Stickerbeat Blog: Tips, Ideas & Inspiration for Stickers and More
Marketing E-Commerce Business's with Stickers
In a world where consumers have a ridiculous number of choices in regards to where they shop, it can be difficult for an e-commerce business to get ahead. An e-commerce business isn’t competing just with other e-commerce business, but also those stores with physical locations. But even if we just take into account the world of e-commerce, the competition is massive. And, just like in the physical space, you’re not competing just against small stores, but also giants lie Amazon. Can you even compete? Should you even bother? Is there any way you can set yourself apart from the pack? The good news is that the answer is a resounding “yes” to all of those questions. You just have to get a little more creative when it comes to your marketing tactics, and one great approach is sticker marketing. Discover Why You Should Be Using Sticker Marketing for Your E-Commerce Business Did you know that the average person receives 90 emails? Or that they get 67 text messages? Or that they are exposed to over 3,000 ads? And that all those figures are for a single day? Clearly, most people are suffering from information overload, which is why they tend to tune out all the advertising messages they receive or are exposed to. Who wouldn’t? At some point, your mind just gives up and starts ignoring all the ads because there are simply too many of them. But what if you used a completely different approach to connect with consumers? Something that they don’t expect? And what if that approach has the added benefits of not being perceived as advertising by consumers and being pretty low-cost in comparison to other, more traditional advertising tactics? You already know that we’re referring to sticker marketing, of course. Set Your Brand Apart with Custom Stickers The biggest advantage to using stickers to market your e-commerce business is that you are definitely separating yourself from the pack. Instead of you sending the 91st email of the day, or the 68th email, or being ad number 3,001 consumers see, you are using a completely different channel to reach them that isn’t overcrowded. On top of that, not many e-commerce businesses use stickers to attract consumers and build loyalty. They stick to what they consider are tried and true methods for ecommerce, which usually involves a heavy focus on online marketing, with very little attention paid to off-line tactics. This means that it’s easier than ever to set yourself apart by using a cost-effective tactic like sticker marketing. Consumers Don’t Perceive Stickers as Advertising Another advantage to stickers is that consumers don’t see them as advertising. In fact, they consider them a gift, and many like to show them off by putting them on their personal belongings. So, you’re already ahead of the game when you hand out stickers because you’re not irritating your customers with even more advertisements. Instead, they will remember your brand because you gave them something that they consider valuable. Furthermore, because of it, they are more likely to recommend you to their friends and family. In other words, by giving out stickers you are building a network of loyal advocates who will not only spend more money with your business but also recommend it to their social circles. And nowadays, thanks to social media, those social circles can be massive. Yes, by recommending your brand, they are essentially advertising it. However, their peers will perceive it completely differently because it’s coming from someone they know and trust, rather than from the brand itself. It’s word-of-mouth advertising at its best. Stickers Act as Endorsements We’re certain you’ve seen plenty of laptops, backpacks, and even cars with a slew of stickers on them. When you look at the brands on those stickers, your first thought is that the person who owns the laptop really must like those brands, right? Of course. So, by giving prospects and customers stickers, you are turning them into walking billboards for you. However, keep in mind that the space on people’s belongings is at a premium, which means that your sticker has to be pretty awesome to make the grade. How to Make the Most of Your Sticker Marketing Campaign First off, don’t go the cheapest route you can. Stickers are already cost-effective so you can spend a tiny bit extra to get really top-quality, die-cut stickers to entice your customers to display them. That’s where the interesting thing occurs. When people display stickers, they are more likely to choose the ones to display based on their design rather than the brand itself. So, if you have a really well-designed sticker – even something with an inspirational message that still incorporates your logo – you are more likely to get it displayed. And sometimes, the people displaying your stickers might not even be your customers yet. They might have received the sticker from a friend or even traded for it with others who love stickers. And that’s another reason you want to make sure your sticker is totally incredible. People trade stickers. And, even better, if you’re sticker is really awesome, you might even get people asking you for a sticker because they like it so much. That’s exactly the point you want to get to. When people want your stickers because they are so attractive, you’ll find that word spreads like wildfire. The key to sticker marketing is a great design. But to do that, you really need to understand your target market. You can pick up your custom die cut stickers here. If you sell tools, for example, and your main demographic consists of construction workers, it’s unlikely that stickers with kitty memes are going to make an impact on them. They might like to laugh at them, but probably in private. It’s very unlikely they’ll display them to all and sundry. However, once you understand your target market and find a design and message that resonates with them, you’ll find your stickers being displayed all over the place. And there’s no better advertising for your e-commerce business than active and passive endorsements from your customers.
