Blog
Marketing E-Commerce Business's with Stickers
In a world where consumers have a ridiculous number of choices in regards to where they shop, it can be difficult for an e-commerce business to get ahead. An e-commerce business isn’t competing just with other e-commerce business, but also those stores with physical locations. But even if we just take into account the world of e-commerce, the competition is massive. And, just like in the physical space, you’re not competing just against small stores, but also giants lie Amazon. Can you even compete? Should you even bother? Is there any way you can set yourself apart from the pack? The good news is that the answer is a resounding “yes” to all of those questions. You just have to get a little more creative when it comes to your marketing tactics, and one great approach is sticker marketing. Discover Why You Should Be Using Sticker Marketing for Your E-Commerce Business Did you know that the average person receives 90 emails? Or that they get 67 text messages? Or that they are exposed to over 3,000 ads? And that all those figures are for a single day? Clearly, most people are suffering from information overload, which is why they tend to tune out all the advertising messages they receive or are exposed to. Who wouldn’t? At some point, your mind just gives up and starts ignoring all the ads because there are simply too many of them. But what if you used a completely different approach to connect with consumers? Something that they don’t expect? And what if that approach has the added benefits of not being perceived as advertising by consumers and being pretty low-cost in comparison to other, more traditional advertising tactics? You already know that we’re referring to sticker marketing, of course. Set Your Brand Apart with Custom Stickers The biggest advantage to using stickers to market your e-commerce business is that you are definitely separating yourself from the pack. Instead of you sending the 91st email of the day, or the 68th email, or being ad number 3,001 consumers see, you are using a completely different channel to reach them that isn’t overcrowded. On top of that, not many e-commerce businesses use stickers to attract consumers and build loyalty. They stick to what they consider are tried and true methods for ecommerce, which usually involves a heavy focus on online marketing, with very little attention paid to off-line tactics. This means that it’s easier than ever to set yourself apart by using a cost-effective tactic like sticker marketing. Consumers Don’t Perceive Stickers as Advertising Another advantage to stickers is that consumers don’t see them as advertising. In fact, they consider them a gift, and many like to show them off by putting them on their personal belongings. So, you’re already ahead of the game when you hand out stickers because you’re not irritating your customers with even more advertisements. Instead, they will remember your brand because you gave them something that they consider valuable. Furthermore, because of it, they are more likely to recommend you to their friends and family. In other words, by giving out stickers you are building a network of loyal advocates who will not only spend more money with your business but also recommend it to their social circles. And nowadays, thanks to social media, those social circles can be massive. Yes, by recommending your brand, they are essentially advertising it. However, their peers will perceive it completely differently because it’s coming from someone they know and trust, rather than from the brand itself. It’s word-of-mouth advertising at its best. Stickers Act as Endorsements We’re certain you’ve seen plenty of laptops, backpacks, and even cars with a slew of stickers on them. When you look at the brands on those stickers, your first thought is that the person who owns the laptop really must like those brands, right? Of course. So, by giving prospects and customers stickers, you are turning them into walking billboards for you. However, keep in mind that the space on people’s belongings is at a premium, which means that your sticker has to be pretty awesome to make the grade. How to Make the Most of Your Sticker Marketing Campaign First off, don’t go the cheapest route you can. Stickers are already cost-effective so you can spend a tiny bit extra to get really top-quality, die-cut stickers to entice your customers to display them. That’s where the interesting thing occurs. When people display stickers, they are more likely to choose the ones to display based on their design rather than the brand itself. So, if you have a really well-designed sticker – even something with an inspirational message that still incorporates your logo – you are more likely to get it displayed. And sometimes, the people displaying your stickers might not even be your customers yet. They might have received the sticker from a friend or even traded for it with others who love stickers. And that’s another reason you want to make sure your sticker is totally incredible. People trade stickers. And, even better, if you’re sticker is really awesome, you might even get people asking you for a sticker because they like it so much. That’s exactly the point you want to get to. When people want your stickers because they are so attractive, you’ll find that word spreads like wildfire. The key to sticker marketing is a great design. But to do that, you really need to understand your target market. You can pick up your custom die cut stickers here. If you sell tools, for example, and your main demographic consists of construction workers, it’s unlikely that stickers with kitty memes are going to make an impact on them. They might like to laugh at them, but probably in private. It’s very unlikely they’ll display them to all and sundry. However, once you understand your target market and find a design and message that resonates with them, you’ll find your stickers being displayed all over the place. And there’s no better advertising for your e-commerce business than active and passive endorsements from your customers.
