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5 Ways to Enhance Your Packaging With Stickers
With all the work you’ve been doing, like marketing your website and products, ensuring you’re offering great customer service, and all the other responsibilities that are part of running a business, forgetting the importance of packaging isn’t unusual. Packaging stickers are the answer! However, you are wasting an amazing opportunity, especially if you’re shipping your products in plain and an interesting packaging. The better the quality of your packaging, and the more engaging it is, the more your customers will appreciate it. In fact, many find that makes your brand look more upscale, and makes the more excited about getting the package. It also reinforces the idea that the product was worth the cost. Of course, you might not be able to go all out and get fancy packaging made, but you can still improve what you already have with an inexpensive solution, namely stickers. Here are five ways you can use stickers to enhance your packaging. Use Stickers as Inserts Inserts have been shown to increase word-of-mouth, loyalty, subsequent order sizes, and much more. Stickers make for excellent inserts because they have a high perceived value and people simply like them. A well-designed, attractive die-cut sticker will have a significant impact on your customers and will definitely go over better than something like a simple business card. Furthermore, seeing as people tend to display stickers they like on their personal belongings, you can make sure that your brand is front and center in your customers’ minds at all times. Use Stickers to Customize Boxes If you can’t afford to get custom boxes made, stickers are a great alternative. they are cost-effective but will set your packaging apart, so it doesn’t look like every other box your customers receive. This will make your customers feel as if they are doing business with a professional company and will create an awesome first impression, which is priceless as it will help build loyalty. Furthermore, if your customers frequently film themselves unboxing the products they receive and then post the clips on YouTube, having a sticker with your brand displayed prominently is a good way to get a little additional brand exposure. And it will also impress other potential customers that even your packaging is of excellent quality. Use Stickers to Keep Your Packaging Fresh If you run the type of business where people are frequently ordering your products, then changing up the packaging to keep things interesting is the smart approach. However, it’s also an expensive one. The solution, of course, is to use stickers. After all, they’re incredibly cost-effective, allowing you to print different versions regularly. So, get creative and think about what your customers would love to see, and get them printed. Just make sure to keep a record of what stickers you sent to which customer so that you can keep rotating them and really make sure your customers are impressed with your fresh packaging. For those ultra-amazing customers – you know, the ones that spend a lot of money with your business – consider getting personalized stickers printed for them. It will be a pleasant surprise and will definitely earn you their loyalty. Of course, you might not want to affix these personalized stickers to the box, and instead provide them as a gift in the packaging. Make Your Packaging Look More Upscale Using Stickers Everyone wants to feel as if they’ve ordered a luxury product, even if that’s not quite true. However, you can still give them a similar experience by making your packaging seem more upscale than your customers might expect. You can use stickers in a number of ways to do this. Design an interesting sticker that looks really classy, such as one that features embossed details, or even a metallic one, to give that amazing air of luxury to the package. Even reflective stickers can have an amazing impact because they are incredibly exciting and attractive. You can also include tissue in your packaging, to protect the product if it lends itself to that type of packaging, which will also provide a luxurious experience for customers. And, once again, you can use stickers to seal the tissue, making it look even more professional. Using stickers is a great way to make your brand seem more upscale and offer your customers a more luxurious experience that they will find highly memorable. And this is an outstanding benefit for your company, because the happier your customers are, the easier it is to build loyalty. Give Your Packaging a Personality Using stickers to brand your packaging is all well and good, but it’s still a bit boring. Luckily, stickers are inexpensive, so you can get creative. Thus, instead of just stickers with your brand, consider adding a sticker will with a personalized message, even if it’s something simple like “Open Me!” You can use your slogan, but it’s definitely better to include a message order design that appeals to your customer. Anything that makes them smile and gets them even more excited to open the package will definitely be a win for you because it will be incredibly memorable for them. You also look like you made an extra effort to please them and make them feel special, and everyone wants to feel special. This will make them feel as if you care about them, which will earn you their lifelong loyalty. Of course, you also want to make sure that you include at least a few attractive stickers as little gifts in your packaging, as most people will consider them bonuses rather than promotional materials. Make sure to go with something like die-cut stickers, because they have a higher perceived value. Stickers have a wide range of uses and can be invaluable tools in your marketing efforts. There cost-effective, yet have a high impact on your customers, going so far as to build serious loyalty. Using them to enhance your packaging is only common sense. After all, there an inexpensive yet highly effective way to make your packaging stand out, improve brand exposure, and offer your customers an outstanding experience they won’t soon forget.
