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5 Ways to Enhance Your Packaging With Stickers
With all the work you’ve been doing, like marketing your website and products, ensuring you’re offering great customer service, and all the other responsibilities that are part of running a business, forgetting the importance of packaging isn’t unusual. Packaging stickers are the answer! However, you are wasting an amazing opportunity, especially if you’re shipping your products in plain and an interesting packaging. The better the quality of your packaging, and the more engaging it is, the more your customers will appreciate it. In fact, many find that makes your brand look more upscale, and makes the more excited about getting the package. It also reinforces the idea that the product was worth the cost. Of course, you might not be able to go all out and get fancy packaging made, but you can still improve what you already have with an inexpensive solution, namely stickers. Here are five ways you can use stickers to enhance your packaging. Use Stickers as Inserts Inserts have been shown to increase word-of-mouth, loyalty, subsequent order sizes, and much more. Stickers make for excellent inserts because they have a high perceived value and people simply like them. A well-designed, attractive die-cut sticker will have a significant impact on your customers and will definitely go over better than something like a simple business card. Furthermore, seeing as people tend to display stickers they like on their personal belongings, you can make sure that your brand is front and center in your customers’ minds at all times. Use Stickers to Customize Boxes If you can’t afford to get custom boxes made, stickers are a great alternative. they are cost-effective but will set your packaging apart, so it doesn’t look like every other box your customers receive. This will make your customers feel as if they are doing business with a professional company and will create an awesome first impression, which is priceless as it will help build loyalty. Furthermore, if your customers frequently film themselves unboxing the products they receive and then post the clips on YouTube, having a sticker with your brand displayed prominently is a good way to get a little additional brand exposure. And it will also impress other potential customers that even your packaging is of excellent quality. Use Stickers to Keep Your Packaging Fresh If you run the type of business where people are frequently ordering your products, then changing up the packaging to keep things interesting is the smart approach. However, it’s also an expensive one. The solution, of course, is to use stickers. After all, they’re incredibly cost-effective, allowing you to print different versions regularly. So, get creative and think about what your customers would love to see, and get them printed. Just make sure to keep a record of what stickers you sent to which customer so that you can keep rotating them and really make sure your customers are impressed with your fresh packaging. For those ultra-amazing customers – you know, the ones that spend a lot of money with your business – consider getting personalized stickers printed for them. It will be a pleasant surprise and will definitely earn you their loyalty. Of course, you might not want to affix these personalized stickers to the box, and instead provide them as a gift in the packaging. Make Your Packaging Look More Upscale Using Stickers Everyone wants to feel as if they’ve ordered a luxury product, even if that’s not quite true. However, you can still give them a similar experience by making your packaging seem more upscale than your customers might expect. You can use stickers in a number of ways to do this. Design an interesting sticker that looks really classy, such as one that features embossed details, or even a metallic one, to give that amazing air of luxury to the package. Even reflective stickers can have an amazing impact because they are incredibly exciting and attractive. You can also include tissue in your packaging, to protect the product if it lends itself to that type of packaging, which will also provide a luxurious experience for customers. And, once again, you can use stickers to seal the tissue, making it look even more professional. Using stickers is a great way to make your brand seem more upscale and offer your customers a more luxurious experience that they will find highly memorable. And this is an outstanding benefit for your company, because the happier your customers are, the easier it is to build loyalty. Give Your Packaging a Personality Using stickers to brand your packaging is all well and good, but it’s still a bit boring. Luckily, stickers are inexpensive, so you can get creative. Thus, instead of just stickers with your brand, consider adding a sticker will with a personalized message, even if it’s something simple like “Open Me!” You can use your slogan, but it’s definitely better to include a message order design that appeals to your customer. Anything that makes them smile and gets them even more excited to open the package will definitely be a win for you because it will be incredibly memorable for them. You also look like you made an extra effort to please them and make them feel special, and everyone wants to feel special. This will make them feel as if you care about them, which will earn you their lifelong loyalty. Of course, you also want to make sure that you include at least a few attractive stickers as little gifts in your packaging, as most people will consider them bonuses rather than promotional materials. Make sure to go with something like die-cut stickers, because they have a higher perceived value. Stickers have a wide range of uses and can be invaluable tools in your marketing efforts. There cost-effective, yet have a high impact on your customers, going so far as to build serious loyalty. Using them to enhance your packaging is only common sense. After all, there an inexpensive yet highly effective way to make your packaging stand out, improve brand exposure, and offer your customers an outstanding experience they won’t soon forget.