Learn moreDie-Cut or Kiss-Cut Stickers: Which Should I Order?
Sticker marketing is becoming increasingly popular with more and more companies opting to use stickers as an important part of their promotional arsenal. People perceive stickers as a gift rather than a promotional tool, which lowers the barriers that normally go up when people are faced with traditional advertising. So, instead of your customers turning into impenetrable walls like they might do with a standard ad or sales pitch, when they receive a sticker, they end up thanking you profusely. And, in the best case scenario, asking for more stickers to share them with friends and family. But stickers come in a wide range of shapes, sizes, and flavors. So, if you’ve ever wondered what die-cut stickers and kiss-cut stickers are, and which option you should go for, read on to find out. Understanding Die-Cut and Kiss-Cut Stickers A die cut sticker is one where the blades have cut through the vinyl as well as the paper backing. The end result is a sticker with backing that’s the same shape as the sticker itself. So, for example, if your sticker is shaped like a cloud, the final product, backing included, will be shaped like a cloud. A kiss cut sticker is one where the blades don’t go as deep and only cut the vinyl, leaving the backing intact. In this case, the final product is usually a rectangle or square of backing and vinyl, but when you remove the sticker itself from the backing, it’s been cut around the design’s shape. For example, when it’s still on the backing, the sticker is rectangular or square, but when you remove the sticker, it’s the shape of a cloud. When to Order Die-Cut Stickers Die-cut stickers tend to have a more attractive presentation and many people perceive them as being more professional and valuable, even if the price point is pretty much the same as with kiss-cut stickers. Some of the situations in which you should consider die-cut stickers are as follows: Making a Good Impression on Customers and Prospects As already stated, people tend to perceive die-cut stickers as being more valuable. So, if you really want to make a good impression on your customers and prospects, then you probably should opt for die-cut stickers. Remember, stickers can do wonders in terms of earning customer loyalty, which will eventually translate into a higher lifetime and transactional value for those particular customers. Plus, loyal customers tend to act as advocates, so you really want to generate as much loyalty as possible. And giving them stickers that seem more valuable and more attractive is a good way of doing this. Also, don’t forget to hand out a few extras as it increases the odds of your customers and prospects giving them on to other people they know, thereby increasing brand awareness. Giving Stickers Away to Suppliers You might not have considered giving stickers to suppliers. After all, why do you need to advertise to your suppliers, right? Well, by giving them a stack of die cut stickers, you can help increase brand awareness because they can hand those stickers out to their own clients. It also helps build a strong relationship with your suppliers, which always comes in handy. Again, it’s important to remember the perceived value of stickers. They are valuable and aren’t something people throw away. When to Opt for Kiss-Cut Stickers? Kiss-cut stickers are available as singles – i.e. one sticker with a rectangular background – or they can be part of a sheet. For example, an A4 sheet with multiple kiss-cut stickers. While the presentation of kiss-cut stickers isn’t quite as attractive as their die-cut counterparts, there are plenty of situations when they are the preferred option. Here are a few situations in which you should opt for kiss-cut: Your Sticker Design Has Very Complex and Delicate Edges If your sticker’s design has a very delicate and complicated edge, such as lace or something similar, then kiss-cut is the better option. While cutting out the design wouldn’t be a problem, the delicate edges are more likely to get damaged with die-cut stickers. You Are Applying the Stickers Yourself Whether you are putting up stickers on every window, bulletin board, and light pole you can find, or you are putting them on your products, peeling stickers off their backing when they’ve been die-cut is not fun. It’s a little more time consuming and can get annoying really quickly. With kiss-cut stickers, especially when they are on a sheet, peeling them off is much easier and quicker. So, when you have a bunch of stickers to apply, you definitely should go the kiss-cut route to save yourself a lot of annoyance and aggravation. You Are Giving Out Sets of Stickers Maybe you’re running a promotional campaign and are giving away multiple different stickers to each customers. In this case, a sheet of kiss-cut stickers is a good option to keep them all together for organizational purposes. However, keep in mind that your customers then won’t be able to trade stickers or give them out to people they know. When it comes to choosing between die-cut stickers and kiss-cut stickers, you have to consider what you’ll be using them for. So, when you’re using stickers as gifts to hand out to customers or trying to increase brand awareness by making stickers available to prospects, then you probably want to go with die-cut. With die-cut, you’re sending the message that your customers and prospects are valuable to you, which is why you’ve made sure to provide value in return. Even if, monetarily speaking, they’re practically on the same level. Unless, of course, you’ve opted for a highly delicate design that simply wouldn’t stand up to a lot of manipulation. Then, kiss-cut is definitely your best bet. Also, go with kiss-cut when you’ll actually be applying the stickers yourself. Trying to peel five hundred die-cut stickers will get really old, really fast. So, for your sanity, you’re better off with kiss-cut stickers.
