Stickerbeat Blog: Tips, Ideas & Inspiration for Stickers and More
Using Free Sticker Giveaways for Marketing
Stickers are a tried-and-true form of marketing, though the digital advertising revolution did take the shine off them for a while. You know, that very short period when certain marketers swore that all marketing should be done online and traditional approaches were passé. Companies are wising up, though, as they’ve realized just how well stickers work for marketing purposes, whether they’re looking to increase brand awareness, build customer loyalty, or even to support your digital marketing efforts. Especially seeing as the digital world is full of ads and people are becoming just as ad blind online as they are in the physical world. Below we’ll look at why they work so well and a few ways in which free sticker giveaways can support your marketing strategy. Discover Why Sticker Marketing Works So Well Sticker marketing works extremely well for a number of reasons, including perception, simplicity, endorsement, and more. Stickers and Perception We know that consumers are sick to death of all sorts of advertising and marketing ploys. While many companies have understood the message, there are still plenty who engage in old school hype tactics that consumers despise. So, it shouldn’t be a surprise that people become resistant and often hostile when faced with advertising, which makes selling to them that much harder. Conversely, stickers aren’t considered part of the same category. Even if you get die cut stickers printed with just your logo and nothing else, making it an obvious ad, people won’t be as resistant when you give it to them. Far from it. Instead, they will appreciate the gift, because that’s exactly how they will perceive it: as a gift. Thus, inhibitions and barriers are lowered, making them much more receptive to your message. Stickers Are Simple The message is always simple on stickers. The limited real estate means that you can’t include a ton of text, which consumers love. They don’t want to read an entire treatise on your company. Even flyers often include too much information. Conversely, consumers will definitely appreciate a die-cut sticker with an awesome design and a simple message. Not only will they like it, but retention is also better. Stickers Act As Endorsements People display stickers they like on their personal belongings. When someone else sees the sticker, they automatically know that the person in question supports the brand, which means it’s a form of word-of-mouth slash display advertising. After all, if you are displeased with a brand, you aren’t going to put their sticker on your laptop, for example. This form of word-of-mouth advertising is even more powerful because many more people will actually see the sticker. A customer may or may not refer their friends and family to your brand, and it tends to happen most often when they are asked for a recommendation. With stickers though, they don’t have to put in any effort in advertising your business. Everyone can see they endorse and support your brand. And many more people will see that sticker compared to the number of people you can expect someone to tell about their awesome experience with your company. Stickers Are Cost-Effective Stickers are cost-effective, yet their perceived value is much greater. A consumer won’t think that it might have cost only a few nickels to print a sticker – even less for larger volumes – and throw it out. They are usually too pleased to receive a sticker to even think of assigning a monetary value, which makes stickers that much more powerful. How Free Sticker Giveaways Can Support Your Marketing Strategy There are a slew of ways in which you can use free sticker giveaways to support your marketing strategy. The key to success is to establish your objective, based on which you can devise an effective sticker marketing approach. Increase Brand Awareness If you want to increase brand awareness, the easiest way is to use multiple distribution channels. You can work with complementary businesses and ask them to display your stickers at the counter, for example. You can hire people to distribute them (or work with a specialized distribution company), or you can stand in busy areas and hand them out yourself. The key is to make sure the sticker is attractive and interesting enough to get people to display it on their personal belongings but also to learn more about your brand. Build Customer Loyalty Sending out free stickers to your customers is a great way to build loyalty. Of course, you should include a few stickers with every order they place, but you can also send them at important times throughout the year. For example, sending out Christmas stickers with your logo during the holidays is a great option, as is sending them a special sticker on their birthday. The cost is minimal but the return on investment will be substantial. Increase Customer Engagement You can also significantly improve customer engagement using stickers. Organize a contest where people have to collect stickers and once the collection is complete, they receive a small prize. The prize can be symbolic – even another sticker – but it will raise brand awareness as people talk and exchange stickers in an attempt to complete their collection. And engaged customers will constantly be talking about your brand, both online and offline. This will not only lead to high customer loyalty but will also help to improve brand exposure. It will also be in a way that makes it clear to prospects that these people all endorse your brand, rather than through more traditional advertising approaches. Sticker marketing is highly effective. It works because of how consumers perceive stickers – as something valuable rather than a marketing ploy – but also because people love stickers so much, it’s difficult to claim someone is overwhelmed by receiving too many stickers. Free sticker giveaways are even more effective because you are making your customers and prospects feel special. You’re going out of your way to do something nice for them, and people will automatically want to repay you for such a great experience, usually by making sure they give you their business.