Learn moreThe Diverse Universe of Custom Stickers
Custom stickers have a wide range of applications, whether you’re looking to increase brand exposure, build customer loyalty, or are simply looking for the cost-effective and highly engaging form of marketing for your brand. However, the universe of stickers is highly diverse, and if you aren’t sure what they immobile, it can be difficult to choose the best option for your brand. Below you’ll find some of the most common types of stickers, along with a quick look at what they can be used for and their benefits. Die Cut Stickers Die cut stickers preacher custom shapes as they are cut out along the outline of the design, all the way through the backing paper as well. They can be used for any application and make great giveaways. The main advantage of these types of stickers is they tend to stand out and also have a higher perceived value. They also look great and tend to draw the eye more than other types of stickers, especially if you have a unique design. Geometric Stickers Geometric stickers come in a variety of shapes. They can be round, square, rectangular, oval and so on. They tend to have more space for your design but are still interesting enough to draw the eye. Like die cut stickers, they can be used in a wide range of applications, but they’re especially great when you have a more complex message you want to deliver. Lots of room means your message can be more extensive. However, don’t go overboard because you still want to grab people’s attention and keep it. An overly complex message will do the opposite. Bumper Stickers Bumper stickers are specifically designed to go on cars. They’re weather- and UV-resistant and tend to stand up to harsher environmental conditions quite well. These make a great option for brand exposure, but they’re not that great for complicated messages because the distance is a consideration. After all, if you’re using tiny writing on a bumper sticker, you can’t really expect anyone to see it properly. Remember that bumper stickers can get you a whole lot of exposure – quite a bit more than other types of stickers simply because of where they’re applied. After all, a vehicle tends to get around and be seen by many more eyes than a laptop or backpack, for example. However, to get the most bang for your back, make sure the text is easy to read from a distance and that the design draws the eye without being overly complicated. The simpler it is, the less time someone needs to look at it to get it, which is exactly what you want considering that most people will see it in traffic. Kiss Cut Stickers Kiss cut stickers are sort of like die cut stickers in the sense that the sticker itself is cut out along the outline of the design, but the cut doesn’t go all the way through and the backing paper remains intact. These are a great option for stickers with highly delicate edges that won’t stand up well to a lot of “manhandling” as the backing paper will protect them. Like die cut stickers, they can be used for virtually anything from promoting your brand to supporting your favorite sports team. Clear Stickers Clear stickers are printed on clear vinyl, which makes them excellent for putting on windows or glass walls. The design can be printed on the front or the back, depending on your needs. In other words, you can apply the sticker on the inside of a window and have it facing outwards. These stickers are perfect for store displays or for people to put in their car windows. Remember to consider the application as it will impact the design. A sticker for a car window, for example, should be much simpler in design than one for a shop window. With the latter, people can stop to look at it better, but with the former, this isn’t always the case and to get the greatest degree of exposure, you want people to get the message quickly. Reflective Stickers If you really want everyone to see your stickers, then reflective stickers are a great option. Printed on top-quality reflective material, they come with a really nice shine and glimmer that will undoubtedly draw eyes. They also make great giveaways because they have a high perceived value. Plus, people will be enchanted to receive such amazing-looking stickers and are more likely to display them on their personal belongings. This, in turn, acts as an endorsement for your brand, and no marketing is quite as effective as word-of-mouth marketing. And there’s also the fact that anyone who sees them will want some of their own. Sticker Sheets Sticker sheets are sheets of kiss-cut stickers. In other words, a large sheet with multiple stickers. These are great for a wide range of applications, but especially when you have to remove and apply a lot of stickers. Die-cut stickers are great but removing the backing paper can sometimes be a pain. Conversely, separating stickers from a sheet is much easier and faster. So, if you’re printing labels or envelope seals or pretty much anything that you have to remove in a large quantity, then sticker sheets are your best bet. They also make great giveaways since you can have multiple designs on the same sheet. This is a great way to give out sets of different stickers to people while making sure they’re protected. The world of stickers is certainly a very diverse one, but pretty much all of these stickers are a great option if you’re looking for an engaging marketing approach that won’t cost you an arm and a leg. So, whether you want to let more people know about your brand, or need to advertise a special promotion, or are simply looking for a great but inexpensive way to reward your customers and build loyalty, then custom stickers are definitely your best bet.
Learn moreStickerbeat is set to make a big splash at IRCE!