Learn more5 Reasons You Should Be Using Die-Cut Stickers to Market Your Brand
Stickers have become an increasingly popular way for brands to increase their exposure, build relationships with customers, and generate more sales. They have a significant advantage over other promotional channels in that people don’t perceive them as advertising, regardless of what’s printed on the sticker. However, to generate the best results possible, die-cut stickers are your best bet. Read on to find out why. Die-Cut Stickers Stand Out Die-cut stickers stand out more than other stickers because of their shape, which is essential when you want to capture someone’s attention. Most people will only glance quickly at a sticker, meaning that you have less than a few seconds to get their attention. You can be certain that a die-cut sticker will be able to do that more effectively than a standard sticker. The shape alone draws the eye to it, and sparks enough curiosity for someone to take a closer look. For example, the jar below is definitely going to draw people’s attention faster than if it were a simple rectangular sticker. It’s also easier to convey your message. For example, if you run a hotel on the beach, a surfboard-shaped sticker will immediately get people thinking about the beach. No one will be confused about the location of your hotel, either. Or if you own a café, a sticker shaped like a cup of coffee will immediately clue people into what you do, even before they take a closer look at the message printed on the sticker. Die-Cut Stickers Look Professional Stickers are already a pretty low-cost advertising vehicle, but when you opt for die-cut stickers, you give the air of professionalism. In other words, you send the message that you don’t mind investing a little extra to offer people something of good quality. And that’s precisely how people perceive stickers. They don’t consider them an ad tool. Instead, when you hand them out, they think of them as a gift. So, if you go for cheap stickers, they’ll think you’re cheap and won’t be quite as impressed with your brand. Conversely, a die-cut sticker sends the message that you want to make your future and existing customers happy and that you aren’t afraid of spending a little extra to do so. Most people will, of course, translate this to your overall brand. In other words, your brand is willing to go the extra mile to offer a great customer experience. And this will earn you their loyalty much quicker. For example, the stickers in the photo below have a simple design, which is great for a dispensary. But sometimes a simple design isn’t enough and people think you are cheap. However, these stickers are saved from mediocrity by their really cool shape. Die-Cut Stickers Will Get You More Exposure When you go out next time, look around and see what types of stickers people are most likely to put on their personal items. You’ll find that die-cut stickers tend to rule the roost. Space on personal items is at a premium, so people will choose to display stickers that they think look cool and really resonate with them. And few things look quite as cool as quality die-cut stickers. So, if you want to have a better chance of your sticker being put in a prominent place on someone’s personal items, then you need to invest in die-cut stickers. Don’t forget that when someone puts your sticker on their laptop, for example, they aren’t the only ones who will see it. Everyone else who is in their vicinity when they are using their laptop will also see your sticker. Die-Cut Stickers Will Gain You a Competitive Advantage It might sound silly, but when you give out stickers, you’re actually competing with other brands for the attention of your customers. And in this case, everyone else is your competition. You want people to remember your brand, and the easiest way for that to happen is for your sticker to be placed somewhere where your customers will see it all the time. Space like the front of fridge, mirrors, frequently used binders, laptops, and on other personal items is at a premium. There isn’t a lot of it, so you have to make sure your sticker looks better than everyone else’s so you can make the grade. Die-cut stickers are much more attractive than plain stickers, which will increase your likelihood of getting your sticker put up in a prominent place. And this will skyrocket your impressions, i.e. the number of times someone sees your sticker. The more frequently they see your sticker, the more cemented your brand will become. For example, the stickers featured in the photograph are more likely to end up on someone’s fridge or laptop because they are interesting and attractive. They draw they eye and they’re fun. And that’s what people want from their stickers. Die-Cut Stickers Allow for More Creativity In the same vein of creating an uber-attractive sticker that everyone will want to get hold of, die-cut stickers naturally allow for more creativity. It’s true that you can’t go overboard because if the edges of the design are too complex, cutting them out won’t be an option. However, because you can play with the shape as well as the printed design, there are many more creative options than with standard stickers. And the more attractive you make your stickers, the more likely it is that people will pass them around to friends and family, which will definitely work in your favor. Die-cut stickers are a great way to build the image of a brand that cares about it’s customers. They show that you are willing to invest to make your customers happy, even though that investment is minimal. The important aspect is the perception of your customers. With die-cut stickers, you can also be certain of more exposure and impressions than with any other type of sticker. Due to their attractiveness, you have a much better chance at beating out the competition when it comes to the premium ad space on people’s personal items.
