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Discover Why You Should Be Using Magnets to Promote Your Brand
Are you looking for a cost-effective way to increase brand awareness? Do you want a promotional tool that keeps on giving … for years? Do you want your customers to love you? If you think it’s impossible to achieve all of the above, the good news is that you are wrong. Dead wrong. There is a promotional tool out there that can help you increase brand awareness, build customer loyalty, and maximize your sales. And the best part is that it won’t cost you an arm and a leg. Yes, we’re talking about magnets. Read on to find out why and how you too can take advantage. The Benefits of Promotional Magnets Customized magnets are a great way to promote your products and/or services for a number of reasons, including the fact that people really do use them and they also tend to keep them for years. People Really Like Magnets Most people love magnets and are more than happy to put them up on their fridge. Where a brochure or a flyer or even a pen might end up in the trash, you can be certain a promotional magnet will end up on the fridge – or some other metal surface in a person’s home or office. Magnets tend to have a higher perceived value than many other promotional products, and if they’ve been designed properly, there’s little chance someone will throw your magnet out. In fact, if it’s a fun-looking magnet, you can be sure it will be displayed prominently. People Keep Magnets for a Long Time So, not only are people more likely to put a magnet up on display, but they also tend to keep them much longer than any other types of promotional materials. In fact, a study found that people tend to keep magnets for as long as 8 years on average, with some holding on to them for a decade or longer. Again, it comes down to perceived value, and people simply consider them too valuable to throw away. So, essentially, you’ll have a constant advertisement in someone’s house for a good number of years. There really is no other promotional tool that can achieve that, especially not at the comparatively minimal cost of a magnet. You Get a Ridiculous Number of Impressions Purdue University in the U.S. conducted a study of how often people open their refrigerators every day. We have no clue why it would be considered an important topic to study, but it did generate some interesting statistics for advertisers. So, according the study, it seems that a person will open their refrigerator between 10 and 12 times per day. Now, if your magnet is in a home with a family of 5, that means you’ll be getting between 50 and 60 impressions per day, or between 18,250 and 21,900 impressions per year. And that’s not counting other people who might have access to the same refrigerator – like when extended family comes to visit. Considering that a small promotional magnet can cost as little as $0.2, we dare you to find a more efficient form of advertising. If we take into account how long people keep magnets, you’re looking at between 146,000 and 175,200 impressions over 8 years. There really is nothing else that can compete. You Can Get Really Creative Unlike other promotional tools, you can get really creative with magnets. You not only can create visually appealing designs, but you also have plenty of room to add whatever information you like. Try putting your company name, tagline, and even just a phone number and web address on a pen. You’re either going to end up writing in a font so small people will need a magnifying glass to read it, or you’re going to give up altogether. Want to keep up with the digital world by including QR codes? Great idea. Just don’t try it on a pen because it’s not going to happen. With a magnet, though, you have much more room to expand. Get the Most out of Promotional Magnets If you really want to maximize the benefits of promotional magnets, you can also take things a step further. Instead of creating any old magnet, design one that is useful too. For example, a magnet with cooking measurement conversions will constantly be consulted, which will further increase the number of impressions. And will probably be kept till the end of time. Likewise, a magnet with stain removal advice will be frequently consulted, but it will also mean your magnet will be placed in the laundry room. If you are in a B2B industry, you can create magnets with featuring industry relevant advice, marketing tips, or even things like basic computer maintenance advice. Anything that will prove useful to your customer or prospect. So, if you create a variety of magnets with advice for various areas of the home and/or office, you can have your brand displayed all over that person’s home or office. Another option is to create calendar magnets, but you do have to take into account that once the year is up, they become obsolete. So, unless you are ready to invest in a new batch of magnets every year, you’re probably better off picking something else. However, you can be certain that calendar will be consulted frequently, so you have to decide whether the investment is worth it or not. Other possibilities include photo frame magnets, clock magnets, checklist magnets, notepad magnets and more. Remember, the more useful the magnet is, the more your brand will be seen. Magnets are a powerful promotional tool. The cost-to-impression ratio alone makes them worth it, but when you consider that they are highly effective at building loyalty too because of their perceived value, you really can’t go wrong with promotional magnets. And if you get even more creative and make that magnet useful, the perceived value skyrockets and your magnet will be around for many, many years.