Stickerbeat is set to make a big splash at IRCE, The Internet Retailer Conference & Exhibition, June 5-8 in Chicago. Because stickers are what we do, we'll be giving away stickers to the first 1,000 attendees to visit our booth in the Exhibit Hall, Booth 173. That's right, 1,000 attendees will each receive a free box of stickers! We want to make sure every internet retailer at the conference is aware of how stickers can be a fantastic marketing tool. The Stickerbeat giveaway box will contain an assortment of stickers. What kind of stickers do you like? Our giveaway box will include emoji stickers and lots of your favorites sure to get your attention. Wait, it gets even better! With this box of stickers, these same 1,000 attendees will also receive a code for a certificate for $75 worth of stickers CUSTOM DESIGNED for their brand! This is an amazing opportunity for 1,000 people. When you use the code to redeem your certificate, we will produce $75 worth of stickers with your company's logo—or other artwork of your choice—at no charge! This annual conference and trade show, the IRCE, is advertised as The World's Largest E-Commerce Show. If your company sells products or services online, you definitely want to attend this show. It's the best way to keep up to date with trends and technologies in your industry. You will see and learn about everything your business is going to need to do if you want to stay ahead of your competition. You do want to stay ahead of your competition, don't you? Demonstrating How To Use Stickers as a Marketing Tool Why are we giving away so many stickers? We want everyone to experience why stickers are a powerful marketing tool. If IRCE attendees like receiving a box of stickers—and even better, they will LOVE receiving stickers that we custom-design for their brand—they will get the idea about stickers. Here's the idea about stickers we want IRCE attendees to understand: their customers and prospects would LOVE to receive stickers from them. The power of stickers is beyond their expectations, and these conference attendees will experience that power for themselves through our sticker box giveaway. What better way to demonstrate the marketing boost stickers can give your company? More Information Than You Can Get Anywhere Else Stickerbeat will be among more than 600 vendors in the Exhibit Hall. This show is going to be huge! Absolutely everything internet retailers need to know about will be on display at this show. You can consider all of these vendors, including us, as solution providers ready to help your business succeed. You need business solutions, and when it comes to marketing, one of those business solutions is stickers. Who attends IRCE? Retail and Brand Marketing Executives CEOs & Owners of Small to Medium Sized Businesses Executives from Enterprise Level Retail Businesses Wholesale Businesses Non-Profits, Educators and Analysts for the Industry What else is great about this Internet Retailer Conference & Exhibition? Networking. At a huge event like this, attendees will have plenty of opportunities to connect with peers, make new contacts in the industry and catch up with old friends. IRCE will also offer 130 conference sessions where registered attendees can hear speakers sharing up-to-the-minute information e-commerce businesses need if they want to compete. The conference agenda is being created in part with editorial experts from Internet Retailer magazine. The conference agenda will cover the latest trends in the e-commerce industry. Attendees will experience two full conference days with various tracks, June 6 and June 7. They can also attend pre- and post-conference workshops on June 5 and June 8. Each workshop will take an in-depth look at a specific topic to provide conference attendees with greater insight and information on the topics that matter most to them. Using Stickers as a Powerful E-Commerce Marketing Tool We will be speaking with attendees in the IRCE Exhibit Hall about how their businesses can take full advantage of the benefits of using stickers as a marketing tool. While their business may be an online retailer, they can get extra traction for their marketing message if they also use an "offline" marketing tool: stickers. Free sticker giveaways can support your internet marketing strategy—and that's exactly what we will be demonstrating in real time at Booth 173. Specifically, here are the ways stickers can pull their weight as a piece of the e-commerce marketing plan: Increasing brand awareness Stickers generate more impressions than many other forms of marketing. Building customer loyalty By giving away stickers, you build a network of loyal advocates who will spend more money with your business and will also recommend it to others. Increasing customer engagement Stickers act as endorsements for your company and products. By giving your branded stickers to customers, you are turning them into walking and talking billboards for you. Stickerbeat's Stickers Beat the Competition We use 3M Scotchcal Graphic Film for all our sticker products. This is the highest quality vinyl in the industry, recognized for its durability. 3M Scotchcal Graphic Film can withstand even the harshest outdoor conditions. We also use UV-resistant inks for our stickers, so they won’t fade after a few months of exposure to sunlight. Your stickers will look beautiful and glossy for years. We'll See You at IRCE! Be sure to look for us at The Internet Retailer Conference & Exhibition, June 5-8 in Chicago. We'll be looking for you at Booth 173!
Learn more5 Ways to Use Custom Outdoor Stickers
Stickers are a lot of fun for both children and adults. They let us express ourselves, support things we care about, and are a great way to mark important milestones. Now, thanks to amazing outdoor stickers that are durable and weatherproof, you can be even more creative, both in your personal life as well as your professional life. Take Your Yard from Drab to Fab Some people just don’t have that famed green thumb, while others simply don’t have the time necessary to do more than grow grass in their yards. But that doesn’t mean you can’t take your yard from drab to fab with outdoor stickers. You can use everything from your fence to the walls of your house to apply stickers and decorate your yard. And since stickers are budget friendly, the sky’s the limit. You can create an entire scene on your fence, or put up your favorite comic book characters. And the best part? Your decorative stickers will be just as colorful and fun in the middle of winter, when everything looks so drab and gray. Except your yard. It will be just as cheerful and colorful as it is in the middle of summer, when all the flowers are in full bloom. Personalize Your Sports Equipment For the more athletic among us, outdoor stickers are a great way to personalize everything from your skis and snowboard to your canoe and mountain bike. They are durable and can take a beating without suffering, even in the harshest conditions. So, instead of sticking with the