Welcome To Stickerbeat
by
Robert Lalonde
in
Stickerbeat Blog: Tips, Ideas & Inspiration for Stickers and More
It all began in 1986 when two elementary school buddies saved up enough money to buy a t-shirt printer and a computer sign-maker. There were no cell phones and the internet had a long way to go before it would serve a useful function for the public. In fact, we had a rotary phone on the order desk! But times changed and so did we. With Stickerbeat, we take one part of our business completely online.
We started the business in the basement of a house. The two original partners are still together and we now use four different high-speed, state-of-the-art digital presses to produce our work. Today, our children are part of the team and we’ve launched this website to take this part of the business completely online.
Related Posts
Which Custom Sticker Technique Works Best?
There's no single "best" custom sticker technique. What you need depends on your project, how many you're ordering, and where they'll end up. Some applications need precision cuts, others benefit from different materials or finishes, and a lot comes down to budget and timeline. Let's break down the main techniques and when each one fits. Die Cut vs Kiss Cut: The Basics These two terms get thrown around a lot, and they're easier to understand than they sound. With die-cut stickers, the cut goes all the way through, backing included. You get a sticker that matches your design's exact shape. No border, no excess material. Does your logo have curves or irregular edges? Die cutting gives you that clean look. Most custom sticker orders use this approach because it's versatile and looks professional. Kiss cut is different. The cut only goes through the sticker layer, leaving the backing intact. You end up with a border around your design, usually square or rectangular. Easier to peel and apply, which is why sticker sheets or bulk packaging often use this method. Handing out dozens of stickers at an event? A kiss cut can save time on the application. Both can be made from the same artwork. Once they're stuck on a surface, they look pretty much identical. The difference is mostly in handling and aesthetics before application. We've gone into the full comparison of die cut and kiss cut stickers if you want the specifics. Material Choices Matter More Than You'd Think The cutting technique is one thing. What you're cutting matters just as much. Vinyl is the standard for outdoor applications. Waterproof, UV-resistant, holds up in weather. 3M vinyl is pretty much the gold standard, and it's what StickerBeat uses for their custom stickers. Stickers going on cars, water bottles, or anywhere they'll face sun and rain? Vinyl is the right call. Most vinyl stickers last 3-5 years outdoors without fading. For roll labels, you'll typically see BOPP, which is Biaxially-Oriented Polypropylene. Resists water, oil, and scratches, which is why food packaging and product labels rely on it. Durable material, but typically used in label form rather than individual stickers. Specialty materials like holographic or glitter vinyl add texture and visual interest. The base material creates effects that standard printing can't replicate. Holographic stickers have that rainbow shimmer, and glitter vinyl has sparkle embedded in the material itself. Both perform best with gloss lamination to maximize the effect. Finish: Matte or Gloss This one's straightforward but affects the final look more than people expect. Gloss lamination amplifies colors. Shiny, reflective, draws attention. Bold design with saturated colors? Gloss brings that out. Also adds durability against scratches. Downside: shows fingerprints and can create glare in certain lighting. Matte lamination is softer visually. No shine, no glare, and easier to write on if that matters for your application. Matte suits minimalist designs, vintage aesthetics, or anything that benefits from a subtle look. Just know it reduces the effect of specialty materials like holographic or glitter vinyl, so keep that in mind. Neither is objectively better. Depends on what fits your design and where the sticker will live. So Which Technique Actually Suits Your Project? For branding or retail stickers, die-cut on vinyl is the most common choice. Handles detailed designs, ships fast, and performs indoors or outdoors. Go gloss if you want vibrant colors, matte if you prefer subtlety. Sticker sheets or situations where easy peel-and-stick application matters? Kiss cut is the right approach. Same materials, different cutting method. The "best" technique really depends on your specific project. What surface are these going on? How long do they need to last? What's your budget and timeline? Those answers will point you in the right direction. Anyway, most decisions come down to balancing durability, aesthetics, and application method. Start with where the stickers will live, then work backward from there.
