cannabis has been legalized for both recreational and medicinal use in a number of states, on a federal level, it’s still illegal. This can make it difficult and expensive for cannabis businesses to market their products, at least until the US makes marijuana legal on a federal level, which is expected to happen after the 2020 presidential elections, though nothing is guaranteed. Until that happens, though, cannabis producers and retailers need to get creative, and one way to do that is by using die cut stickers. Create Stunning Custom Packaging Using Die Cut Stickers Like with any product, the packaging is very important in attracting customers. The more attractive the package is, the more people will be inclined to try your product. However, unlike more mainstream products, there is still some stigma associated with cannabis, which is why it is essential that you steer away from designs that could have any form of negative connotation. Instead, you need to take a page out of the more mainstream product advertising book and get creative. For example, if you’re looking to attract customers who are more discerning and mature, then you need to consider a more luxurious, upscale look. Likewise, you can also showcase the fact that cannabis products are fully natural, which will help to attract people who are health conscious. Remember, though, that less is more. While you want your packaging to be attractive, you don’t want it to be so busy and overwhelming that it looks like a Jackson Pollock painting. That will simply alienate your customers, or, at the very least, give them a headache. And yes, you can still be minimalist and stylish while inspiring the idea of fun. The latter, of course, is for marketing marijuana for recreational use. However, remember that, at the moment, the medicinal marijuana market is far larger because it is legal in many more states. So, if you’ve decided to tap into this massive opportunity, make sure your brand’s packaging reflects the medicinal nature of the product within through the use of medical symbols and colors. The biggest advantage of using die cut stickers for your packaging is that you don’t have to spend an exorbitant amount on getting different designs printed. This way you can have multiple label designs for the same product, helping you reach a wider audience. Of course, like with any marketing campaign, we recommend you test different label designs to see which ones gain the most traction. Using Die Cut Stickers to Promote Your Cannabis Brand As we previously mentioned, advertising for cannabis of businesses is complicated and expensive. For example, though in principle marijuana companies can use social media to grow their community organically – paid advertisements are an absolute no-no – the reality is far different from the theory. It’s not unusual for social media platforms like Facebook and Twitter to completely shut down accounts promoting cannabis products. Of course, this doesn’t mean that you can’t use social media, but you have to be very careful how you go about it. Digital marketing is certainly an option and a very effective one at that. However, many cannabis businesses find themselves resorting to expensive ads in print publications, which rarely deliver results on par with the expense. This is where die cut stickers come in because you can use them in different ways to run engaging marketing campaigns that will attract prospects and help to build customer loyalty. Hand Stickers Out to Boost Brand Exposure A great way to boost brand exposure is by handing out die cut stickers instead of flyers or brochures. While most people except a flyer or brochure out of embarrassment and will throw it away as soon as they are no longer in view of the person handing them out when it comes to stickers the situation is completely different. People love stickers and when they realize that’s what you’re handing out, don’t be surprised if you find that people start actively seeking you out to get them. Furthermore, your cannabis stickers aren’t going to end up in the garbage, like brochures or flyers. Instead, people will put them on display, which will not only significantly increase the impressions of each sticker but will also act as a ringing endorsement of your brand, thereby boosting your reputation, credibility, and brand exposure. Give Them Away to Increase Customer Loyalty Loyal customers have been shown to spend more per transaction, to have a higher lifetime value, and to frequently act as advocates for a brand. In other words, earning the loyalty of your customers is imperative, and one effective way of doing that is to show that you appreciate their business by including a few attractive stickers with each of their purchases. Die cut stickers make excellent giveaways because they’re inexpensive and you can create new designs frequently to keep things fresh for your customers. And since people really do love stickers, you’ll have a lot of very happy customers. Legal Considerations The legalization of cannabis has brought about a number of regulations. Thus, you must make sure that you are following the rules and regulations in your state, which can pertain to everything from the information you include on your product labels to the design itself. For example, you aren’t allowed to create designs and use messaging that would appeal to minors, nor are you allowed to market cannabis near minors. So, make sure to inform yourself and follow the law to avoid not only punishment, in the worst-case scenario, but also damaging the reputation of your brand, thereby missing out on the massive opportunities of this market.
Learn morePre-Made Versus Custom Die Cut Stickers -- The Difference is Undeniable
There is a difference between buying an off-the-shelf pre-made stickers and custom die cut stickers, ya know? For starters, ordering a pre-printed sticker just gets you a mass-produced repeat of what everyone else already has, and we’re not about that at Stickerbeat. If you are looking for something that is uniquely distinctive and one-of-a-kind, then you know we are talking about your ability to fully personalize a custom sticker that you design. Sure you can go to a big box store and buy an already printed sticker, but isn’t that boring?! Why would anyone want something that’s hanging in their neighbor’s home? We give you the tools to create something magical and that’s custom just for you and nobody else. Most store-bought stickers are made of paper or thin grade vinyl that just isn’t up to snuff. You can’t compare the quality, the finish or even the adhesion. That’s why when you buy cheap internet or big box store stickers they tend to peel up, bubble and just won’t stay down. A sticker that is constantly falling off your wall or other surfaces just isn’t any fun, is it?! Inferior paper or thin vinyl stickers are just nowhere near as durable as our super high-quality 3M Scotchcal Graphic Vinyl that is 4mm thick. You will notice with those other low-grade stickers that they will fade and age poorly and their glue starts to break down quickly. That’s not the case with a Stickerbeat die cut sticker, because they are weatherproof, fade resistant and they stay vibrant for years. In addition, every Stickerbeat sticker is laminated on top for extra protection. Our stickers are tough and they will stand the test of time. EVERYTHING about your sticker can be customized for you at Stickerbeat—size, shape and even color. Don’t be scared to go wild with your design because we will be able to print it out for you no matter what! If you want your sticker to be cut right up to the tippy edge with no excess showing, our Kiss Cut stickers are the way to go. No matter how swirly and complex your design may be, our laser-guided cutting machine is able to cut your image out with high precision right on the borderline. We have circle stickers, square stickers and bumper stickers for your car if that’s what you need, too. We can make you a sticker that can go on a mirror, window or glass with our clear stickers that feature a transparent background; and if you want to stop a crowd in their tracks, then our reflective stickers might be in order. Just use our simple template to make yours or contact our dandy customer service reps to help you design one. Whether your business needs a logo sticker or product sticker; or if you want to design a photo sticker or wedding sticker—we’ve got you covered at Stickerbeat. Raise awareness for your business if you are having a sale, there is no reason to use a pre-printed boring and formulaic sticker that anybody else can buy when you can have a die cut sticker that is all your own. Forget ordinary, make it extraordinarily YOU with a personalized custom sticker all YOUR own!
