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Using Free Sticker Giveaways for Marketing
Stickers are a tried-and-true form of marketing, though the digital advertising revolution did take the shine off them for a while. You know, that very short period when certain marketers swore that all marketing should be done online and traditional approaches were passé. Companies are wising up, though, as they’ve realized just how well stickers work for marketing purposes, whether they’re looking to increase brand awareness, build customer loyalty, or even to support your digital marketing efforts. Especially seeing as the digital world is full of ads and people are becoming just as ad blind online as they are in the physical world. Below we’ll look at why they work so well and a few ways in which free sticker giveaways can support your marketing strategy. Discover Why Sticker Marketing Works So Well Sticker marketing works extremely well for a number of reasons, including perception, simplicity, endorsement, and more. Stickers and Perception We know that consumers are sick to death of all sorts of advertising and marketing ploys. While many companies have understood the message, there are still plenty who engage in old school hype tactics that consumers despise. So, it shouldn’t be a surprise that people become resistant and often hostile when faced with advertising, which makes selling to them that much harder. Conversely, stickers aren’t considered part of the same category. Even if you get die cut stickers printed with just your logo and nothing else, making it an obvious ad, people won’t be as resistant when you give it to them. Far from it. Instead, they will appreciate the gift, because that’s exactly how they will perceive it: as a gift. Thus, inhibitions and barriers are lowered, making them much more receptive to your message. Stickers Are Simple The message is always simple on stickers. The limited real estate means that you can’t include a ton of text, which consumers love. They don’t want to read an entire treatise on your company. Even flyers often include too much information. Conversely, consumers will definitely appreciate a die-cut sticker with an awesome design and a simple message. Not only will they like it, but retention is also better. Stickers Act As Endorsements People display stickers they like on their personal belongings. When someone else sees the sticker, they automatically know that the person in question supports the brand, which means it’s a form of word-of-mouth slash display advertising. After all, if you are displeased with a brand, you aren’t going to put their sticker on your laptop, for example. This form of word-of-mouth advertising is even more powerful because many more people will actually see the sticker. A customer may or may not refer their friends and family to your brand, and it tends to happen most often when they are asked for a recommendation. With stickers though, they don’t have to put in any effort in advertising your business. Everyone can see they endorse and support your brand. And many more people will see that sticker compared to the number of people you can expect someone to tell about their awesome experience with your company. Stickers Are Cost-Effective Stickers are cost-effective, yet their perceived value is much greater. A consumer won’t think that it might have cost only a few nickels to print a sticker – even less for larger volumes – and throw it out. They are usually too pleased to receive a sticker to even think of assigning a monetary value, which makes stickers that much more powerful. How Free Sticker Giveaways Can Support Your Marketing Strategy There are a slew of ways in which you can use free sticker giveaways to support your marketing strategy. The key to success is to establish your objective, based on which you can devise an effective sticker marketing approach. Increase Brand Awareness If you want to increase brand awareness, the easiest way is to use multiple distribution channels. You can work with complementary businesses and ask them to display your stickers at the counter, for example. You can hire people to distribute them (or work with a specialized distribution company), or you can stand in busy areas and hand them out yourself. The key is to make sure the sticker is attractive and interesting enough to get people to display it on their personal belongings but also to learn more about your brand. Build Customer Loyalty Sending out free stickers to your customers is a great way to build loyalty. Of course, you should include a few stickers with every order they place, but you can also send them at important times throughout the year. For example, sending out Christmas stickers with your logo during the holidays is a great option, as is sending them a special sticker on their birthday. The cost is minimal but the return on investment will be substantial. Increase Customer Engagement You can also significantly improve customer engagement using stickers. Organize a contest where people have to collect stickers and once the collection is complete, they receive a small prize. The prize can be symbolic – even another sticker – but it will raise brand awareness as people talk and exchange stickers in an attempt to complete their collection. And engaged customers will constantly be talking about your brand, both online and offline. This will not only lead to high customer loyalty but will also help to improve brand exposure. It will also be in a way that makes it clear to prospects that these people all endorse your brand, rather than through more traditional advertising approaches. Sticker marketing is highly effective. It works because of how consumers perceive stickers – as something valuable rather than a marketing ploy – but also because people love stickers so much, it’s difficult to claim someone is overwhelmed by receiving too many stickers. Free sticker giveaways are even more effective because you are making your customers and prospects feel special. You’re going out of your way to do something nice for them, and people will automatically want to repay you for such a great experience, usually by making sure they give you their business.