Learn moreHow to Choose Custom Stickers for Any Project
Picking custom stickers shouldn't feel like rocket science, but there are enough options out there to make your head spin. Material, finish, size, shape, indoor vs outdoor. It adds up fast. Here's the thing: the "right" sticker depends entirely on what you're doing with it. A laptop sticker doesn't need the same specs as a bumper sticker. Product labels require different considerations than event handouts. So instead of defaulting to whatever looks good in the mockup, let's talk through what actually matters. Material Matters More Than You Think Vinyl is the go-to for custom vinyl stickers, but not all vinyl performs the same. 3M vinyl is the baseline for anything that needs to last. It's waterproof, UV-resistant, and holds up for 3-5 years depending on where you stick it. That's what you want if you're putting stickers outdoors, on water bottles, or anywhere they'll get handled a lot. If you're going for something more decorative, specialty materials like holographic or glitter vinyl can add visual interest. Just know that holographic stickers look best with a gloss finish. Matte lamination dulls the rainbow effect, which kind of defeats the purpose. For product labels, BOPP (Biaxially-Oriented Polypropylene) shows up everywhere. It's durable, resists moisture and oil, and handles refrigeration well. Think food packaging, personal care products, stuff like that. Gloss vs Matte Isn't Just Aesthetic People treat this like a style choice, and yeah, it is. But it's also functional. Gloss stickers have that shiny, reflective finish. Colors pop more, they photograph well, and they're harder to write on (which might matter if you're labeling things). Fingerprints and glare show up under certain lighting, so if that bugs you, skip them. Matte stickers are smooth, non-reflective, and way easier to write on. The more understated look pairs well with minimalist designs or anything text-heavy. Less glare means better readability in bright environments. Can't decide? Think about where the sticker's going. Indoor office use? Matte's probably your best bet. Outdoor branding where you want visibility? Gloss makes more sense. Size and Shape: Practical Beats Ambitious You can technically make stickers in any size or shape, but that doesn't mean you should. Small stickers (under 1.5" x 1.5") can lose detail, especially if your design has fine lines or text. QR codes need to be at least 0.5" x 0.5" to scan reliably. On the flip side, giant stickers (like 48" x 48") are possible but require more planning. Larger sizes mean more surface area for air bubbles during application, and if your design has intricate details, scaling up might expose resolution issues. The difference between die cut and kiss cut stickers comes down to how they're trimmed. Die-cut stickers get cut to the exact shape of your design, both the sticker and backing sliced through completely, so there's no border. Clean look, but harder to peel if the design has lots of small pieces. You can add a "peel here" tab to fix that, which typically comes free. Kiss-cut stickers keep the backing intact, leaving a border around the design. Easier to peel and distribute, which is why sticker sheets use this method. Indoor vs Outdoor Changes the Game Indoor stickers don't need heavy-duty specs. Laptops, filing cabinets, notebooks? Basic vinyl with a matte or gloss finish handles it. No need to overthink it. Outdoor stickers need to survive weather, UV exposure, and general abuse. That's where weatherproof materials and proper lamination come in. If you're making bumper stickers, window decals, or anything that's facing the elements, you want something rated for outdoor use. Stickerbeat uses 3M vinyl for this stuff, which is waterproof and UV-resistant with a 3-5 year lifespan. Vehicle magnets are different. Not stickers, but they come up in the same conversations. If you need something removable that still survives outdoor conditions, a 30pt magnet is the way to go. 20pt magnets handle indoor applications like fridges or filing cabinets, but they don't have the grip for vehicles. Turnaround Time and Quantity Affect Your Options Minimum order quantities are pretty common. For stickers and magnets, expect 50. Sticker sheets might have a lower minimum (like 25), while roll labels usually require at least 200 because of how they're produced. Tight timeline? Express options exist but are often limited to orders under $1000. You'll still need to approve your mockup quickly to hit the faster delivery window. Free mockups before printing are worth using even if you're confident about the design. Better to catch issues at the proof stage than after production wraps. Anyway, quantities matter because