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3 Creative Ways to Use Custom Die Cut Stickers
Custom die cut stickers are so versatile, you can use them for almost anything you can think of. Getting married? Make sure everyone remembers with calendar stickers. Want to increase awareness? Hand out some awesome stickers. Want to build customer loyalty? Put together collectible sticker sets everyone wants to get their hands on. And the list goes on. Custom die cut stickers can be almost any shape, allowing for lots of creativity. Read on to discover a few creative and memorable ways you can use custom die cut stickers. Custom Die Cut Stickers as Event Reminders Nowadays, with all the information we are bombarded with every day, plus all the stuff that’s going on in our lives, our attention spans are ridiculously short. We’ve also kind of gotten out of the habit of remembering stuff, especially if it seems inconsequential, because we don’t have to. We have gadgets and apps for that. Think about it. Before the cell phone, we remembered people’s phone numbers. At least the ones that were important to us. Now? Bet you can barely remember your own phone number. This short attention and memory span also means that most people tend to forget about events, even if it’s an important one. And yes, they can and often do set a reminder on their mobile gadget of choice, but the fact is that custom die cut stickers are an awesome way to remind people. Since people adore stickers, you’ll already have a head start out of the gate. Just because they received stickers, they’re more likely to remember the event. If you’re a little more proactive and include calendar stickers with the date and event included, then they’re even more likely to remember that they have an event to attend. And if you really wanna show off, then include a QR code on the sticker that they can scan to create a reminder in their calendar app of choice. The more convenient and easier you make it for your guests to remember the date, the better the chance that they will attend. Plus, those stickers will make awesome keepsakes to help remind them in the future of the awesome time they had at your event, which makes it even more likely they’ll remember the date the next time you invite them. Custom Die Cut Stickers to Increase Awareness for Important Causes When we talk of awareness, many people get stuck on the idea of retail and the traditional concept of brand. However, the fact is that custom die cut stickers can be used to increase awareness for many other things, including important causes. Well-designed, attractive stickers can be handed out to people or put up in all sorts of places to draw people’s attention to an issue. They’re also a great way of driving traffic to sites, which can further increase awareness and make people take notice. Of course, you have to be really creative with the design. A plain sticker with just a logo is not going to get you much traction. However, if you’re handing out amazing custom die cut stickers with unique designs, then people won’t be able to help but remember them. And the more attractive they are, the more people will want them, which will only expand your target audience. For example, if you’re trying to raise money to save a rainforest, you can create a wide range of different stickers featuring some of the more beautiful and unusual plants you can find in a rainforest. They’ll be evocative, attractive, and will certainly draw more attention than just a simple message. Create Collectible Custom Die Cut Sticker Sets to Build Customer Loyalty People love stickers. It’s a fact of life. But one thing people love more than stickers is a set of stickers they can collect. Large chains often do this for kids. They come out with a set of stickers along with a workbook in which children can collect stickers. And they hand a few of these stickers out with every purchase. Want to take a wild guess at the result? That’s right. The kids scream and cry because they want to complete their collection of stickers. So, their parents end up shopping all the time at the chain in question to make their kids happy. Kids love collecting custom die cut stickers so use it to your advantage. Therefore, the store gets extra business, the kids are happy, and the parents will tell everyone they know about this cool sticker collection they can get for their kids from XYZ chain. But don’t think it only applies to kids. Adults love collecting stickers just as much. All you have to do is find something that your target market is really passionate about. However, with these types of custom die cut stickers, you have to be smart. Only send them out with a purchase. When customers ask you how they can get more (or how their friends can get some), tell them that they have to make a purchase. That way, you’re making the stickers even more valuable by limiting their availability. You can be even more creative and take things a step further. You can turn collecting these stickers into a competition and give out small prizes to everyone who completes the whole set. It can even be another sticker. But, of course, it has to be totally awesome and not something they can get any other way. Fun custom die cut stickers make attractive options for any sticker collection. This approach won’t just increase brand awareness, but it will also improve sales. And it will also have a great effect on customer loyalty and advocacy because people love getting stuff for free. It makes them feel special and valued, which is how you build the long-term relationships that are essential to a sustainable business model. The sky’s the limit when it comes to creative uses for Stickerbeats custom die cut stickers. Whether you’re looking to build customer loyalty, increase awareness for an important cause, or just want to make sure people show up at your event, these stickers are definitely the way to go. Just make sure they feature an amazing design, and it won’t be long before you fulfill all your goals.