Learn moreDie Cut Stickers vs Sticker Sheets: Which Option Is Better for You?
You know stickers are valuable promotional tools. You know you can get whatever design you like, and whatever size you prefer. But now you have a problem. You’re not sure whether to opt for die cut stickers or sticker sheets. In fact, you’re not even sure of the difference between them. In this article, we’ll look at the two types of stickers, as well as when to use them. Understanding the Difference Between Die Cut Stickers and Sticker Sheets Sticker sheets are, as their name pretty clearly states, sheets with multiple stickers on them. These sheets can feature all the same sticker or multiple sticker designs, depending on your preference. Essentially, what happens is that the designs are printed on a sheet, and then, when the cut is made, it’s only made through the sticker itself and not all the way through to the backing. So, what you end up with is a rectangular sheet of backing material and vinyl on which the stickers have been printed, and only the latter has been scored so you can peel the individual stickers off the sheet. This type of cut is referred to as a kiss cut, seeing as the blades only lightly “kiss” the vinyl, and don’t go all the way through. They can be cut to any shape you choose, including along the contour of the design if it’s not a standard shape. Conversely, die cut stickers have been cut out of the sheet completely, usually along the contour of the design but they can also be cut out as standard geometric shapes, if you prefer. These tend to be slightly more expensive than sticker sheets, but are great at making an impact. How to Decide Between Sticker Sheets and Die-Cut Stickers In terms of which one is better, the fact is that it depends on the situation. Sticker sheets are more suited to some applications, while for others, die-cut stickers are more appropriate. Determine the Application The first step in figuring out whether to get die-cut stickers or sticker sheets is to determine what you’ll be using them for. Below you’ll find a few examples. Package and Product Stickers If you are going to be using the stickers to put on your packages when shipping to customers, then you’re probably better off with sticker sheets. It’s a more cost-effective option and since you won’t be handing them out individually, it doesn’t matter how many stickers are on a single sheet. Keep in mind that they don’t have to be identical to one another, so even if each label has a custom message on it, you can still get them on sheets. Another advantage to sticker sheets is the ease with which you can peel them off the sheet. It might not seem like a big deal, but if you have a large number of packages to brand, anything that makes it easier and less time-consuming definitely helps. Stickers for Customers When you’re giving out stickers to your customers, you should probably stick to die-cut stickers, even if you are sending more than one. Yes, a sticker sheet would be more efficient if you are sending out a few stickers to each customer, but the fact is that die-cut stickers look more professional. The last thing you want to do is to make your customers think you’re cheap. So, investing in die-cut stickers is definitely more beneficial to your reputation in the long run. Plus, if you sent multiple die-cut stickers, your customers can also hand them out to friends and family, further promoting your brand. If you take the sticker sheet route, this would be a lot more difficult for your customers to do, meaning you’d be missing out on a valuable promotional opportunity. Remember, you want to make it as easy as possible for your customers to be your advocates and recommend you to their friends and family, so send them die-cut stickers. Promotional Stickers If you will be putting up promotional stickers in your area, or at an event, you’ll probably want to go with sticker sheets. Once again, it saves time as peeling them off is much easier. Furthermore, it’s a lot easier to transport 500 stickers, for example, when they are still attached to a sheet, than when they are loose. There’s also less of a chance of losing them because it’s easier to notice a whole sheet flying off than it is a 2”x2” sticker. Consider the Design When deciding between die-cut stickers and sticker sheets, you also have to take into account the design. If it’s a very delicate design with lots of “bits” sticking out, a contour die-cut sticker might not be the best option because it’s easier for those areas to get damaged. For example, if you have a ribbon waving in the wind, it’s more likely to get bent or even torn off, despite the additional strength the backing material provides. However, when the same sticker is on a sheet, it won’t be exposed so there’s less of a chance of accidents happening. Don’t Forget Your Budget Budget is certainly a consideration, despite how cost-effective stickers are in general. So, if you are sending out multiple stickers to your customers, you might opt for a sticker sheet as it will be slightly cheaper. However, remember that you’ll be missing out on a great opportunity to increase brand awareness because your customers won’t be able to hand out stickers to other people. Plus, there’s also the risk that you’ll seem cheap. It’s often a better idea to get fewer die-cut stickers than opting for sticker sheets when trying to make your customers feel special. Die-cut stickers and sticker sheets are both popular options, but the approach you choose really depends on your circumstances and how those stickers will be used. In some cases, a die-cut sticker is mandatory if you want to put your best foot forward and really impress your customers. In other situations, like when you have 300 packages of your homemade cookies to brand, you want to go for sticker sheets to make your life easier.
