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Tattoos are becoming more mainstream every day. In fact, it sometimes seems as if everyone and their grandmother is getting tattooed. This trend means, of course, that there are an increasing number of tattoo parlors popping up, which means more competition for you.
In this sea of tattoo parlors, you need to find a way to make yours stand out and draw in more customers. Sure, you could buy billboard space in your area, advertise in local publications, or create a site. Well, you should definitely do that last one, no matter what. However, there’s also another way you could market your brand that’s more effective than most, namely by getting custom stickers made.
Custom Stickers Showcase Your Talents
Convincing someone to let you ink a tattoo on them isn’t all that easy. It’s a design they will have on their bodies for the rest of their lives. So, you need to show them that you’re the perfect artist to do it. Telling them won’t work. They will need to see proof.
You can say that they’ll see the quality of your work once they visit your shop, and that’s true. But that means getting them through the door in the first place.
Getting stickers made of some of the best tattoos you've inked is a great way to showcase your talents and show people what you can do before they walk through the door.
You can hand them out to people in your area, put them up in public places, and give them to your customers as a bonus. That’s the cool thing about stickers. People don’t perceive them as advertising, so when you give someone a couple of stickers, it’ll feel like a gift, which will make them happy. And, of course, happy customers will tell all their friends and family about you. They’ll probably hand out a few stickers, too, further helping to increase the exposure of your brand.
Of course, make sure every sticker has at least your website URL on there so people can find you. After all, you never know where a sticker might end up, so it’s essential that you ensure people have a way of getting in touch.
You Can Be Just As Creative with Your Campaign As With Your Ink
You can also be really creative with stickers, and we’re not talking just about the design. They allow you to advertise in areas and in ways you might not have considered.
For example, a tattoo parlor came up with an awesome campaign where they put up stickers of tattoos on mirrors in public restrooms. They were positioned in such a way that people could stand in front of the sticker and see what they’d look like with a tattoo. Now, that’s not only a cool and memorable idea that people will have fun with, but it’s also a great way to get people talking about your brand.
Stickers Are Affordable
To get the most out of your marketing campaign, you want to get as many of your designs in front of your prospects, and stickers are a great option because they’re affordable. Depending on the quantity you order, die-cut stickers can cost as little as 10 cents a piece. When you consider how many people can end up seeing them, the price is ridiculously low.
And even if you order fewer stickers per design so you can advertise more of your tattoos, the price is still extremely low when compared to any other marketing channel.
Stickers Have a Long Life
When someone puts a sticker on their car or their laptop, or wherever else, those stickers will stay there for years – usually as long as they have the car or laptop. In other words, people will constantly be seeing your brand for years to come. And you don’t have to pay anything for all that exposure.
If you also get different stickers made regularly, that’s even more reason for people to display even more of them and get even more exposure for you.
Also, don’t forget, that when someone displays your sticker, they are giving you their personal endorsement. In other words, it’s a form of word-of-mouth marketing, which is one of the most powerful ways you can get your brand out there. After all, people are more likely to follow the recommendations of someone they know, and putting up a sticker featuring your tattoo parlor on their personal belongings is definitely a recommendation.
Don’t Forget to Use Them Yourself
You should be setting a good example, so make sure you’re using your own stickers. Put them on your car, on your laptop, on your tablet and on everything and anything else you own. Turn yourself into a walking advertisement for your tattoo parlor to increase brand exposure as much as possible.
And always have some on you to hand out whenever someone expresses interest, whether it’s in your stickers or your tattoos. Even if they just ask what you do, you can hand out a few stickers when you tell them you’re a tattoo artist.
As we’ve already said, people really like stickers, so feel free to hand them out to all and sundry. Even if that person doesn’t seem like someone who’d get a tattoo – though you never know nowadays – they could very well have friends or family who’d love one, so don’t miss out on any opportunity to get your stickers in people’s hands.
Stickers are a great way to showcase your talents and convince people to visit your shop. They show potential customers that you are a great artist with proof rather than just a clever tagline. They’re also very affordable, which means you can make existing customers even happier by giving them a free gift, and turning them into your advocates. Once they start displaying your stickers, they’ll help increase the exposure of your tattoo parlor, while also giving you their tacit personal endorsement.