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3 Creative Ways to Use Custom Die Cut Stickers
Custom die cut stickers are so versatile, you can use them for almost anything you can think of. Getting married? Make sure everyone remembers with calendar stickers. Want to increase awareness? Hand out some awesome stickers. Want to build customer loyalty? Put together collectible sticker sets everyone wants to get their hands on. And the list goes on. Custom die cut stickers can be almost any shape, allowing for lots of creativity. Read on to discover a few creative and memorable ways you can use custom die cut stickers. Custom Die Cut Stickers as Event Reminders Nowadays, with all the information we are bombarded with every day, plus all the stuff that’s going on in our lives, our attention spans are ridiculously short. We’ve also kind of gotten out of the habit of remembering stuff, especially if it seems inconsequential, because we don’t have to. We have gadgets and apps for that. Think about it. Before the cell phone, we remembered people’s phone numbers. At least the ones that were important to us. Now? Bet you can barely remember your own phone number. This short attention and memory span also means that most people tend to forget about events, even if it’s an important one. And yes, they can and often do set a reminder on their mobile gadget of choice, but the fact is that custom die cut stickers are an awesome way to remind people. Since people adore stickers, you’ll already have a head start out of the gate. Just because they received stickers, they’re more likely to remember the event. If you’re a little more proactive and include calendar stickers with the date and event included, then they’re even more likely to remember that they have an event to attend. And if you really wanna show off, then include a QR code on the sticker that they can scan to create a reminder in their calendar app of choice. The more convenient and easier you make it for your guests to remember the date, the better the chance that they will attend. Plus, those stickers will make awesome keepsakes to help remind them in the future of the awesome time they had at your event, which makes it even more likely they’ll remember the date the next time you invite them. Custom Die Cut Stickers to Increase Awareness for Important Causes When we talk of awareness, many people get stuck on the idea of retail and the traditional concept of brand. However, the fact is that custom die cut stickers can be used to increase awareness for many other things, including important causes. Well-designed, attractive stickers can be handed out to people or put up in all sorts of places to draw people’s attention to an issue. They’re also a great way of driving traffic to sites, which can further increase awareness and make people take notice. Of course, you have to be really creative with the design. A plain sticker with just a logo is not going to get you much traction. However, if you’re handing out amazing custom die cut stickers with unique designs, then people won’t be able to help but remember them. And the more attractive they are, the more people will want them, which will only expand your target audience. For example, if you’re trying to raise money to save a rainforest, you can create a wide range of different stickers featuring some of the more beautiful and unusual plants you can find in a rainforest. They’ll be evocative, attractive, and will certainly draw more attention than just a simple message. Create Collectible Custom Die Cut Sticker Sets to Build Customer Loyalty People love stickers. It’s a fact of life. But one thing people love more than stickers is a set of stickers they can collect. Large chains often do this for kids. They come out with a set of stickers along with a workbook in which children can collect stickers. And they hand a few of these stickers out with every purchase. Want to take a wild guess at the result? That’s right. The kids scream and cry because they want to complete their collection of stickers. So, their parents end up shopping all the time at the chain in question to make their kids happy. Kids love collecting custom die cut stickers so use it to your advantage. Therefore, the store gets extra business, the kids are happy, and the parents will tell everyone they know about this cool sticker collection they can get for their kids from XYZ chain. But don’t think it only applies to kids. Adults love collecting stickers just as much. All you have to do is find something that your target market is really passionate about. However, with these types of custom die cut stickers, you have to be smart. Only send them out with a purchase. When customers ask you how they can get more (or how their friends can get some), tell them that they have to make a purchase. That way, you’re making the stickers even more valuable by limiting their availability. You can be even more creative and take things a step further. You can turn collecting these stickers into a competition and give out small prizes to everyone who completes the whole set. It can even be another sticker. But, of course, it has to be totally awesome and not something they can get any other way. Fun custom die cut stickers make attractive options for any sticker collection. This approach won’t just increase brand awareness, but it will also improve sales. And it will also have a great effect on customer loyalty and advocacy because people love getting stuff for free. It makes them feel special and valued, which is how you build the long-term relationships that are essential to a sustainable business model. The sky’s the limit when it comes to creative uses for Stickerbeat's custom die cut stickers. Whether you’re looking to build customer loyalty, increase awareness for an important cause, or just want to make sure people show up at your event, these stickers are definitely the way to go. Just make sure they feature an amazing design, and it won’t be long before you fulfill all your goals.