Learn more6 Ways to Use Promotional Stickers for Businesses from Stickerbeat
Stickers are a great way to promote your business because most people don’t perceive them as advertising. In fact, most people really like stickers and when you give them one, even if it just features your brand, they’ll consider it a gift rather than an ad. And people like using stickers, which is where the power of this marketing tool comes in. When someone places a sticker featuring your brand on a personal item, they are telling the rest of the world that they support your brand. Few forms of marketing generate the same level of results that word-of-mouth marketing does, which is why stickers are so powerful. Furthermore, when you are giving out stickers to your customers, you are also promoting loyalty. They feel special because you’re giving them a gift, which will endear your brand to them even more. Below, you’ll find a few more ways to effectively promote your business with stickers. Include Fun and Interesting Messages What’s someone more likely to stick on their laptop? A sticker with just your brand on it? Or a sticker with your brand on it that also features a fun, quirky, or even inspirational message? The latter, of course. So, if you want to increase the chances of people using your stickers on their belongings, and getting as many eyeballs on them as possible, get a little more creative than just slapping your brand on them. You could even have stickers printed with blank areas where people could write in their own messages. However, keep in mind that a professionally printed sticker with the message already on there is more likely to get used because it’s more convenient. Give Out Useful Stickers People love stickers, so they’ll put them on everything and anything, as long as they like the brand. But what if those stickers were more than just fun ways to spruce up laptops, phones, cars and more? What if they were actually useful? Well, people would be even more likely to use them. While they might not show up everywhere, you can be sure people will remember your brand even better when the stickers you hand out have a useful purpose. For example, you could print attractive labels for organizational purposes that include your brand. People could use them on everything from their jars to their in and out trays at work. Yes, these stickers wouldn’t be seen by as many people, but they are just as effective at keeping your brand front and center for the person using the sticker. Send Them to Your Customers When sending out orders, always include a few stickers in the package. Not only will customers love the extra little “gift” – that’s what they will perceive it as and not as a promotional tactic – they will also end up handing them out to friends and family, as long as they’re well designed and attractive. So, make sure you don’t miss out on this great opportunity to make your customers feel special, but also to turn them into advocates. And that’s why you should always include more than one sticker in each package. If your business is service oriented, you can still send out stickers with a thank you card to your best customers. They aren’t all that expensive, and neither will the cost of mailing them be all that high. The result will be very grateful customers who feel valued, which will help build loyalty. Put Them on your Packaging Simple packaging is definitely cheaper than getting it specially branded, but it certainly isn’t as effective at promoting brand awareness. Stickers are a great middle ground as they’re much more cost-effective than getting specialty packaging, but they still offer the benefits of more interesting packaging for your customers while promoting your brand. And since stickers can be cut out in a variety of shapes, you can get really creative and get some stunning stickers made that will impress your customers. Spruce Up Those Store-Front Windows Store-front windows are valuable promotional real estate that can be used to great effect with some great quality stickers and decals. Whether you’re running a sale, or simply want to let customers know your opening hours, putting up stickers on your windows is a great way of doing it. So, whenever you have a special offer or get new products in, put stickers in your windows to let people know. It’s just as effective at drawing in foot traffic as having someone standing outside handing out flyers. Put Them on the Floor Floors aren’t often used as advertising space, which is why placing a series of stickers on the ground is such a great way to draw attention. People won’t be able to help but notice something they’re stepping on, so it’s definitely a great way to promote your brand using stickers and decals. Like with any other type of sticker, the more creative you get, the more you’ll draw people in. You can do things like advertising sales out in the parking lot or sidewalk, with arrows pointing to your store, and more. Regardless of where or how you are using these stickers, remember to always include contact details. At the very minimum, you want to have your web address on the sticker. This way, people who see the sticker and want to learn more about your brand don’t have to go to too much effort to do so. On larger stickers, like those you use in shop windows and on floors, you can even include QR codes, which make things even easier. On those types of stickers, also make sure to include a call-to-action. Where smaller stickers that you send out to customers and hand on the street are more about building brand awareness, large stickers or decals should have a call-to-action so you can increase conversion rates. At Stickerbeat, we offer a wide range of high quality stickers that you can use to easily promote your brand. We even offer a free graphic design service so we can help you turn your highly creative idea into reality. So, get in touch and let us help you promote your brand with stickers.
