The legal cannabis industry is expected to experience massive growth on a global scale over the next decade, with spending expected to reach around $57 billion by 2027, according to ArcView Market Research and BDS Analytics.
However, even though the legal cannabis market is experiencing massive growth, it’s still a complicated issue. The United States is expected to represent the largest market for the consumption of legal cannabis, both for recreational and medicinal use.
The problem is that, even though cannabis has been legalized for both recreational and medicinal use in a number of states, on a federal level, it’s still illegal.
This can make it difficult and expensive for cannabis businesses to market their products, at least until the US makes marijuana legal on a federal level, which is expected to happen after the 2020 presidential elections, though nothing is guaranteed.
Until that happens, though, cannabis producers and retailers need to get creative, and one way to do that is by using die cut stickers.
Create Stunning Custom Packaging Using Die Cut Stickers
Like with any product, the packaging is very important in attracting customers. The more attractive the package is, the more people will be inclined to try your product.
However, unlike more mainstream products, there is still some stigma associated with cannabis, which is why it is essential that you steer away from designs that could have any form of negative connotation.
Instead, you need to take a page out of the more mainstream product advertising book and get creative.
For example, if you’re looking to attract customers who are more discerning and mature, then you need to consider a more luxurious, upscale look.
Likewise, you can also showcase the fact that cannabis products are fully natural, which will help to attract people who are health conscious.
Remember, though, that less is more. While you want your packaging to be attractive, you don’t want it to be so busy and overwhelming that it looks like a Jackson Pollock painting. That will simply alienate your customers, or, at the very least, give them a headache.
And yes, you can still be minimalist and stylish while inspiring the idea of fun. The latter, of course, is for marketing marijuana for recreational use.
However, remember that, at the moment, the medicinal marijuana market is far larger because it is legal in many more states. So, if you’ve decided to tap into this massive opportunity, make sure your brand’s packaging reflects the medicinal nature of the product within through the use of medical symbols and colors.
The biggest advantage of using die cut stickers for your packaging is that you don’t have to spend an exorbitant amount on getting different designs printed. This way you can have multiple label designs for the same product, helping you reach a wider audience.
Of course, like with any marketing campaign, we recommend you test different label designs to see which ones gain the most traction.
As we previously mentioned, advertising for cannabis of businesses is complicated and expensive.
For example, though in principle marijuana companies can use social media to grow their community organically – paid advertisements are an absolute no-no – the reality is far different from the theory.
It’s not unusual for social media platforms like Facebook and Twitter to completely shut down accounts promoting cannabis products. Of course, this doesn’t mean that you can’t use social media, but you have to be very careful how you go about it.
Digital marketing is certainly an option and a very effective one at that. However, many cannabis businesses find themselves resorting to expensive ads in print publications, which rarely deliver results on par with the expense.
This is where die cut stickers come in because you can use them in different ways to run engaging marketing campaigns that will attract prospects and help to build customer loyalty.
Hand Stickers Out to Boost Brand Exposure
A great way to boost brand exposure is by handing out die cut stickers instead of flyers or brochures. While most people except a flyer or brochure out of embarrassment and will throw it away as soon as they are no longer in view of the person handing them out when it comes to stickers the situation is completely different.
People love stickers and when they realize that’s what you’re handing out, don’t be surprised if you find that people start actively seeking you out to get them.
Furthermore, your cannabis stickers aren’t going to end up in the garbage, like brochures or flyers. Instead, people will put them on display, which will not only significantly increase the impressions of each sticker but will also act as a ringing endorsement of your brand, thereby boosting your reputation, credibility, and brand exposure.
Give Them Away to Increase Customer Loyalty
Loyal customers have been shown to spend more per transaction, to have a higher lifetime value, and to frequently act as advocates for a brand.
In other words, earning the loyalty of your customers is imperative, and one effective way of doing that is to show that you appreciate their business by including a few attractive stickers with each of their purchases.
Die cut stickers make excellent giveaways because they’re inexpensive and you can create new designs frequently to keep things fresh for your customers. And since people really do love stickers, you’ll have a lot of very happy customers.
The legalization of cannabis has brought about a number of regulations. Thus, you must make sure that you are following the rules and regulations in your state, which can pertain to everything from the information you include on your product labels to the design itself.
For example, you aren’t allowed to create designs and use messaging that would appeal to minors, nor are you allowed to market cannabis near minors.
So, make sure to inform yourself and follow the law to avoid not only punishment, in the worst-case scenario, but also damaging the reputation of your brand, thereby missing out on the massive opportunities of this market.