The warm weather is on its way and it’s time to plan your summer marketing campaign. While some techniques work better for some businesses than others, these summer marketing ideas for small business could be used by any enterprise.
Summer Marketing Ideas For Small Business 2017
Press Release: A press release is a great way to kick off your summer marketing campaign. You could announce a sales event, a new product or a new business addition.
Summer-themed Promotional Items: Summer-themed promotional items like beer coolers or branded coasters are an inexpensive way to reward your customers and increase brand awareness. They can also be used as an incentive to boost sales when given once shoppers spend a certain amount.
Loyalty Program: One of the easiest ways to boost sales is to offer a customer loyalty program. Participating customers typically buy twice as often because of the reward or savings. You can see how Starbucks made this work in a big way here.
Summer Events Magnets: The fact that magnets are so useful is what makes them such a powerful branding tool. Everyone posts pictures and notes on refrigerators and computer cases etc. For example, you could print branded magnets that feature a local sports team schedule. Customers will be reminded of your brand every time they reference the calendar.
National Holiday Specials: Make sure you tie your marketing campaigns to summer holidays like Canada Day or Independence Day. There are many other holidays and special interest days you could build your summer campaign around here.
More Summer Marketing Ideas For Small Business
Sidewalk And Floor Decals Advertising: I wrote about the effectiveness of floor decals previously. If you have a retail location, the sidewalk and floorspace are prime areas for advertising. Floor decals are big attention-getters and customers love them. Stickerbeat has great prices and offers free help with your graphics if you need it.
Stickers And Posters: People love being outdoors in the summer and that spells opportunity. Your imagination is the only limit when it comes to marketing with stickers and posters.
Car door magnets: You can turn your vehicle into a moving billboard with a car door magnet. This is another cost-effective way to advertise your brand everywhere you go this summer. Use bright colors and make sure your phone number and website URL are easy to read from a distance.
Post A Selfie Promotion: Nothing sells more than customer referrals. You can harness the power of social media by offering a discount to any customer who posts a selfie while buying or using your product. Make sure they tag your location with @YourBusinessName and use a hashtag with your business name to qualify for the discount.
Wrap-Up – Summer Marketing Ideas For Small Business
Summer is a great time for marketing. Remember to spread out your marketing effort throughout the entire campaign – pre, middle and post-campaign marketing activities are equally important. If you had a campaign last year, build on it. Don’t be afraid to repeat events. Successful marketing is often built on repetition.