Learn moreUsing Stickers to Promote Religion
According to Pew Research Center, 23% of US adults stated they didn’t have a religious affiliation, up from 16% in 2007. However, 89% of US adults stated they believed in God, with 61% of the unaffiliated also stating they believe in God. In other words, people are becoming less religious, but that doesn’t necessarily mean they are non-believers. Some feel that this is owed in large part to our consumerist society, which has made people think they can choose their faith as they wish, and switch from one to another whenever they feel like it. In other words, people have started to view religion as they do brands. In fact, Mara Einstein, author of Brands of Faith, explained that people take on religion just like they become loyal to brands. Of course, other issues have also had a significant contribution to this situation, but they are beyond the scope of this article. Religious Organizations Need to Adapt If people have started viewing religion the same way they do their bank or ISP, then religious organizations should adopt the same strategy to attract new “customers” and retain existing ones. It’s easy to say that a religious organization shouldn’t have to engage in marketing campaigns or to think of the “customer” experience. After all, that shouldn’t be the role of a religion. Unfortunately, the problem is that certain organizations – those referred to as megachurches – have already joined the fray. These megachurches engage in massive marketing campaigns, spreading the word through as many tools as they can, from handing out die-cut stickers for people to stick on their cars to setting up websites and putting you videos on YouTube. They’re also very focused on the experience, ensuring that attending church is entertaining, that there’s always something for the kids to do, and so on. In other words, religious organizations have to pick up the ball and adapt, or they will find their numbers will continue to decline steadily. Marketing on a Budget Regardless of how much funding a religious organization has, it can seem wasteful to spend money that could be used to help the less fortunate on marketing. Of course, the argument in favor of doing so is quite simple: by marketing and increasing awareness, religious organizations are actually helping people. But many people aren’t quite as aware of this fact as they used to be, which is why every dollar spent on marketing is worth it. However, that doesn’t mean religious organizations can’t market on a budget. After all, some may not have the funds for a massive campaign using all forms of media. A great option is sticker marketing, no matter the size of the organization. Read on to find out why stickers work so well in any form of marketing, but especially for religion. Stickers Send the Right Message We may be living in a consumerist society, but at the same time, we are evolving. People are more and more interested in giving back to their communities, in working together to build a better world. And, as a result, how socially conscious and responsible a brand is has a significant impact on their decision. A religious organization by its very nature is socially responsible. However, perceptions can easily be swayed and an organization that spends a fortune on marketing via more traditional channels might not be perceived as being quite as socially responsible as they should be. Stickers, on the other hand, are a great way to market because people don’t perceive them as advertising. People are also aware stickers are cost-effective, which makes them even more open to the message you are trying to send. People understand the need to get the word out. However, a 30 second commercial during prime-time that might have cost hundreds of thousands of dollars to make will not always send the right message. So, instead of worrying about raising funds to make a snazzy commercial, you’ll find it a lot more effective to print and distribute a variety of stickers with your message. Whether you opt for die-cut stickers, circle stickers, kiss cut stickers and so on, it doesn’t really matter. The perception is that they’re not expensive (they aren’t), ensuring that the target audience is open to the message you’re actually trying to send, rather than becoming hostile and closing off because of what they might consider a waste. Stickers Are Fun Let’s be honest. Life is already pretty tough for most people and the last thing they need is to deal with even more difficulty. It’s why megachurches have gone with the entertainment angle. They’re making it fun for people to attend church. Of course, not every organization can or should take the same approach. Using stickers to market, however, sends a light-hearted message. For most people, stickers are a reminder of their childhoods and happier times. So, by using die-cut stickers or circle stickers, or rectangular stickers or any other stickers you can imagine and incorporating a fun design, people will immediately associate them with fun and happy times, which will definitely prove more of a draw than anything else. Stickers Spread Like Wildfire Precisely because of the connection to happier times, people love displaying stickers on their personal items. And they also love handing them out to friends and family, especially if they feature a great design and/or an inspirational message. In fact, with stickers, you can end up having your ‘prospects’ doing the work for you because once your stickers have made it out into the wild, they will spread like a forest fire. Sticker marketing is a great option for religious organizations because it is cost-effective and also sends the right message. Plus, it really doesn’t hurt that most people associate stickers with happier times, which means they are less likely to pull up every obstacle possible and become hostile towards the organization trying to ‘advertise’ to them, as happens with many other types of channels.
Learn moreSave-The-Date Stickers For Your Event!