Learn more5 Reasons You Should Be Using Die-Cut Stickers to Market Your Brand
Stickers have become an increasingly popular way for brands to increase their exposure, build relationships with customers, and generate more sales. They have a significant advantage over other promotional channels in that people don’t perceive them as advertising, regardless of what’s printed on the sticker. However, to generate the best results possible, die-cut stickers are your best bet. Read on to find out why. Die-Cut Stickers Stand Out Die-cut stickers stand out more than other stickers because of their shape, which is essential when you want to capture someone’s attention. Most people will only glance quickly at a sticker, meaning that you have less than a few seconds to get their attention. You can be certain that a die-cut sticker will be able to do that more effectively than a standard sticker. The shape alone draws the eye to it, and sparks enough curiosity for someone to take a closer look. It’s also easier to convey your message. For example, if you run a hotel on the beach, a surfboard-shaped sticker will immediately get people thinking about the beach. No one will be confused about the location of your hotel, either. Or if you own a café, a sticker shaped like a cup of coffee will immediately clue people into what you do, even before they take a closer look at the message printed on the sticker. Die-Cut Stickers Look Professional Stickers are already a pretty low-cost advertising vehicle, but when you opt for die-cut stickers, you give the air of professionalism. In other words, you send the message that you don’t mind investing a little extra to offer people something of good quality. And that’s precisely how people perceive stickers. They don’t consider them an ad tool. Instead, when you hand them out, they think of them as a gift. So, if you go for cheap stickers, they’ll think you’re cheap and won’t be quite as impressed with your brand. Conversely, a die-cut sticker sends the message that you want to make your future and existing customers happy and that you aren’t afraid of spending a little extra to do so. Most people will, of course, translate this to your overall brand. In other words, your brand is willing to go the extra mile to offer a great customer experience. And this will earn you their loyalty much quicker. Die-Cut Stickers Will Get You More Exposure When you go out next time, look around and see what types of stickers people are most likely to put on their personal items. You’ll find that die-cut stickers tend to rule the roost. Space on personal items is at a premium, so people will choose to display stickers that they think look cool and really resonate with them. And few things look quite as cool as quality die-cut stickers. So, if you want to have a better chance of your sticker being put in a prominent place on someone’s personal items, then you need to invest in die-cut stickers. Don’t forget that when someone puts your sticker on their laptop, for example, they aren’t the only ones who will see it. Everyone else who is in their vicinity when they are using their laptop will also see your sticker. Die-Cut Stickers Will Gain You a Competitive Advantage It might sound silly, but when you give out stickers, you’re actually competing with other brands for the attention of your customers. And in this case, everyone else is your competition. You want people to remember your brand, and the easiest way for that to happen is for your sticker to be placed somewhere where your customers will see it all the time. Space like the front of fridge, mirrors, frequently used binders, laptops, and on other personal items is at a premium. There isn’t a lot of it, so you have to make sure your sticker looks better than everyone else’s so you can make the grade. Die-cut stickers are much more attractive than plain stickers, which will increase your likelihood of getting your sticker put up in a prominent place. And this will skyrocket your impressions, i.e. the number of times someone sees your sticker. The more frequently they see your sticker, the more cemented your brand will become. Die-Cut Stickers Allow for More Creativity In the same vein of creating an uber-attractive sticker that everyone will want to get hold of, die-cut stickers naturally allow for more creativity. It’s true that you can’t go overboard because if the edges of the design are too complex, cutting them out won’t be an option. However, because you can play with the shape as well as the printed design, there are many more creative options than with standard stickers. And the more attractive you make your stickers, the more likely it is that people will pass them around to friends and family, which will definitely work in your favor. Die-cut stickers are a great way to build the image of a brand that cares about it’s customers. They show that you are willing to invest to make your customers happy, even though that investment is minimal. The important aspect is the perception of your customers. With die-cut stickers, you can also be certain of more exposure and impressions than with any other type of sticker. Due to their attractiveness, you have a much better chance at beating out the competition when it comes to the premium ad space on people’s personal items.
