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How To Use Social Media For Small Business Marketing
Social media presents an opportunity to engage with existing clients and a way to attract and engage with new prospects. The question is: how to use social media for small business marketing. Unlike traditional marketing, social media provides businesses a way to interact with their community online, in a public forum. That can be scary to some business owners, but it’s the kind of interaction customers want. As online relationships develop, businesses report good lead-to-close rates from their social media marketing efforts. Regardless of what it is you sell or who you sell it to, you can grow your brand and boost sales using social media. How To Use Social Media For Small Business Marketing 1 - Use social media to deliver a soft-sell message. Well-crafted tweets and posts are not viewed as marketing. Consequently, you will get more shares and retweets, both of which translate into more web traffic. 2 - Use social media to drive targeted traffic to your website. In 140 characters or less, a Tweet can drive a lot of traffic to your website. You should also post to groups on Facebook and LinkedIn to reach a larger audience. Post teasers that link to articles on your blog to boost traffic. 3 - Use social media to boost your site’s SEO. Search engines know which pages are earning traffic and which are not. While writing good content is the cornerstone of SEO, driving extra traffic to your pages with social media is a necessary part of the process. It’s a one-two punch combination that delivers results. 4 - Use social media to promote business activities. There’s no better way to leverage business activities such as a charity fundraiser or a booth at a trade show. Shares and retweets might even lead to a feature in local or national media. 5 - Use social media to boost promotions. Besides keeping your company’s name in front of potential buyers, social media is an ongoing opportunity to give clients incentives to buy. Use different coupon codes for each social channel to see which social network drives the most sales. 6 - Use social media to find new customers. You can use tools like Tweetdeck to set up streams based on hashtags. It’s a way to find people that are looking for the products and services you sell and a way to grow your followers organically. By responding to a tweet with a helpful suggestion and a link, you interact with your audience and generate sales. And don’t forget to answer questions on Quora. Links you post today will drive traffic to your site for years to come. Closing Thoughts - Social Media For Small Business Social media is a low-cost way to market your products and services. Unless you have a large budget, it’s best to pick two or three platforms that you can focus on every day. Don’t spread yourself too thin by trying to have a presence everywhere. Remember the social part and let a bit of personality shine through in your social media presence. People will resonate with the human element and the personality of your team. Lastly, be active and comment on high-traffic websites. Most comment forms allow you to post a link back to your website. It’s a way to build backlinks to your site and you’ll be surprised at how much additional traffic this will generate. Leave your comments below and share your experience. Which social media platforms work for you?
Learn moreMarketing Ideas For Holidays For Small Business
Many businesses are planning a marketing campaign for the Thanksgiving holiday using only traditional media like postcards and flyers. That’s a mistake because stickers aren’t just for kids anymore. Good marketing ideas for holidays will drive sales up and boost your brand image. A quality sticker is usually viewed as a gift. That makes it harder to throw away than other promotional items like brochures and flyers. In addition, they are more engaging than a business card. Because stickers are powerful sales and identity building tools, they should be a part of your marketing program. Here are a few ways you can use stickers to boost your Thanksgiving holiday profits. Marketing Ideas For Holidays 1. Think outside the box and put attention-getting stickers in unexpected places. They grab your customer’s attention and they will stick in your customer’s minds. Here’s where imagination and ingenuity can beat out a bigger budget – think guerilla marketing. Vehicles, trash cans, public restrooms, walls, floors and ceilings – all are perfect places for this type of marketing. 2. Use cues and clues to drive sales. Use footprint stickers to help customers find deals or arrows that direct customers to areas where you have special discounts. 3. Use stickers to drive sales of related products that go together. Place color-coded discount stickers on components that go together to increase overall sales for example. 4. Use attention-getting stickers directly on products. Create stickers that show a features and benefits list, a call to action, or some other device. This will encourage customers to buy your product now. 5. Use stickers to build on existing sales. You could use an in-the-box sticker to entice customers to make another purchase. Some examples would be an extended warranty or a discount on the purchase of a related product. 6. Stickers are easy to share. If you create a campaign that is easy to share, you maximize the odds that your campaign will go viral . Remember, the large majority of consumers rely on word of mouth as the biggest influence in their purchasing decisions. Use Marketing Ideas That Work Politicians and savvy business people have been marketing with stickers for over half a century. Promotional stickers come in all shapes and sizes and can be applied to all sorts of things. They can be placed on bottles, equipment, vehicles, signs, phones, windows, people… almost anywhere. Most of all, stickers are long-lasting and have a low cost per impression. Take advantage of this powerful, low-cost marketing medium and order Stickers That Rock.
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