Most people have so much going on in their lives nowadays that remembering a date for an event can be problematic. Even with all the reminder tools on smartphones, laptops, and myriad other devices people have, forgetting an important event is not unusual. Electronic reminders might be useful, but, let’s face it, an event like a wedding, anniversary, or baby shower requires a little preparation, so a reminder a few hours before the event is not going to cut it. This is where save-the-date stickers come in. Why Save-the-Date Stickers? Firstly, save-the-date stickers are fun. In fact, all stickers are fun, and when your invitees receive theirs, they’re going to be ecstatic. These stickers will set your event apart, and by doing so, will keep it fresh in the minds of your guests. Of course, since they are save-the-date stickers, they can be displayed in a prominent place, ensuring your invitees don’t forget that all-important event until the last minute. You can opt for small save-the-date stickers that people can put on their calendars. These are definitely a good idea, but you have to consider that not everyone has a printed calendar. Some rely on their devices for their calendar needs, which means that if your sticker is a simple photo without a date, it’ll be useless. On the other hand, you can go with a larger design that can be displayed directly on the fridge or in another prominent place in people’s homes. The design should, of course, include the date. That is the point, after all. These types of stickers will be suitable for everyone, whether they have printed calendars or not. Of course, you could go all out and send out both types of stickers to really make everyone on your guest list happy. And, since people love stickers, the more the merrier. What Type of Stickers to Use? You have a couple of options with save-the-date stickers. You can either go the kiss-cut sticker route or go for die-cut stickers. Sticker sheets won’t really work in this case since you’ll be giving them out to different people. Kiss-cut stickers are the ones that have been lightly cut around their borders, but the cut doesn’t go through the backing. So, your sticker could be shaped like a football, but it will be on rectangular backing for example. These are a good idea if your design has really delicate, lacy edges because they’ll be protected by the backing. Die-cut stickers, on the other hand, have custom shapes according to the design of your sticker. When they are cut around the edges of the sticker, the cut goes through the backing material too. So, a football sticker will be shaped like a football. These are generally more attractive than kiss-cut stickers, which is why many people prefer them. When Save-the-Date Stickers Are an Awesome Idea Save-the-date stickers are fun and act as a great reminder for your guests. Here are a few situations that these stickers are amazing for. We’re Engaged! If you’ve decided to celebrate your engagement with a party and are inviting all your friends and family, you might want to get a little more creative than sending out an e-vite. Yes, an e-vite will make it easier for people to add the party to their calendars, but there’s a good chance your event will get lost among the gazillion other things your guests have in their calendars. So, just to make sure no one forgets, you could also send out save-the-date stickers. You don’t have to go overboard and have invitations printed too. It is an engagement party after all. Printing out a bunch of save-the-date stickers with the date and a cute design won’t set you back an arm and a leg, but it will definitely make sure everyone remembers to attend your engagement party. We’re Getting Married! Obviously, save-the-date stickers are ideal for a wedding. You’ll have to include invitations as well, because that’s tradition, but including save-the-date stickers will ensure no one forgets about the big day. Plus, since they’ll see that sticker practically every day – you will be printing both calendar and larger versions, right? – they’ll have lots of time to come up with and buy an awesome gift. It’ll definitely be better than anything they bought in a rush a few hours before having to turn up because they forgot it was your big day. Just remember when designing the sticker that if you want people to display it prominently (and not just in their calendars), you’re going to need an attractive design. We’re Celebrating Our Anniversary! Anniversary celebrations are another excellent time to send out save-the-date stickers. Again, like with the engagement party, you don’t have to go wild and print invitations too. A cute sticker with a nice design and the date of the party will be more than enough. Just make sure your sticker also includes what the event is. You want people to remember why the date in question is important, right? We’re Having a Baby! Celebrating new life is definitely the perfect time to send out save-the-date stickers. You want your friends and family with you to share in the joy of your family growing, which makes it the perfect time to send out these stickers. And, as with your wedding, it gives people time to get some awesome gifts for the baby. There’s no need to feel bad. Your guests will actually thank you because no one likes buying a gift in a rush, especially when it’s for a baby shower. Save-the-date stickers are perfect for any important event where you need people to remember to attend. Electronic calendars and reminders might be effective, but they’re nowhere near as much fun. So, whether you’re inviting your kids’ friends to a birthday party, are celebrating an engagement, wedding, or anniversary, these stickers are a lovely way to keep your event front and center in the minds of your invitees.
Learn moreMarketing E-Commerce Business's with Stickers
In a world where consumers have a ridiculous number of choices in regards to where they shop, it can be difficult for an e-commerce business to get ahead. An e-commerce business isn’t competing just with other e-commerce business, but also those stores with physical locations. But even if we just take into account the world of e-commerce, the competition is massive. And, just like in the physical space, you’re not competing just against small stores, but also giants lie Amazon. Can you even compete? Should you even bother? Is there any way you can set yourself apart from the pack? The good news is that the answer is a resounding “yes” to all of those questions. You just have to get a little more creative when it comes to your marketing tactics, and one great approach is sticker marketing. Discover Why You Should Be Using Sticker Marketing for Your E-Commerce Business Did you know that the average person receives 90 emails? Or that they get 67 text messages? Or that they are exposed to over 3,000 ads? And that all those figures are for a single day? Clearly, most people are suffering from information overload, which is why they tend to tune out all the advertising messages they receive or are exposed to. Who wouldn’t? At some point, your mind just gives up and starts ignoring all the ads because there are simply too many of them. But what if you used a completely different approach to connect with consumers? Something that they don’t expect? And what if that approach has the added benefits of not being perceived as advertising by consumers and being pretty low-cost