Learn moreSave-The-Date Stickers For Your Event!
Most people have so much going on in their lives nowadays that remembering a date for an event can be problematic. Even with all the reminder tools on smartphones, laptops, and myriad other devices people have, forgetting an important event is not unusual. Electronic reminders might be useful, but, let’s face it, an event like a wedding, anniversary, or baby shower requires a little preparation, so a reminder a few hours before the event is not going to cut it. This is where save-the-date stickers come in. Why Save-the-Date Stickers? Firstly, save-the-date stickers are fun. In fact, all stickers are fun, and when your invitees receive theirs, they’re going to be ecstatic. These stickers will set your event apart, and by doing so, will keep it fresh in the minds of your guests. Of course, since they are save-the-date stickers, they can be displayed in a prominent place, ensuring your invitees don’t forget that all-important event until the last minute. You can opt for small save-the-date stickers that people can put on their calendars. These are definitely a good idea, but you have to consider that not everyone has a printed calendar. Some rely on their devices for their calendar needs, which means that if your sticker is a simple photo without a date, it’ll be useless. On the other hand, you can go with a larger design that can be displayed directly on the fridge or in another prominent place in people’s homes. The design should, of course, include the date. That is the point, after all. These types of stickers will be suitable for everyone, whether they have printed calendars or not. Of course, you could go all out and send out both types of stickers to really make everyone on your guest list happy. And, since people love stickers, the more the merrier. What Type of Stickers to Use? You have a couple of options with save-the-date stickers. You can either go the kiss-cut sticker route or go for die-cut stickers. Sticker sheets won’t really work in this case since you’ll be giving them out to different people. Kiss-cut stickers are the ones that have been lightly cut around their borders, but the cut doesn’t go through the backing. So, your sticker could be shaped like a football, but it will be on rectangular backing for example. These are a good idea if your design has really delicate, lacy edges because they’ll be protected by the backing. Die-cut stickers, on the other hand, have custom shapes according to the design of your sticker. When they are cut around the edges of the sticker, the cut goes through the backing material too. So, a football sticker will be shaped like a football. These are generally more attractive than kiss-cut stickers, which is why many people prefer them. When Save-the-Date Stickers Are an Awesome Idea Save-the-date stickers are fun and act as a great reminder for your guests. Here are a few situations that these stickers are amazing for. We’re Engaged! If you’ve decided to celebrate your engagement with a party and are inviting all your friends and family, you might want to get a little more creative than sending out an e-vite. Yes, an e-vite will make it easier for people to add the party to their calendars, but there’s a good chance your event will get lost among the gazillion other things your guests have in their calendars. So, just to make sure no one forgets, you could also send out save-the-date stickers. You don’t have to go overboard and have invitations printed too. It is an engagement party after all. Printing out a bunch of save-the-date stickers with the date and a cute design won’t set you back an arm and a leg, but it will definitely make sure everyone remembers to attend your engagement party. We’re Getting Married! Obviously, save-the-date stickers are ideal for a wedding. You’ll have to include invitations as well, because that’s tradition, but including save-the-date stickers will ensure no one forgets about the big day. Plus, since they’ll see that sticker practically every day – you will be printing both calendar and larger versions, right? – they’ll have lots of time to come up with and buy an awesome gift. It’ll definitely be better than anything they bought in a rush a few hours before having to turn up because they forgot it was your big day. Just remember when designing the sticker that if you want people to display it prominently (and not just in their calendars), you’re going to need an attractive design. We’re Celebrating Our Anniversary! Anniversary celebrations are another excellent time to send out save-the-date stickers. Again, like with the engagement party, you don’t have to go wild and print invitations too. A cute sticker with a nice design and the date of the party will be more than enough. Just make sure your sticker also includes what the event is. You want people to remember why the date in question is important, right? We’re Having a Baby! Celebrating new life is definitely the perfect time to send out save-the-date stickers. You want your friends and family with you to share in the joy of your family growing, which makes it the perfect time to send out these stickers. And, as with your wedding, it gives people time to get some awesome gifts for the baby. There’s no need to feel bad. Your guests will actually thank you because no one likes buying a gift in a rush, especially when it’s for a baby shower. Save-the-date stickers are perfect for any important event where you need people to remember to attend. Electronic calendars and reminders might be effective, but they’re nowhere near as much fun. So, whether you’re inviting your kids’ friends to a birthday party, are celebrating an engagement, wedding, or anniversary, these stickers are a lovely way to keep your event front and center in the minds of your invitees.