you don't want to order 500 stickers, realize the size is off, and then be stuck with them. Writing Surface (If You Need It) Some stickers need to be writable. Product labels, inventory tags, stuff like that. If you're planning to write on them, matte finishes handle ink better than gloss because smudging is less of an issue. You'll still need to let the ink dry before handling them, but it's way more reliable than trying to write on a glossy surface. For sequential numbering (like asset tracking or inventory management), getting them custom printed with the numbers already there saves you a headache. Handwriting 300 numbered stickers is a nightmare, and the consistency will be all over the place. When Specialty Stickers Make Sense Static clings are reusable and don't use adhesive, which makes them good for temporary signage or window displays. Not as durable as vinyl stickers, though, and they're not dishwasher safe. Reflective stickers are great for safety applications or anything that needs visibility at night. Think bike helmets, mailboxes, or outdoor gear. Don't Overthink It Not every project needs all the bells and whistles. If you're making branded giveaways for an event, basic vinyl with a gloss finish and a simple die cut shape gets the job done. If you're labeling products for retail, focus on durability and readability over aesthetics. The easiest way to avoid decision paralysis is to think about where the sticker's going and what it needs to survive. Everything else is just preference.
Learn moreHow to Design Custom Stickers People Want to Buy
Creating custom stickers that sell isn't about following some magic formula. It's about understanding who's going to stick them on their water bottle, laptop, or car bumper and why they'd choose yours over the hundreds of other options out there. The difference between a sticker that sits in a drawer and one that ends up everywhere? Choices that connect with your audience. Here's what matters. Understanding Your Audience Before You Start Before you touch any software, figure out who's buying. A sticker for a coffee shop's loyalty program needs different vibes than one targeting skaters or small business owners packaging their products. Think about placement. Laptop stickers usually stay compact since space is limited, and buyers want to layer them. For vehicles, custom decals can go bigger since there's more real estate to work with. Water bottles? Somewhere in between. Your audience dictates color choices and overall aesthetic. Minimalist line art works great for certain crowds. Bold, saturated hues grab attention in different contexts. There's no universal "best" approach. Choosing the Right Sticker Size Too small and your artwork gets lost. Too large and it becomes awkward to place anywhere. But size depends entirely on the use case. Bumper stickers need to be readable from a distance, so they tend to run larger. Product labels might be tiny. StickerBeat's smallest option is 1.5" x 1.5", with custom sizes available up to 48" x 48" for bigger projects. Remember bleed. If your artwork has color going to the edges, you'll want about 1/8 inch extra around the perimeter so there aren't any weird white gaps when it's cut. Skip this, and you end up with an unfinished look. Die-Cut vs Kiss-Cut Shapes Die-cut tends to feel more premium because there's no excess material. Kiss-cut can be easier to peel and apply, though, since you've got that border to grab onto. StickerBeat offers both die-cut and kiss-cut stickers, so you can test what works better for your project. Die-cut tends to feel more premium because there's no excess material. Kiss-cut can be easier to peel and apply, though, since you've got that border to grab onto. Stickerbeat offers both options, so you can test what works better for your project. Circles and squares are safe choices. Custom shapes make your sticker stand out, but can also increase the perceived value since it's clearly not just a generic rectangle. Color Contrast and Visual Impact Low contrast looks muddy, especially at smaller sizes. If your text blends into the background, nobody can read it from more than a few inches away. Not great if you're trying to communicate anything. Bright colors catch eyes. Pastels feel softer and work for certain aesthetics. Neon stands out but can feel dated depending on how you use it. Black and white is always readable, always works, and never goes out of style. One thing to watch: colors shift slightly between screens and physical prints. If you're particular about a specific shade, Pantone matching helps. StickerBeat can match PMS colors with up to 99% accuracy, which matters if brand consistency is your thing. Making Text Readable at Print Size If your sticker has text, make