Written by: Isabelle
Published: 25 August, 2017
A brand represents a promise to your customers that you will live up to the values of your business. And when you have a powerful brand, it means consumers agree with you because you have consistently lived up to, or even exceeded, their expectations.
Building a brand is essential because it sets you apart from the competition and helps you build a relationship with your target market. Remember, a brand isn’t just your logo. It’s everything from the customer experience you offer to the design of your packaging.
For example, when you think of Mercedes, what do you see? You see the logo, but also think of a German-made luxury car that is famous for being pretty much awesome, right? It’s a lot more than just the logo. But because they’ve done a great job building their brand by making sure they deliver on their promises, when you see the Mercedes logo, you know what it is.
While building a strong brand takes time, you can start the ball rolling by using stickers, which have proven to be powerful branding tools.
Stickers Draw Attention
Most stickers are relatively small, which often means that the designs have to be pretty amazing to make them stand out. And since you want people to display them, these strong visuals tend to attract attention, helping to build brand recognition.
In the beginning, you might be tempted to go with just your logo. However, consider what you are trying to achieve. If you are Apple, then you can get away with just a logo because of what it signifies. However, if no one knows who you are and you want to build brand recognition, then you need to think a little more creatively.
You need to give people a reason to display your stickers, which means creating attractive designs that mean something, whether they’re entertaining or inspirational. Let’s just say that a picture of a cat yawning with a funny quote and your logo will have a much better chance of being displayed and remembered than just a sticker of your logo.
Stickers Build Trust
People like logos. Combine a logo with a professional-looking, quality sticker and you have instant credibility. Even if you’re a one-man show, you can make your brand much bigger just by printing stickers because of the way people perceive them. Remember, the better the quality, the more powerful the impact.
And there’s nothing that can contribute to a strong brand like credibility. People do business with companies the like and trust. After all, they have plenty of choice nowadays, and most consumers end up buying from companies they have an emotional connection to – one they have a relationship with. The first step to building a powerful relationship is, of course, establishing credibility.
Stickers Are Easy to Distribute
You can hand out stickers to people at the mall, or stand on a street corner and give them away. You can send them out to your existing customers, or you can put a stack of them in a physical location for people to pick up on their own.
This ease of distribution means that it’s much more likely for your stickers to end up being displayed somewhere. And the more people affix them to their products, the more exposure you will gain for your brand.
And when you give them to your existing customers, you are not only increasing brand exposure when they display the stickers, but you are also reinforcing the brand with them as well. You’re also building a reputation for offering value and going the extra mile for your customers, which will be even more of an incentive for them to display your stickers.
Stickers Can Be Put Up Practically Anywhere
As long as it’s not illegal, you can pretty much put stickers up on any surface. You can blanket a whole area with stickers, thanks to the low cost of printing them, so you can make sure you reach your target market wherever they hang out. Put them up in restroom stalls, on windows, in elevators, and any other place you can think of to make sure your brand stands out.
Stickers Help to Build Relationships with Customers and Prospects
In today’s economy, you have to offer prospects and customers value. The more value you offer, the better they will perceive your brand. Luckily, most consumers perceive stickers as value, which means that by handing them out, you are taking the first step in building a powerful relationship.
With prospects, you can use stickers to entice them to learn more about your brand. Include QR codes to make it as easy as possible for them to learn more. With existing customers, use stickers as a reward, and to make it easy for them to advocate your brand.
Stickers Hang Around for a Long Time
By their very nature, stickers tend to hang around for a long time. Once someone has affixed a sticker to a laptop or their car or another personal item, that sticker will be around for a while. This means that a lot of people will see it, making it one of the most cost-effective ways you can increase brand exposure.
After all, it’s rare for someone to remove a sticker, especially since it can be difficult. So, you’re very likely to have your sticker hanging around at least until that person gets rid of their laptop, or sells their car or so on. In other words, you’re going to have free advertising for a long time.
Stickers are a great branding tool, especially because of how consumers perceive them and because they are cost-effective. However, remember that you need a great design that is suited for the stage of your brand. When you have a well-known brand people love, a logo might be enough. But if you are just starting out, you will definitely need to be quite a bit more creative to make sure your stickers are getting displayed.