Learn moreMarketing E-Commerce Businesses with Stickers
E-commerce is crowded. Your customers are seeing emails, ads, and promotions all day. If you want to stand out, you need to do something different. Stickers are one of the simplest ways to do that. They give you a physical touchpoint in a fully digital buying experience, which is exactly what most brands are missing. Stand Out From Typical Marketing Most e-commerce brands rely heavily on digital channels. Emails, paid ads, social media. They all matter, but they also get ignored. Stickers give you a way to connect with customers outside of that noise. Instead of being another ad, you’re giving customers something tangible. That alone makes your brand more memorable. Turn Orders Into a Branding Opportunity Every order you ship is a chance to reinforce your brand. Adding a sticker to your packaging is a simple upgrade, but it changes how your brand is perceived. It makes your packaging feel more complete and more intentional. It also improves the unboxing experience, which plays a big role in how customers remember your brand. Give Customers Something They Actually Want The reason stickers work is simple. People don’t see them as marketing. They see them as a bonus. That changes everything. Instead of ignoring it, they keep it. They use it. They stick it on something they own. And when they do that, your brand keeps showing up long after the order is delivered. Build Loyalty With Small Details Loyalty isn’t built through one big moment. It’s built through small, consistent experiences. Including a sticker in every order is a simple way to add that extra touch. It shows effort, it feels thoughtful, and it gives customers a reason to remember you. Even a small insert like a sticker can help strengthen the relationship between your brand and your customers. Let Your Customers Promote You One of the biggest advantages of stickers is what happens after the purchase. When customers put your sticker on a laptop, water bottle, or phone case, your brand goes with them. That creates organic exposure without any extra effort on your end. It’s marketing that continues on its own. Keep It Simple You don’t need a complicated strategy. Start with one well-designed sticker that represents your brand clearly. Include it in every order. Pay attention to how customers respond. From there, you can expand. Limited designs, seasonal variations, or stickers tied to specific products can all build on that foundation. Final Thoughts If you’re looking for a simple way to improve your e-commerce marketing, stickers are an easy win. They help you stand out, improve your packaging, and stay visible long after the purchase is made. And in a space where most brands look the same, that difference matters.