Learn more5 Applications for Die-Cut Stickers
Die cut stickers have a wide range of applications, being as effective for businesses as they are in our personal lives. People love stickers, likely because they allow us to let our inner kids out to play without it being socially unacceptable. And this is precisely why stickers have so many applications. Whether you’re trying to gain more exposure for your new brand, are trying to raise awareness for a cause, or just want to make people happy, you can’t go wrong with die cut stickers. Increase Brand Exposure Sticker marketing is a highly cost-effective and efficient way of increasing brand exposure. It’s also a great way to build customer loyalty on a budget, which really makes die cut stickers a powerful tool for any business. Surprisingly, stickers are one of those things that even if you just print your logo on them, they’ll still be received with pleasure rather than a disdainful snort that you’re trying to advertise. Of course, if you really want to gain serious traction, then get creative and design stickers that your target market will love. Own a pet store? A bunch of custom stickers with cute puppies and kittens will have your target market jumping for joy. Run a pizza place? Take pictures of the different pizzas you make and turn them into stickers. They’ll be fun but will also get your target market drooling every time they look at them. You can even take things a step further and turn it into a competition. Print different designs and get people to collect them. Whoever succeeds in completing the collection can win a prize – which can even be something as simple as another sticker. Raise Awareness for a Cause Are you passionate about saving the earth? Or maybe you’ve dedicated yourself to improving the lives of veterans? Maybe you’ve thrown your all behind the ASPCA. Whatever cause you’re passionate about, die cut stickers are an excellent way to raise awareness and remind people of the importance of what you’re fighting for. Flyers are all well and good, but they usually end up in the garbage. However, people don’t throw away stickers. They have a higher perceived value than a flyer and people tend to keep them. If they’re attractive, or carry messages they agree with, they’ll go as far as to put them on their personal property. So, if you’re trying to save the earth, print stickers with advice on living a greener lifestyle, for example. The more useful stickers are, the more people will take notice of them. And, of course, the more attractive they are, the more likely people are to display them, which is exactly what you want to happen to raise awareness for your cause. It definitely doesn’t hurt that they are highly cost-effective and generate many more impressions than many other forms of marketing. Remind People of an Important Event You’re getting married in a few months, or you’re celebrating your anniversary, or there’s some other important event. You can send out simple invitations, of course, but you can also be a little more creative and send out custom die cut stickers that people can keep as a reminder. Let’s be honest, most people have very hectic lives and remembering an event that’s months away isn’t always easy. Even with all the gadgets that are part of our daily lives. So, instead of relying on someone’s smartphone to remind them of your upcoming event, include a sticker with the invitation. People can then put them on their calendar and will be able to see at a glance that they have an important event to attend. But just in case they don’t have a calendar displayed in their home, make sure to include the date of the event. That way, people can put it up on a whiteboard or some other place, like their fridge, to remind them that your event is definitely one they shouldn’t miss. Party Favors It’s your birthday, or you’re throwing a graduation party, or you’re marking any other important event in your life, and you want to thank the people celebrating with you in some shape or form. Unfortunately, you don’t have a massive budget, so you can’t go all out with party favors. Die cut stickers are the perfect option because they are inexpensive but have a high perceived value. When someone receives stickers as a gift, their inner kid comes out to play, which means they stop thinking of monetary value and just enjoy the moment. So, you can get a bunch of fun die cut stickers printed for very little investment, but everyone will remember your party for years to come, especially since they’ll be displaying those stickers on everything from their laptops to their refrigerators. And no one will be snidely thinking that you’re cheap because they won’t care. They’ll have too much fun. Holiday Gift Packaging You spend every year thinking up the perfect gifts to send out to family and friends for the holidays. Of course, you make them yourself every year because it’s just more fun like that. Last year, you sent out your famous chocolate chip and peanut butter cookies, the year before that it was a homemade sugar scrub, and the year before that it was jam. This year, you’re considering a peppermint brownie mix. But you want to add a little more pizazz to the packaging than previous years, but you don’t have a huge budget. Die cut stickers are the perfect solution. You can get any design you like printed for a very small investment and then apply them to the jars. Even better, instead of sticking them on, just include them as part of the gift and that way people will be able to enjoy the holiday cheer and remember your thoughtful gift long after the holidays are over. Die cut stickers have a wide range of applications. They can be an effective marketing tool for businesses, but can also help raise awareness for important causes without spending a fortune. They can also be used in our personal lives to bring a little extra joy to the people we care about. There are very few things that are quite that versatile, especially considering how cost-effective they are.