same designs that come with your sports gear from the factory, you can get a lot more creative. You can go with anything, from inspirational messages to ownership stickers. Go with anything from simple rectangle stickers to die-cut stickers, and any design you want to show the world how creative you can be. Belong to a team? Even if it’s an amateur team, you can still get your logo and name printed and then apply it to your equipment to proudly proclaim your membership. And since stickers are budget-friendly, you can easily get stickers made for your entire team. You’ll look more like a team without having to spend a fortune to do it. Spruce Up Kids’ Play Areas Outdoor kids’ play areas are already pretty cheerful, but that doesn’t mean you can’t take things a step further. Stickers are a great way to spruce up any area, but they’re even better for kids because the only limit is your imagination. Opt for cartoon characters or their favorite superheroes. And if you have more than one child with differing tastes, you can assign each of them a specific area of their own and have them decide what they want to put up. The best part is that stickers are cost-effective so you can change them easily whenever their tastes change. After all, your sweet five-year old daughter might love princesses but when she turns seven or eight, she might suddenly find herself enamored with other cartoon characters, like Ferdinand the bull. Thankfully, with stickers, you can just replace the designs easily and without breaking the bank to do it. Or, just to be on the safe side since kids’ tastes are pretty mercurial, you can add Ferdinand to the décor, alongside Jasmine, Belle, Ariel, Snow White and so on. Ferdinand does love his flowers, after all, and we’re sure the princesses will appreciate his delicate sensibilities. Outdoor Advertising on a Budget As we said, outdoor stickers are great for your personal life, but they can be just as amazing for businesses. Outdoor advertising can get pretty expensive, regardless of whether you go with digital displays or static signage like billboards. However, outdoor stickers are a great way to get our brand out there on a budget. You can put them up almost everywhere, whether it’s on walls, telephone poles, windows, in bus stations or in subway stations. Just make sure your design is eye-catching since you’ll be competing with lots of other advertising. And don’t forget to add your website. Or, you could make it even easier for your target audience and include a QR code so all they have to do to find out more about you is point their phone at your sticker. Get Your Brand on Vehicles People still love putting stickers on their vehicles, which is a great opportunity for your brand. Bumper stickers get a lot of exposure, especially when you consider how much time people spend at traffic lights. After all, there’s not a lot to do while waiting for the lights to change, which means they’ll be studying your bumper sticker. There’s another advantage to these stickers. When someone puts your brand on something so personal and so important to them, like their car, it means that they really do support and endorse your brand. It acts like a form of word-of-mouth advertising. So, when someone affixes your sticker to their bumper, they’re basically saying: I use this brand and I think they’re awesome. And other people are going to take notice. They’ll also be much more likely to test your brand because of it. Why Stickerbeat Stickers? We us 3M Scotchcal Graphic Film for all our sticker products. It’s the highest quality vinyl in the industry, and is reputed for it’s high level of durability. It can withstand even the harshest conditions. We also use UV-resistant inks, which means that your stickers won’t fade within a few months of exposure to sunlight. In fact, your stickers will look beautiful and glossy for years. In other words, with Stickerbeat, your imagination is the only limit because all our stickers can be used outdoors. So, whether you want to increase your brand’s exposure, advertise a new service, improve the look of your yard, make your kids happy, or add a touch of your own personality to your sports equipment, you can easily pull it off with any of our stickers. In fact, since we have such competitive prices, you can probably do all of the above and much more. Just let your imagination fly.
Learn moreUsing Free Sticker Giveaways for Marketing
Stickers are a tried-and-true form of marketing, though the digital advertising revolution did take the shine off them for a while. You know, that very short period when certain marketers swore that all marketing should be done online and traditional approaches were passé. Companies are wising up, though, as they’ve realized just how well stickers work for marketing purposes, whether they’re looking to increase brand awareness, build customer loyalty, or even to support your digital marketing efforts. Especially seeing as the digital world is full of ads and people are becoming just as ad blind online as they are in the physical world. Below we’ll look at why they work so well and a few ways in which free sticker giveaways can support your marketing strategy. Discover Why Sticker Marketing Works So Well Sticker marketing works extremely well for a number of reasons, including perception, simplicity, endorsement, and more. Stickers and Perception We know that consumers are sick to death of all sorts of advertising and marketing ploys. While many companies have understood the message, there are still plenty who engage in old school hype tactics that consumers despise. So, it shouldn’t be a surprise that people become resistant and often hostile when faced with advertising, which makes selling to them that much harder. Conversely, stickers aren’t considered part of the same category. Even if you get die cut stickers printed with just your logo and nothing else, making it an obvious ad, people won’t be as resistant when you give it to them. Far from it. Instead, they will appreciate the gift, because that’s exactly how they will perceive it: as a gift. Thus, inhibitions and barriers are lowered, making them much more receptive to your message. Stickers Are Simple The message is always simple on stickers. The limited real estate means that you can’t include a ton of text, which consumers love. They don’t want to read an entire treatise on your company. Even flyers often include too much information. Conversely, consumers will definitely appreciate a die-cut sticker with an awesome design and a simple message. Not only will they like it, but retention is also better. Stickers Act As Endorsements People display stickers they like on their personal belongings. When someone else sees the sticker, they automatically know that the person in question supports the brand, which means it’s a form of word-of-mouth slash display advertising. After all, if you are displeased with a brand, you aren’t going to put their sticker on your laptop, for example. This form of word-of-mouth advertising