Learn more5 Reasons You Should Be Using Die-Cut Stickers to Market Your Brand
Stickers have become an increasingly popular way for brands to increase their exposure, build relationships with customers, and generate more sales. They have a significant advantage over other promotional channels in that people don’t perceive them as advertising, regardless of what’s printed on the sticker. However, to generate the best results possible, die-cut stickers are your best bet. Read on to find out why. Die-Cut Stickers Stand Out Die-cut stickers stand out more than other stickers because of their shape, which is essential when you want to capture someone’s attention. Most people will only glance quickly at a sticker, meaning that you have less than a few seconds to get their attention. You can be certain that a die-cut sticker will be able to do that more effectively than a standard sticker. The shape alone draws the eye to it, and sparks enough curiosity for someone to take a closer look. It’s also easier to convey your message. For example, if you run a hotel on the beach, a surfboard-shaped sticker will immediately get people thinking about the beach. No one will be confused about the location of your hotel, either. Or if you own a café, a sticker shaped like a cup of coffee will immediately clue people into what you do, even before they take a closer look at the message printed on the sticker. Die-Cut Stickers Look Professional Stickers are already a pretty low-cost advertising vehicle, but when you opt for die-cut stickers, you give the air of professionalism. In other words, you send the message that you don’t mind investing a little extra to offer people something of good quality. And that’s precisely how people perceive stickers. They don’t consider them an ad tool. Instead, when you hand them out, they think of them as a gift. So, if you go for cheap stickers, they’ll think you’re cheap and won’t be quite as impressed with your brand. Conversely, a die-cut sticker sends the message that you want to make your future and existing customers happy and that you aren’t afraid of spending a little extra to do so. Most people will, of course, translate this to your overall brand. In other words, your brand is willing to go the extra mile to offer a great customer experience. And this will earn you their loyalty much quicker. Die-Cut Stickers Will Get You More Exposure When you go out next time, look around and see what types of stickers people are most likely to put on their personal items. You’ll find that die-cut stickers tend to rule the roost. Space on personal items is at a premium, so people will choose to display stickers that they think look cool and really resonate with them. And few things look quite as cool as quality die-cut stickers. So, if you want to have a better chance of your sticker being put in a prominent place on someone’s personal items, then you need to invest in die-cut stickers. Don’t forget that when someone puts your sticker on their laptop, for example, they aren’t the only ones who will see it. Everyone else who is in their vicinity when they are using their laptop will also see your sticker. Die-Cut Stickers Will Gain You a Competitive Advantage It might sound silly, but when you give out stickers, you’re actually competing with other brands for the attention of your customers. And in this case, everyone else is your competition. You want people to remember your brand, and the easiest way for that to happen is for your sticker to be placed somewhere where your customers will see it all the time. Space like the front of fridge, mirrors, frequently used binders, laptops, and on other personal items is at a premium. There isn’t a lot of it, so you have to make sure your sticker looks better than everyone else’s so you can make the grade. Die-cut stickers are much more attractive than plain stickers, which will increase your likelihood of getting your sticker put up in a prominent place. And this will skyrocket your impressions, i.e. the number of times someone sees your sticker. The more frequently they see your sticker, the more cemented your brand will become. Die-Cut Stickers Allow for More Creativity In the same vein of creating an uber-attractive sticker that everyone will want to get hold of, die-cut stickers naturally allow for more creativity. It’s true that you can’t go overboard because if the edges of the design are too complex, cutting them out won’t be an option. However, because you can play with the shape as well as the printed design, there are many more creative options than with standard stickers. And the more attractive you make your stickers, the more likely it is that people will pass them around to friends and family, which will definitely work in your favor. Die-cut stickers are a great way to build the image of a brand that cares about it’s customers. They show that you are willing to invest to make your customers happy, even though that investment is minimal. The important aspect is the perception of your customers. With die-cut stickers, you can also be certain of more exposure and impressions than with any other type of sticker. Due to their attractiveness, you have a much better chance at beating out the competition when it comes to the premium ad space on people’s personal items.