Learn moreThe Diverse Universe of Custom Stickers
Custom stickers have a wide range of applications, whether you’re looking to increase brand exposure, build customer loyalty, or are simply looking for the cost-effective and highly engaging form of marketing for your brand. However, the universe of stickers is highly diverse, and if you aren’t sure what they immobile, it can be difficult to choose the best option for your brand. Below you’ll find some of the most common types of stickers, along with a quick look at what they can be used for and their benefits. Die Cut Stickers Die cut stickers preacher custom shapes as they are cut out along the outline of the design, all the way through the backing paper as well. They can be used for any application and make great giveaways. The main advantage of these types of stickers is they tend to stand out and also have a higher perceived value. They also look great and tend to draw the eye more than other types of stickers, especially if you have a unique design. Geometric Stickers Geometric stickers come in a variety of shapes. They can be round, square, rectangular, oval and so on. They tend to have more space for your design but are still interesting enough to draw the eye. Like die cut stickers, they can be used in a wide range of applications, but they’re especially great when you have a more complex message you want to deliver. Lots of room means your message can be more extensive. However, don’t go overboard because you still want to grab people’s attention and keep it. An overly complex message will do the opposite. Bumper Stickers Bumper stickers are specifically designed to go on cars. They’re weather- and UV-resistant and tend to stand up to harsher environmental conditions quite well. These make a great option for brand exposure, but they’re not that great for complicated messages because the distance is a consideration. After all, if you’re using tiny writing on a bumper sticker, you can’t really expect anyone to see it properly. Remember that bumper stickers can get you a whole lot of exposure – quite a bit more than other types of stickers simply because of where they’re applied. After all, a vehicle tends to get around and be seen by many more eyes than a laptop or backpack, for example. However, to get the most bang for your back, make sure the text is easy to read from a distance and that the design draws the eye without being overly complicated. The simpler it is, the less time someone needs to look at it to get it, which is exactly what you want considering that most people will see it in traffic. Kiss Cut Stickers Kiss cut stickers are sort of like die cut stickers in the sense that the sticker itself is cut out along the outline of the design, but the cut doesn’t go all the way through and the backing paper remains intact. These are a great option for stickers with highly delicate edges that won’t stand up well to a lot of “manhandling” as the backing paper will protect them. Like die cut stickers, they can be used for virtually anything from promoting your brand to supporting your favorite sports team. Clear Stickers Clear stickers are printed on clear vinyl, which makes them excellent for putting on windows or glass walls. The design can be printed on the front or the back, depending on your needs. In other words, you can apply the sticker on the inside of a window and have it facing outwards. These stickers are perfect for store displays or for people to put in their car windows. Remember to consider the application as it will impact the design. A sticker for a car window, for example, should be much simpler in design than one for a shop window. With the latter, people can stop to look at it better, but with the former, this isn’t always the case and to get the greatest degree of exposure, you want people to get the message quickly. Reflective Stickers If you really want everyone to see your stickers, then reflective stickers are a great option. Printed on top-quality reflective material, they come with a really nice shine and glimmer that will undoubtedly draw eyes. They also make great giveaways because they have a high perceived value. Plus, people will be enchanted to receive such amazing-looking stickers and are more likely to display them on their personal belongings. This, in turn, acts as an endorsement for your brand, and no marketing is quite as effective as word-of-mouth marketing. And there’s also the fact that anyone who sees them will want some of their own. Sticker Sheets Sticker sheets are sheets of kiss-cut stickers. In other words, a large sheet with multiple stickers. These are great for a wide range of applications, but especially when you have to remove and apply a lot of stickers. Die-cut stickers are great but removing the backing paper can sometimes be a pain. Conversely, separating stickers from a sheet is much easier and faster. So, if you’re printing labels or envelope seals or pretty much anything that you have to remove in a large quantity, then sticker sheets are your best bet. They also make great giveaways since you can have multiple designs on the same sheet. This is a great way to give out sets of different stickers to people while making sure they’re protected. The world of stickers is certainly a very diverse one, but pretty much all of these stickers are a great option if you’re looking for an engaging marketing approach that won’t cost you an arm and a leg. So, whether you want to let more people know about your brand, or need to advertise a special promotion, or are simply looking for a great but inexpensive way to reward your customers and build loyalty, then custom stickers are definitely your best bet.
