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10 Ways to Use Stickers For Your Packaging
Packaging sells the product. It’s something every marketer learns on their first day on the job. Or their first day in marketing school, whichever comes first. Now, there are many people who will tell you that packaging is less important today. After all, people order a lot of their stuff online nowadays, which means they only get to see the packaging once it arrives on their doorstep. In other words, packaging definitely does not matter. Did you hear the loud snort of derision at the naiveté of those people? We’re pretty sure you did. Maybe once upon a time it was almost only the packaging that sold the product. Nowadays, many more elements contribute to that sale. However, you can be certain that unattractive packaging will do you know favors, even if you’re selling online. No matter how awesome the product is, you send it to a customer in poor packaging, you can bet they are not going to be ordering from you again. And remember, packaging isn’t just about the label on the bottle, even though that’s essential too. It’s about so much more. Read on to discover 10 ways in which die cut stickers can help you create stunning packaging, even if you’re on a ridiculously small budget. Die Cut Stickers for the Ultimate in Budget Packaging You have a great product and you’ve sunk all your savings into creating it so you can’t afford swanky packaging. At the same time, you know how important it is. You can’t just send your products out in generic bags or boxes. With die cut stickers you can make the packaging of your product look attractive and professional without spending a fortune. Buy generic boxes or bags in bulk and affix a die cut sticker to personalize it and make it look amazing. It’s a good thing that simple is the way to go nowadays when it comes to packaging. Using Sticker for Bottle Labels If your product is packaged in a bottle, the easiest approach to a professional looking design is to use die cut stickers. They’re cost-effective, easy to apply, and look downright awesome. There’s also the major advantage that you can personalize them precisely because they’re so cost-effective. Think about it. How pleased would a customer be to receive a bottle of product with their name printed on the label. Because that’s something you can easily do with die cut stickers. Straight On the Product Labels Some products don’t need to be packaged in a box or a bottle. Or any other form of packaging for that matter. However, you do want people to know who created the product, and a die cut sticker is the perfect option. Just make sure to choose an area to affix it to that won’t compromise the product. And, of course, you want it to look awesome because you want people to keep purchasing your product. After all, you have to show the same care for everything, including the label. Box Seals A common misconception is that packaging stops with the actual box the product is put into. In today’s world, where many products are shipped straight to the client, that is no longer true. And any opportunity to impress customers while increasing brand exposure is not one to be missed. That’s why using die cut stickers as box seals is a genius move. A sticker with your logo to seal the box you are sending a customer not only makes you look much more professional, but it also ensures lots of other people can see your logo, thereby increasing brand exposure. Tissue Seals Some products lend themselves to being wrapped in tissue before being packaged in the final box. If you just put tissue in there, you are wasting a valuable opportunity to attract further attention to your brand. So, consider using die cut stickers to seal said tissue. It will look a lot more professional and offer an air of luxury, even if it is a highly cost-effective approach to impress your customers. And the more you impress your customers, the easier it will be to build loyalty. Stickers for Classy Packaging Nothing screams luxury like high quality stickers, despite the fact that they are incredibly cost-effective. So, create interesting sticker, like embossed or metallic versions, to make your customers feel as if they are receiving an amazingly luxurious product. Even if you aren’t selling gold-flecked soap, it still creates a good impression that customers will remember. And when customers are impressed, that’s when they spend their money more freely. Return Packaging or Envelope Stickers Sometimes your product lends itself to including return packaging. Like water testing kits which need to be returned for the water to actually be tested. Or you might want to offer your customers the option to get in touch with you by snail mail. It might sound ludicrous but people still love sending letters, even if email is the way to go nowadays. Instead of being impersonal about it, include die cut stickers people can use to seal return boxes or envelopes. And don’t be surprised if they opt to save the stickers rather than using them for their intended purpose. Single Package Design, Multiple Products You have multiple products. They could be variations of the same product or completely different ones. However, you either get them made to order or you simple can’t afford to get different packaging made for each one. Thankfully, with die cut stickers, that’s not a problem. Just get the same packaging made in bulk and use die cut stickers to differentiate, which is a highly cost-effective approach to looking professional, from your products to your packaging. Use Stickers for Reusable Packaging If you’ve designed your packaging for people to throw away, then you are wasting an opportunity. A great way to get people to increase brand exposure is by offering reusable packaging. Things like bags that people can reuse are great options. And all you have to do is attach a die cut sticker to make it look professional and introduce other people to your brand. Use Die Cut Stickers to Stand Out By varying up the packaging for your product, you will make a great impression on your customers. This is a great idea for products people order regularly because it gives you a great opportunity to stand out and impress your customers. All you have to do is be a little more creative and think about what your customers would love to see. Need stickers now? Buy die cut stickers here.