Learn moreHow to Make Marketing Package Inserts That Stick
It’s common knowledge that existing customers are more likely to buy from you than a new prospect. In fact, Forbes Entrepreneurs tells us that you only have a 5% to 20% change of getting a new prospect to make a purchase, whereas with an existing customer you have a 60 to 70% chance. In other words, any tool that will allow you to connect with your existing customers and strengthen the relationship is invaluable. Marketing package inserts are a powerful tool to help you not only build a stronger relationship with existing clients, but also to increase your sales. The have a very high open rate because people are usually eager to open the package you sent them. There’s also the advantage that people are more open to your marketing materials when they’ve just received a product from your company, especially if the entire experience was positive. So, how can you create effective marketing package inserts? Get to Know Your Customers This goes for everything you do in regards to marketing, including creating package inserts. The better you know your customers, the easier it will be for you to figure out what will work best. Some things work better for certain audiences than others, so you have to make sure you know as much as possible about your customers. Be Personal Personalization is the name of the game nowadays, and that holds true for package inserts as well. Regardless of what you choose to use as a package insert, you have a much better chance of getting it to stick if you personalize it. For example, use the customer’s name on the message you send, and even consider including what they purchased, to really show that you are paying attention. Also, sign off with your name rather than a generic customer service team, which feels cold and impersonal to most people. Compare the two messages below. Which do you think will work better to build customer loyalty? “Dear Sally, Thanks for buying the Abracadabra green widget. We really hope you enjoy it. Jillian of Abracadabra Widgets. ” …Or… “Dear customer, Thank you for your purchase. Customer service team, Abracadabra Widgets.” We guarantee you that the first message will have a much greater impact and stick with the customer more because you aren’t sending out an impersonal message that they know everyone else will be getting too. Pick Up a Pen Writing a note or a thank-you card by hand will do wonders to impress your customers, especially if you personalize it like in the previous tip. Seeing a handwritten note is extremely rare nowadays, thanks to the internet. So, if you write out your notes by hand, it will have an impact. A big one. If writing out all your thank you notes by hand isn’t feasible – like if you send hundreds of packages every month – another option would be to print the notes but sign them yourself. Another option would be to mix it up. Send a handwritten not to your best and most loyal customers, and send a printed version to everyone else. For example, Brandon Eley, the founder of 2BigFeet, personally writes out a thank you note and sends it, along with a coupon for a future purchase, to all the company’s best customers. Offer Them a Discount If you really want to see your sales figures go up, then a discount offer along with a thank you note as a package insert is an opportunity you shouldn’t pass up. First of all, it’s a brilliant opportunity to cross-sell your customer on other products they might like and thereby increase awareness, but it’s also a great way to generate more business, even if you offer a generic discount on their next purchase. Most people simply can’t pass up a discount, especially if it’s from a company they already buy from. Even if they had no plans to make another purchase any time soon, if you include a discount coupon, their plans will change, especially if it’s a limited-time offer. And if you take it a step further and personalize the offer – for example, offer them a discount on a product in their wish list – it will stick even more because people like to feel special and cared for and nothing says “I care” like showing you took the time to find out what they’re interested in. Include a Small Gift People love gifts, no matter how cheap they are. And they love it even more when they get a little extra in their package that they didn’t order. It doesn’t have to be anything fancy and you don’t need to spend a fortune. Something small and simple will not only please your customers, but it’ll get them talking all over social media about how great your company is. For example, Ryan French, the founder of GameKlip, included a small bag of candy in every package. Soon after, everyone was talking about the awesome surprise they received all over the net. If you ran a search at the time, you would have found tens of thousands of results of people mentioning the candy they received. Not only does this approach build loyalty, but it also tends to encourage people to spend more money with you. Two experiments were conducted in 2002 on how receiving a small gift affected the tips servers received in restaurants. In the first experiment, it was discovered the customers left a larger tip when receiving a small piece of chocolate with their check compared to customers who received nothing. The second experiment found that the size of the tip differed based on how much candy the customer received, as well as the way the candy was given. It’s the principle of reciprocity. If you reward your customers for doing business with you in some way, they will feel the need to do the same. Remember, marketing package inserts are a highly powerful and cost-effective tool if used right. They can build and cement customer loyalty, increase your revenues, and improve your bottom line substantially. All you have to do is make them personal and show your true appreciation by making your customers feel special, which will earn you their loyalty for life.