Learn moreUsing Stickers for Schools
Schools are always looking for easy ways to build engagement, stay organized, and create a stronger sense of community. Stickers check all three boxes. They’re affordable, easy to distribute, and flexible enough to be used across different parts of a school, from students to staff to events. Build School Spirit School pride is a big part of the student experience. Stickers give students a simple way to show that pride. Whether it’s a logo, mascot, or team design, students will put them on laptops, water bottles, and notebooks. That kind of visibility builds a stronger connection to the school and keeps that energy going beyond just events or game days. Custom stickers are commonly used to encourage support for teams and school identity. Make Everyday Organization Easier Stickers aren’t just for fun. They’re also practical. Schools can use them for: Parking permits Locker or equipment labeling Student identification systems Unlike paper tags or temporary solutions, stickers stay in place and are harder to lose. They’re a simple way to keep things organized without adding complexity. Promote Events More Effectively Getting students to notice announcements isn’t always easy. Stickers offer a different approach. Instead of relying only on emails or posters, you can hand out stickers that promote upcoming events or activities. They stick around longer, which means your message does too. Schools often use stickers as a creative way to promote events and announcements across campus. Use Them as Rewards and Incentives Stickers are a great low-cost reward. Teachers and staff can use them to recognize achievements, encourage participation, or reward positive behavior. They’re simple, but they work across all age groups. And because students actually like them, they feel more like a reward than a system. A Cost-Effective Option for Schools Budgets matter. Stickers are one of the most affordable tools schools can use, especially when ordered in larger quantities. They’re easy to store, easy to hand out, and can be used across multiple departments or initiatives. That flexibility makes them a smart option for schools trying to do more with less. Create Something Students Keep The best part about stickers is that students don’t throw them away. They keep them, use them, and sometimes even save them as memories from their time at school. That lasting value makes them more effective than most traditional materials. Final Thoughts Stickers are one of the simplest tools schools can use, but they go a long way. They help build school spirit, improve organization, and create more engaging experiences for students. Whether they’re used for branding, events, or day-to-day operations, they’re an easy way to make a meaningful impact.
Learn moreHow to Brand Your Products to Be Memorable
A good product isn’t always enough. What people remember, talk about, and come back for is the brand behind it. That’s what turns a one-time purchase into something repeatable. The goal isn’t just to look good. It’s to be recognizable, consistent, and easy to remember. Start With a Clear Identity Before anything else, your brand needs to be clear. That means having a defined look and feel across everything you put out. Your logo, colors, and overall style should all work together so people instantly recognize your product. Consistency matters more than complexity. The more consistent your brand is, the easier it is for people to remember it. Make Your Packaging Work Harder Packaging is one of the most important branding tools you have. It’s often the first physical interaction someone has with your product, and it sets the tone right away. Small details like labels, stickers, or finishing touches can make your product feel more intentional and more premium. Even simple additions can elevate the entire experience and make your brand stand out. Focus on the Customer Experience Memorable brands aren’t just seen, they’re experienced. That includes: How your product looks when it arrives How it feels to open What’s included inside A strong unboxing experience or small extra touch can leave a lasting impression and make customers more likely to come back or share your product with others. Use Simple, Recognizable Design When it comes to branding, simpler is usually better. Clean designs, strong contrast, and easy-to-read elements make your brand more recognizable at a glance. Overly complex designs are harder to remember and easier to ignore. Think about what someone would notice in a few seconds. That’s what matters most. Keep Everything Consistent One of the biggest mistakes brands make is inconsistency. Your website, packaging, social media, and products should all feel like they come from the same place. That repetition is what builds recognition over time. The more often people see the same look and message, the more familiar your brand becomes. Use Stickers as a Branding Tool Stickers are one of the simplest ways to reinforce your brand. They can be added to packaging, included as extras, or used as labels. Because they’re something people actually keep and use, they extend your brand beyond the initial purchase. They also act as small, physical reminders of your business, which helps keep you top of mind. Build Recognition Over Time Memorable branding doesn’t happen instantly. It’s built through repeated exposure and consistent experiences. Every time someone interacts with your product, it should reinforce the same message and visual identity. Over time, that’s what creates familiarity, trust, and loyalty. Final Thoughts If you want your products to be memorable, focus on the details that people actually notice. Keep your branding consistent, make your packaging feel intentional, and think about the full customer experience. Small improvements in these areas can make a big difference in how your brand is perceived. Because in the end, the brands people remember are the ones that feel thoughtful, consistent, and easy to recognize.