sure it's readable at the size you're printing. Tiny fonts look fine on your computer screen at 100% zoom. Print them at 2 inches wide, and suddenly they're illegible. Sans-serif fonts are easier to read at small sizes. Script fonts can work, but tend to get messy below a certain point. If you're using text as a purely decorative element, make sure it's obviously decorative. Otherwise, buyers will squint trying to read it and get annoyed. Some of the best-selling stickers have no text at all. Just a clean image or icon that communicates the vibe without needing words. Gloss vs Matte Finishes Gloss makes colors pop and gives that classic sticker look. Matte is more subtle, reduces glare, and feels a bit more sophisticated. Both are weather-resistant when you're using quality materials like 3M vinyl. Matte also works if you need something you can write on, which matters for labels or anything where buyers might add notes. Gloss tends to work well for photo-based artwork or anything with rich colors you want to emphasize. There are specialty finishes, too. Holographic, glitter, clear vinyl. They all serve different purposes and appeal to different buyers. Clear stickers work great when you want the artwork to blend with whatever surface it's on. Order Samples Before Committing to Bulk Get samples. What looks good on a screen doesn't always translate to physical stickers the way you expect. Colors can shift, small details can disappear, and text you thought was readable might not be. If you're selling these, order a small batch before committing to 500 units. See how your audience reacts. Ask for feedback. You might realize the size is off, the colors aren't quite right, or the artwork needs tweaking. Samples also let you test durability. Stick one on your water bottle, run it through the dishwasher a few times. Put one on your car and see how it holds up in the sun and rain. You want to know how these perform in real conditions before you're selling them. Formatting for Sticker Sheets vs Individual Stickers Sticker sheets are different from individual pieces. If you're doing a sheet, you need to think about spacing, variety, and how the overall composition looks. Buyers purchasing sheets want options, so give them different sizes or variations of the same theme. Roll labels need consistency since they're often used for products. The artwork repeats, so it needs to look good in multiples and align properly with whatever packaging it's going on. Window decals are viewed from both sides if they're on glass, so keep that in mind. Some artwork only makes sense from one direction. Simplicity Usually Wins Detailed illustrations can work, but they're harder to pull off at sticker size. Artwork with clear shapes and bold elements tends to perform better because it's recognizable from a distance. When someone sees your sticker on a laptop across the room, can they tell what it is? If not, maybe simplify. Some audiences love intricate artwork, though. Art stickers, fandom stuff, niche interests. Context matters. Just make sure the complexity is serving a purpose and not making everything harder to read or recognize. Consider Durability for the Use Case Indoor stickers don't need to withstand the same conditions as outdoor ones. If you're creating bumper stickers or anything going on vehicles, weatherproofing is non-negotiable. UV resistance, too, or they'll fade fast. For laptops and water bottles, buyers want something that won't peel off easily but also won't leave residue if they decide to remove it later. Quality adhesive makes the difference here. If you're selling stickers, mention durability in your product description. Buyers want to know these won't fall apart after a week. StickerBeat's custom stickers are printed on 3M vinyl with waterproof adhesive and UV resistance, designed to resist fading for 3-5 years, depending on placement and exposure. Create Something Shareable Stickers that make buyers laugh, feel something, or represent an identity they want to broadcast? Those get shared. They end up on Instagram, in unboxing videos, tagged in stories. Create something buyers want to show off. Whether it's clever, beautiful, funny, or perfectly captures a specific vibe, it needs that shareability factor if you want organic reach. Small detail that helps: if you're selling these, include your brand or website somewhere subtle on the backing or in the packaging. Someone sees a cool sticker, they want to know where it came from. Creating custom stickers that sell comes down to understanding your audience, making smart technical choices, and producing something that stands out. Get those pieces right and you've got a product that moves.
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