is even more powerful because many more people will actually see the sticker. A customer may or may not refer their friends and family to your brand, and it tends to happen most often when they are asked for a recommendation. With stickers though, they don’t have to put in any effort in advertising your business. Everyone can see they endorse and support your brand. And many more people will see that sticker compared to the number of people you can expect someone to tell about their awesome experience with your company. Stickers Are Cost-Effective Stickers are cost-effective, yet their perceived value is much greater. A consumer won’t think that it might have cost only a few nickels to print a sticker – even less for larger volumes – and throw it out. They are usually too pleased to receive a sticker to even think of assigning a monetary value, which makes stickers that much more powerful. How Free Sticker Giveaways Can Support Your Marketing Strategy There are a slew of ways in which you can use free sticker giveaways to support your marketing strategy. The key to success is to establish your objective, based on which you can devise an effective sticker marketing approach. Increase Brand Awareness If you want to increase brand awareness, the easiest way is to use multiple distribution channels. You can work with complementary businesses and ask them to display your stickers at the counter, for example. You can hire people to distribute them (or work with a specialized distribution company), or you can stand in busy areas and hand them out yourself. The key is to make sure the sticker is attractive and interesting enough to get people to display it on their personal belongings but also to learn more about your brand. Build Customer Loyalty Sending out free stickers to your customers is a great way to build loyalty. Of course, you should include a few stickers with every order they place, but you can also send them at important times throughout the year. For example, sending out Christmas stickers with your logo during the holidays is a great option, as is sending them a special sticker on their birthday. The cost is minimal but the return on investment will be substantial. Increase Customer Engagement You can also significantly improve customer engagement using stickers. Organize a contest where people have to collect stickers and once the collection is complete, they receive a small prize. The prize can be symbolic – even another sticker – but it will raise brand awareness as people talk and exchange stickers in an attempt to complete their collection. And engaged customers will constantly be talking about your brand, both online and offline. This will not only lead to high customer loyalty but will also help to improve brand exposure. It will also be in a way that makes it clear to prospects that these people all endorse your brand, rather than through more traditional advertising approaches. Sticker marketing is highly effective. It works because of how consumers perceive stickers – as something valuable rather than a marketing ploy – but also because people love stickers so much, it’s difficult to claim someone is overwhelmed by receiving too many stickers. Free sticker giveaways are even more effective because you are making your customers and prospects feel special. You’re going out of your way to do something nice for them, and people will automatically want to repay you for such a great experience, usually by making sure they give you their business.
Learn more5 Applications for Die-Cut Stickers
Die cut stickers have a wide range of applications, being as effective for businesses as they are in our personal lives. People love stickers, likely because they allow us to let our inner kids out to play without it being socially unacceptable. And this is precisely why stickers have so many applications. Whether you’re trying to gain more exposure for your new brand, are trying to raise awareness for a cause, or just want to make people happy, you can’t go wrong with die cut stickers. Increase Brand Exposure Sticker marketing is a highly cost-effective and efficient way of increasing brand exposure. It’s also a great way to build customer loyalty on a budget, which really makes die cut stickers a powerful tool for any business. Surprisingly, stickers are one of those things that even if you just print your logo on them, they’ll still be received with pleasure rather than a disdainful snort that you’re trying to advertise. Of course, if you really want to gain serious traction, then get creative and design stickers that your target market will love. Own a pet store? A bunch of custom stickers with cute puppies and kittens will have your target market jumping for joy. Run a pizza place? Take pictures of the different pizzas you make and turn them into stickers. They’ll be fun but will also get your target market drooling every time they look at them. You can even take things a step further and turn it into a competition. Print different designs and get people to collect them. Whoever succeeds in completing the collection can win a prize – which can even be something as simple as another sticker. Raise Awareness for a Cause Are you passionate about saving the earth? Or maybe you’ve dedicated yourself to improving the lives of veterans? Maybe you’ve thrown your all behind the ASPCA. Whatever cause you’re passionate about, die cut stickers are an excellent way to raise awareness and remind people of the importance of what you’re fighting for. Flyers are all well and good, but they usually end up in the garbage. However, people don’t throw away stickers. They have a higher perceived value than a flyer and people tend to keep them. If they’re attractive, or carry messages they agree with, they’ll go as far as to put them on their personal property. So, if you’re trying to save the earth, print stickers with advice on living a greener lifestyle, for example. The more useful stickers are, the more people will take notice of them. And, of course, the more attractive they are, the more likely people are to display them, which is exactly what you want to happen to raise awareness for your cause. It definitely doesn’t hurt that they are highly cost-effective and generate many more impressions than many other forms of marketing. Remind People of an Important Event You’re getting married in a few months, or you’re celebrating your anniversary, or there’s some other important event. You can send out simple invitations, of course, but you can also be a little more creative and send out custom die cut stickers that people can keep as a reminder. Let’s be honest, most people have very hectic lives and remembering an event that’s months away isn’t always easy. Even with all the gadgets that are part of our daily lives. So, instead of relying on someone’s smartphone to remind them of your upcoming event, include a sticker with the invitation. People can then put them on their calendar and will be able to see at a glance that they have an important event