in comparison to other, more traditional advertising tactics? You already know that we’re referring to sticker marketing, of course. Set Your Brand Apart with Custom Stickers The biggest advantage to using stickers to market your e-commerce business is that you are definitely separating yourself from the pack. Instead of you sending the 91st email of the day, or the 68th email, or being ad number 3,001 consumers see, you are using a completely different channel to reach them that isn’t overcrowded. On top of that, not many e-commerce businesses use stickers to attract consumers and build loyalty. They stick to what they consider are tried and true methods for ecommerce, which usually involves a heavy focus on online marketing, with very little attention paid to off-line tactics. This means that it’s easier than ever to set yourself apart by using a cost-effective tactic like sticker marketing. Consumers Don’t Perceive Stickers as Advertising Another advantage to stickers is that consumers don’t see them as advertising. In fact, they consider them a gift, and many like to show them off by putting them on their personal belongings. So, you’re already ahead of the game when you hand out stickers because you’re not irritating your customers with even more advertisements. Instead, they will remember your brand because you gave them something that they consider valuable. Furthermore, because of it, they are more likely to recommend you to their friends and family. In other words, by giving out stickers you are building a network of loyal advocates who will not only spend more money with your business but also recommend it to their social circles. And nowadays, thanks to social media, those social circles can be massive. Yes, by recommending your brand, they are essentially advertising it. However, their peers will perceive it completely differently because it’s coming from someone they know and trust, rather than from the brand itself. It’s word-of-mouth advertising at its best. Stickers Act as Endorsements We’re certain you’ve seen plenty of laptops, backpacks, and even cars with a slew of stickers on them. When you look at the brands on those stickers, your first thought is that the person who owns the laptop really must like those brands, right? Of course. So, by giving prospects and customers stickers, you are turning them into walking billboards for you. However, keep in mind that the space on people’s belongings is at a premium, which means that your sticker has to be pretty awesome to make the grade. How to Make the Most of Your Sticker Marketing Campaign First off, don’t go the cheapest route you can. Stickers are already cost-effective so you can spend a tiny bit extra to get really top-quality, die-cut stickers to entice your customers to display them. That’s where the interesting thing occurs. When people display stickers, they are more likely to choose the ones to display based on their design rather than the brand itself. So, if you have a really well-designed sticker – even something with an inspirational message that still incorporates your logo – you are more likely to get it displayed. And sometimes, the people displaying your stickers might not even be your customers yet. They might have received the sticker from a friend or even traded for it with others who love stickers. And that’s another reason you want to make sure your sticker is totally incredible. People trade stickers. And, even better, if you’re sticker is really awesome, you might even get people asking you for a sticker because they like it so much. That’s exactly the point you want to get to. When people want your stickers because they are so attractive, you’ll find that word spreads like wildfire. The key to sticker marketing is a great design. But to do that, you really need to understand your target market. You can pick up your custom die cut stickers here. If you sell tools, for example, and your main demographic consists of construction workers, it’s unlikely that stickers with kitty memes are going to make an impact on them. They might like to laugh at them, but probably in private. It’s very unlikely they’ll display them to all and sundry. However, once you understand your target market and find a design and message that resonates with them, you’ll find your stickers being displayed all over the place. And there’s no better advertising for your e-commerce business than active and passive endorsements from your customers.
Learn moreDie-Cut or Kiss-Cut Stickers: Which Should I Order?
Sticker marketing is becoming increasingly popular with more and more companies opting to use stickers as an important part of their promotional arsenal. People perceive stickers as a gift rather than a promotional tool, which lowers the barriers that normally go up when people are faced with traditional advertising. So, instead of your customers turning into impenetrable walls like they might do with a standard ad or sales pitch, when they receive a sticker, they end up thanking you profusely. And, in the best case scenario, asking for more stickers to share them with friends and family. But stickers come in a wide range of shapes, sizes, and flavors. So, if you’ve ever wondered what die-cut stickers and kiss-cut stickers are, and which option you should go for, read on to find out. Understanding Die-Cut and Kiss-Cut Stickers A die cut sticker is one where the blades have cut through the vinyl as well as the paper backing. The end result is a sticker with backing that’s the same shape as the sticker itself. So, for example, if your sticker is shaped like a cloud, the final product, backing included, will be shaped like a cloud. A kiss cut sticker is one where the blades don’t go as deep and only cut the vinyl, leaving the backing intact. In this case, the final product is usually a rectangle or square of backing and vinyl, but when you remove the sticker itself from the backing, it’s been cut around the design’s shape. For example, when it’s still on the backing, the sticker is rectangular or square, but when you remove the sticker, it’s the shape of a cloud. When to Order Die-Cut Stickers Die-cut stickers tend to have a more attractive presentation and many people perceive them as being more professional and valuable, even if the price point is pretty much the same as with kiss-cut stickers. Some of the situations in which you should consider die-cut stickers are as follows: Making a Good Impression on Customers and Prospects As already stated, people tend to perceive die-cut stickers as being more valuable. So, if you really want to make a good impression on your customers and prospects, then you probably should opt for die-cut stickers. Remember, stickers can do wonders in terms of earning customer loyalty, which will eventually translate into a higher lifetime and transactional value for those particular customers. Plus, loyal customers tend to act as advocates, so you really want to generate as much loyalty as possible. And giving them stickers that seem more valuable and more attractive is a good way of doing this. Also, don’t forget to hand out a few extras as it increases the odds of your customers and prospects giving them on to other people they know, thereby increasing brand awareness. Giving Stickers Away to Suppliers You might not have considered giving stickers to suppliers. After all, why do you need to advertise to your