Learn moreStickerbeat introduces 3M Scotchcal IJ 35 with Comply Adhesive
Stickerbeat is excited to announce the exclusive use of the 3M Scotchcal graphic film for all of its sticker products. 3M Scotchcal IJ 35 has an expected life performance life of 5 years indoor and outdoor. The premium film is the perfect choice for short to long term indoor/outdoor promotional graphics. Why 3M? 3M is the leader in the graphic film industry. Our customers have been asking for a more durable and longer lasting sticker that can be used both indoors and out. So, whether your sticker will be used on equipment for the outdoors or as a giveaway for a self-promo, rest assured Stickerbeat will print it on 3M Scotchcal. the best news of all: our entire price line will remain the same. How will you know you're getting 3M? The back of the sticker will have a 3M brand marking on it. You will also see the air release channels in the vinyl that will allow you to reposition the stickers and activate with pressure for better adhesion. Effective immediately all new orders will be produced with 3M Scotchcal. The best vinyl at the same prices. Stickerbeat
Learn more10 Trade Show Giveaway Ideas
The best trade show giveaways will attract attendees to your exhibit, help generate leads, and keep your marketing message fresh for those leads long after the event. Your main objective should be to choose promotional giveaways that effectively communicate your brand message and identity, as well as your capabilities. Always make sure that the items you select align effectively with the image you want your company to project. Also, to get the most mileage out of your marketing giveaways, it’s a good idea to choose something practical that people will use long after the show. Read on for 10 ideas to help you get started. Stickers Stickers make amazing tradeshow giveaways because people love them. You can get away with giving out die-cut stickers with your logo and people won’t perceive them as advertising. In fact, they’ll be really happy. Of course, if you take things a step further and get die-cut stickers with inspirational quotes or practical ones, like calendar stickers, your booth will receive a constant stream of traffic. All you have to do is be a little creative and you can generate a ton of leads using stickers without spending too much money, which is always a positive. Portable USB Charger Though they’re at a trade show, that doesn’t mean attendees aren’t still connected to the office and working while they’re there. Of course, all that communication will run their battery down pretty quick. If you’re handing out portable USB chargers as your custom giveaways, you can be certain people will be rushing to your booth to get one of their own. Not only will they find it useful while they’re at the trade show, but it will soon become a vital part of their lives because these chargers can charge a wide range of devices. And being able to charge their phone no matter where they are is something everyone can appreciate. The cool thing is that USB chargers are not all that expensive, but they have a significant impact at a trade show because of how useful they are. They’ll definitely help you set yourself apart. Microfiber Cloth A soft microfiber cloth is one of the best trade show promotional items because it can be easily customized and is extremely versatile. From wiping sunglasses to cleaning laptop screens, these cloths will get a lot of usage both during and after the trade show. You can pick the size, the shape, the edging, and even the packaging of the cloth to really set yourself apart. If you want to really impress, then make sure to add an imprint with your logo and message right to the cloth. Reusable Bags or Totes Supermarkets sell reusable bags or totes, often with their branding right on them. And people are happy to pay. Imagine if you were giving them away at a trade show. You’d have a lot of people visiting your booth, of course. Now, reusable bags aren’t a new idea, but you’d be surprised how few companies actually opt for them as their promotional giveaways. And that’s sad because they really are some of the best trade show giveaways. People will use them to haul along all the other promotional gifts they receive, which means the whole trade show will see your brand. And after the show, many people hang on to them to use when they go grocery shopping, or even when they go on a picnic or anywhere else they need to carry stuff. To get the most mileage out of a reusable tote, you definitely want to brand it with your logo, but it’s also a good idea to get a little more creative and use a nice picture or cartoon to make it more attractive. At the same time, don’t overdo it. Not many people want to carry around a Jackson Pollock painting. Care Packages Trade show attendees spend a lot of time on their feet, and one way to draw a crowd is to provide a care package branded with your logo that comes with everything someone would need from aspirins and snacks to a pen and notepad. Of course, make sure to include a branded USB with your company information. Branded Apparel Any type of clothing with printed with your logo is an excellent idea. T-shirts, hoodies, and ball caps are all great ideas because people will wear them. So, not only will the person who received the T-shirt be reminded of your brand, but they’ll also be a walking advertisement for you when they go out wearing your T-shirt. Screen Cleaner Smaller than a microfiber cloth, a dedicated screen cleaner in a handy carrying case is an ideal option because people will keep it with them at all times. Phone screens, laptop screens, and even desktop screens get dirty and people will appreciate having something on hand they can quickly clean them off with. Portable Mini Speaker Portable mini speakers allow people to listen to music, their favorite podcasts, audio books and more wherever they are. Yes, headphones are also an option, but sometimes you just want to relax and headphones can get uncomfortable after a while. Giving out portable mini speakers featuring your logo is a great option because people will use them, and display them while doing so. From a hotel room, to their office or bedroom, you’ll get a lot of marketing mileage out of these awesome giveaways. Reusable Water Bottles Reusable water bottles are a great option because they can be easily branded and are really popular. With the increased focus on living healthy lifestyles as well as on going green, these bottles will be extremely popular at any trade show. Plus, people will carry them around constantly, which will significantly increase your brand exposure. Reusable bottles have a long life as well, so you’ll get a lot of promotional mileage out of them even long after the show has ended. Travel Mugs We are a society that practically lives on caffeine and a handy dandy travel mug makes the perfect giveaway because people are going to hang on to them like they are gold. They’ll carry them around the trade show, generating even more traffic for your booth, but they’ll also use them after the show, helping to increase brand exposure. Remember, people pay money for travel mugs, even branded ones – think Starbucks – so if you’re giving away something like that for free, you can be certain everyone at the trade show will stop by your booth. The best trade show giveaways are things people will find useful even after the show and that aren’t being handed out by all and sundry. Pens, keychains, USB sticks, mousepads, and candy will probably be available at 90% of the booths, so if you want to stand out, generate more leads, and make sure people remember your brand, do something different.