to attend. But just in case they don’t have a calendar displayed in their home, make sure to include the date of the event. That way, people can put it up on a whiteboard or some other place, like their fridge, to remind them that your event is definitely one they shouldn’t miss. Party Favors It’s your birthday, or you’re throwing a graduation party, or you’re marking any other important event in your life, and you want to thank the people celebrating with you in some shape or form. Unfortunately, you don’t have a massive budget, so you can’t go all out with party favors. Die cut stickers are the perfect option because they are inexpensive but have a high perceived value. When someone receives stickers as a gift, their inner kid comes out to play, which means they stop thinking of monetary value and just enjoy the moment. So, you can get a bunch of fun die cut stickers printed for very little investment, but everyone will remember your party for years to come, especially since they’ll be displaying those stickers on everything from their laptops to their refrigerators. And no one will be snidely thinking that you’re cheap because they won’t care. They’ll have too much fun. Holiday Gift Packaging You spend every year thinking up the perfect gifts to send out to family and friends for the holidays. Of course, you make them yourself every year because it’s just more fun like that. Last year, you sent out your famous chocolate chip and peanut butter cookies, the year before that it was a homemade sugar scrub, and the year before that it was jam. This year, you’re considering a peppermint brownie mix. But you want to add a little more pizazz to the packaging than previous years, but you don’t have a huge budget. Die cut stickers are the perfect solution. You can get any design you like printed for a very small investment and then apply them to the jars. Even better, instead of sticking them on, just include them as part of the gift and that way people will be able to enjoy the holiday cheer and remember your thoughtful gift long after the holidays are over. Die cut stickers have a wide range of applications. They can be an effective marketing tool for businesses, but can also help raise awareness for important causes without spending a fortune. They can also be used in our personal lives to bring a little extra joy to the people we care about. There are very few things that are quite that versatile, especially considering how cost-effective they are.
Learn more5 Reasons You Should Be Using Die-Cut Stickers to Market Your Brand
Stickers have become an increasingly popular way for brands to increase their exposure, build relationships with customers, and generate more sales. They have a significant advantage over other promotional channels in that people don’t perceive them as advertising, regardless of what’s printed on the sticker. However, to generate the best results possible, die-cut stickers are your best bet. Read on to find out why. Die-Cut Stickers Stand Out Die-cut stickers stand out more than other stickers because of their shape, which is essential when you want to capture someone’s attention. Most people will only glance quickly at a sticker, meaning that you have less than a few seconds to get their attention. You can be certain that a die-cut sticker will be able to do that more effectively than a standard sticker. The shape alone draws the eye to it, and sparks enough curiosity for someone to take a closer look. For example, the jar below is definitely going to draw people’s attention faster than if it were a simple rectangular sticker. It’s also easier to convey your message. For example, if you run a hotel on the beach, a surfboard-shaped sticker will immediately get people thinking about the beach. No one will be confused about the location of your hotel, either. Or if you own a café, a sticker shaped like a cup of coffee will immediately clue people into what you do, even before they take a closer look at the message printed on the sticker. Die-Cut Stickers Look Professional Stickers are already a pretty low-cost advertising vehicle, but when you opt for die-cut stickers, you give the air of professionalism. In other words, you send the message that you don’t mind investing a little extra to offer people something of good quality. And that’s precisely how people perceive stickers. They don’t consider them an ad tool. Instead, when you hand them out, they think of them as a gift. So, if you go for cheap stickers, they’ll think you’re cheap and won’t be quite as impressed with your brand. Conversely, a die-cut sticker sends the message that you want to make your future and existing customers happy and that you aren’t afraid of spending a little extra to do so. Most people will, of course, translate this to your overall brand. In other words, your brand is willing to go the extra mile to offer a great customer experience. And this will earn you their loyalty much quicker. For example, the stickers in the photo below have a simple design, which is great for a dispensary. But sometimes a simple design isn’t enough and people think you are cheap. However, these stickers are saved from mediocrity by their really cool shape. Die-Cut Stickers Will Get You More Exposure When you go out next time, look around and see what types of stickers people are most likely to put on their personal items. You’ll find that die-cut stickers tend to rule the roost. Space on personal items is at a premium, so people will choose to display stickers that they think look cool and really resonate with them. And few things look quite as cool as quality die-cut stickers. So, if you want to have a better chance of your sticker being put in a prominent place on someone’s personal items, then you need to invest in die-cut stickers. Don’t forget that when someone puts your sticker on their laptop, for example, they aren’t the only ones who will see it. Everyone else who is in their vicinity when they are using their laptop will also see your sticker. Die-Cut Stickers Will Gain You a Competitive Advantage It might sound silly, but when you give out stickers, you’re actually competing with other brands for the attention of your customers. And in this case, everyone else is your competition. You want people to remember your brand, and the easiest way for that to happen is for your sticker to be placed somewhere where your customers will see it all the time. Space like the front of fridge, mirrors, frequently used binders, laptops, and on other personal items is at a premium. There isn’t a lot of it, so you have to make sure your sticker looks better than everyone else’s so you can make the grade. Die-cut stickers are much more attractive than plain stickers, which will increase your likelihood of getting your sticker put up in a prominent place. And this will skyrocket your impressions, i.e. the number of times someone sees your sticker. The more frequently they see your sticker, the more cemented your brand will become. For example, the stickers featured in