Learn moreHow Stickers Can Help Build a Brand
A brand represents a promise to your customers that you will live up to the values of your business. And when you have a powerful brand, it means consumers agree with you because you have consistently lived up to, or even exceeded, their expectations. Building a brand is essential because it sets you apart from the competition and helps you build a relationship with your target market. Remember, a brand isn’t just your logo. It’s everything from the customer experience you offer to the design of your packaging. For example, when you think of Mercedes, what do you see? You see the logo, but also think of a German-made luxury car that is famous for being pretty much awesome, right? It’s a lot more than just the logo. But because they’ve done a great job building their brand by making sure they deliver on their promises, when you see the Mercedes logo, you know what it is. While building a strong brand takes time, you can start the ball rolling by using stickers, which have proven to be powerful branding tools. Stickers Draw Attention Most stickers are relatively small, which often means that the designs have to be pretty amazing to make them stand out. And since you want people to display them, these strong visuals tend to attract attention, helping to build brand recognition. In the beginning, you might be tempted to go with just your logo. However, consider what you are trying to achieve. If you are Apple, then you can get away with just a logo because of what it signifies. However, if no one knows who you are and you want to build brand recognition, then you need to think a little more creatively. You need to give people a reason to display your stickers, which means creating attractive designs that mean something, whether they’re entertaining or inspirational. Let’s just say that a picture of a cat yawning with a funny quote and your logo will have a much better chance of being displayed and remembered than just a sticker of your logo. Stickers Build Trust People like logos. Combine a logo with a professional-looking, quality sticker and you have instant credibility. Even if you’re a one-man show, you can make your brand much bigger just by printing stickers because of the way people perceive them. Remember, the better the quality, the more powerful the impact. And there’s nothing that can contribute to a strong brand like credibility. People do business with companies the like and trust. After all, they have plenty of choice nowadays, and most consumers end up buying from companies they have an emotional connection to – one they have a relationship with. The first step to building a powerful relationship is, of course, establishing credibility. Stickers Are Easy to Distribute You can hand out stickers to people at the mall, or stand on a street corner and give them away. You can send them out to your existing customers, or you can put a stack of them in a physical location for people to pick up on their own. This ease of distribution means that it’s much more likely for your stickers to end up being displayed somewhere. And the more people affix them to their products, the more exposure you will gain for your brand. And when you give them to your existing customers, you are not only increasing brand exposure when they display the stickers, but you are also reinforcing the brand with them as well. You’re also building a reputation for offering value and going the extra mile for your customers, which will be even more of an incentive for them to display your stickers. Stickers Can Be Put Up Practically Anywhere As long as it’s not illegal, you can pretty much put stickers up on any surface. You can blanket a whole area with stickers, thanks to the low cost of printing them, so you can make sure you reach your target market wherever they hang out. Put them up in restroom stalls, on windows, in elevators, and any other place you can think of to make sure your brand stands out. Stickers Help to Build Relationships with Customers and Prospects In today’s economy, you have to offer prospects and customers value. The more value you offer, the better they will perceive your brand. Luckily, most consumers perceive stickers as value, which means that by handing them out, you are taking the first step in building a powerful relationship. With prospects, you can use stickers to entice them to learn more about your brand. Include QR codes to make it as easy as possible for them to learn more. With existing customers, use stickers as a reward, and to make it easy for them to advocate your brand. Stickers Hang Around for a Long Time By their very nature, stickers tend to hang around for a long time. Once someone has affixed a sticker to a laptop or their car or another personal item, that sticker will be around for a while. This means that a lot of people will see it, making it one of the most cost-effective ways you can increase brand exposure. After all, it’s rare for someone to remove a sticker, especially since it can be difficult. So, you’re very likely to have your sticker hanging around at least until that person gets rid of their laptop, or sells their car or so on. In other words, you’re going to have free advertising for a long time. Stickers are a great branding tool, especially because of how consumers perceive them and because they are cost-effective. However, remember that you need a great design that is suited for the stage of your brand. When you have a well-known brand people love, a logo might be enough. But if you are just starting out, you will definitely need to be quite a bit more creative to make sure your stickers are getting displayed.