Learn more10 Ways to Use Stickers For Your Packaging
Packaging sells the product. It’s something every marketer learns on their first day on the job. Or their first day in marketing school, whichever comes first. Now, there are many people who will tell you that packaging is less important today. After all, people order a lot of their stuff online nowadays, which means they only get to see the packaging once it arrives on their doorstep. In other words, packaging definitely does not matter. Did you hear the loud snort of derision at the naiveté of those people? We’re pretty sure you did. Maybe once upon a time it was almost only the packaging that sold the product. Nowadays, many more elements contribute to that sale. However, you can be certain that unattractive packaging will do you know favors, even if you’re selling online. No matter how awesome the product is, you send it to a customer in poor packaging, you can bet they are not going to be ordering from you again. And remember, packaging isn’t just about the label on the bottle, even though that’s essential too. It’s about so much more. Read on to discover 10 ways in which die cut stickers can help you create stunning packaging, even if you’re on a ridiculously small budget. Die Cut Stickers for the Ultimate in Budget Packaging You have a great product and you’ve sunk all your savings into creating it so you can’t afford swanky packaging. At the same time, you know how important it is. You can’t just send your products out in generic bags or boxes. With die cut stickers you can make the packaging of your product look attractive and professional without spending a fortune. Buy generic boxes or bags in bulk and affix a die cut sticker to personalize it and make it look amazing. It’s a good thing that simple is the way to go nowadays when it comes to packaging. Using Sticker for Bottle Labels If your product is packaged in a bottle, the easiest approach to a professional looking design is to use die cut stickers. They’re cost-effective, easy to apply, and look downright awesome. There’s also the major advantage that you can personalize them precisely because they’re so cost-effective. Think about it. How pleased would a customer be to receive a bottle of product with their name printed on the label. Because that’s something you can easily do with die cut stickers. Straight On the Product Labels Some products don’t need to be packaged in a box or a bottle. Or any other form of packaging for that matter. However, you do want people to know who created the product, and a die cut sticker is the perfect option. Just make sure to choose an area to affix it to that won’t compromise the product. And, of course, you want it to look awesome because you want people to keep purchasing your product. After all, you have to show the same care for everything, including the label. Box Seals A common misconception is that packaging stops with the actual box the product is put into. In today’s world, where many products are shipped straight to the client, that is no longer true. And any opportunity to impress customers while increasing brand exposure is not one to be missed. That’s why using die cut stickers as box seals is a genius move. A sticker with your logo to seal the box you are sending a customer not only makes you look much more professional, but it also ensures lots of other people can see your logo, thereby increasing brand exposure. Tissue Seals Some products lend themselves to being wrapped in tissue before being packaged in the final box. If you just put tissue in there, you are wasting a valuable opportunity to attract further attention to your brand. So, consider using die cut stickers to seal said tissue. It will look a lot more professional and offer an air of luxury, even if it is a highly cost-effective approach to impress your customers. And the more you impress your customers, the easier it will be to build loyalty. Stickers for Classy Packaging Nothing screams luxury like high quality stickers, despite the fact that they are incredibly cost-effective. So, create interesting sticker, like embossed or metallic versions, to make your customers feel as if they are receiving an amazingly luxurious product. Even if you aren’t selling gold-flecked soap, it still creates a good impression that customers will remember. And when customers are impressed, that’s when they spend their money more freely. Return Packaging or Envelope Stickers Sometimes your product lends itself to including return packaging. Like water testing kits which need to be returned for the water to actually be tested. Or you might want to offer your customers the option to get in touch with you by snail mail. It might sound ludicrous but people still love sending letters, even if email is the way to go nowadays. Instead of being impersonal about it, include die cut stickers people can use to seal return boxes or envelopes. And don’t be surprised if they opt to save the stickers rather than using them for their intended purpose. Single Package Design, Multiple Products You have multiple products. They could be variations of the same product or completely different ones. However, you either get them made to order or you simple can’t afford to get different packaging made for each one. Thankfully, with die cut stickers, that’s not a problem. Just get the same packaging made in bulk and use die cut stickers to differentiate, which is a highly cost-effective approach to looking professional, from your products to your packaging. Use Stickers for Reusable Packaging If you’ve designed your packaging for people to throw away, then you are wasting an opportunity. A great way to get people to increase brand exposure is by offering reusable packaging. Things like bags that people can reuse are great options. And all you have to do is attach a die cut sticker to make it look professional and introduce other people to your brand. Use Die Cut Stickers to Stand Out By varying up the packaging for your product, you will make a great impression on your customers. This is a great idea for products people order regularly because it gives you a great opportunity to stand out and impress your customers. All you have to do is be a little more creative and think about what your customers would love to see. Need stickers now? Buy die cut stickers here.