the photograph are more likely to end up on someone’s fridge or laptop because they are interesting and attractive. They draw they eye and they’re fun. And that’s what people want from their stickers. Die-Cut Stickers Allow for More Creativity In the same vein of creating an uber-attractive sticker that everyone will want to get hold of, die-cut stickers naturally allow for more creativity. It’s true that you can’t go overboard because if the edges of the design are too complex, cutting them out won’t be an option. However, because you can play with the shape as well as the printed design, there are many more creative options than with standard stickers. And the more attractive you make your stickers, the more likely it is that people will pass them around to friends and family, which will definitely work in your favor. Die-cut stickers are a great way to build the image of a brand that cares about it’s customers. They show that you are willing to invest to make your customers happy, even though that investment is minimal. The important aspect is the perception of your customers. With die-cut stickers, you can also be certain of more exposure and impressions than with any other type of sticker. Due to their attractiveness, you have a much better chance at beating out the competition when it comes to the premium ad space on people’s personal items.
Learn moreHow Stickers Can Help Build a Brand
A brand represents a promise to your customers that you will live up to the values of your business. And when you have a powerful brand, it means consumers agree with you because you have consistently lived up to, or even exceeded, their expectations. Building a brand is essential because it sets you apart from the competition and helps you build a relationship with your target market. Remember, a brand isn’t just your logo. It’s everything from the customer experience you offer to the design of your packaging. For example, when you think of Mercedes, what do you see? You see the logo, but also think of a German-made luxury car that is famous for being pretty much awesome, right? It’s a lot more than just the logo. But because they’ve done a great job building their brand by making sure they deliver on their promises, when you see the Mercedes logo, you know what it is. While building a strong brand takes time, you can start the ball rolling by using stickers, which have proven to be powerful branding tools. Stickers Draw Attention Most stickers are relatively small, which often means that the designs have to be pretty amazing to make them stand out. And since you want people to display them, these strong visuals tend to attract attention, helping to build brand recognition. In the beginning, you might be tempted to go with just your logo. However, consider what you are trying to achieve. If you are Apple, then you can get away with just a logo because of what it signifies. However, if no one knows who you are and you want to build brand recognition, then you need to think a little more creatively. You need to give people a reason to display your stickers, which means creating attractive designs that mean something, whether they’re entertaining or inspirational. Let’s just say that a picture of a cat yawning with a funny quote and your logo will have a much better chance of being displayed and remembered than just a sticker of your logo. Stickers Build Trust People like logos. Combine a logo with a professional-looking, quality sticker and you have instant credibility. Even if you’re a one-man show, you can make your brand much bigger just by printing stickers because of the way people perceive them. Remember, the better the quality, the more powerful the impact. And there’s nothing that can contribute to a strong brand like credibility. People do business with companies the like and trust. After all, they have plenty of choice nowadays, and most consumers end up buying from companies they have an emotional connection to – one they have a relationship with. The first step to building a powerful relationship is, of course, establishing credibility. Stickers Are Easy to Distribute You can hand out stickers to people at the mall, or stand on a street corner and give them away. You can send them out to your existing customers, or you can put a stack of them in a physical location for people to pick up on their own. This ease of distribution means that it’s much more likely for your stickers to end up being displayed somewhere. And the more people affix them to their products, the more exposure you will gain for your brand. And when you give them to your existing customers, you are not only increasing brand exposure when they display the stickers, but you are also reinforcing the brand with them as well. You’re also building a reputation for offering value and going the extra mile for your customers, which will be even more of an incentive for them to display your stickers. Stickers Can Be Put Up Practically Anywhere As long as it’s not illegal, you can pretty much put stickers up on any surface. You can blanket a whole area with stickers, thanks to the low cost of printing them, so you can make sure you reach your target market wherever they hang out. Put them up in restroom stalls, on windows, in elevators, and any other place you can think of to make sure your brand stands out. Stickers Help to Build Relationships with Customers and Prospects In today’s economy, you have to offer prospects and customers value. The more value you offer, the better they will perceive your brand. Luckily, most consumers perceive stickers as value, which means that by handing them out, you are taking the first step in building a powerful relationship. With prospects, you can use stickers to entice them to learn more about your brand. Include QR codes to make it as easy as possible for them to learn more. With existing customers, use stickers as a reward, and to make it easy for them to advocate your brand. Stickers Hang Around for a Long Time By their very nature, stickers tend to hang around for a long time. Once someone has affixed a sticker to a laptop or their car or another personal item, that sticker will be around for a while. This means that a lot of people will see it, making it one of the most cost-effective ways you can increase brand exposure. After all, it’s rare for someone to remove a sticker, especially since it can be difficult. So, you’re very likely to have your sticker hanging around at least until that person gets rid of their laptop, or sells their car or so on. In other words, you’re going to have free advertising for a long time. Stickers are a great branding tool, especially because of how consumers perceive them and because they are cost-effective. However, remember that you need a great design that is suited for the stage of your brand. When you have a well-known brand people love, a logo might be enough. But if you are just starting out, you will definitely need to be quite a bit more creative to make sure your stickers are getting displayed.