Learn moreUsing Stickers for Your Craft Beer
If you’re looking for a cost-effective option to promote your micro-brewery and/or your craft beer, you can’t go wrong with craft beer stickers. Not only will they help you get the word out about your brand, but they can be a great way to reward customer loyalty and build a community. Create the Right Image for Your Beer with Stickers The image of your beer is almost as important as the taste. The type of image you want your brand to have will depend largely on your target audience, of course. If you’re targeting the young, hip crowd, then you might want to build a brand that’s fun and even a little quirky. If you’re main buyers are executives, you might want a brand that is a little more conservative. And if you’ve created a high-end beer aimed at people with deep pockets, then you will want an image that screams luxury. And you can achieve all of that with stickers by creating labels that send the message you want. You can opt for die-cut stickers, for example, to give your label a fun shape that will be more attractive to hip crowds. Of course, to make your life easier, you can always get sticker sheets with kiss-cut stickers. You can still choose any shape for the sticker, but they’re much simpler to peel off than their die-cut counterparts. And when you’re applying oodles of labels, you’ll really want the option that requires the least amount of effort. The best part with stickers is that you can get any design you like printed, allowing you to get as creative or stay as conservative as you choose. Plus, because they are so cost-effective, you can easily change up the labels to keep things fresh. So, if you want to stand out from the crowd and create an amazing image for your beer – one that everyone will be talking about – stickers are definitely a great way to accomplish that. Spread the Word about Your Beer People get really passionate about their favorite brews, so it’s smart for you to take advantage of that passion and provide them with an effective way to advertise your brand. And stickers are perfect for this job. Not only are they a cost-effective promotional tool, but because of how much people like stickers, they’ll never feel as if you’re trying to hard-sell them on your brand. Hard selling is what leads to people putting up their defenses and you end up with a bunch of folks who don’t want to have anything to do with your brand. Luckily, even though stickers are promotional tools, people don’t perceive them as advertising. In fact, people get quite passionate about collecting stickers – even if they feature brands and nothing else. This passion is testament to the value of using stickers to promote your brand because when you give people stickers, they’ll be received as a gift rather than ending up in the first garbage like a flyer or other advertising materials. So, all you have to do is hand out loads of stickers to your most passionate fans and encourage them to spread the word. Even if you’re beer is brand new, stickers are still an excellent way to get the word out. Handing out flyers in public places can be a difficult exercise, especially with all the dirty looks you might get. However, you’ll see a completely different attitude when you’re handing out stickers – even if you’re advertising the exact same thing. You’ll be lucky if you don’t get mobbed. So, use people’s passion for stickers and their love of a good beer to get the word out about your awesome brew. Build a Community of Loyal Fans The more loyal fans your brand has, the easier it will be for you to get new customers because those loyal fans will go out of their way to promote your brand. But, how do you build a community of loyal fans willing to go forth and spread the word? Well, of course, it starts with an awesome brew, but then it’s all the little things that count, like making special brewery stickers just for your most loyal customers. And, of course, you also want to make sure you have lots of stickers on hand to provide your fans with so that they can promote your brand. Remember, the more you reward your loyal customers, the more willing they will be to promote your brand because you’ll be making them feel special. The more someone feels like they are part of something greater than them, the more effort they’re willing to put in. Stickers are a great way to build your community because you can make your customers feel special without having to break the bank to do it. For a low investment, you can keep creating new stickers and rewarding your loyal customers, who will then be more than happy to promote your brand. In this case, you’ll probably want to go with die-cut stickers for the simple reason that they have a higher perceived value than kiss-cut stickers. Of course, if you really want to impress, then go with a sticker sheet with multiple stickers and definitely make sure that the stickers for your loyal fans are custom-made specifically for them. It’s the best way to truly make them feel special and the most effective way of building a community of fans willing to promote your brand for free. And, after all, nothing works quite as well as word-of-mouth advertising. Stickers are a cost-effective option for any micro-brewery looking to create a strong brand image, to spread the word about their brew, and to build a community of loyal fans. And because they are so cost-effective, it’s very simple to keep printing new designs to keep people interested. After all, there’s only so many times a person will be excited over receiving the same sticker. But if you’re changing up the designs on a regular basis, they’ll end up going to impressive lengths to get that new sticker.
Learn moreUsing Free Sticker Giveaways for Marketing
Stickers are a tried-and-true form of marketing, though the digital advertising revolution did take the shine off them for a while. You know, that very short period when certain marketers swore that all marketing should be done online and traditional approaches were passé. Companies are wising up, though, as they’ve realized just how well stickers work for marketing purposes, whether they’re looking to increase brand awareness, build customer loyalty, or even to support your digital marketing efforts. Especially seeing as the digital world is full of ads and people are becoming just as ad blind online as they are in the physical world. Below we’ll look at why they work so well and a few ways in which free sticker giveaways can support your marketing strategy. Discover Why Sticker Marketing Works So Well Sticker marketing works extremely well for a number of reasons, including perception, simplicity, endorsement, and more. Stickers and Perception We know that consumers are sick to death of all sorts of advertising and marketing ploys. While many companies have understood the message, there are still plenty who engage in old school hype tactics that consumers despise. So, it shouldn’t be a surprise that people become resistant and often hostile when faced with advertising, which makes selling to them that much harder. Conversely, stickers aren’t considered part of the same category. Even if you get die cut stickers printed with just your logo and nothing else, making it an obvious ad, people won’t be as resistant when you give it to them. Far from it. Instead, they will appreciate the gift, because that’s exactly how they will perceive it: as a gift. Thus, inhibitions