Learn more3 Creative Ways to Use Custom Die Cut Stickers
Custom die cut stickers are so versatile, you can use them for almost anything you can think of. Getting married? Make sure everyone remembers with calendar stickers. Want to increase awareness? Hand out some awesome stickers. Want to build customer loyalty? Put together collectible sticker sets everyone wants to get their hands on. And the list goes on. Custom die cut stickers can be almost any shape, allowing for lots of creativity. Read on to discover a few creative and memorable ways you can use custom die cut stickers. Custom Die Cut Stickers as Event Reminders Nowadays, with all the information we are bombarded with every day, plus all the stuff that’s going on in our lives, our attention spans are ridiculously short. We’ve also kind of gotten out of the habit of remembering stuff, especially if it seems inconsequential, because we don’t have to. We have gadgets and apps for that. Think about it. Before the cell phone, we remembered people’s phone numbers. At least the ones that were important to us. Now? Bet you can barely remember your own phone number. This short attention and memory span also means that most people tend to forget about events, even if it’s an important one. And yes, they can and often do set a reminder on their mobile gadget of choice, but the fact is that custom die cut stickers are an awesome way to remind people. Since people adore stickers, you’ll already have a head start out of the gate. Just because they received stickers, they’re more likely to remember the event. If you’re a little more proactive and include calendar stickers with the date and event included, then they’re even more likely to remember that they have an event to attend. And if you really wanna show off, then include a QR code on the sticker that they can scan to create a reminder in their calendar app of choice. The more convenient and easier you make it for your guests to remember the date, the better the chance that they will attend. Plus, those stickers will make awesome keepsakes to help remind them in the future of the awesome time they had at your event, which makes it even more likely they’ll remember the date the next time you invite them. Custom Die Cut Stickers to Increase Awareness for Important Causes When we talk of awareness, many people get stuck on the idea of retail and the traditional concept of brand. However, the fact is that custom die cut stickers can be used to increase awareness for many other things, including important causes. Well-designed, attractive stickers can be handed out to people or put up in all sorts of places to draw people’s attention to an issue. They’re also a great way of driving traffic to sites, which can further increase awareness and make people take notice. Of course, you have to be really creative with the design. A plain sticker with just a logo is not going to get you much traction. However, if you’re handing out amazing custom die cut stickers with unique designs, then people won’t be able to help but remember them. And the more attractive they are, the more people will want them, which will only expand your target audience. For example, if you’re trying to raise money to save a rainforest, you can create a wide range of different stickers featuring some of the more beautiful and unusual plants you can find in a rainforest. They’ll be evocative, attractive, and will certainly draw more attention than just a simple message. Create Collectible Custom Die Cut Sticker Sets to Build Customer Loyalty People love stickers. It’s a fact of life. But one thing people love more than stickers is a set of stickers they can collect. Large chains often do this for kids. They come out with a set of stickers along with a workbook in which children can collect stickers. And they hand a few of these stickers out with every purchase. Want to take a wild guess at the result? That’s right. The kids scream and cry because they want to complete their collection of stickers. So, their parents end up shopping all the time at the chain in question to make their kids happy. Kids love collecting custom die cut stickers so use it to your advantage. Therefore, the store gets extra business, the kids are happy, and the parents will tell everyone they know about this cool sticker collection they can get for their kids from XYZ chain. But don’t think it only applies to kids. Adults love collecting stickers just as much. All you have to do is find something that your target market is really passionate about. However, with these types of custom die cut stickers, you have to be smart. Only send them out with a purchase. When customers ask you how they can get more (or how their friends can get some), tell them that they have to make a purchase. That way, you’re making the stickers even more valuable by limiting their availability. You can be even more creative and take things a step further. You can turn collecting these stickers into a competition and give out small prizes to everyone who completes the whole set. It can even be another sticker. But, of course, it has to be totally awesome and not something they can get any other way. Fun custom die cut stickers make attractive options for any sticker collection. This approach won’t just increase brand awareness, but it will also improve sales. And it will also have a great effect on customer loyalty and advocacy because people love getting stuff for free. It makes them feel special and valued, which is how you build the long-term relationships that are essential to a sustainable business model. The sky’s the limit when it comes to creative uses for Stickerbeats custom die cut stickers. Whether you’re looking to build customer loyalty, increase awareness for an important cause, or just want to make sure people show up at your event, these stickers are definitely the way to go. Just make sure they feature an amazing design, and it won’t be long before you fulfill all your goals.