Learn more10 Creative Packaging Ideas for Shipping
Product packaging is a critical component in the buying process, with 64 percent of consumers stating they will sometimes buy a product, even if they had no prior knowledge of it, due to the packaging. Furthermore, a Pro Carton study found that one of the most essential elements in a marketing campaign to consumers is the packaging of the product. According to Dotcom Distribution’s eCommerce Packaging Study 2016, 40 percent of consumers are more likely to purchase the brand again if it features gift-like packaging, 68 percent feel it makes the brand look more upscale and 61 percent are more excited about getting the package. So, clearly, getting your product’s packaging to stand out and look good is critical. Here are 10 ways in which you too can set your packaging apart. 1. Understand Your Target Market The first step to setting your product’s packaging apart from the crowd is to really get to know your target market. Putting together an awesome design that will draw eyeballs isn’t as hard as you might think. There are plenty of very creative and imaginative designers who can create wonders. But if the packaging is drawing the wrong eyeballs, what’s the point? For example, if your product is aimed at children but your packaging is sleek and sexy, looking more like something designed for a corporate executive, you can be sure it’s not going to be attracting the right people. So, the first step to getting your packaging right is to understand who your audience is and design with them in mind. 2. Apply the KISS Principle Keep it simple, stupid. The U.S. Navy coined the phrase in the 1960s in an effort to remind that simple systems worked better than complicated ones. Well, this design principle also applies to packaging. If you overload your design with too many elements and colors, you could end up with something that is a little too strange for your customers. Instead of overdoing it, stick to a simple design that’s attractive and is in line with what’s expected of your industry. Remember, you want to draw eyeballs, but you don’t want people pointing out your packaging as the weird kid on the block everyone avoids. 3. Go for Professional over Easy Printing a label at home or using a stamp on a box might be easy and cheap, but it won’t attract customers, no matter how great your product is. It might be an extra investment, but getting your packaging professionally designed and manufactured will pay off in the long run as it will attract many more buyers. 4. Use Imagery Effectively Keeping it simple is essential but that doesn’t mean that you can’t use imagery effectively. After all, a picture is worth a thousand words, and when you’re dealing with only a few seconds that consumers take to look at a shelf, you definitely need to come up with something that draws them in quickly. A wall of text won’t attract them, but a relevant image that sends the right message definitely will. 5. Establish an Emotional Connection A person will make a purchase when the brand elicits some form of emotional response. If your packaging makes someone smile, or creates a warm and happy feeling, people are going to buy your brand. Another good approach is to have someone making eye contact on your packaging, because people can’t help but investigate further. 6. Make Sure Your Packaging and Product Match You can have the most amazing packaging in the world, but if it’s not relevant to your product, you’re wasting your time. For example, a humorous label on a high-end perfume won’t cut it, just as a stylish, sleek label isn’t exactly appropriate for a bag of potato chips. It establishes the wrong expectations and customers can’t help but be disappointed. So, always make sure that your packaging meshes with your product. 7. Make Your Packaging Reusable If you really want to set your product apart, then make the packaging useful. Not only will it attract consumers because they can reuse the packaging, but it will also keep your brand front and center, even after they’ve used the product. For example, if you sell cosmetics, you could use branded makeup totes to package sets of products, which customers can then reuse. Or, if you sell homemade kibble, you could package it in tins or stiff ziplock bags that people can keep storing dog food in. 8. Make It Memorable and Easy to Identify You want people to associate your packaging with your product. Just like whenever you see a shiny red can with a white stripe, you know it’s a can of Coca-Cola, you want your customers to have the same reaction with your product. So, it needs to be memorable. Also, Forbes states that packaging needs to pass the five-year-old test. Essentially, this means that you should be able to describe the package to a five-year-old and the child will be able to pick up precisely what you want. For example, tell a five-year-old to get the blue package with a cookie and milk on it and you can be sure she’ll come back with a pack of Oreos. This also ties in with being memorable but also simple. 9. Use Top Quality Materials Packaging has a massive impact on how people perceive your brand, and if you’re using poor quality materials, it will send the wrong message, no matter how stunning the design is. People will eventually handle the packaging, whether it’s to take a closer look or to put it in their cart, and if you’ve used cheap cardboard, for example, you can be sure they’ll put it back. Cheap materials send the message that the product is cheap, which is precisely what you don’t want. 10. Choose the Right Colors The impact of color on people’s buying decisions has been studied for a long time and it has been repeatedly proven that different colors attract different people and affect people differently, as well. So, take your time to pick colors that are relevant to your target market and will elicit the right emotions. Packaging can make or break your product. Poorly designed packaging using low quality materials will keep your product on the shelf, no matter how great it is. Packaging that looks just like everything else on the shelf will lead to your product going unnoticed. So, follow the above advice and don’t be afraid to be a little adventurous too. Sometimes being different pays. But make sure that you’re not so different that people have no idea what your product is.