suppliers, right? Well, by giving them a stack of die cut stickers, you can help increase brand awareness because they can hand those stickers out to their own clients. It also helps build a strong relationship with your suppliers, which always comes in handy. Again, it’s important to remember the perceived value of stickers. They are valuable and aren’t something people throw away. When to Opt for Kiss-Cut Stickers? Kiss-cut stickers are available as singles – i.e. one sticker with a rectangular background – or they can be part of a sheet. For example, an A4 sheet with multiple kiss-cut stickers. While the presentation of kiss-cut stickers isn’t quite as attractive as their die-cut counterparts, there are plenty of situations when they are the preferred option. Here are a few situations in which you should opt for kiss-cut: Your Sticker Design Has Very Complex and Delicate Edges If your sticker’s design has a very delicate and complicated edge, such as lace or something similar, then kiss-cut is the better option. While cutting out the design wouldn’t be a problem, the delicate edges are more likely to get damaged with die-cut stickers. You Are Applying the Stickers Yourself Whether you are putting up stickers on every window, bulletin board, and light pole you can find, or you are putting them on your products, peeling stickers off their backing when they’ve been die-cut is not fun. It’s a little more time consuming and can get annoying really quickly. With kiss-cut stickers, especially when they are on a sheet, peeling them off is much easier and quicker. So, when you have a bunch of stickers to apply, you definitely should go the kiss-cut route to save yourself a lot of annoyance and aggravation. You Are Giving Out Sets of Stickers Maybe you’re running a promotional campaign and are giving away multiple different stickers to each customers. In this case, a sheet of kiss-cut stickers is a good option to keep them all together for organizational purposes. However, keep in mind that your customers then won’t be able to trade stickers or give them out to people they know. When it comes to choosing between die-cut stickers and kiss-cut stickers, you have to consider what you’ll be using them for. So, when you’re using stickers as gifts to hand out to customers or trying to increase brand awareness by making stickers available to prospects, then you probably want to go with die-cut. With die-cut, you’re sending the message that your customers and prospects are valuable to you, which is why you’ve made sure to provide value in return. Even if, monetarily speaking, they’re practically on the same level. Unless, of course, you’ve opted for a highly delicate design that simply wouldn’t stand up to a lot of manipulation. Then, kiss-cut is definitely your best bet. Also, go with kiss-cut when you’ll actually be applying the stickers yourself. Trying to peel five hundred die-cut stickers will get really old, really fast. So, for your sanity, you’re better off with kiss-cut stickers.
Learn more5 Reasons You Should Be Using Die-Cut Stickers to Market Your Brand
Stickers have become an increasingly popular way for brands to increase their exposure, build relationships with customers, and generate more sales. They have a significant advantage over other promotional channels in that people don’t perceive them as advertising, regardless of what’s printed on the sticker. However, to generate the best results possible, die-cut stickers are your best bet. Read on to find out why. Die-Cut Stickers Stand Out Die-cut stickers stand out more than other stickers because of their shape, which is essential when you want to capture someone’s attention. Most people will only glance quickly at a sticker, meaning that you have less than a few seconds to get their attention. You can be certain that a die-cut sticker will be able to do that more effectively than a standard sticker. The shape alone draws the eye to it, and sparks enough curiosity for someone to take a closer look. For example, the jar below is definitely going to draw people’s attention faster than if it were a simple rectangular sticker. It’s also easier to convey your message. For example, if you run a hotel on the beach, a surfboard-shaped sticker will immediately get people thinking about the beach. No one will be confused about the location of your hotel, either. Or if you own a café, a sticker shaped like a cup of coffee will immediately clue people into what you do, even before they take a closer look at the message printed on the sticker. Die-Cut Stickers Look Professional Stickers are already a pretty low-cost advertising vehicle, but when you opt for die-cut stickers, you give the air of professionalism. In other words, you send the message that you don’t mind investing a little extra to offer people something of good quality. And that’s precisely how people perceive stickers. They don’t consider them an ad tool. Instead, when you hand them out, they think of them as a gift. So, if you go for cheap stickers, they’ll think you’re cheap and won’t be quite as impressed with your brand. Conversely, a die-cut sticker sends the message that you want to make your future and existing customers happy and that you aren’t afraid of spending a little extra to do so. Most people will, of course, translate this to your overall brand. In other words, your brand is willing to go the extra mile to offer a great customer experience. And this will earn you their loyalty much quicker. For example, the stickers in the photo below have a simple design, which is great for a dispensary. But sometimes a simple design isn’t enough and people think you are cheap. However, these stickers are saved from mediocrity by their really cool shape. Die-Cut Stickers Will Get You More Exposure When you go out next time, look around and see what types of stickers people are most likely to put on their personal items. You’ll find that die-cut stickers tend to rule the roost. Space on personal items is at a premium, so people will choose to display stickers that they think look cool and really resonate with them. And few things look quite as cool as quality die-cut stickers. So, if you want to have a better chance of your sticker being put in a prominent place on someone’s personal items, then you need to invest in die-cut stickers. Don’t forget that when someone puts your sticker on their laptop, for example, they aren’t the only ones who will see it. Everyone else who is in their vicinity when they are using their laptop will also see your sticker. Die-Cut Stickers Will Gain You a Competitive Advantage It might sound silly, but when you give out stickers, you’re actually competing with other brands for the attention of your customers. And in this case, everyone else is your competition. You want people to remember your brand, and the easiest way for that to happen is for your sticker to be placed somewhere where your customers will see it all the time. Space like the front of fridge, mirrors, frequently used binders, laptops, and on other personal items is at a premium. There isn’t a lot of it, so you have to make sure your sticker looks better than everyone else’s so you can make the grade. Die-cut stickers are much more attractive than plain stickers, which will increase your likelihood of getting your sticker put up in a prominent place. And this will skyrocket your impressions, i.e. the number of