How to Make Marketing Package Inserts That Stick

by Isabelle in Stickerbeat Blog: Tips, Ideas & Inspiration for Stickers and More

Most package inserts get ignored.

A basic thank-you card or generic flyer usually ends up in the trash within seconds. If you want your inserts to actually make an impact, they need to feel intentional.

The goal isn’t just to include something. It’s to include something people care about.

Give Customers Something Worth Keeping

If your insert feels like an ad, people will treat it like one.

The best inserts feel like a bonus. Something extra that adds value to the order. That’s why items like stickers work so well. People actually keep them, use them, and even display them.

That one small addition can turn a simple order into something more memorable.

Make It Feel Personal

Even a small personal touch can change how your brand is perceived.

A short thank-you message, a handwritten note, or something that feels specific to the customer makes a big difference. Inserts are one of the easiest ways to show appreciation and build a stronger connection.

It doesn’t have to be complicated. It just has to feel genuine.

Keep It On Brand

Your insert should match the rest of your brand.

Same colors, same tone, same overall feel. When everything is consistent, it reinforces your brand and makes the experience feel more cohesive.

This is especially important for packaging. Even small details can make your brand feel more polished and intentional.

Give People a Reason to Come Back

A good insert doesn’t just look nice. It drives action.

That could be:

  • A discount for their next order
  • A reminder to follow you on social media
  • An incentive to share their purchase

Inserts are a simple way to encourage repeat business and build long-term loyalty when done right.

Keep It Simple

You don’t need to overcomplicate it.

Too much information can have the opposite effect and overwhelm the customer. The best inserts are clear, focused, and easy to understand at a glance.

Think about what matters most, and keep it to that.

Use Stickers to Extend Your Brand

Stickers are one of the most effective types of inserts.

They’re easy to include, they have a high perceived value, and they keep your brand visible long after the package is opened.

When someone puts your sticker on their laptop or water bottle, your brand continues to reach new people without any extra effort.

Focus on the Overall Experience

At the end of the day, package inserts are part of the customer experience.

They’re a small detail, but they can completely change how someone feels about your brand. A thoughtful insert makes your packaging feel more complete and more memorable.

Final Thoughts

If you want your package inserts to actually work, focus on value, not volume.

Give customers something they’ll keep, keep it on brand, and make it easy to engage with. Small improvements here can have a big impact on how your brand is remembered.

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