Learn moreWhy Big Companies Use Promotional Stickers in Their Marketing (and Why You Should Too)
Promotional stickers have been around in some shape or form since the 1800s, so it’s definitely an old-school type of advertising, especially when compared to digital, TV and other channels available today. But that doesn’t mean they don’t work. In fact, stickers are more effective than ever. Read on to find out why stickers are such a powerful marketing tool. Stickers Help Brands Stand Out Online marketing is highly effective, without a doubt, but it’s a pretty crowded space and is slowly becoming overly saturated to the point where people are developing ad blindness. The advantage with promotional stickers is that they help you stand out from the crowd. While everyone is running to grab people’s attention online, you can take advantage of the now less crowded offline space. People Like Stickers People just like stickers. There are a multitude of reasons. Some of us like to let our inner child out to play, and promotional stickers are the adult version of My Little Pony, Transformers or those always coveted gold star stickers. Some of us want to support causes or make a statement, while others want to let the world know what they’re into. Regardless of the reasons, the fact is that people really like stickers, and if your stickers are creative and attractive enough, and mesh with what your prospects and customers want, then they’ll be sticking them on anything and everything they own, especially since they have a high perceived value. Stickers Are Like a Personal Recommendation When someone applies a promotional sticker on something they own, they are, essentially, endorsing that brand. In other words, anyone who sees the sticker will see it as a personal recommendation, turning the sticker into a form of word-of-mouth marketing. Considering that, according to Nielsen, 82% of Americans rely on recommendations when making a purchase, while the Keller Fay Group reveals that 90% of word-of-mouth takes place offline, you can see why stickers are so powerful. Stickers Make Life Easier for Your Advocates Those loyal customers who are more than happy to recommend your brand to their friends and family are worth their weight in gold. However, many people don’t go out of their way to “promote” your brand, which is understandable. If someone asks them, they will recommend you, but won’t necessarily be proactive about it. Stickers, on the other hand, make it much easier for your loyal customers to advocate your brand proactively. All they have to do is apply the sticker onto something they own, and you have a walking, talking advertisement in the shape of word-of-mouth marketing, which is even more powerful. And the best thing? No one will feel as if they are acting as an advertisement for you, because, as we previously said, people just like stickers. Stickers Have Evolved If you’ve been living under a rock, you might not know that stickers have come a long way since the days of those large, white rectangles applied to bumpers that encouraged you to vote for some politician or other. Nowadays, you can get them in a wide range of shapes and sizes, and they can be applied to pretty much anything, from windows, walls and floors to buses, phones and even people. Want a sticker to cover an entire shop window? Not a problem. Whatever your mind can dream up, it can be made. The great thing about this is that it’s easier than ever to come up with a memorable and fun sticker design, which people will remember. Stickers Allow for a Lot of Creativity There aren’t many other mediums that allow for the level of creativity stickers do. It’s so easy nowadays to come up with a design that attracts people’s attention like moths to a flame. For example, UNICEF created stickers that looked like landmines on the bottom, while the top was self-adhesive and mimicked the floor they were placed on, making them invisible until someone stepped on one. When removing the sticker from their shoe, people found the picture of the landmine with a message explaining that in some countries, they would have ended up really hurt. Another interesting example comes from Pedigree. They put down stickers on the floor around pet stores and supermarkets that looked exactly like dog food bowls filled with kibble. These stickers had been sprayed with an essence of the food, which meant that every dog ended up licking the sticker, attracting their owner’s attention to the brand. Stickers Are Cost-Effective Compared to many other promotional mediums, stickers are highly cost-effective. Not only is the investment itself reasonable compared to other advertising tools, but the way they are perceived by customers and prospects makes them even more valuable. When given a sticker, people see them more as a gift than a promotional tool, which helps to lower their defenses. So, instead of being irritated because they feel they are being sold to aggressively, the psychology changes to wondering where they can apply the sticker, or who they could make happy by passing it on as a gift. It certainly acts as a great reminder of your brand and most people will make a mental note to