times someone sees your sticker. The more frequently they see your sticker, the more cemented your brand will become. For example, the stickers featured in the photograph are more likely to end up on someone’s fridge or laptop because they are interesting and attractive. They draw they eye and they’re fun. And that’s what people want from their stickers. Die-Cut Stickers Allow for More Creativity In the same vein of creating an uber-attractive sticker that everyone will want to get hold of, die-cut stickers naturally allow for more creativity. It’s true that you can’t go overboard because if the edges of the design are too complex, cutting them out won’t be an option. However, because you can play with the shape as well as the printed design, there are many more creative options than with standard stickers. And the more attractive you make your stickers, the more likely it is that people will pass them around to friends and family, which will definitely work in your favor. Die-cut stickers are a great way to build the image of a brand that cares about it’s customers. They show that you are willing to invest to make your customers happy, even though that investment is minimal. The important aspect is the perception of your customers. With die-cut stickers, you can also be certain of more exposure and impressions than with any other type of sticker. Due to their attractiveness, you have a much better chance at beating out the competition when it comes to the premium ad space on people’s personal items.
Learn moreWhat Elections Can Teach Us About Branding
Whatever your feelings towards Donald Trump as President, his team did an amazing job with his campaign and branding. After all, he went from being someone with absolutely no experience as a politician straight to the top of the political food-chain, which is no mean feat. So, how exactly did Donald Trump win the presidential elections, shocking an entire nation in the process? Read on to discover how he did it and what you can learn from his approach. Trump Focused on a Specific Niche Whether you’re with him or against him, you have to admit that some of the things he said during his campaign didn’t endear Donald Trump to various segments of the population. In fact, at times, he seemed to be doing his best to insult quite a large number of people. However, if you look at it from his point of view, you would realize he was catering to the niche he had decided to win over. Instead of trying to be everything to everyone and win over the entire American population, he chose to focus on a single niche, namely working-class, white men. It’s a pretty significant demographic, but quite specific. All his messages, even the insults, were tailored to that audience, ensuring relevance. Relevant, targeted messages that resonated with his “target market” helped him win them over, which was clear if you looked at his numbers on social media. As a business owner, you need to do the same thing. You can’t be everything to everyone. Instead, focus on a specific niche and craft your messages and marketing to make them relevant to that niche. That means understanding your target market and delivering in such a way that they will think the sun rises and sets on your business. It’s better to have one group of people think you’re amazing than having everyone thinking you’re mediocre. Trump Wasn’t Afraid of Being Different He used tons of exclamation marks in his tweets, he made outlandish statements, he was often divisive, and he made everyone think he was against the establishment. In other words, he connected on an emotional level with his audience while not being afraid to stand out. Hilary Clinton, on the other hand, tried to make herself liked by everyone, resulting in a campaign that pretty much had her disappearing into the background, especially when compared to Trump. When applying the same principles to a business, it means you should do everything you can to stand out from the competition. Taking it a step further like Trump did requires you to ensure that the brand you created shows and cements those differences. And, like Trump, don’t be afraid to compare your brand to the competition and show people those differences. After all, Trump never missed an opportunity to compare himself to Hilary. Also, you need to learn to use emotion in your messages, just like Trump. He didn’t use logic to get people to vote for him. He didn’t publish and 8-year forecast and plan for what he intended to do. No, he used emotion to appeal to his audience, which is exactly what you must do too. At least, if you want them to act. Remember, emotion gets people to act. So, if you want your audience to take action, then you need to learn which of their emotional buttons you need to push, and then push them. Trump Kept Things Simple As previously stated, he didn’t publish a three thousand-word report on what he was going to do when he got into office. In fact, he made very few concrete promises. His promises were all vague, like “Make America Great Again!” That’s a pretty vague statement, yet it’s concise and memorable. It certainly resonated with his audience, which came out to vote for him in droves. While vague may have worked for Trump, it likely won’t work for your business. However, what you can take away from Trump’s approach is to keep your message concise and simple. The more concise it is, the more memorable and effective it will be. If you overdo things and get to complicated, you will lose your audience. Keep things simple, though, and people will remember your brand. And people tend to come back to the brand they find most memorable. Trump Used Every Tool at His Disposal From social media to TV appearances, Trump used every tool at his disposal to connect with his audience. He didn’t limit himself to one or even a few channels. Instead, he went to where his audience was. Everywhere they were. This ensured that he was able to reach the people he was trying to connect with. Further, his sometimes off-the-wall, extreme statements gave them the impression that he was being totally transparent, even though he was often being less than truthful. Instead of focusing on a single channel to connect with your audience, do some research and learn where they hang out. Then, go to where they are and interact with them. Provide a true multi-channel communication experience, which will appeal to your audience. You also want your brand to be perceived as being transparent, because that’s how you build trust. However, we recommend against Trump’s approach. Instead, really be truthful and transparent, which will build a powerful bond of trust that will lead to your customers becoming loyal advocates for your brand. There is a lot businesses can learn from elections about branding. After all, every politician is essentially creating a personal brand, which is what people vote for. Beyond that brand, we rarely have much more knowledge of the people we are voting for. So, we vote for the brand. And considering how much money is put into political campaigns, emulating the approach of teams of people who are paid a lot of money to create a great brand is a pretty good idea. While we’ve given you some ideas in this article, it wouldn’t hurt for you to go back and analyze Trump’s campaign in a little more depth. It will allow you to understand how he managed to turn the tables and win the elections.