and barriers are lowered, making them much more receptive to your message. Stickers Are Simple The message is always simple on stickers. The limited real estate means that you can’t include a ton of text, which consumers love. They don’t want to read an entire treatise on your company. Even flyers often include too much information. Conversely, consumers will definitely appreciate a die-cut sticker with an awesome design and a simple message. Not only will they like it, but retention is also better. Stickers Act As Endorsements People display stickers they like on their personal belongings. When someone else sees the sticker, they automatically know that the person in question supports the brand, which means it’s a form of word-of-mouth slash display advertising. After all, if you are displeased with a brand, you aren’t going to put their sticker on your laptop, for example. This form of word-of-mouth advertising is even more powerful because many more people will actually see the sticker. A customer may or may not refer their friends and family to your brand, and it tends to happen most often when they are asked for a recommendation. With stickers though, they don’t have to put in any effort in advertising your business. Everyone can see they endorse and support your brand. And many more people will see that sticker compared to the number of people you can expect someone to tell about their awesome experience with your company. Stickers Are Cost-Effective Stickers are cost-effective, yet their perceived value is much greater. A consumer won’t think that it might have cost only a few nickels to print a sticker – even less for larger volumes – and throw it out. They are usually too pleased to receive a sticker to even think of assigning a monetary value, which makes stickers that much more powerful. How Free Sticker Giveaways Can Support Your Marketing Strategy There are a slew of ways in which you can use free sticker giveaways to support your marketing strategy. The key to success is to establish your objective, based on which you can devise an effective sticker marketing approach. Increase Brand Awareness If you want to increase brand awareness, the easiest way is to use multiple distribution channels. You can work with complementary businesses and ask them to display your stickers at the counter, for example. You can hire people to distribute them (or work with a specialized distribution company), or you can stand in busy areas and hand them out yourself. The key is to make sure the sticker is attractive and interesting enough to get people to display it on their personal belongings but also to learn more about your brand. Build Customer Loyalty Sending out free stickers to your customers is a great way to build loyalty. Of course, you should include a few stickers with every order they place, but you can also send them at important times throughout the year. For example, sending out Christmas stickers with your logo during the holidays is a great option, as is sending them a special sticker on their birthday. The cost is minimal but the return on investment will be substantial. Increase Customer Engagement You can also significantly improve customer engagement using stickers. Organize a contest where people have to collect stickers and once the collection is complete, they receive a small prize. The prize can be symbolic – even another sticker – but it will raise brand awareness as people talk and exchange stickers in an attempt to complete their collection. And engaged customers will constantly be talking about your brand, both online and offline. This will not only lead to high customer loyalty but will also help to improve brand exposure. It will also be in a way that makes it clear to prospects that these people all endorse your brand, rather than through more traditional advertising approaches. Sticker marketing is highly effective. It works because of how consumers perceive stickers – as something valuable rather than a marketing ploy – but also because people love stickers so much, it’s difficult to claim someone is overwhelmed by receiving too many stickers. Free sticker giveaways are even more effective because you are making your customers and prospects feel special. You’re going out of your way to do something nice for them, and people will automatically want to repay you for such a great experience, usually by making sure they give you their business.
Learn more3 Creative Ways to Use Custom Die Cut Stickers
Custom die cut stickers are so versatile, you can use them for almost anything you can think of. Getting married? Make sure everyone remembers with calendar stickers. Want to increase awareness? Hand out some awesome stickers. Want to build customer loyalty? Put together collectible sticker sets everyone wants to get their hands on. And the list goes on. Custom die cut stickers can be almost any shape, allowing for lots of creativity. Read on to discover a few creative and memorable ways you can use custom die cut stickers. Custom Die Cut Stickers as Event Reminders Nowadays, with all the information we are bombarded with every day, plus all the stuff that’s going on in our lives, our attention spans are ridiculously short. We’ve also kind of gotten out of the habit of remembering stuff, especially if it seems inconsequential, because we don’t have to. We have gadgets and apps for that. Think about it. Before the cell phone, we remembered people’s phone numbers. At least the ones that were important to us. Now? Bet you can barely remember your own phone number. This short attention and memory span also means that most people tend to forget about events, even if it’s an important one. And yes, they can and often do set a reminder on their mobile gadget of choice, but the fact is that custom die cut stickers are an awesome way to remind people. Since people adore stickers, you’ll already have a head start out of the gate. Just because they received stickers, they’re more likely to remember the event. If you’re a little more proactive and include calendar stickers with the date and event included, then they’re even more likely to remember that they have an event to attend. And if you really wanna show off, then include a QR code on the sticker that they can scan to create a reminder in their calendar app of choice. The more convenient and easier you make it for your guests to remember the date, the better the chance that they will attend. Plus, those stickers will make awesome keepsakes to help remind them in the future of the awesome time they had at your event, which makes it even more likely they’ll remember the date the next time you invite them. Custom Die Cut Stickers to Increase Awareness for Important Causes When we talk of awareness, many people get stuck on the idea of retail and the traditional concept of brand. However, the fact is that custom die cut stickers can be used to increase awareness for many other things, including important causes. Well-designed, attractive stickers can be handed out to people or put up in all sorts of places to draw people’s attention to an issue. They’re also a great way of driving traffic to sites, which can further increase awareness and make people take notice. Of course, you have to be really creative with the design. A plain sticker with just a logo is not going to get you much traction. However, if you’re handing out amazing custom die cut stickers with