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Why Should Businesses Choose Custom-Shaped Stickers?

by carmine caravaggio in Stickerbeat Blog: Tips, Ideas & Inspiration for Stickers and More
Custom die cut stickers in circle, star, and scalloped shapes for Apple, Orange, Peach, Avocado, and Watermelon fruit labels with barcodes.

As a standalone sticker, not on a sheet, a custom shape is die cut: the cut runs through the design and the backing together, following the exact outline of the artwork with no border left behind. That's different from a standard square or circle, which leaves a visible edge around the print.

No Frame Around the Design

A rectangular or circular sticker sits inside a frame, with blank space between the print and the edge. A shape cut to the exact outline of the artwork removes that frame. The edge of the sticker becomes the edge of the design itself, not a border around it. That gap between print and edge is also what separates kiss cut stickers from die cut stickers more broadly. 

Where Businesses Use Them

Custom die cut stickers in assorted shapes, including business logos that can be used in businesses.

Custom shapes work well anywhere a standard sticker already fits: product packaging, laptops, and water bottles. Businesses that want a larger version of the same shape on a window, wall, or vehicle need a decal instead of a sticker. The material stays the same. Only the scale and the surface change.

Material and Durability

Stickerbeat prints custom shapes on 3M vinyl. It's UV resistant and waterproof, with fade resistance rated at three to five years under normal conditions. That holds true whether the outline is a simple circle or a detailed die-cut form.

Finish Options

Matte finish cuts glare and keeps a minimalist logo easy to read. Bold, colorful designs usually look better in gloss, since the sheen makes the print more vibrant. Either option works on a custom outline the same way it works on a standard cut.

File Specs for Die-Cut Artwork

Die-cut artwork needs a 0.125-inch bleed on all sides. Files should be EPS, AI, TIF, JPG, or PSD, in CMYK at 300dpi. Vector formats like AI or EPS are preferred when available.

Ordering Custom Shapes

The minimum for custom-shaped stickers is 50 units, the same as any standard sticker order. Every purchase includes a free digital mockup, and you can request unlimited revisions before approving it. You can't make changes after that. Everything ships from Stickerbeat in Toronto, ON.

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