Learn moreWhy the Biggest Companies in the World Use Stickers
The next time you go out for a drive or for a walk, take a moment to look around you. But really look. You’ll find stickers from Apple, Reddit, GoPro, Under Armour and many other large companies all over the place. It’s natural to assume that these large companies have armies of people going around putting these stickers up all over the place. The fact, though, is that in most cases, their customers are the ones putting up these stickers. It’s obvious for the stickers you see on laptops, bike helmets, cars and other personal items, but even those on street poles, walls, and bulletin boards and in other public areas have often been put up by customers. But why would a company like Apple use stickers? After all, they probable have a bigger marketing budget than the GDP of many small countries. They can definitely afford to be more creative, right? Of course. However, the marketing team at Apple is smart enough to use every effective promotional tool at their disposal, including stickers. Stickers Straddle the Fine Line Between Advertising and Gift People perceive stickers differently to most other forms of advertising, and companies like GoPro and Under Armour understand this. If you go on eBay now, you’ll find people selling Under Armour and Apple stickers, among many others. And there are quite a large number of listings, which means that people are buying them. In other words, people value these stickers so much that they are willing to pay for them. So, when a company hands out stickers with their brand, especially a large company that has created a culture around their products, they know those stickers will be perceived as a gift rather than an advertisement. Stickers Act as Validation Apple has built a brand that’s focused on lifestyle and prestige. They’ve built the idea that if you own an Apple product, you are part of an exclusive, prestigious club. Thanks to this positioning, many people buy Apple products precisely for the prestige. And what better way to prove to the world that they are part of this prestigious club than to put up stickers of their favorite brand on their personal items. That’s why you see Apple stickers on people’s cars. They want to be validated as an owner of an Apple product. Apple makes it easy for people to feel validated too. They make sure that with every product you buy, you get two stickers included, which further encourages people to make a statement and show the world they are part of the Apple family. Stickers Put the Decision in the Hands of the Consumer When handing out stickers, you are putting the decision in the hands of your customers. You aren’t telling them to put up the stickers. You aren’t bombarding them with TV ads or billboards. You aren’t interrupting them with flyers. You’re giving them a gift and the decision of what to do with it is theirs. Large companies understand how powerful it is to put the power in the hands of the consumer. By letting them control the situation, you gain a lot more because people want to tell others about this awesome company that makes great products and empowers them. It might not seem like such a big thing but when people are constantly bombarded by ads from external sources, the ability to support their favorite brands when and where they choose is priceless. Instead of being told you should buy this, they’re saying “I choose to buy this brand.” And by putting this power in their hands, it’s guaranteed that others will perceive a brand stickers on someone’s personal items as a personal endorsement. After all, they had to actually put the sticker on their car or on their laptop, which means it was a personal choice. They were in control and others will see it as a glowing recommendation for the brand they are advertising. Stickers Work Online Too In the era of camera phones, people post a ridiculous number of photos online. And when someone receives a free gift of stickers, you’ll often find them taking photos and posting them online, whether it’s a selfie with the sticker, a photo of the product along with the sticker, or even just the stickers themselves. They might want to show the world what an awesome freebie they got, or just to validate that they are part of the in-crowd that purchased the product in question. Regardless of the reason, companies like Apple know that their stickers will not only end up being displayed in the real world, but also online. And they love it even more when those stickers are used creatively and people display their art because it attracts even more eyeballs. Stickers Can Be Used in All Stages of Marketing Stickers are effective whether you’re trying to acquire new customers, keep existing customers, or build loyalty by ensuring an amazing experience. By handing out stickers to prospects, you introduce yourself in a way that provides value, creates an emotional connection and ensures people will want to learn more about your brand. Once you’ve invited people “in”, you can offer higher quality stickers to cement the relationship. You can use stickers to create a community of like-minded individuals who are passionate about the same thing, and stickers are the “secret handshake”. When someone has made a purchase, you can include special stickers as a gift, which validate their purchase and their membership in your “special” club. Reddit increased their exposure by plastering their alien stickers all over the place. Once the community started growing, members were putting up the stickers, and now, people are getting tattoos of the alien. The biggest companies in the world know precisely how powerful tickers are, beyond just being cheap compared to other marketing channels. Stickers can be used to build powerful communities, offer validation, and they give people a choice, which is so much more than any other marketing tool can do.
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