unique designs, then people won’t be able to help but remember them. And the more attractive they are, the more people will want them, which will only expand your target audience. For example, if you’re trying to raise money to save a rainforest, you can create a wide range of different stickers featuring some of the more beautiful and unusual plants you can find in a rainforest. They’ll be evocative, attractive, and will certainly draw more attention than just a simple message. Create Collectible Custom Die Cut Sticker Sets to Build Customer Loyalty People love stickers. It’s a fact of life. But one thing people love more than stickers is a set of stickers they can collect. Large chains often do this for kids. They come out with a set of stickers along with a workbook in which children can collect stickers. And they hand a few of these stickers out with every purchase. Want to take a wild guess at the result? That’s right. The kids scream and cry because they want to complete their collection of stickers. So, their parents end up shopping all the time at the chain in question to make their kids happy. Kids love collecting custom die cut stickers so use it to your advantage. Therefore, the store gets extra business, the kids are happy, and the parents will tell everyone they know about this cool sticker collection they can get for their kids from XYZ chain. But don’t think it only applies to kids. Adults love collecting stickers just as much. All you have to do is find something that your target market is really passionate about. However, with these types of custom die cut stickers, you have to be smart. Only send them out with a purchase. When customers ask you how they can get more (or how their friends can get some), tell them that they have to make a purchase. That way, you’re making the stickers even more valuable by limiting their availability. You can be even more creative and take things a step further. You can turn collecting these stickers into a competition and give out small prizes to everyone who completes the whole set. It can even be another sticker. But, of course, it has to be totally awesome and not something they can get any other way. Fun custom die cut stickers make attractive options for any sticker collection. This approach won’t just increase brand awareness, but it will also improve sales. And it will also have a great effect on customer loyalty and advocacy because people love getting stuff for free. It makes them feel special and valued, which is how you build the long-term relationships that are essential to a sustainable business model. The sky’s the limit when it comes to creative uses for Stickerbeats custom die cut stickers. Whether you’re looking to build customer loyalty, increase awareness for an important cause, or just want to make sure people show up at your event, these stickers are definitely the way to go. Just make sure they feature an amazing design, and it won’t be long before you fulfill all your goals.
Learn moreDie-Cut or Kiss-Cut Stickers: Which Should I Order?
Sticker marketing is becoming increasingly popular with more and more companies opting to use stickers as an important part of their promotional arsenal. People perceive stickers as a gift rather than a promotional tool, which lowers the barriers that normally go up when people are faced with traditional advertising. So, instead of your customers turning into impenetrable walls like they might do with a standard ad or sales pitch, when they receive a sticker, they end up thanking you profusely. And, in the best case scenario, asking for more stickers to share them with friends and family. But stickers come in a wide range of shapes, sizes, and flavors. So, if you’ve ever wondered what die-cut stickers and kiss-cut stickers are, and which option you should go for, read on to find out. Understanding Die-Cut and Kiss-Cut Stickers A die cut sticker is one where the blades have cut through the vinyl as well as the paper backing. The end result is a sticker with backing that’s the same shape as the sticker itself. So, for example, if your sticker is shaped like a cloud, the final product, backing included, will be shaped like a cloud. A kiss cut sticker is one where the blades don’t go as deep and only cut the vinyl, leaving the backing intact. In this case, the final product is usually a rectangle or square of backing and vinyl, but when you remove the sticker itself from the backing, it’s been cut around the design’s shape. For example, when it’s still on the backing, the sticker is rectangular or square, but when you remove the sticker, it’s the shape of a cloud. When to Order Die-Cut Stickers Die-cut stickers tend to have a more attractive presentation and many people perceive them as being more professional and valuable, even if the price point is pretty much the same as with kiss-cut stickers. Some of the situations in which you should consider die-cut stickers are as follows: Making a Good Impression on Customers and Prospects As already stated, people tend to perceive die-cut stickers as being more valuable. So, if you really want to make a good impression on your customers and prospects, then you probably should opt for die-cut stickers. Remember, stickers can do wonders in terms of earning customer loyalty, which will eventually translate into a higher lifetime and transactional value for those particular customers. Plus, loyal customers tend to act as advocates, so you really want to generate as much loyalty as possible. And giving them stickers that seem more valuable and more attractive is a good way of doing this. Also, don’t forget to hand out a few extras as it increases the odds of your customers and prospects giving them on to other people they know, thereby increasing brand awareness. Giving Stickers Away to Suppliers You might not have considered giving stickers to suppliers. After all, why do you need to advertise to your suppliers, right? Well, by giving them a stack of die cut stickers, you can help increase brand awareness because they can hand those stickers out to their own clients. It also helps build a strong relationship with your suppliers, which always comes in handy. Again, it’s important to remember the perceived value of stickers. They are valuable and aren’t something people throw away. When to Opt for Kiss-Cut Stickers? Kiss-cut stickers are available as singles – i.e. one sticker with a rectangular background – or they can be part of a sheet. For example, an A4 sheet with multiple kiss-cut stickers. While the presentation of kiss-cut stickers isn’t quite as attractive as their die-cut counterparts, there are plenty of situations when they are the preferred option. Here are a few situations in which you should opt for kiss-cut: Your Sticker Design Has Very Complex and Delicate Edges If your sticker’s design has a very delicate and complicated edge, such as lace or something similar, then kiss-cut is the better option. While cutting out the design wouldn’t be a problem, the delicate edges are more likely to get damaged with die-cut stickers. You Are Applying the Stickers Yourself Whether you are putting up stickers on every window, bulletin board, and light pole you can find, or you are putting them on your products, peeling stickers off their backing when they’ve been die-cut is not fun. It’s a little more time consuming and can get annoying really quickly. With kiss-cut stickers, especially