Learn more10 Ways to Get Your Company Message to Your Customers
Crafting a great company message that resonates with your target market is essential. For it to have any effect, though, you need to get that message to your customers. Here are ten ways you can deliver your company message to your customers: Face-to-Face Depending on your business, delivering your message face-to-face might be feasible. In-person presentations can be a great way to connect with prospects and customers, allowing you to build rapport and establish a power relationship based on trust. One advantage of face-to-face delivery is that you have their full attention. It also allows you to more easily understand and combat any obstacles standing in the way of them responding to your message as you would like. By Phone If face-to-face meetings or presentations are not an option, the next best thing is calling up customers. You can tell them about special offers, or any new products or services you are offering. It’s the perfect way to deliver your message while strengthening the relationship. Calling people is also a great way to reach out to prospects. It’s often a better option than email, especially when you are trying to get your message to someone who doesn’t know you. By phone, you are better able to build the trust needed for a powerful, long-term relationship. It’s one thing talking to a person; it’s a completely different thing when a prospect receives an impersonal email. One gets you remembered; the other one ends up in the trash. Snail Mail Snail mail might not be as popular as it once was, thanks to the internet, but it’s still a great way to connect with customers. Remember, it’s only junk mail to people who don’t care. If someone loves make-up and perfumes, for example, they’re going to love receiving a catalog in the mail. Add a few samples, and you’ve got a really, really happy prospect or customer. You could also include a few die-cut stickers, which will please people. So much so that they’ll end up looking forward to receiving mail from you. Signs From billboards and roller banners to decals and posters, signs are everywhere you look. They’re an excellent way to deliver your company message to your prospects and customers. The best part is that you can get creative with placement to increase their effectiveness. For example, you can put up store-front and in-store signs to draw customers into your shop. Or, you can put up roller banners advertising your gym next to health food stores. Advertisements Ads in magazines, newspapers, trade journals and other publications are still a great way to deliver your company message. You can take out small display ads or go for a full page, whatever your budget will allow for. Just make sure you choose the publications that are relevant to the market you are targeting. You wouldn’t advertise the latest drill in Cosmo, just as you wouldn’t advertise the latest weight loss pills in Fine Homebuilding. Regardless of size, make sure that your ad has a good offer and a strong call to action. Make it as easy as possible for your prospects to connect with you. TV Commercials TV commercials aren’t cheap, and they’re not quite as effective as they used to be. Mainly because of the oversaturation. However, they still work, and for some businesses, they are the perfect vehicle to connect with their audience. Commercials are a good option for products or services that have a massive target market. Like soft drinks, cars, and even make-up. If you have the budget, it’s worth looking into TV. Before you start throwing your entire marketing budget at the most “innovative” TV commercial possible, you might want to test first to make sure it is the best option for you. Your commercial has to be entertaining to compete with others. However, make sure the agency you hire doesn’t make it so smart and clever people have no clue what you’re trying to sell. Radio Like TV, radio isn’t necessarily cheap. Okay, the cost is nowhere near that of TV, but it still costs money to get the spot produced and then aired. However, it’s a great way to increase brand awareness, especially for established businesses. It’s also a pretty good option for small businesses serving a limited area, especially if you focus on local radio stations. Flyers A flyer needs to include a message that shows your prospects the benefits they will gain from using your products and services. The offer also has to be good, and you need to include a call to action. Once again, make it easy for prospects and customers to get in touch. You can hand out flyers, post them on bulletin boards in high-traffic areas, put them up in shop windows, display them at the checkout counter, and more. Website Your website is one of the most powerful ways in which you can deliver your message to your customers. In fact, most of the methods above will probably lead customers right to your website. That means you need to have an amazing site that delivers and expands upon your message effectively. Your website can help you build a list of prospects that you can eventually turn into customers by establishing a rapport and a strong relationship. Social Media Another great way to deliver your message is through social media. Go to where your prospects and customers hang out and interact with them. Whatever you do, don’t spam sales messages or you’ll end up alienating people. It’s called social media for a reason. So, be social, establish a rapport, build trust, and eventually, people will want to do business with you. You can choose from quite a few platforms, but at the very least, go with Facebook and Twitter. You can then expand to Instagram, Pinterest, and YouTube. Remember, a great message is useless if your customers don’t see it. However, keep in mind that you need to tailor your message according to the delivery message of choice. The message on a roller banner, for example, should be succinct, whereas a website allows you to go more in-depth. Just remember that they all need a call to action to be effective.
