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Content Marketing Trends For 2017 – Part 2 – Interactive Content

Content Marketing Trends For 2017 – Part 2 - Interactive Content

In Part 2, we take a look at how a major online retailer uses interactive content to sell billions of dollars of merchandise every year. But first, let’s take a look at a typical online shopping excursion. Buyers don’t always know exactly what it is they want. And, even when they do, they’re usually looking…

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Content Marketing Trends For 2017 – Part 1 – Interactive Content

content marketing trends for 2017 - part 1 - interactive content

Digital marketing succeeds when viewers consume your content and act on it. In Part 1 of this series, we take a look at content marketing trends for 2017 with a focus on interactive content. Most marketers report that interactive content converts at a higher rate than static content. Therefore, it only makes sense to incorporate…

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