when they are on a sheet, peeling them off is much easier and quicker. So, when you have a bunch of stickers to apply, you definitely should go the kiss-cut route to save yourself a lot of annoyance and aggravation. You Are Giving Out Sets of Stickers Maybe you’re running a promotional campaign and are giving away multiple different stickers to each customers. In this case, a sheet of kiss-cut stickers is a good option to keep them all together for organizational purposes. However, keep in mind that your customers then won’t be able to trade stickers or give them out to people they know. When it comes to choosing between die-cut stickers and kiss-cut stickers, you have to consider what you’ll be using them for. So, when you’re using stickers as gifts to hand out to customers or trying to increase brand awareness by making stickers available to prospects, then you probably want to go with die-cut. With die-cut, you’re sending the message that your customers and prospects are valuable to you, which is why you’ve made sure to provide value in return. Even if, monetarily speaking, they’re practically on the same level. Unless, of course, you’ve opted for a highly delicate design that simply wouldn’t stand up to a lot of manipulation. Then, kiss-cut is definitely your best bet. Also, go with kiss-cut when you’ll actually be applying the stickers yourself. Trying to peel five hundred die-cut stickers will get really old, really fast. So, for your sanity, you’re better off with kiss-cut stickers.
Learn more5 Reasons You Should Be Using Die-Cut Stickers to Market Your Brand
Stickers have become an increasingly popular way for brands to increase their exposure, build relationships with customers, and generate more sales. They have a significant advantage over other promotional channels in that people don’t perceive them as advertising, regardless of what’s printed on the sticker. However, to generate the best results possible, die-cut stickers are your best bet. Read on to find out why. Die-Cut Stickers Stand Out Die-cut stickers stand out more than other stickers because of their shape, which is essential when you want to capture someone’s attention. Most people will only glance quickly at a sticker, meaning that you have less than a few seconds to get their attention. You can be certain that a die-cut sticker will be able to do that more effectively than a standard sticker. The shape alone draws the eye to it, and sparks enough curiosity for someone to take a closer look. For example, the jar below is definitely going to draw people’s attention faster than if it were a simple rectangular sticker. It’s also easier to convey your message. For example, if you run a hotel on the beach, a surfboard-shaped sticker will immediately get people thinking about the beach. No one will be confused about the location of your hotel, either. Or if you own a café, a sticker shaped like a cup of coffee will immediately clue people into what you do, even before they take a closer look at the message printed on the sticker. Die-Cut Stickers Look Professional Stickers are already a pretty low-cost advertising vehicle, but when you opt for die-cut stickers, you give the air of professionalism. In other words, you send the message that you don’t mind investing a little extra to offer people something of good quality. And that’s precisely how people perceive stickers. They don’t consider them an ad tool. Instead, when you hand them out, they think of them as a gift. So, if you go for cheap stickers, they’ll think you’re cheap and won’t be quite as impressed with your brand. Conversely, a die-cut sticker sends the message that you want to make your future and existing customers happy and that you aren’t afraid of spending a little extra to do so. Most people will, of course, translate this to your overall brand. In other words, your brand is willing to go the extra mile to offer a great customer experience. And this will earn you their loyalty much quicker. For example, the stickers in the photo below have a simple design, which is great for a dispensary. But sometimes a simple design isn’t enough and people think you are cheap. However, these stickers are saved from mediocrity by their really cool shape. Die-Cut Stickers Will Get You More Exposure When you go out next time, look around and see what types of stickers people are most likely to put on their personal items. You’ll find that die-cut stickers tend to rule the roost. Space on personal items is at a premium, so people will choose to display stickers that they think look cool and really resonate with them. And few things look quite as cool as quality die-cut stickers. So, if you want to have a better chance of your sticker being put in a prominent place on someone’s personal items, then you need to invest in die-cut stickers. Don’t forget that when someone puts your sticker on their laptop, for example, they aren’t the only ones who will see it. Everyone else who is in their vicinity when they are using their laptop will also see your sticker. Die-Cut Stickers Will Gain You a Competitive Advantage It might sound silly, but when you give out stickers, you’re actually competing with other brands for the attention of your customers. And in this case, everyone else is your competition. You want people to remember your brand, and the easiest way for that to happen is for your sticker to be placed somewhere where your customers will see it all the time. Space like the front of fridge, mirrors, frequently used binders, laptops, and on other personal items is at a premium. There isn’t a lot of it, so you have to make sure your sticker looks better than everyone else’s so you can make the grade. Die-cut stickers are much more attractive than plain stickers, which will increase your likelihood of getting your sticker put up in a prominent place. And this will skyrocket your impressions, i.e. the number of times someone sees your sticker. The more frequently they see your sticker, the more cemented your brand will become. For example, the stickers featured in the photograph are more likely to end up on someone’s fridge or laptop because they are interesting and attractive. They draw they eye and they’re fun. And that’s what people want from their stickers. Die-Cut Stickers Allow for More Creativity In the same vein of creating an uber-attractive sticker that everyone will want to get hold of, die-cut stickers naturally allow for more creativity. It’s true that you can’t go overboard because if the edges of the design are too complex, cutting them out won’t be an option. However, because you can play with the shape as well as the printed design, there are many more creative options than with standard stickers. And the more attractive you make your stickers, the more likely it is that people will pass them around to friends and family, which will definitely work in your favor. Die-cut stickers are a great way to build the image of a brand that cares about it’s customers. They show that you are willing to invest to make your customers happy, even though that investment is minimal. The important aspect is the perception of your customers. With die-cut stickers, you can also be certain of more exposure and impressions than with any other type of sticker. Due to their attractiveness, you have a much better chance at beating out the competition when it comes to the premium ad space on people’s personal items.