Learn moreWhy the Biggest Companies in the World Use Stickers
The next time you go out for a drive or for a walk, take a moment to look around you. But really look. You’ll find stickers from Apple, Reddit, GoPro, Under Armour and many other large companies all over the place. It’s natural to assume that these large companies have armies of people going around putting these stickers up all over the place. The fact, though, is that in most cases, their customers are the ones putting up these stickers. It’s obvious for the stickers you see on laptops, bike helmets, cars and other personal items, but even those on street poles, walls, and bulletin boards and in other public areas have often been put up by customers. But why would a company like Apple use stickers? After all, they probable have a bigger marketing budget than the GDP of many small countries. They can definitely afford to be more creative, right? Of course. However, the marketing team at Apple is smart enough to use every effective promotional tool at their disposal, including stickers. Stickers Straddle the Fine Line Between Advertising and Gift People perceive stickers differently to most other forms of advertising, and companies like GoPro and Under Armour understand this. If you go on eBay now, you’ll find people selling Under Armour and Apple stickers, among many others. And there are quite a large number of listings, which means that people are buying them. In other words, people value these stickers so much that they are willing to pay for them. So, when a company hands out stickers with their brand, especially a large company that has created a culture around their products, they know those stickers will be perceived as a gift rather than an advertisement. Stickers Act as Validation Apple has built a brand that’s focused on lifestyle and prestige. They’ve built the idea that if you own an Apple product, you are part of an exclusive, prestigious club. Thanks to this positioning, many people buy Apple products precisely for the prestige. And what better way to prove to the world that they are part of this prestigious club than to put up stickers of their favorite brand on their personal items. That’s why you see Apple stickers on people’s cars. They want to be validated as an owner of an Apple product. Apple makes it easy for people to feel validated too. They make sure that with every product you buy, you get two stickers included, which further encourages people to make a statement and show the world they are part of the Apple family. Stickers Put the Decision in the Hands of the Consumer When handing out stickers, you are putting the decision in the hands of your customers. You aren’t telling them to put up the stickers. You aren’t bombarding them with TV ads or billboards. You aren’t interrupting them with flyers. You’re giving them a gift and the decision of what to do with it is theirs. Large companies understand how powerful it is to put the power in the hands of the consumer. By letting them control the situation, you gain a lot more because people want to tell others about this awesome company that makes great products and empowers them. It might not seem like such a big thing but when people are constantly bombarded by ads from external sources, the ability to support their favorite brands when and where they choose is priceless. Instead of being told you should buy this, they’re saying “I choose to buy this brand.” And by putting this power in their hands, it’s guaranteed that others will perceive a brand stickers on someone’s personal items as a personal endorsement. After all, they had to actually put the sticker on their car or on their laptop, which means it was a personal choice. They were in control and others will see it as a glowing recommendation for the brand they are advertising. Stickers Work Online Too In the era of camera phones, people post a ridiculous number of photos online. And when someone receives a free gift of stickers, you’ll often find them taking photos and posting them online, whether it’s a selfie with the sticker, a photo of the product along with the sticker, or even just the stickers themselves. They might want to show the world what an awesome freebie they got, or just to validate that they are part of the in-crowd that purchased the product in question. Regardless of the reason, companies like Apple know that their stickers will not only end up being displayed in the real world, but also online. And they love it even more when those stickers are used creatively and people display their art because it attracts even more eyeballs. Stickers Can Be Used in All Stages of Marketing Stickers are effective whether you’re trying to acquire new customers, keep existing customers, or build loyalty by ensuring an amazing experience. By handing out stickers to prospects, you introduce yourself in a way that provides value, creates an emotional connection and ensures people will want to learn more about your brand. Once you’ve invited people “in”, you can offer higher quality stickers to cement the relationship. You can use stickers to create a community of like-minded individuals who are passionate about the same thing, and stickers are the “secret handshake”. When someone has made a purchase, you can include special stickers as a gift, which validate their purchase and their membership in your “special” club. Reddit increased their exposure by plastering their alien stickers all over the place. Once the community started growing, members were putting up the stickers, and now, people are getting tattoos of the alien. The biggest companies in the world know precisely how powerful tickers are, beyond just being cheap compared to other marketing channels. Stickers can be used to build powerful communities, offer validation, and they give people a choice, which is so much more than any other marketing tool can do.
