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6 Ways to Use Promotional Stickers for Businesses from Stickerbeat
Stickers are a great way to promote your business because most people don’t perceive them as advertising. In fact, most people really like stickers and when you give them one, even if it just features your brand, they’ll consider it a gift rather than an ad. And people like using stickers, which is where the power of this marketing tool comes in. When someone places a sticker featuring your brand on a personal item, they are telling the rest of the world that they support your brand. Few forms of marketing generate the same level of results that word-of-mouth marketing does, which is why stickers are so powerful. Furthermore, when you are giving out stickers to your customers, you are also promoting loyalty. They feel special because you’re giving them a gift, which will endear your brand to them even more. Below, you’ll find a few more ways to effectively promote your business with stickers. Include Fun and Interesting Messages What’s someone more likely to stick on their laptop? A sticker with just your brand on it? Or a sticker with your brand on it that also features a fun, quirky, or even inspirational message? The latter, of course. So, if you want to increase the chances of people using your stickers on their belongings, and getting as many eyeballs on them as possible, get a little more creative than just slapping your brand on them. You could even have stickers printed with blank areas where people could write in their own messages. However, keep in mind that a professionally printed sticker with the message already on there is more likely to get used because it’s more convenient. Give Out Useful Stickers People love stickers, so they’ll put them on everything and anything, as long as they like the brand. But what if those stickers were more than just fun ways to spruce up laptops, phones, cars and more? What if they were actually useful? Well, people would be even more likely to use them. While they might not show up everywhere, you can be sure people will remember your brand even better when the stickers you hand out have a useful purpose. For example, you could print attractive labels for organizational purposes that include your brand. People could use them on everything from their jars to their in and out trays at work. Yes, these stickers wouldn’t be seen by as many people, but they are just as effective at keeping your brand front and center for the person using the sticker. Send Them to Your Customers When sending out orders, always include a few stickers in the package. Not only will customers love the extra little “gift” – that’s what they will perceive it as and not as a promotional tactic – they will also end up handing them out to friends and family, as long as they’re well designed and attractive. So, make sure you don’t miss out on this great opportunity to make your customers feel special, but also to turn them into advocates. And that’s why you should always include more than one sticker in each package. If your business is service oriented, you can still send out stickers with a thank you card to your best customers. They aren’t all that expensive, and neither will the cost of mailing them be all that high. The result will be very grateful customers who feel valued, which will help build loyalty. Put Them on your Packaging Simple packaging is definitely cheaper than getting it specially branded, but it certainly isn’t as effective at promoting brand awareness. Stickers are a great middle ground as they’re much more cost-effective than getting specialty packaging, but they still offer the benefits of more interesting packaging for your customers while promoting your brand. And since stickers can be cut out in a variety of shapes, you can get really creative and get some stunning stickers made that will impress your customers. Spruce Up Those Store-Front Windows Store-front windows are valuable promotional real estate that can be used to great effect with some great quality stickers and decals. Whether you’re running a sale, or simply want to let customers know your opening hours, putting up stickers on your windows is a great way of doing it. So, whenever you have a special offer or get new products in, put stickers in your windows to let people know. It’s just as effective at drawing in foot traffic as having someone standing outside handing out flyers. Put Them on the Floor Floors aren’t often used as advertising space, which is why placing a series of stickers on the ground is such a great way to draw attention. People won’t be able to help but notice something they’re stepping on, so it’s definitely a great way to promote your brand using stickers and decals. Like with any other type of sticker, the more creative you get, the more you’ll draw people in. You can do things like advertising sales out in the parking lot or sidewalk, with arrows pointing to your store, and more. Regardless of where or how you are using these stickers, remember to always include contact details. At the very minimum, you want to have your web address on the sticker. This way, people who see the sticker and want to learn more about your brand don’t have to go to too much effort to do so. On larger stickers, like those you use in shop windows and on floors, you can even include QR codes, which make things even easier. On those types of stickers, also make sure to include a call-to-action. Where smaller stickers that you send out to customers and hand on the street are more about building brand awareness, large stickers or decals should have a call-to-action so you can increase conversion rates. At Stickerbeat, we offer a wide range of high quality stickers that you can use to easily promote your brand. We even offer a free graphic design service so we can help you turn your highly creative idea into reality. So, get in touch and let us help you promote your brand with stickers.
Learn moreCustom Window Decals For Business
Window decals are an affordable way to transform a storefront window into a large advertising display. Whether you wish to announce a grand opening or promote a seasonal or clearance sale, custom window decals for business are an effective way to deliver your message. In addition, you can easily remove or reposition your decals if you decide to promote something different. Choose transparent decals if you would like some light to flow through. Versatility Of Window Decals Window decals are specially made to stick to any smooth surface. They can be peeled off without leaving a glue or paper residue because they’re made of a tough, tear- resistant vinyl. Also, you can order your decals with the adhesive on either side, based on your intended use: on the back so your artwork faces away from the glass or on the printed side with the artwork facing out. Custom Window Decals For Business An important part of branding is getting the word out. High visibility and repetition are probably the best ways to get your brand image engraved in the minds of your prospects. Therefore, you can make your company brand stand out from the competition by using bold and durable custom-shaped window decals. Advantages Of Window Decals Business-branded stickers give your business a clean, professional look because they appear to be etched or painted on the glass. In addition to having a sign with the name of your business, you should consider using window decals to promote your company’s branding along with a marketing message. Stickerbeat Window Decals Are: Created with bold, beautiful colors Fade resistant Can be placed inside or outside Can be printed on opaque (see-through) material Come with pre-glued backs to provide convenience in sticking and peeling Available in all shapes and sizes Customized to your needs Use on any smooth surface, wall, glass, metal and wood (indoors or outdoors) Types Of Window Decals Static Cling Vinyl: There is no adhesive on this type of decal. It is also known as window cling or self-cling vinyl. You can easily remove and reposition them. These decals can be reused several times, which makes them ideal for car and shop windows. Removable Self Adhesive Vinyl: These decals come with a mild adhesive on the back. While they can be easily removed, they are not intended to be used many times. Permanent Self Adhesive Vinyl: These stickers are meant for long-term use. They come with a strong adhesive and cannot be easily removed. They can be used in or out of doors and have a long UV life. Conclusion Custom Window Decals For Business Window decals provide an easy way to brighten up your storefront and they can be used for any marketing purpose you desire. They’re made of a tough, tear-resistant vinyl and some types can be reused or repositioned several times to accommodate seasonal messages, sales promotions or company branding.
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