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Marketing Ideas For Holidays For Small Business
Many businesses are planning a marketing campaign for the Thanksgiving holiday using only traditional media like postcards and flyers. That’s a mistake because stickers aren’t just for kids anymore. Good marketing ideas for holidays will drive sales up and boost your brand image. A quality sticker is usually viewed as a gift. That makes it harder to throw away than other promotional items like brochures and flyers. In addition, they are more engaging than a business card. Because stickers are powerful sales and identity building tools, they should be a part of your marketing program. Here are a few ways you can use stickers to boost your Thanksgiving holiday profits. Marketing Ideas For Holidays 1. Think outside the box and put attention-getting stickers in unexpected places. They grab your customer’s attention and they will stick in your customer’s minds. Here’s where imagination and ingenuity can beat out a bigger budget – think guerilla marketing. Vehicles, trash cans, public restrooms, walls, floors and ceilings – all are perfect places for this type of marketing. 2. Use cues and clues to drive sales. Use footprint stickers to help customers find deals or arrows that direct customers to areas where you have special discounts. 3. Use stickers to drive sales of related products that go together. Place color-coded discount stickers on components that go together to increase overall sales for example. 4. Use attention-getting stickers directly on products. Create stickers that show a features and benefits list, a call to action, or some other device. This will encourage customers to buy your product now. 5. Use stickers to build on existing sales. You could use an in-the-box sticker to entice customers to make another purchase. Some examples would be an extended warranty or a discount on the purchase of a related product. 6. Stickers are easy to share. If you create a campaign that is easy to share, you maximize the odds that your campaign will go viral . Remember, the large majority of consumers rely on word of mouth as the biggest influence in their purchasing decisions. Use Marketing Ideas That Work Politicians and savvy business people have been marketing with stickers for over half a century. Promotional stickers come in all shapes and sizes and can be applied to all sorts of things. They can be placed on bottles, equipment, vehicles, signs, phones, windows, people… almost anywhere. Most of all, stickers are long-lasting and have a low cost per impression. Take advantage of this powerful, low-cost marketing medium and order Stickers That Rock.
Learn moreBranding For Small Business
Branding for small business is important - it tells people what they can expect from you and it differentiates you from your competitors. Your brand is what people think of when they hear your brand name. Are you just starting out or are you experienced and reliable? Do you provide exotic, high-cost products or do you deliver top quality at a reasonable price? You can't market yourself as both and it’s important that people know what they can expect from you. Branding For Small Business Here are a few questions to help you define your brand: Who are you and what do you do? What problem are you solving and how are you different from the competition? What’s in it for the client and why should they want to deal with you? Positioning Your Brand Unless you have a unique product that no one else has, you need to think about positioning. It is the place you want to own in your prospect’s minds – what you want them to think of when they think of your brand. Here are a few examples of positioning: Position based on benefit - Volvo: Safety Position based on the consumer -Pepsi: Pepsi Generation Position based on proposition -Burger King: Have it your way Position based on the competition -Seven-Up: The Un-cola Getting The Word Out Once you've defined your brand, you need to get the word out? Here are a few time-tested tips: Get a great logo and display it everywhere. Develop a good tagline. Write a short and meaningful statement that captures the essence of your brand. Choose something catchy so it’s easy to remember. Integrate your message. Be consistent in every aspect of your business. Your brand needs to carry through in everything you do. Advertise. They won’t come if they don’t know you exist. How Custom Stickers Help Build Your Brand Stickers deliver a high-impact and memorable message in a short period of time. That’s effective marketing and it delivers a big bang for the buck. Here are a few things to keep in mind when designing your stickers: Use templates for your marketing materials. Templates guarantee a consistent look and feel and they speed up the work process. You want to have a consistent look and feel to your business cards, your website and your social media pages. This is how you broadcast and repeat your message. Be genuine. You won’t get repeat business or customer referrals if you don't deliver on your brand promise. Be consistent. This is one of the most important things you can do. Your customers need to know what to expect or your attempts at establishing a brand will fail. Build Your Brand With Stickers That Rock! Why use stickers? Branding for small business is meant to increase the effectiveness of advertising and boost profits. Stickers are a brand marketer’s best friend. Stickerbeat stickers last for three to five years in outdoor use; they deliver a high-impact and memorable message in a short period of time. And, they’re cheap to make and fun to hand out. That’s effective marketing which means you’re getting a big bang for your advertising dollars. Stickers Are a Brand Marketer’s Best Friend Avoid Sticker Shock Use our templates to create your stickers and reduce the cost of creating your promotional materials. It’s quick and it’s easy. Build a buzz for your brand - order stickers that rock now!
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