Learn moreUsing Stickers to Promote Religion
According to Pew Research Center, 23% of US adults stated they didn’t have a religious affiliation, up from 16% in 2007. However, 89% of US adults stated they believed in God, with 61% of the unaffiliated also stating they believe in God. In other words, people are becoming less religious, but that doesn’t necessarily mean they are non-believers. Some feel that this is owed in large part to our consumerist society, which has made people think they can choose their faith as they wish, and switch from one to another whenever they feel like it. In other words, people have started to view religion as they do brands. In fact, Mara Einstein, author of Brands of Faith, explained that people take on religion just like they become loyal to brands. Of course, other issues have also had a significant contribution to this situation, but they are beyond the scope of this article. Religious Organizations Need to Adapt If people have started viewing religion the same way they do their bank or ISP, then religious organizations should adopt the same strategy to attract new “customers” and retain existing ones. It’s easy to say that a religious organization shouldn’t have to engage in marketing campaigns or to think of the “customer” experience. After all, that shouldn’t be the role of a religion. Unfortunately, the problem is that certain organizations – those referred to as megachurches – have already joined the fray. These megachurches engage in massive marketing campaigns, spreading the word through as many tools as they can, from handing out die-cut stickers for people to stick on their cars to setting up websites and putting you videos on YouTube. They’re also very focused on the experience, ensuring that attending church is entertaining, that there’s always something for the kids to do, and so on. In other words, religious organizations have to pick up the ball and adapt, or they will find their numbers will continue to decline steadily. Marketing on a Budget Regardless of how much funding a religious organization has, it can seem wasteful to spend money that could be used to help the less fortunate on marketing. Of course, the argument in favor of doing so is quite simple: by marketing and increasing awareness, religious organizations are actually helping people. But many people aren’t quite as aware of this fact as they used to be, which is why every dollar spent on marketing is worth it. However, that doesn’t mean religious organizations can’t market on a budget. After all, some may not have the funds for a massive campaign using all forms of media. A great option is sticker marketing, no matter the size of the organization. Read on to find out why stickers work so well in any form of marketing, but especially for religion. Stickers Send the Right Message We may be living in a consumerist society, but at the same time, we are evolving. People are more and more interested in giving back to their communities, in working together to build a better world. And, as a result, how socially conscious and responsible a brand is has a significant impact on their decision. A religious organization by its very nature is socially responsible. However, perceptions can easily be swayed and an organization that spends a fortune on marketing via more traditional channels might not be perceived as being quite as socially responsible as they should be. Stickers, on the other hand, are a great way to market because people don’t perceive them as advertising. People are also aware stickers are cost-effective, which makes them even more open to the message you are trying to send. People understand the need to get the word out. However, a 30 second commercial during prime-time that might have cost hundreds of thousands of dollars to make will not always send the right message. So, instead of worrying about raising funds to make a snazzy commercial, you’ll find it a lot more effective to print and distribute a variety of stickers with your message. Whether you opt for die-cut stickers, circle stickers, kiss cut stickers and so on, it doesn’t really matter. The perception is that they’re not expensive (they aren’t), ensuring that the target audience is open to the message you’re actually trying to send, rather than becoming hostile and closing off because of what they might consider a waste. Stickers Are Fun Let’s be honest. Life is already pretty tough for most people and the last thing they need is to deal with even more difficulty. It’s why megachurches have gone with the entertainment angle. They’re making it fun for people to attend church. Of course, not every organization can or should take the same approach. Using stickers to market, however, sends a light-hearted message. For most people, stickers are a reminder of their childhoods and happier times. So, by using die-cut stickers or circle stickers, or rectangular stickers or any other stickers you can imagine and incorporating a fun design, people will immediately associate them with fun and happy times, which will definitely prove more of a draw than anything else. Stickers Spread Like Wildfire Precisely because of the connection to happier times, people love displaying stickers on their personal items. And they also love handing them out to friends and family, especially if they feature a great design and/or an inspirational message. In fact, with stickers, you can end up having your ‘prospects’ doing the work for you because once your stickers have made it out into the wild, they will spread like a forest fire. Sticker marketing is a great option for religious organizations because it is cost-effective and also sends the right message. Plus, it really doesn’t hurt that most people associate stickers with happier times, which means they are less likely to pull up every obstacle possible and become hostile towards the organization trying to ‘advertise’ to them, as happens with many other types of channels.