Learn moreHow Stickers Can Help Build a Brand
Building a strong brand doesn’t always require big budgets or complex strategies. Sometimes, the simplest tools are the most effective. Custom stickers are one of them. They’re affordable, versatile, and easy to distribute. But more importantly, they help your brand show up consistently in places your customers already are. Increase Brand Visibility Everywhere One of the biggest challenges for any brand is staying top of mind. Stickers solve that by turning everyday items into brand touchpoints. When customers place your sticker on a laptop, water bottle, or packaging, your brand becomes part of their daily routine. Over time, that repeated exposure builds recognition. The more often people see your logo, colors, and design, the more familiar and trustworthy your brand feels. Stickers placed on products, packaging, or public-facing items can significantly increase visibility and recognition over time. Turn Customers Into Brand Advocates The best marketing doesn’t feel like marketing. Stickers are different from traditional ads because people choose to use them. When someone puts your sticker on their belongings, they’re essentially promoting your brand for you. This kind of organic exposure is powerful. It feels authentic, and it reaches new audiences in a way that paid ads often can’t. Stickers are even considered a form of non-pushy advertising that customers willingly share, helping spread brand awareness naturally. Elevate Your Packaging Packaging is one of the most overlooked branding opportunities. Adding a custom sticker instantly makes your packaging look more polished and intentional. It turns a plain box or bag into something that feels branded and complete. It also creates a better unboxing experience. A well-designed sticker can make your product feel more premium and more memorable, which increases the chances that customers come back or share it online. Even a simple logo sticker can improve presentation and make packaging more shareable. A Cost-Effective Marketing Tool Marketing can get expensive quickly. Stickers offer a different approach. They’re low-cost to produce, especially in bulk, and they continue working long after you’ve handed them out. Unlike ads that disappear once the budget runs out, stickers stay in circulation for weeks, months, or even years. Because they’re affordable and long-lasting, stickers are considered a high-impact, low-cost way to reinforce your brand and reach more people. Flexible and Easy to Use Stickers work across almost every part of your business. You can use them for: Product packaging Event giveaways Promotional inserts Labeling and organization They’re easy to apply, easy to distribute, and easy to update if your branding evolves. That flexibility makes them a practical tool for businesses at any stage. Build a Stronger Brand Over Time Branding isn’t built overnight. It’s built through consistent, repeated exposure. Stickers help reinforce your brand every time someone sees or uses them. They combine visibility, creativity, and practicality into one simple product. And while they may seem small, they play a meaningful role in how customers recognize, remember, and connect with your brand. Final Thoughts If you’re looking for a simple way to strengthen your brand, stickers are an easy place to start. They’re cost-effective, versatile, and genuinely useful. Whether you’re improving packaging, promoting your business, or building brand awareness, stickers are a small investment that can make a lasting impact.
Learn moreWhy the Biggest Companies in the World Use Stickers
The next time you go out for a drive or for a walk, take a moment to look around you. But really look. You’ll find stickers from Apple, Reddit, GoPro, Under Armour and many other large companies all over the place. It’s natural to assume that these large companies have armies of people going around putting these stickers up all over the place. The fact, though, is that in most cases, their customers are the ones putting up these stickers. It’s obvious for the stickers you see on laptops, bike helmets, cars and other personal items, but even those on street poles, walls, and bulletin boards and in other public areas have often been put up by customers. But why would a company like Apple use stickers? After all, they probable have a bigger marketing budget than the GDP of many small countries. They can definitely afford to be more creative, right? Of course. However, the marketing team at Apple is smart enough to use every effective promotional tool at their disposal, including stickers. Stickers Straddle the Fine Line Between Advertising and Gift People perceive stickers differently to most other