interact with your business in the near future. Stickers Increase the Effectiveness of Other Marketing Campaigns Stickers significantly increase the effectiveness of other marketing campaigns. For example, if you want to build an online subscriber list, offer people free stickers for their email addresses. Want to increase the open rate of your direct mail? Include a sticker (and let people know about it beforehand, of course.) Add QR codes to your stickers to increase awareness of online campaigns and improve conversion rates for your online store. These are just some of the ways you can use stickers to enhance your other marketing efforts. With a little creativity, you can do so much more. Stickers continue to be a powerful marketing tool that brings together more traditional advertising methods with highly effective word-of-mouth marketing, all while being non-intrusive. Due to the general perception that stickers are something fun rather than an ad or sales tool, they promote a high level of engagement while minimizing the automatic defenses that go up in customers when faced with a more traditional advertisement. Combined with their cost-effectiveness, stickers are a powerful promotional tool every business should be taking advantage of.
Learn moreFundraising Ideas For Sororities And Fraternities
Getting a higher education isn’t cheap. If you want to live the Greek life as well, you will need to be creative with your financing. Fundraisers are one of the better ways for sororities and fraternities to raise money. In order to help you keep member fees down, Stickerbeat is pleased to offer a few fundraising ideas for sororities and fraternities. Fundraising Ideas For Sororities And Fraternities Sell Advertising Space If you have a well-designed website and a good newsletter, you can sell advertising space to any business that caters to students. Restaurants, retail merchants, and car dealerships are a few that come to mind. Auctions And Sales One of the easiest ways to raise money is by selling stuff. There are thousands of potential customers on campus; all you have to do is find a few products that people want to buy. Additionally, weather conditions can create unique selling opportunities. For example, sports fans will gladly pay two dollars for a modified trash bag to keep them dry during a sporting event. Host a Tournament A golf tournament is easy to organize and it can bring in thousands of dollars. Golfers love competitions and you don’t need to spend a fortune in prizes to make it attractive. Host A Benefit Dinner One of the more popular fundraising ideas for fraternities and sororities is to host a benefit dinner. You can either host a diner that is elegant and sophisticated or one that is based on standard fare. In addition, you can kick it up a notch by making it theme-based; a murder mystery theme goes well with the high-end offering while a celebrity dunk tank is guaranteed to make a fun night with the standard fare crowd. Stickers And Decals For Sororities And Fraternities Stickers and decals are an effective way to brand your fraternity or sorority. They also make great items that can be sold or raffled off to raise money. Think of a few cool designs that students would like to have and order in large quantities to keep prices down and profits high. Why Use Stickers And Decals For Sorority Advertising Businesses make extensive use of stickers and decals for advertising because they’re effective and affordable. When made with bright colors and a catchy design, your stickers and decals will make you stand out from the crowd. Professionally made stickers and decals don’t cost much. Leave the homemade option for the groups with less ambition. If you make your stickers and swag with a unique logo and a cool slogan, your fellow students will be glad to paste them on lockers, laptops, backpacks and car bumpers. Select the format of sticker or decal you want and upload your artwork to Stickerbeat. All you have to do is ask, and our professional designers will work with you at no charge to make sure your materials really stand out. Wrap Up – Fundraising Ideas For Sororities And Fraternities You need to get creative to be successful at raising funds for your student organization. Hosting events that are fun and exciting will help you raise money and make belonging to your group a source of pride and achievement. Any of the fundraising suggestions in this article will help you raise money. Each also presents an opportunity to sell your branded stickers, decals and swag. Stickers and decals are the best way to boost awareness of your sorority or fraternity. Automate Your Social Turn off