Learn moreHow to Use Stickers to Attract Customers
Customer acquisition is important to every business, no matter how large or small. However, research shows that customer retention is just as important. In fact, it’s often even more important seeing as repeat customers spend more per transaction than new customers, and they also have a much greater lifetime value. Furthermore, they also cost less, which helps your bottom line significantly. The great news is that stickers are a cost-effective way to both attract and retain customers, if you know what you’re doing. So, read on to find out why stickers are so effective and how to use them to improve customer acquisition and retention rates. Why Do Stickers Work So Well? When consumers are being sold to, whether it’s through traditional ads in magazines, on TV, or online, or via direct marketing, promotional articles, or so-called genuine reviews that you can tell from a mile are actually promotional, a massive barrier fraught with dozens of obstacles goes up. Skepticism, distrust, and downright hostility are just some of the issues you have to deal with, which can make acquiring new customers complicated and expensive. People perceive stickers differently, though, even when they are being used as advertisements. As children, we learn to love stickers and see them as rewards and gifts. And most people carry that with them into their adult lives, which is why you see adults with laptops, cars and other personal items covered in stickers. For this reason, when stickers are used as promotional tools, people don’t put up the same barriers. In fact, many feel as if they’ve been given a gift, which makes them more open to doing business with the company that gave them the stickers. How to Make the Most Out of Stickers While you’re already starting out ahead because of the way stickers are perceived, there are a few things you can do to maximize your positive results. Know Your Target Market The first thing you have to do is get to know your target market well. You need to know what they want, what they need, what motivates them, what keeps them up at night and so on. Ideally, create a customer persona, including every little detail, from demographics to their fears and desires. To be able to attract customers, you need to understand them. The more you know about them, the easier it will be to develop sticker designs that will offer value and help build a connection. And that’s the key. Every step you take in your business needs to be focused on your customer, from product development to deciding on the design of your stickers. Decide on a Strategy There are a number of ways you can use stickers to attract customers, depending on your business. For example, if you run a physical store, you can use decals and outdoor stickers, which are large stickers that can be affixed to windows, floor, walls and so on. You can use them to attract foot traffic by piquing people’s curiosity, like an Apple store did with a sticker that mimicked broken glass to advertise the iPod Hi-Fi. People didn’t know what the ad was for until they entered the store, but the broken glass drew them in because people were curious to find out what had happened. TV2 also got creative with outdoor stickers when they launched Batman Begins by placing them on footlight paths so that when the lights were turned on, they shone through the sticker, creating the bat signal. This type of approach can be used by any business looking to increase brand exposure. Then there are the standard stickers that you can hand out to people, which also work for any type of business. They aren’t just great at increasing brand exposure, but they also help create a connection because you are, essentially, giving your prospects a gift. And everyone loves a freebie. Create an Effective Sticker Design Once you’ve decided on the approach, it’s time to consider the design. If you’re going for decals and outdoor stickers to increase brand exposure, you need to step a little outside your comfort zone and come up with something that will stop people in their tracks. If you’re going to be handing out die-cut stickers, you should consider a slightly different approach. While a sticker of your logo is all well and good, if you really want your brand to stick in people’s minds, you should consider a design that entertains, is inspirational, or is useful. For example, a cute kitten meme with your brand and logo off to one side will get more mileage than a sticker of just your logo. Likewise, a calendar will get more attention than a simple photo of your product. Remember when creating the design to take into account everything you’ve learned of your target market, but also consider how you want people to use your stickers. Do you want them to put them up on their refrigerators to glance at all the time and never forget your brand? Then a calendar or a cooking conversion table would be great options. Do you want them to put them on their laptops? Then maybe an inspirational quote might be the way to go. The one thing you need to keep in mind is to make sure that your stickers are offering your prospects value. By offering them value first, you start to build a relationship – you start to earn their trust – and that makes customer acquisition much easier. Don’t Forget Distribution If you’re going the gift sticker route, you have to consider distribution. There are a few avenues you can explore, but they depend on your target market, location and timing. For example, getting someone to hand out stickers during the day in an office building might not be the best approach. Using interruption marketing techniques isn’t a great idea when people are busy thinking about work or hurrying to get to a meeting on time. However, putting a stack of stickers in a stand near the elevator is a much better idea because people will be more likely to pick them up while they’re hanging around, just waiting. On the other hand, giving out stickers in the mall on a Saturday afternoon tends to engender better responses because people are out relaxing and are much more open to a little interruption, especially if they’re getting a gift. The key to attracting and retaining customers is building a strong relationship with them. And stickers are a powerful, cost-effective approach because even a small sticker will be perceived as a gift rather than advertising. If you take things a step further and make it something that your prospects would really love, based on the data you gathered about them when researching your target market, you’ll find that it will the beginning of a beautiful and mutually beneficial friendship.