forms of advertising, and companies like GoPro and Under Armour understand this. If you go on eBay now, you’ll find people selling Under Armour and Apple stickers, among many others. And there are quite a large number of listings, which means that people are buying them. In other words, people value these stickers so much that they are willing to pay for them. So, when a company hands out stickers with their brand, especially a large company that has created a culture around their products, they know those stickers will be perceived as a gift rather than an advertisement. Stickers Act as Validation Apple has built a brand that’s focused on lifestyle and prestige. They’ve built the idea that if you own an Apple product, you are part of an exclusive, prestigious club. Thanks to this positioning, many people buy Apple products precisely for the prestige. And what better way to prove to the world that they are part of this prestigious club than to put up stickers of their favorite brand on their personal items. That’s why you see Apple stickers on people’s cars. They want to be validated as an owner of an Apple product. Apple makes it easy for people to feel validated too. They make sure that with every product you buy, you get two stickers included, which further encourages people to make a statement and show the world they are part of the Apple family. Stickers Put the Decision in the Hands of the Consumer When handing out stickers, you are putting the decision in the hands of your customers. You aren’t telling them to put up the stickers. You aren’t bombarding them with TV ads or billboards. You aren’t interrupting them with flyers. You’re giving them a gift and the decision of what to do with it is theirs. Large companies understand how powerful it is to put the power in the hands of the consumer. By letting them control the situation, you gain a lot more because people want to tell others about this awesome company that makes great products and empowers them. It might not seem like such a big thing but when people are constantly bombarded by ads from external sources, the ability to support their favorite brands when and where they choose is priceless. Instead of being told you should buy this, they’re saying “I choose to buy this brand.” And by putting this power in their hands, it’s guaranteed that others will perceive a brand stickers on someone’s personal items as a personal endorsement. After all, they had to actually put the sticker on their car or on their laptop, which means it was a personal choice. They were in control and others will see it as a glowing recommendation for the brand they are advertising. Stickers Work Online Too In the era of camera phones, people post a ridiculous number of photos online. And when someone receives a free gift of stickers, you’ll often find them taking photos and posting them online, whether it’s a selfie with the sticker, a photo of the product along with the sticker, or even just the stickers themselves. They might want to show the world what an awesome freebie they got, or just to validate that they are part of the in-crowd that purchased the product in question. Regardless of the reason, companies like Apple know that their stickers will not only end up being displayed in the real world, but also online. And they love it even more when those stickers are used creatively and people display their art because it attracts even more eyeballs. Stickers Can Be Used in All Stages of Marketing Stickers are effective whether you’re trying to acquire new customers, keep existing customers, or build loyalty by ensuring an amazing experience. By handing out stickers to prospects, you introduce yourself in a way that provides value, creates an emotional connection and ensures people will want to learn more about your brand. Once you’ve invited people “in”, you can offer higher quality stickers to cement the relationship. You can use stickers to create a community of like-minded individuals who are passionate about the same thing, and stickers are the “secret handshake”. When someone has made a purchase, you can include special stickers as a gift, which validate their purchase and their membership in your “special” club. Reddit increased their exposure by plastering their alien stickers all over the place. Once the community started growing, members were putting up the stickers, and now, people are getting tattoos of the alien. The biggest companies in the world know precisely how powerful tickers are, beyond just being cheap compared to other marketing channels. Stickers can be used to build powerful communities, offer validation, and they give people a choice, which is so much more than any other marketing tool can do.