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Building a strong brand image is essential for university teams. It helps build community support and it attracts the best quality student-athletes. Stickers for university teams are very effective in this regard. You can use them to decorate athletic facilities, and other school property as well. For example, we can design stickers and decals with your team logo, to commemorate former star players or, to celebrate winning years. Positive branding builds team loyalty, team spirit, and attracts team sponsors. Custom Stickers For University Teams You need to do something different if you want to stand out from the crowd. Stickerbeat can make your custom stickers and decals in a matte or glossy finish with any color or design you choose. Simply choose the style and dimensions for the sticker or decal you want and upload your graphics. If you need help however, contact us and one of our graphic designers will work with you at no charge. How’s that for service! Unique Ways To Use Stickers Some university teams use helmet stickers to boost the level of competition within the team. No player wants to be the one without stickers on his helmet, even early on in the season. Helmet stickers also have a psychological effect on the other team; imagine facing a guy wearing a helmet plastered with outstanding performance stickers. Swag For University Teams Not many things have a wider following than sports and sports fans are committed to their favorite teams. You can reward them by offering a variety of free or low-cost mementos. Not only will your fans love you for it, they will proudly display their team swag wherever they can. In addition, stickers and decals of various sizes are perfect to turn your fan’s favorite tools and toys into team billboards. They can be attached to cell phones, tablets, laptops and backpacks. What raving fan could resist pasting their favorite team’s bumper sticker on their car? Boost Your Home Team Advantage The home location confers an advantage to the local team in most sports. While referee bias is considered to be the biggest part of this, there can be no doubt that crowd support and familiar surroundings help boost confidence. Branded graphics play a big part in building the home team environment. Whether you're playing on a team, competing in an event or just cheering from the sidelines, we can make custom sticky products that show your support. We can personalize stickers with your team logo, favorite player number or any image of your choice. Simply use our online forms to upload your image or logo and choose the size and quantity. Wrap – Stickers For University Teams It is essential for university teams to build a strong brand image. Heavily branded university sports facilities and raving fans decked out with team swag make a strong impression. Stand out from the competition by ordering the best branding graphics direct from Stickerbeat. Track Clicks & Actions Turn off
Learn moreCustom Bumper Stickers
People buy bumper stickers for many reasons. Besides political campaigns, advertisers use custom bumper stickers to promote things such as business events, parks, motels, hotels and popular tourist attractions. Car owners often buy bumper stickers as a memento of a memorable trip they took for a holiday. Others use bumper stickers to make a political statement or often to have fun with a funny or provocative statement. Philosophy Of Bumper Stickers Some people see bumper stickers as an invitation to interact with the outside world. In his book If You Can Read This: The Philosophy of Bumper Stickers author Jack Bowen said that bumper stickers all contain an unspoken if-then clause: If you can read this, then Imagine...” Bowen thinks this unspoken clause is what invites the reader to react to the statement or the idea promoted by the sticker. Custom Bumper Stickers Modern day bumper stickers are much easier to apply and remove than they once were. What’s more, current production methods make it possible to order custom bumper stickers in small quantities – you don’t need to order 1,000 or more to keep the price down. You can save a lot of money by ordering directly online from a manufacturer like Stickerbeat than you would by ordering through a reseller or middleman. Most Popular Bumper Stickers Here are some of the more popular bumper stickers we’ve seen over the years: I’ll believe corporations are people when Texas executes one I’m having an out-of-money experience Make America Great Again Not My President Watch out for the idiot behind me Don’t laugh it’s paid for and in front of you Famous last words of a redneck: Hold my beer and watch this Horn broke, watch for finger My opinions may have changed, but not the fact that I am right I didn't say it was your fault, I said I was blaming you To err is human. To blame it on somebody else shows management potential Wanted: Meaningful overnight relationship Don't make me mad. I'm running out of places to hide the bodies It's lonely at the top, but you eat better I don’t suffer from insanity, I enjoy every minute of it The good thing about science is that it’s true whether you believe in it or not Conclusion: Custom Bumper Stickers Custom bumper stickers are affordable and easy to order. Simply upload your artwork and we'll create a custom bumper sticker with an adhesive that makes it easy to remove and doesn’t leave an unsightly residue. You can order custom bumper stickers for your business, to show your support for a candidate or political issue, or to share your sense of humor. Our online approval process ensures you get the exact look and color you want.
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