Learn moreSave-The-Date Stickers For Your Event!
Most people have so much going on in their lives nowadays that remembering a date for an event can be problematic. Even with all the reminder tools on smartphones, laptops, and myriad other devices people have, forgetting an important event is not unusual. Electronic reminders might be useful, but, let’s face it, an event like a wedding, anniversary, or baby shower requires a little preparation, so a reminder a few hours before the event is not going to cut it. This is where save-the-date stickers come in. Why Save-the-Date Stickers? Firstly, save-the-date stickers are fun. In fact, all stickers are fun, and when your invitees receive theirs, they’re going to be ecstatic. These stickers will set your event apart, and by doing so, will keep it fresh in the minds of your guests. Of course, since they are save-the-date stickers, they can be displayed in a prominent place, ensuring your invitees don’t forget that all-important event until the last minute. You can opt for small save-the-date stickers that people can put on their calendars. These are definitely a good idea, but you have to consider that not everyone has a printed calendar. Some rely on their devices for their calendar needs, which means that if your sticker is a simple photo without a date, it’ll be useless. On the other hand, you can go with a larger design that can be displayed directly on the fridge or in another prominent place in people’s homes. The design should, of course, include the date. That is the point, after all. These types of stickers will be suitable for everyone, whether they have printed calendars or not. Of course, you could go all out and send out both types of stickers to really make everyone on your guest list happy. And, since people love stickers, the more the merrier. What Type of Stickers to Use? You have a couple of options with save-the-date stickers. You can either go the kiss-cut sticker route or go for die-cut stickers. Sticker sheets won’t really work in this case since you’ll be giving them out to different people. Kiss-cut stickers are the ones that have been lightly cut around their borders, but the cut doesn’t go through the backing. So, your sticker could be shaped like a football, but it will be on rectangular backing for example. These are a good idea if your design has really delicate, lacy edges because they’ll be protected by the backing. Die-cut stickers, on the other hand, have custom shapes according to the design of your sticker. When they are cut around the edges of the sticker, the cut goes through the backing material too. So, a football sticker will be shaped like a football. These are generally more attractive than kiss-cut stickers, which is why many people prefer them. When Save-the-Date Stickers Are an Awesome Idea Save-the-date stickers are fun and act as a great reminder for your guests. Here are a few situations that these stickers are amazing for. We’re Engaged! If you’ve decided to celebrate your engagement with a party and are inviting all your friends and family, you might want to get a little more creative than sending out an e-vite. Yes, an e-vite will make it easier for people to add the party to their calendars, but there’s a good chance your event will get lost among the gazillion other things your guests have in their calendars. So, just to make sure no one forgets, you could also send out save-the-date stickers. You don’t have to go overboard and have invitations printed too. It is an engagement party after all. Printing out a bunch of save-the-date stickers with the date and a cute design won’t set you back an arm and a leg, but it will definitely make sure everyone remembers to attend your engagement party. We’re Getting Married! Obviously, save-the-date stickers are ideal for a wedding. You’ll have to include invitations as well, because that’s tradition, but including save-the-date stickers will ensure no one forgets about the big day. Plus, since they’ll see that sticker practically every day – you will be printing both calendar and larger versions, right? – they’ll have lots of time to come up with and buy an awesome gift. It’ll definitely be better than anything they bought in a rush a few hours before having to turn up because they forgot it was your big day. Just remember when designing the sticker that if you want people to display it prominently (and not just in their calendars), you’re going to need an attractive design. We’re Celebrating Our Anniversary! Anniversary celebrations are another excellent time to send out save-the-date stickers. Again, like with the engagement party, you don’t have to go wild and print invitations too. A cute sticker with a nice design and the date of the party will be more than enough. Just make sure your sticker also includes what the event is. You want people to remember why the date in question is important, right? We’re Having a Baby! Celebrating new life is definitely the perfect time to send out save-the-date stickers. You want your friends and family with you to share in the joy of your family growing, which makes it the perfect time to send out these stickers. And, as with your wedding, it gives people time to get some awesome gifts for the baby. There’s no need to feel bad. Your guests will actually thank you because no one likes buying a gift in a rush, especially when it’s for a baby shower. Save-the-date stickers are perfect for any important event where you need people to remember to attend. Electronic calendars and reminders might be effective, but they’re nowhere near as much fun. So, whether you’re inviting your kids’ friends to a birthday party, are celebrating an engagement, wedding, or anniversary, these stickers are a lovely way to keep your event front and center in the minds of your invitees.