Learn moreHow to Use Giveaways to Get More Customers
Giveaways are an excellent marketing technique because they excite your prospects but also take advantage of the law of reciprocity. In other words, when you do something nice for someone, they will be compelled to do something nice for you. The big advantage with giveaways is that even small, inexpensive items generate a big return. Below you will find some strategies involving giveaways that will really boost your customer base and increase your sales. Product Samples Giving away a sample of your product – or a free trial of your service – is a great way to attract new customers. Supermarkets, for example, are masters at this technique and they’ve discovered that people will spend between five and 10 times more after receiving a sample. So, consider providing prospects and customers with a sample of your product. Even if you don’t have a brick-and-mortar store, you can provide samples at special events or even have someone wandering around in high traffic areas providing samples. This approach will not only attract more customers, but it would also create a positive impression of your brand. Promotional Items Giving away promotional items to prospects and even the people that you do business with is an excellent way to make sure they don’t forget about you. Of course, to really make this work, make sure to provide them with something that they will find useful and fun. So, maybe instead of the classic pen, try some high-quality, die-cut stickers. You can either print them with funny messages, and make sure to include your brand and contact details, or you can go with useful and educational information. The advantage with stickers is that people actually place a higher value on them than on pens and other similar items. There’s also the advantage that people tend to display them in prominent places, which means that not only will they see your brand constantly, but there also endorsing it, so that when others see it, it’s just as effective as word-of-mouth marketing. Giveaways at Tradeshows If you want to attract people to your booth at a tradeshow, your best bet is with smart giveaways. Remember, everyone else will also be giving stuff away, so you need to get creative. For example, a great idea is to provide a charging station, where people can charge their mobile devices. Most people spend quite some time and tradeshows, but they still have to stay connected, so this means they often end up needing to charge their devices. Just to make sure they don’t forget about you, also provide them with some promotional items, like a mug, or a few good quality stickers, or a variety of other creative items that will make sure they remember your brand. Run Contests You can run contests and provide giveaways as prizes. Yes, people will actually have to do something to win, but contests are highly engaging in people often value the prize more as a result. And don’t worry, because even something as cost-efficient as a set of attractive, die-cut stickers will be more than sufficient to make your customers happy. Sweepstakes Sweepstakes another great way to engage your prospects and customers, in a style similar to contests. However, all your prospects and/or customers have to do is to register. This could be done via website, via text message, or even in person. Again, sweepstakes attract people because everyone wants to win something, but they can also attract attention from other sources, like the media, leading to further brand exposure. Provide a Gift with the Purchase People love getting stuff for free so, when you put out an offer that your providing a gift with every purchase, it’s generally irresistible to most people. The more impressive the gift, the more likely people will be to make the purchase. However, this doesn’t mean you need to throw all your profits away on a gift. Stickers, for example, have a high perceived value and people feel an emotional attachment to them, in large part due to their childhood. So, a set of stickers would be a great option to entice people to make the purchase. Loyalty Programs Loyalty programs are incredibly popular with both customers and businesses. Customers love them because they are excited to earn the rewards, especially with the program where the prizes are creative and attractive. Companies love loyalty programs because they generally generate a lot more business on a relatively small investment. The key to a good loyalty program is making sure that people actually can earn the prizes and that the latter are on par with expectations. For example, if you own a café, your lowest level of reward shouldn’t be after someone purchases 100 coffees. This would seem insurmountable to most people, even if it might only take them a few months to get to that point, even if you are giving away a high-ticket item. Instead, structure your loyalty program so that people have access to the rewards quicker. For example, you could offer a die-cut sticker for every five coffees somebody purchases. Then, on their 10th coffee you can give them a free drink, on their 20th coffee you can give them something a little more expensive and so on. Giveaways are great way to attract new customers, but also to earn their loyalty. It’s a technique that boosts sales because of the law of reciprocity, but it also builds loyalty because your customers feel valued. The great thing with giveaways is that they rarely have to be expensive – unless it’s for a big contest you’re running or your loyalty program – as small items are great way to start building a relationship with new customers. Cost effective items like stickers are also an excellent way to build loyalty because they have a high perceived value. There also a great way to gain greater brand exposure because when people display them on their personal items, they are effectively endorsing you.
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