Learn moreUsing Stickers for Schools
Everyone seems to love stickers, though our design preferences change as we age. Or so most people claim. We freely admit we still like stickers with cartoon characters, like Transformers and My Little Pony, but you won’t be seeing us putting them up in any place visible. We’re adults, after all. However, what this does prove is that our fascination with stickers started when we were kids, like most people’s. And kids today love stickers just as much as we did, which is why they can be amazing tools to help children with their learning and development in school. When thinking of stickers and school, your first thought might be to use them as achievement rewards. IN fact, many parents use sticker reward charts at home to get kids to do their chores without complaint. So, they do work that way. Up to a point. We’ll address that a little later, though. First, here are a few ways you can help children learn and develop in a fun way using stickers. Improve Their Concentration Kids get bored quickly. Their attention starts to wander and getting them to focus can be a challenge. However, you can use stickers to keep them focused, as well as helping to improve their memory. For example, you can use stickers with their favorite cartoon characters to create a memory game, you can also learn more with them about what the lucrative career skin creators have, they love video games. By getting children actively involved and using the representation of something they love, you can improve their ability to concentrate, as well as exercise their memory for better recall. Help Them Learn Basic Math Stickers are also a great way for children to learn basic math. In fact, you can start with preschoolers and teach them how to count and learn to read numbers using stickers. For example, you can write out a number on different cards and get the children to apply the right number of stickers to each card. Likewise, you can use stickers to help children visualize basic addition and subtraction. Instead of using the imaginary apples, use stickers instead to teach them how to add and subtract. When using stickers that feature a character they love, you’ll find kids are much more likely to focus on the lesson because it’s fun. If you take things a step further and turn it into a game, you can be sure that children will find it much easier to grasp the concepts you are teaching them. Enhance Their Analytical Skills Developing kids’ analytical skills is essential, and one easy way to do that is with stickers. You can ask children, for example, to sort stickers by color or shape. Or to group them based on other criteria, including patterns, size, and more. These exercises are great for young children, but also older ones. Just remember to change the sticker designs based on the age of the children you are teaching. For example, stickers featuring cartoon characters are great for pre-teen kids, but once they get into their teens, you’re dealing with an entirely different kettle of fish. And yes, you can still use stickers to teach teens as well, as long as you get a little more creative with the designs. They might not admit to liking stickers – they might even moan and groan about the exercise – but if you use designs that appeal to them, you’ll have an engaged bunch of teens who are having fun and retaining the information you are trying to impart, even if they won’t admit it. Develop Their Creativity Stickers are a great way to help children develop their creativity, as well as giving them the confidence to express themselves. For example, you can use stickers to tell stories. Pick a character everyone loves, then show them how to build a story around that character, and use stickers while doing it. Then, help them each come up with their own story. Just remember, you are only there to guide. In storytelling, especially at that age, nothing is wrong or impossible. Let their imaginations roam free and try not to influence the direction of their story. It doesn’t matter how silly or impossible it is. Don’t forget that there are plenty of works out there that are cringe-worthy, and they were created by adults. Any movie by Uwe Boll comes to mind. We bet you that anything your kids come up with will be a million times better than that. And the most wonderful thing is that by giving them free reign, by trusting them, you will be giving them the confidence to express themselves more freely when they are older. Use Them As Rewards… with Caution We mentioned that stickers can be effective rewards, but you have to be careful. There are at least two drawbacks to using stickers to get kids to do what you want them to do. First, it creates a transactional relationship with the child. This is especially true if their parents are using the same system at home. The child grows up with the idea that they have to get something in return for doing something. The result of this transactional relationship is that it diminishes goodwill and a desire to help others just for the sake of it. Another issue is that teachers and parents often end up relying on stickers too much. For example, you might be tempted to go beyond giving a sticker for stellar achievement to make sure kids do what you want them to do. For example, instead of giving stickers out just for great grades, you might think that a good way of motivating them to do their homework is to give them a sticker just for completing their work. Unfortunately, by making stickers easy to earn, their importance diminishes. So, instead of motivating them, you end up with the exact opposite when they no longer care about earning stickers. So, while stickers can be great rewards, and are motivational, you must make sure that children also learn the value of doing something for itself. And you also must make sure those stickers keep their worth as rewards, or you could end up with a kid who’ll always be asking what they’ll get in return whenever you ask something of them. In conclusion, there are many ways to use stickers in school to help children learn and develop. And they can be used regardless of the age of the child. You can help them develop everything from their analytical skills to their creativity, and all you have to do is engage in a bit of creativity of your own.
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