Learn moreWhat Elections Can Teach Us About Branding
Whatever your feelings towards Donald Trump as President, his team did an amazing job with his campaign and branding. After all, he went from being someone with absolutely no experience as a politician straight to the top of the political food-chain, which is no mean feat. So, how exactly did Donald Trump win the presidential elections, shocking an entire nation in the process? Read on to discover how he did it and what you can learn from his approach. Trump Focused on a Specific Niche Whether you’re with him or against him, you have to admit that some of the things he said during his campaign didn’t endear Donald Trump to various segments of the population. In fact, at times, he seemed to be doing his best to insult quite a large number of people. However, if you look at it from his point of view, you would realize he was catering to the niche he had decided to win over. Instead of trying to be everything to everyone and win over the entire American population, he chose to focus on a single niche, namely working-class, white men. It’s a pretty significant demographic, but quite specific. All his messages, even the insults, were tailored to that audience, ensuring relevance. Relevant, targeted messages that resonated with his “target market” helped him win them over, which was clear if you looked at his numbers on social media. As a business owner, you need to do the same thing. You can’t be everything to everyone. Instead, focus on a specific niche and craft your messages and marketing to make them relevant to that niche. That means understanding your target market and delivering in such a way that they will think the sun rises and sets on your business. It’s better to have one group of people think you’re amazing than having everyone thinking you’re mediocre. Trump Wasn’t Afraid of Being Different He used tons of exclamation marks in his tweets, he made outlandish statements, he was often divisive, and he made everyone think he was against the establishment. In other words, he connected on an emotional level with his audience while not being afraid to stand out. Hilary Clinton, on the other hand, tried to make herself liked by everyone, resulting in a campaign that pretty much had her disappearing into the background, especially when compared to Trump. When applying the same principles to a business, it means you should do everything you can to stand out from the competition. Taking it a step further like Trump did requires you to ensure that the brand you created shows and cements those differences. And, like Trump, don’t be afraid to compare your brand to the competition and show people those differences. After all, Trump never missed an opportunity to compare himself to Hilary. Also, you need to learn to use emotion in your messages, just like Trump. He didn’t use logic to get people to vote for him. He didn’t publish and 8-year forecast and plan for what he intended to do. No, he used emotion to appeal to his audience, which is exactly what you must do too. At least, if you want them to act. Remember, emotion gets people to act. So, if you want your audience to take action, then you need to learn which of their emotional buttons you need to push, and then push them. Trump Kept Things Simple As previously stated, he didn’t publish a three thousand-word report on what he was going to do when he got into office. In fact, he made very few concrete promises. His promises were all vague, like “Make America Great Again!” That’s a pretty vague statement, yet it’s concise and memorable. It certainly resonated with his audience, which came out to vote for him in droves. While vague may have worked for Trump, it likely won’t work for your business. However, what you can take away from Trump’s approach is to keep your message concise and simple. The more concise it is, the more memorable and effective it will be. If you overdo things and get to complicated, you will lose your audience. Keep things simple, though, and people will remember your brand. And people tend to come back to the brand they find most memorable. Trump Used Every Tool at His Disposal From social media to TV appearances, Trump used every tool at his disposal to connect with his audience. He didn’t limit himself to one or even a few channels. Instead, he went to where his audience was. Everywhere they were. This ensured that he was able to reach the people he was trying to connect with. Further, his sometimes off-the-wall, extreme statements gave them the impression that he was being totally transparent, even though he was often being less than truthful. Instead of focusing on a single channel to connect with your audience, do some research and learn where they hang out. Then, go to where they are and interact with them. Provide a true multi-channel communication experience, which will appeal to your audience. You also want your brand to be perceived as being transparent, because that’s how you build trust. However, we recommend against Trump’s approach. Instead, really be truthful and transparent, which will build a powerful bond of trust that will lead to your customers becoming loyal advocates for your brand. There is a lot businesses can learn from elections about branding. After all, every politician is essentially creating a personal brand, which is what people vote for. Beyond that brand, we rarely have much more knowledge of the people we are voting for. So, we vote for the brand. And considering how much money is put into political campaigns, emulating the approach of teams of people who are paid a lot of money to create a great brand is a pretty good idea. While we’ve given you some ideas in this article, it wouldn’t hurt for you to go back and analyze Trump’s campaign in a little more depth. It will allow you to understand how he managed to turn the tables and win the elections.