Learn moreHow to Use Stickers to Attract Customers
Customer acquisition is important to every business, no matter how large or small. However, research shows that customer retention is just as important. In fact, it’s often even more important seeing as repeat customers spend more per transaction than new customers, and they also have a much greater lifetime value. Furthermore, they also cost less, which helps your bottom line significantly. The great news is that stickers are a cost-effective way to both attract and retain customers, if you know what you’re doing. So, read on to find out why stickers are so effective and how to use them to improve customer acquisition and retention rates. Why Do Stickers Work So Well? When consumers are being sold to, whether it’s through traditional ads in magazines, on TV, or online, or via direct marketing, promotional articles, or so-called genuine reviews that you can tell from a mile are actually promotional, a massive barrier fraught with dozens of obstacles goes up. Skepticism, distrust, and downright hostility are just some of the issues you have to deal with, which can make acquiring new customers complicated and expensive. People perceive stickers differently, though, even when they are being used as advertisements. As children, we learn to love stickers and see them as rewards and gifts. And most people carry that with them into their adult lives, which is why you see adults with laptops, cars and other personal items covered in stickers. For this reason, when stickers are used as promotional tools, people don’t put up the same barriers. In fact, many feel as if they’ve been given a gift, which makes them more open to doing business with the company that gave them the stickers. How to Make the Most Out of Stickers While you’re already starting out ahead because of the way stickers are perceived, there are a few things you can do to maximize your positive results. Know Your Target Market The first thing you have to do is get to know your target market well. You need to know what they want, what they need, what motivates them, what keeps them up at night and so on. Ideally, create a customer persona, including every little detail, from demographics to their fears and desires. To be able to attract customers, you need to understand them. The more you know about them, the easier it will be to develop sticker designs that will offer value and help build a connection. And that’s the key. Every step you take in your business needs to be focused on your customer, from product development to deciding on the design of your stickers. Decide on a Strategy There are a number of ways you can use stickers to attract customers, depending on your business. For example, if you run a physical store, you can use decals and outdoor stickers, which are large stickers that can be affixed to windows, floor, walls and so on. You can use them to attract foot traffic by piquing people’s curiosity, like an Apple store did with a sticker that mimicked broken glass to advertise the iPod Hi-Fi. People didn’t know what the ad was for until they entered the store, but the broken glass drew them in because people were curious to find out what had happened. TV2 also got creative with outdoor stickers when they launched Batman Begins by placing them on footlight paths so that when the lights were turned on, they shone through the sticker, creating the bat signal. This type of approach can be used by any business looking to increase brand exposure. Then there are the standard stickers that you can hand out to people, which also work for any type of business. They aren’t just great at increasing brand exposure, but they also help create a connection because you are, essentially, giving your prospects a gift. And everyone loves a freebie. Create an Effective Sticker Design Once you’ve decided on the approach, it’s time to consider the design. If you’re going for decals and outdoor stickers to increase brand exposure, you need to step a little outside your comfort zone and come up with something that will stop people in their tracks. If you’re going to be handing out die-cut stickers, you should consider a slightly different approach. While a sticker of your logo is all well and good, if you really want your brand to stick in people’s minds, you should consider a design that entertains, is inspirational, or is useful. For example, a cute kitten meme with your brand and logo off to one side will get more mileage than a sticker of just your logo. Likewise, a calendar will get more attention than a simple photo of your product. Remember when creating the design to take into account everything you’ve learned of your target market, but also consider how you want people to use your stickers. Do you want them to put them up on their refrigerators to glance at all the time and never forget your brand? Then a calendar or a cooking conversion table would be great options. Do you want them to put them on their laptops? Then maybe an inspirational quote might be the way to go. The one thing you need to keep in mind is to make sure that your stickers are offering your prospects value. By offering them value first, you start to build a relationship – you start to earn their trust – and that makes customer acquisition much easier. Don’t Forget Distribution If you’re going the gift sticker route, you have to consider distribution. There are a few avenues you can explore, but they depend on your target market, location and timing. For example, getting someone to hand out stickers during the day in an office building might not be the best approach. Using interruption marketing techniques isn’t a great idea when people are busy thinking about work or hurrying to get to a meeting on time. However, putting a stack of stickers in a stand near the elevator is a much better idea because people will be more likely to pick them up while they’re hanging around, just waiting. On the other hand, giving out stickers in the mall on a Saturday afternoon tends to engender better responses because people are out relaxing and are much more open to a little interruption, especially if they’re getting a gift. The key to attracting and retaining customers is building a strong relationship with them. And stickers are a powerful, cost-effective approach because even a small sticker will be perceived as a gift rather than advertising. If you take things a step further and make it something that your prospects would really love, based on the data you gathered about them when researching your target market, you’ll find that it will the beginning of a beautiful and mutually beneficial friendship.
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