Learn moreHow to Use Stickers to Attract Customers
Customer acquisition is important to every business, no matter how large or small. However, research shows that customer retention is just as important. In fact, it’s often even more important seeing as repeat customers spend more per transaction than new customers, and they also have a much greater lifetime value. Furthermore, they also cost less, which helps your bottom line significantly. The great news is that stickers are a cost-effective way to both attract and retain customers, if you know what you’re doing. So, read on to find out why stickers are so effective and how to use them to improve customer acquisition and retention rates. Why Do Stickers Work So Well? When consumers are being sold to, whether it’s through traditional ads in magazines, on TV, or online, or via direct marketing, promotional articles, or so-called genuine reviews that you can tell from a mile are actually promotional, a massive barrier fraught with dozens of obstacles goes up. Skepticism, distrust, and downright hostility are just some of the issues you have to deal with, which can make acquiring new customers complicated and expensive. People perceive stickers differently, though, even when they are being used as advertisements. As children, we learn to love stickers and see them as rewards and gifts. And most people carry that with them into their adult lives, which is why you see adults with laptops, cars and other personal items covered in stickers. For this reason, when stickers are used as promotional tools, people don’t put up the same barriers. In fact, many feel as if they’ve been given a gift, which makes them more open to doing business with the company that gave them the stickers. How to Make the Most Out of Stickers While you’re already starting out ahead because of the way stickers are perceived, there are a few things you can do to maximize your positive results. Know Your Target Market The first thing you have to do is get to know your target market well. You need to know what they want, what they need, what motivates them, what keeps them up at night and so on. Ideally, create a customer persona, including every little detail, from demographics to their fears and desires. To be able to attract customers, you need to understand them. The more you know about them, the easier it will be to develop sticker designs that will offer value and help build a connection. And that’s the key. Every step you take in your business needs to be focused on your customer, from product development to deciding on the design of your stickers. Decide on a Strategy There are a number of ways you can use stickers to attract customers, depending on your business. For example, if you run a physical store, you can use decals and outdoor stickers, which are large stickers that can be affixed to windows, floor, walls and so on. You can use them to attract foot traffic by piquing people’s curiosity, like an Apple store did with a sticker that mimicked broken glass to advertise the iPod Hi-Fi. People didn’t know what the ad was for until they entered the store, but the broken glass drew them in because people were curious to find out what had happened. TV2 also got creative with outdoor stickers when they launched Batman Begins by placing them on footlight paths so that when the lights were turned on, they shone through the sticker, creating the bat signal. This type of approach can be used by any business looking to increase brand exposure. Then there are the standard stickers that you can hand out to people, which also work for any type of business. They aren’t just great at increasing brand exposure, but they also help create a connection because you are, essentially, giving your prospects a gift. And everyone loves a freebie. Create an Effective Sticker Design Once you’ve decided on the approach, it’s time to consider the design. If you’re going for decals and outdoor stickers to increase brand exposure, you need to step a little outside your comfort zone and come up with something that will stop people in their tracks. If you’re going to be handing out die-cut stickers, you should consider a slightly different approach. While a sticker of your logo is all well and good, if you really want your brand to stick in people’s minds, you should consider a design that entertains, is inspirational, or is useful. For example, a cute kitten meme with your brand and logo off to one side will get more mileage than a sticker of just your logo. Likewise, a calendar will get more attention than a simple photo of your product. Remember when creating the design to take into account everything you’ve learned of your target market, but also consider how you want people to use your stickers. Do you want them to put them up on their refrigerators to glance at all the time and never forget your brand? Then a calendar or a cooking conversion table would be great options. Do you want them to put them on their laptops? Then maybe an inspirational quote might be the way to go. The one thing you need to keep in mind is to make sure that your stickers are offering your prospects value. By offering them value first, you start to build a relationship – you start to earn their trust – and that makes customer acquisition much easier. Don’t Forget Distribution If you’re going the gift sticker route, you have to consider distribution. There are a few avenues you can explore, but they depend on your target market, location and timing. For example, getting someone to hand out stickers during the day in an office building might not be the best approach. Using interruption marketing techniques isn’t a great idea when people are busy thinking about work or hurrying to get to a meeting on time. However, putting a stack of stickers in a stand near the elevator is a much better idea because people will be more likely to pick them up while they’re hanging around, just waiting. On the other hand, giving out stickers in the mall on a Saturday afternoon tends to engender better responses because people are out relaxing and are much more open to a little interruption, especially if they’re getting a gift. The key to attracting and retaining customers is building a strong relationship with them. And stickers are a powerful, cost-effective approach because even a small sticker will be perceived as a gift rather than advertising. If you take things a step further and make it something that your prospects would really love, based on the data you gathered about them when researching your target market, you’ll find that it will the beginning of a beautiful and mutually beneficial friendship.
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