Posted on

It’s Canada’s 150th Birthday

Canada's 150th birthday

On July 1, 1867, four provinces (Ontario, Quebec, New Brunswick and Nova Scotia) became united as the Dominion of Canada.  That makes 2017 Canada’s 150th birthday. Canadians can be proud of many things including hockey, innovations in medicine and science and significant contributions to arts and culture. And let’s not forget beavertails and hosers eh…

Continue Reading

Posted on

How To Boost Your eCommerce Revenue in 2017

how to boost your ecommerce revenue in 2017

The trend is set. Online sales are growing and retail sales are shrinking. While a good blog and paid-for ads will drive traffic to your site, you need to convert some of those visitors into customers to generate revenue. Here’s a hint on how to boost your eCommerce revenue in 2017: it’s easier and more…

Continue Reading

Posted on

Best Hashtags For Entrepreneurs

best hashtags for entrepreneurs

Hashtags were first used on Twitter in 2007. Once you post it, the hashtag becomes a clickable link. Anyone who clicks on it is brought to a page that features all the latest tweets and posts with that hashtag. Therefore, if you create a tweet with a link to your blog, you should place the hashtag…

Continue Reading

Posted on

Summer Marketing Ideas For Small Business

summer marketing ideas for small business

The warm weather is on its way and it’s time to plan your summer marketing campaign. While some techniques work better for some businesses than others, these summer marketing ideas for small business could be used by any enterprise. Summer Marketing Ideas For Small Business 2017   Press Release: A press release is a great…

Continue Reading

Posted on

Writing 101 For Small Business Owners

writing 101 for small business

Online B2C and B2B sales have increased significantly in the past ten years. To tap into this trend, you need a good website with a blog. In writing 101 for small business owners, we’ll go over some general guidelines to help you get results. The Difference Between Marketing And Sales Marketing is meant to increase…

Continue Reading

Posted on

Point of Purchase Marketing Strategy

point of purchase marketing strategy

Why do you need a Point of Purchase Marketing Strategy?  To take advantage of the fact that seventy percent of final buying decisions are made while shopping in the store. That’s why Point of Purchase displays are so effective. Therefore, you need to develop a good point of purchase marketing strategy. More than half of…

Continue Reading

Posted on

Custom Bumper Stickers

custom bumper stickers

People buy bumper stickers for many reasons. Besides political campaigns, advertisers use custom bumper stickers to promote things such as business events, parks, motels, hotels and popular tourist attractions. Car owners often buy bumper stickers as a memento of a memorable trip they took for a holiday. Others use bumper stickers to make a political…

Continue Reading

Posted on

Custom Window Decals For Business

custom window decals for business

Window decals are an affordable way to transform a storefront window into a large advertising display. Whether you wish to announce a grand opening or promote a seasonal or clearance sale, custom window decals for business are an effective way to deliver your message. In addition, you can easily remove or reposition your decals if…

Continue Reading

Posted on

Trade Show Tips For Exhibitors

Trade show tips for exhibitors

Many deals are done at trade shows every year. And, while we know the big booths have the edge, there are many strategies small business owners can use to get better results. Here’s our list of trade show tips for exhibitors: Trade Show Tips For Exhibitors 1. Pre-Show Marketing A lot of the magic behind…

Continue Reading

Posted on

Floor Graphics Advertising

floor graphics advertising

Stickers or decals are attention-grabbers when used for floor graphics advertising. We print our floor graphics on durable scratch and water resistant vinyl. As a result, they are ideal for high-traffic areas like retail shops and grocery stores. Floor graphics marketing is an effective and affordable way to boost branding and can be used in…

Continue Reading

Posted on

How To Use Social Media For Small Business Marketing

How To Use Social Media For Small Business Marketing

Social media presents an opportunity to engage with existing clients and a way to attract and engage with new prospects. The question is: how to use social media for small business marketing. Unlike traditional marketing, social media provides businesses a way to interact with their community online, in a public forum. That can be scary…

Continue Reading

Posted on

Content Marketing Trends For 2017 – Part 2 – Interactive Content

Content Marketing Trends For 2017 – Part 2 - Interactive Content

In Part 2, we take a look at how a major online retailer uses interactive content to sell billions of dollars of merchandise every year. But first, let’s take a look at a typical online shopping excursion. Buyers don’t always know exactly what it is they want. And, even when they do, they’re usually looking…

Continue Reading

Posted on

Content Marketing Trends For 2017 – Part 1 – Interactive Content

content marketing trends for 2017 - part 1 - interactive content

Digital marketing succeeds when viewers consume your content and act on it. In Part 1 of this series, we take a look at content marketing trends for 2017 with a focus on interactive content. Most marketers report that interactive content converts at a higher rate than static content. Therefore, it only makes sense to incorporate…

Continue Reading

Posted on

5 Tips To Help Boost Your Sales

5 tips to help boost sales

The most important skill to master in direct sales is the art of schmoozing. Many people have never learned how to feel comfortable around strangers. And, if you can’t be comfortable around strangers, you will have a difficult time making them feel comfortable around you. These 5 tips to help boost your sales will also…

Continue Reading

Posted on

Twelve Marketing Tips For Christmas

twelve-marketing-tips-for-christmas

It’s almost December and fifty-five percent of shoppers have already started shopping for Christmas. The Christmas season is the peak of retail sales in most countries. While some shoppers know exactly what they want, many do not – and that spells opportunity. Here are twelve tips to help spice up your Christmas marketing campaign. Twelve…

Continue Reading