If you’re looking for a cost-effective option to promote your micro-brewery and/or your craft beer, you can’t go wrong with stickers. Not only will they help you get the word out about your brand, but they can be a great way to reward customer loyalty and build a community.
Create the Right Image for Your Beer with Stickers
The image of your beer is almost as important as the taste. The type of image you want your brand to have will depend largely on your target audience, of course.
If you’re targeting the young, hip crowd, then you might want to build a brand that’s fun and even a little quirky. If you’re main buyers are executives, you might want a brand that is a little more conservative. And if you’ve created a high-end beer aimed at people with deep pockets, then you will want an image that screams luxury.
And you can achieve all of that with stickers by creating labels that send the message you want. You can opt for die-cut stickers, for example, to give your label a fun shape that will be more attractive to hip crowds.
Of course, to make your life easier, you can always get sticker sheets with kiss-cut stickers. You can still choose any shape for the sticker, but they’re much simpler to peel off than their die-cut counterparts. And when you’re applying oodles of labels, you’ll really want the option that requires the least amount of effort.
The best part with stickers is that you can get any design you like printed, allowing you to get as creative or stay as conservative as you choose. Plus, because they are so cost-effective, you can easily change up the labels to keep things fresh.
So, if you want to stand out from the crowd and create an amazing image for your beer – one that everyone will be talking about – stickers are definitely a great way to accomplish that.
Spread the Word about Your Beer
People get really passionate about their favorite brews, so it’s smart for you to take advantage of that passion and provide them with an effective way to advertise your brand. And stickers are perfect for this job.
Not only are they a cost-effective promotional tool, but because of how much people like stickers, they’ll never feel as if you’re trying to hard-sell them on your brand. Hard selling is what leads to people putting up their defenses and you end up with a bunch of folks who don’t want to have anything to do with your brand.
Luckily, even though stickers are promotional tools, people don’t perceive them as advertising. In fact, people get quite passionate about collecting stickers – even if they feature brands and nothing else. This passion is testament to the value of using stickers to promote your brand because when you give people stickers, they’ll be received as a gift rather than ending up in the first garbage like a flyer or other advertising materials.
So, all you have to do is hand out loads of stickers to your most passionate fans and encourage them to spread the word.
Even if you’re beer is brand new, stickers are still an excellent way to get the word out. Handing out flyers in public places can be a difficult exercise, especially with all the dirty looks you might get. However, you’ll see a completely different attitude when you’re handing out stickers – even if you’re advertising the exact same thing. You’ll be lucky if you don’t get mobbed.
So, use people’s passion for stickers and their love of a good beer to get the word out about your awesome brew.
Build a Community of Loyal Fans
The more loyal fans your brand has, the easier it will be for you to get new customers because those loyal fans will go out of their way to promote your brand. But, how do you build a community of loyal fans willing to go forth and spread the word?
Well, of course, it starts with an awesome brew, but then it’s all the little things that count, like making special brewery stickers just for your most loyal customers. And, of course, you also want to make sure you have lots of stickers on hand to provide your fans with so that they can promote your brand.
Remember, the more you reward your loyal customers, the more willing they will be to promote your brand because you’ll be making them feel special. The more someone feels like they are part of something greater than them, the more effort they’re willing to put in.
Stickers are a great way to build your community because you can make your customers feel special without having to break the bank to do it. For a low investment, you can keep creating new stickers and rewarding your loyal customers, who will then be more than happy to promote your brand.
In this case, you’ll probably want to go with die-cut stickers for the simple reason that they have a higher perceived value than kiss-cut stickers.
Of course, if you really want to impress, then go with a sticker sheet with multiple stickers and definitely make sure that the stickers for your loyal fans are custom-made specifically for them.
It’s the best way to truly make them feel special and the most effective way of building a community of fans willing to promote your brand for free. And, after all, nothing works quite as well as word-of-mouth advertising.
Stickers are a cost-effective option for any micro-brewery looking to create a strong brand image, to spread the word about their brew, and to build a community of loyal fans. And because they are so cost-effective, it’s very simple to keep printing new designs to keep people interested. After all, there’s only so many times a person will be excited over receiving the same sticker. But if you’re changing up the designs on a regular basis, they’ll end up going to impressive lengths to get that new sticker.