Learn moreMarketing E-Commerce Business's with Stickers
In a world where consumers have a ridiculous number of choices in regards to where they shop, it can be difficult for an e-commerce business to get ahead. An e-commerce business isn’t competing just with other e-commerce business, but also those stores with physical locations. But even if we just take into account the world of e-commerce, the competition is massive. And, just like in the physical space, you’re not competing just against small stores, but also giants lie Amazon. Can you even compete? Should you even bother? Is there any way you can set yourself apart from the pack? The good news is that the answer is a resounding “yes” to all of those questions. You just have to get a little more creative when it comes to your marketing tactics, and one great approach is sticker marketing. Discover Why You Should Be Using Sticker Marketing for Your E-Commerce Business Did you know that the average person receives 90 emails? Or that they get 67 text messages? Or that they are exposed to over 3,000 ads? And that all those figures are for a single day? Clearly, most people are suffering from information overload, which is why they tend to tune out all the advertising messages they receive or are exposed to. Who wouldn’t? At some point, your mind just gives up and starts ignoring all the ads because there are simply too many of them. But what if you used a completely different approach to connect with consumers? Something that they don’t expect? And what if that approach has the added benefits of not being perceived as advertising by consumers and being pretty low-cost in comparison to other, more traditional advertising tactics? You already know that we’re referring to sticker marketing, of course. Set Your Brand Apart with Custom Stickers The biggest advantage to using stickers to market your e-commerce business is that you are definitely separating yourself from the pack. Instead of you sending the 91st email of the day, or the 68th email, or being ad number 3,001 consumers see, you are using a completely different channel to reach them that isn’t overcrowded. On top of that, not many e-commerce businesses use stickers to attract consumers and build loyalty. They stick to what they consider are tried and true methods for ecommerce, which usually involves a heavy focus on online marketing, with very little attention paid to off-line tactics. This means that it’s easier than ever to set yourself apart by using a cost-effective tactic like sticker marketing. Consumers Don’t Perceive Stickers as Advertising Another advantage to stickers is that consumers don’t see them as advertising. In fact, they consider them a gift, and many like to show them off by putting them on their personal belongings. So, you’re already ahead of the game when you hand out stickers because you’re not irritating your customers with even more advertisements. Instead, they will remember your brand because you gave them something that they consider valuable. Furthermore, because of it, they are more likely to recommend you to their friends and family. In other words, by giving out stickers you are building a network of loyal advocates who will not only spend more money with your business but also recommend it to their social circles. And nowadays, thanks to social media, those social circles can be massive. Yes, by recommending your brand, they are essentially advertising it. However, their peers will perceive it completely differently because it’s coming from someone they know and trust, rather than from the brand itself. It’s word-of-mouth advertising at its best. Stickers Act as Endorsements We’re certain you’ve seen plenty of laptops, backpacks, and even cars with a slew of stickers on them. When you look at the brands on those stickers, your first thought is that the person who owns the laptop really must like those brands, right? Of course. So, by giving prospects and customers stickers, you are turning them into walking billboards for you. However, keep in mind that the space on people’s belongings is at a premium, which means that your sticker has to be pretty awesome to make the grade. How to Make the Most of Your Sticker Marketing Campaign First off, don’t go the cheapest route you can. Stickers are already cost-effective so you can spend a tiny bit extra to get really top-quality, die-cut stickers to entice your customers to display them. That’s where the interesting thing occurs. When people display stickers, they are more likely to choose the ones to display based on their design rather than the brand itself. So, if you have a really well-designed sticker – even something with an inspirational message that still incorporates your logo – you are more likely to get it displayed. And sometimes, the people displaying your stickers might not even be your customers yet. They might have received the sticker from a friend or even traded for it with others who love stickers. And that’s another reason you want to make sure your sticker is totally incredible. People trade stickers. And, even better, if you’re sticker is really awesome, you might even get people asking you for a sticker because they like it so much. That’s exactly the point you want to get to. When people want your stickers because they are so attractive, you’ll find that word spreads like wildfire. The key to sticker marketing is a great design. But to do that, you really need to understand your target market. You can pick up your custom die cut stickers here. If you sell tools, for example, and your main demographic consists of construction workers, it’s unlikely that stickers with kitty memes are going to make an impact on them. They might like to laugh at them, but probably in private. It’s very unlikely they’ll display them to all and sundry. However, once you understand your target market and find a design and message that resonates with them, you’ll find your stickers being displayed all over the place. And there’s no better advertising for your e-commerce business than active and passive endorsements from your customers.
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