Learn more6 Ways to Use Promotional Stickers for Businesses from Stickerbeat
Stickers are a great way to promote your business because most people don’t perceive them as advertising. In fact, most people really like stickers and when you give them one, even if it just features your brand, they’ll consider it a gift rather than an ad. And people like using stickers, which is where the power of this marketing tool comes in. When someone places a sticker featuring your brand on a personal item, they are telling the rest of the world that they support your brand. Few forms of marketing generate the same level of results that word-of-mouth marketing does, which is why stickers are so powerful. Furthermore, when you are giving out stickers to your customers, you are also promoting loyalty. They feel special because you’re giving them a gift, which will endear your brand to them even more. Below, you’ll find a few more ways to effectively promote your business with stickers. Include Fun and Interesting Messages What’s someone more likely to stick on their laptop? A sticker with just your brand on it? Or a sticker with your brand on it that also features a fun, quirky, or even inspirational message? The latter, of course. So, if you want to increase the chances of people using your stickers on their belongings, and getting as many eyeballs on them as possible, get a little more creative than just slapping your brand on them. You could even have stickers printed with blank areas where people could write in their own messages. However, keep in mind that a professionally printed sticker with the message already on there is more likely to get used because it’s more convenient. Give Out Useful Stickers People love stickers, so they’ll put them on everything and anything, as long as they like the brand. But what if those stickers were more than just fun ways to spruce up laptops, phones, cars and more? What if they were actually useful? Well, people would be even more likely to use them. While they might not show up everywhere, you can be sure people will remember your brand even better when the stickers you hand out have a useful purpose. For example, you could print attractive labels for organizational purposes that include your brand. People could use them on everything from their jars to their in and out trays at work. Yes, these stickers wouldn’t be seen by as many people, but they are just as effective at keeping your brand front and center for the person using the sticker. Send Them to Your Customers When sending out orders, always include a few stickers in the package. Not only will customers love the extra little “gift” – that’s what they will perceive it as and not as a promotional tactic – they will also end up handing them out to friends and family, as long as they’re well designed and attractive. So, make sure you don’t miss out on this great opportunity to make your customers feel special, but also to turn them into advocates. And that’s why you should always include more than one sticker in each package. If your business is service oriented, you can still send out stickers with a thank you card to your best customers. They aren’t all that expensive, and neither will the cost of mailing them be all that high. The result will be very grateful customers who feel valued, which will help build loyalty. Put Them on your Packaging Simple packaging is definitely cheaper than getting it specially branded, but it certainly isn’t as effective at promoting brand awareness. Stickers are a great middle ground as they’re much more cost-effective than getting specialty packaging, but they still offer the benefits of more interesting packaging for your customers while promoting your brand. And since stickers can be cut out in a variety of shapes, you can get really creative and get some stunning stickers made that will impress your customers. Spruce Up Those Store-Front Windows Store-front windows are valuable promotional real estate that can be used to great effect with some great quality stickers and decals. Whether you’re running a sale, or simply want to let customers know your opening hours, putting up stickers on your windows is a great way of doing it. So, whenever you have a special offer or get new products in, put stickers in your windows to let people know. It’s just as effective at drawing in foot traffic as having someone standing outside handing out flyers. Put Them on the Floor Floors aren’t often used as advertising space, which is why placing a series of stickers on the ground is such a great way to draw attention. People won’t be able to help but notice something they’re stepping on, so it’s definitely a great way to promote your brand using stickers and decals. Like with any other type of sticker, the more creative you get, the more you’ll draw people in. You can do things like advertising sales out in the parking lot or sidewalk, with arrows pointing to your store, and more. Regardless of where or how you are using these stickers, remember to always include contact details. At the very minimum, you want to have your web address on the sticker. This way, people who see the sticker and want to learn more about your brand don’t have to go to too much effort to do so. On larger stickers, like those you use in shop windows and on floors, you can even include QR codes, which make things even easier. On those types of stickers, also make sure to include a call-to-action. Where smaller stickers that you send out to customers and hand on the street are more about building brand awareness, large stickers or decals should have a call-to-action so you can increase conversion rates. At Stickerbeat, we offer a wide range of high quality stickers that you can use to easily promote your brand. We even offer a free graphic design service so we can help you turn your highly creative idea into reality. So, get in touch and let us help you promote your brand with stickers.
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