Learn moreWhy Tattoo Artists Should Use Stickers For Marketing
Designs created by Charmanderchar. Tattoos are becoming more mainstream every day. In fact, it sometimes seems as if everyone and their grandmother is getting tattooed. This trend means, of course, that there are an increasing number of tattoo parlors popping up, which means more competition for you. In this sea of tattoo parlors, you need to find a way to make yours stand out and draw in more customers. Sure, you could buy billboard space in your area, advertise in local publications, or create a site. Well, you should definitely do that last one, no matter what. However, there’s also another way you could market your brand that’s more effective than most, namely by getting custom stickers made. Custom Stickers Showcase Your Talents Convincing someone to let you ink a tattoo on them isn’t all that easy. It’s a design they will have on their bodies for the rest of their lives. So, you need to show them that you’re the perfect artist to do it. Telling them won’t work. They will need to see proof. You can say that they’ll see the quality of your work once they visit your shop, and that’s true. But that means getting them through the door in the first place. Getting stickers made of some of the best tattoos you've inked is a great way to showcase your talents and show people what you can do before they walk through the door. You can hand them out to people in your area, put them up in public places, and give them to your customers as a bonus. That’s the cool thing about stickers. People don’t perceive them as advertising, so when you give someone a couple of stickers, it’ll feel like a gift, which will make them happy. And, of course, happy customers will tell all their friends and family about you. They’ll probably hand out a few stickers, too, further helping to increase the exposure of your brand. Of course, make sure every sticker has at least your website URL on there so people can find you. After all, you never know where a sticker might end up, so it’s essential that you ensure people have a way of getting in touch. You Can Be Just As Creative with Your Campaign As With Your Ink You can also be really creative with stickers, and we’re not talking just about the design. They allow you to advertise in areas and in ways you might not have considered. For example, a tattoo parlor came up with an awesome campaign where they put up stickers of tattoos on mirrors in public restrooms. They were positioned in such a way that people could stand in front of the sticker and see what they’d look like with a tattoo. Now, that’s not only a cool and memorable idea that people will have fun with, but it’s also a great way to get people talking about your brand. Stickers Are Affordable To get the most out of your marketing campaign, you want to get as many of your designs in front of your prospects, and stickers are a great option because they’re affordable. Depending on the quantity you order, die-cut stickers can cost as little as 10 cents a piece. When you consider how many people can end up seeing them, the price is ridiculously low. And even if you order fewer stickers per design so you can advertise more of your tattoos, the price is still extremely low when compared to any other marketing channel. Stickers Have a Long Life When someone puts a sticker on their car or their laptop, or wherever else, those stickers will stay there for years – usually as long as they have the car or laptop. In other words, people will constantly be seeing your brand for years to come. And you don’t have to pay anything for all that exposure. If you also get different stickers made regularly, that’s even more reason for people to display even more of them and get even more exposure for you. Also, don’t forget, that when someone displays your sticker, they are giving you their personal endorsement. In other words, it’s a form of word-of-mouth marketing, which is one of the most powerful ways you can get your brand out there. After all, people are more likely to follow the recommendations of someone they know, and putting up a sticker featuring your tattoo parlor on their personal belongings is definitely a recommendation. Don’t Forget to Use Them Yourself You should be setting a good example, so make sure you’re using your own stickers. Put them on your car, on your laptop, on your tablet and on everything and anything else you own. Turn yourself into a walking advertisement for your tattoo parlor to increase brand exposure as much as possible. And always have some on you to hand out whenever someone expresses interest, whether it’s in your stickers or your tattoos. Even if they just ask what you do, you can hand out a few stickers when you tell them you’re a tattoo artist. As we’ve already said, people really like stickers, so feel free to hand them out to all and sundry. Even if that person doesn’t seem like someone who’d get a tattoo – though you never know nowadays – they could very well have friends or family who’d love one, so don’t miss out on any opportunity to get your stickers in people’s hands. Stickers are a great way to showcase your talents and convince people to visit your shop. They show potential customers that you are a great artist with proof rather than just a clever tagline. They’re also very affordable, which means you can make existing customers even happier by giving them a free gift, and turning them into your advocates. Once they start displaying your stickers, they’ll help increase the exposure of your tattoo parlor, while also giving you their tacit personal endorsement.