Learn moreWhy the Biggest Companies in the World Use Stickers
The next time you go out for a drive or for a walk, take a moment to look around you. But really look. You’ll find stickers from Apple, Reddit, GoPro, Under Armour and many other large companies all over the place. It’s natural to assume that these large companies have armies of people going around putting these stickers up all over the place. The fact, though, is that in most cases, their customers are the ones putting up these stickers. It’s obvious for the stickers you see on laptops, bike helmets, cars and other personal items, but even those on street poles, walls, and bulletin boards and in other public areas have often been put up by customers. But why would a company like Apple use stickers? After all, they probable have a bigger marketing budget than the GDP of many small countries. They can definitely afford to be more creative, right? Of course. However, the marketing team at Apple is smart enough to use every effective promotional tool at their disposal, including stickers. Stickers Straddle the Fine Line Between Advertising and Gift People perceive stickers differently to most other forms of advertising, and companies like GoPro and Under Armour understand this. If you go on eBay now, you’ll find people selling Under Armour and Apple stickers, among many others. And there are quite a large number of listings, which means that people are buying them. In other words, people value these stickers so much that they are willing to pay for them. So, when a company hands out stickers with their brand, especially a large company that has created a culture around their products, they know those stickers will be perceived as a gift rather than an advertisement. Stickers Act as Validation Apple has built a brand that’s focused on lifestyle and prestige. They’ve built the idea that if you own an Apple product, you are part of an exclusive, prestigious club. Thanks to this positioning, many people buy Apple products precisely for the prestige. And what better way to prove to the world that they are part of this prestigious club than to put up stickers of their favorite brand on their personal items. That’s why you see Apple stickers on people’s cars. They want to be validated as an owner of an Apple product. Apple makes it easy for people to feel validated too. They make sure that with every product you buy, you get two stickers included, which further encourages people to make a statement and show the world they are part of the Apple family. Stickers Put the Decision in the Hands of the Consumer When handing out stickers, you are putting the decision in the hands of your customers. You aren’t telling them to put up the stickers. You aren’t bombarding them with TV ads or billboards. You aren’t interrupting them with flyers. You’re giving them a gift and the decision of what to do with it is theirs. Large companies understand how powerful it is to put the power in the hands of the consumer. By letting them control the situation, you gain a lot more because people want to tell others about this awesome company that makes great products and empowers them. It might not seem like such a big thing but when people are constantly bombarded by ads from external sources, the ability to support their favorite brands when and where they choose is priceless. Instead of being told you should buy this, they’re saying “I choose to buy this brand.” And by putting this power in their hands, it’s guaranteed that others will perceive a brand stickers on someone’s personal items as a personal endorsement. After all, they had to actually put the sticker on their car or on their laptop, which means it was a personal choice. They were in control and others will see it as a glowing recommendation for the brand they are advertising. Stickers Work Online Too In the era of camera phones, people post a ridiculous number of photos online. And when someone receives a free gift of stickers, you’ll often find them taking photos and posting them online, whether it’s a selfie with the sticker, a photo of the product along with the sticker, or even just the stickers themselves. They might want to show the world what an awesome freebie they got, or just to validate that they are part of the in-crowd that purchased the product in question. Regardless of the reason, companies like Apple know that their stickers will not only end up being displayed in the real world, but also online. And they love it even more when those stickers are used creatively and people display their art because it attracts even more eyeballs. Stickers Can Be Used in All Stages of Marketing Stickers are effective whether you’re trying to acquire new customers, keep existing customers, or build loyalty by ensuring an amazing experience. By handing out stickers to prospects, you introduce yourself in a way that provides value, creates an emotional connection and ensures people will want to learn more about your brand. Once you’ve invited people “in”, you can offer higher quality stickers to cement the relationship. You can use stickers to create a community of like-minded individuals who are passionate about the same thing, and stickers are the “secret handshake”. When someone has made a purchase, you can include special stickers as a gift, which validate their purchase and their membership in your “special” club. Reddit increased their exposure by plastering their alien stickers all over the place. Once the community started growing, members were putting up the stickers, and now, people are getting tattoos of the alien. The biggest companies in the world know precisely how powerful tickers are, beyond just being cheap compared to other marketing channels. Stickers can be used to build powerful communities, offer validation, and they give people a choice, which is so much more than any other marketing tool can do.
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