Learn more6 Ways to Use Promotional Stickers for Businesses from Stickerbeat
Stickers are a great way to promote your business because most people don’t perceive them as advertising. In fact, most people really like stickers and when you give them one, even if it just features your brand, they’ll consider it a gift rather than an ad. And people like using stickers, which is where the power of this marketing tool comes in. When someone places a sticker featuring your brand on a personal item, they are telling the rest of the world that they support your brand. Few forms of marketing generate the same level of results that word-of-mouth marketing does, which is why stickers are so powerful. Furthermore, when you are giving out stickers to your customers, you are also promoting loyalty. They feel special because you’re giving them a gift, which will endear your brand to them even more. Below, you’ll find a few more ways to effectively promote your business with stickers. Include Fun and Interesting Messages What’s someone more likely to stick on their laptop? A sticker with just your brand on it? Or a sticker with your brand on it that also features a fun, quirky, or even inspirational message? The latter, of course. So, if you want to increase the chances of people using your stickers on their belongings, and getting as many eyeballs on them as possible, get a little more creative than just slapping your brand on them. You could even have stickers printed with blank areas where people could write in their own messages. However, keep in mind that a professionally printed sticker with the message already on there is more likely to get used because it’s more convenient. Give Out Useful Stickers People love stickers, so they’ll put them on everything and anything, as long as they like the brand. But what if those stickers were more than just fun ways to spruce up laptops, phones, cars and more? What if they were actually useful? Well, people would be even more likely to use them. While they might not show up everywhere, you can be sure people will remember your brand even better when the stickers you hand out have a useful purpose. For example, you could print attractive labels for organizational purposes that include your brand. People could use them on everything from their jars to their in and out trays at work. Yes, these stickers wouldn’t be seen by as many people, but they are just as effective at keeping your brand front and center for the person using the sticker. Send Them to Your Customers When sending out orders, always include a few stickers in the package. Not only will customers love the extra little “gift” – that’s what they will perceive it as and not as a promotional tactic – they will also end up handing them out to friends and family, as long as they’re well designed and attractive. So, make sure you don’t miss out on this great opportunity to make your customers feel special, but also to turn them into advocates. And that’s why you should always include more than one sticker in each package. If your business is service oriented, you can still send out stickers with a thank you card to your best customers. They aren’t all that expensive, and neither will the cost of mailing them be all that high. The result will be very grateful customers who feel valued, which will help build loyalty. Put Them on your Packaging Simple packaging is definitely cheaper than getting it specially branded, but it certainly isn’t as effective at promoting brand awareness. Stickers are a great middle ground as they’re much more cost-effective than getting specialty packaging, but they still offer the benefits of more interesting packaging for your customers while promoting your brand. And since stickers can be cut out in a variety of shapes, you can get really creative and get some stunning stickers made that will impress your customers. Spruce Up Those Store-Front Windows Store-front windows are valuable promotional real estate that can be used to great effect with some great quality stickers and decals. Whether you’re running a sale, or simply want to let customers know your opening hours, putting up stickers on your windows is a great way of doing it. So, whenever you have a special offer or get new products in, put stickers in your windows to let people know. It’s just as effective at drawing in foot traffic as having someone standing outside handing out flyers. Put Them on the Floor Floors aren’t often used as advertising space, which is why placing a series of stickers on the ground is such a great way to draw attention. People won’t be able to help but notice something they’re stepping on, so it’s definitely a great way to promote your brand using stickers and decals. Like with any other type of sticker, the more creative you get, the more you’ll draw people in. You can do things like advertising sales out in the parking lot or sidewalk, with arrows pointing to your store, and more. Regardless of where or how you are using these stickers, remember to always include contact details. At the very minimum, you want to have your web address on the sticker. This way, people who see the sticker and want to learn more about your brand don’t have to go to too much effort to do so. On larger stickers, like those you use in shop windows and on floors, you can even include QR codes, which make things even easier. On those types of stickers, also make sure to include a call-to-action. Where smaller stickers that you send out to customers and hand on the street are more about building brand awareness, large stickers or decals should have a call-to-action so you can increase conversion rates. At Stickerbeat, we offer a wide range of high quality stickers that you can use to easily promote your brand. We even offer a free graphic design service so we can help you turn your highly creative idea into reality. So, get in touch and let us help you promote your brand with stickers.
Learn more