Learn more5 Applications for Die-Cut Stickers
Die cut stickers have a wide range of applications, being as effective for businesses as they are in our personal lives. People love stickers, likely because they allow us to let our inner kids out to play without it being socially unacceptable. And this is precisely why stickers have so many applications. Whether you’re trying to gain more exposure for your new brand, are trying to raise awareness for a cause, or just want to make people happy, you can’t go wrong with die cut stickers. Increase Brand Exposure Sticker marketing is a highly cost-effective and efficient way of increasing brand exposure. It’s also a great way to build customer loyalty on a budget, which really makes die cut stickers a powerful tool for any business. Surprisingly, stickers are one of those things that even if you just print your logo on them, they’ll still be received with pleasure rather than a disdainful snort that you’re trying to advertise. Of course, if you really want to gain serious traction, then get creative and design stickers that your target market will love. Own a pet store? A bunch of custom stickers with cute puppies and kittens will have your target market jumping for joy. Run a pizza place? Take pictures of the different pizzas you make and turn them into stickers. They’ll be fun but will also get your target market drooling every time they look at them. You can even take things a step further and turn it into a competition. Print different designs and get people to collect them. Whoever succeeds in completing the collection can win a prize – which can even be something as simple as another sticker. Raise Awareness for a Cause Are you passionate about saving the earth? Or maybe you’ve dedicated yourself to improving the lives of veterans? Maybe you’ve thrown your all behind the ASPCA. Whatever cause you’re passionate about, die cut stickers are an excellent way to raise awareness and remind people of the importance of what you’re fighting for. Flyers are all well and good, but they usually end up in the garbage. However, people don’t throw away stickers. They have a higher perceived value than a flyer and people tend to keep them. If they’re attractive, or carry messages they agree with, they’ll go as far as to put them on their personal property. So, if you’re trying to save the earth, print stickers with advice on living a greener lifestyle, for example. The more useful stickers are, the more people will take notice of them. And, of course, the more attractive they are, the more likely people are to display them, which is exactly what you want to happen to raise awareness for your cause. It definitely doesn’t hurt that they are highly cost-effective and generate many more impressions than many other forms of marketing. Remind People of an Important Event You’re getting married in a few months, or you’re celebrating your anniversary, or there’s some other important event. You can send out simple invitations, of course, but you can also be a little more creative and send out custom die cut stickers that people can keep as a reminder. Let’s be honest, most people have very hectic lives and remembering an event that’s months away isn’t always easy. Even with all the gadgets that are part of our daily lives. So, instead of relying on someone’s smartphone to remind them of your upcoming event, include a sticker with the invitation. People can then put them on their calendar and will be able to see at a glance that they have an important event to attend. But just in case they don’t have a calendar displayed in their home, make sure to include the date of the event. That way, people can put it up on a whiteboard or some other place, like their fridge, to remind them that your event is definitely one they shouldn’t miss. Party Favors It’s your birthday, or you’re throwing a graduation party, or you’re marking any other important event in your life, and you want to thank the people celebrating with you in some shape or form. Unfortunately, you don’t have a massive budget, so you can’t go all out with party favors. Die cut stickers are the perfect option because they are inexpensive but have a high perceived value. When someone receives stickers as a gift, their inner kid comes out to play, which means they stop thinking of monetary value and just enjoy the moment. So, you can get a bunch of fun die cut stickers printed for very little investment, but everyone will remember your party for years to come, especially since they’ll be displaying those stickers on everything from their laptops to their refrigerators. And no one will be snidely thinking that you’re cheap because they won’t care. They’ll have too much fun. Holiday Gift Packaging You spend every year thinking up the perfect gifts to send out to family and friends for the holidays. Of course, you make them yourself every year because it’s just more fun like that. Last year, you sent out your famous chocolate chip and peanut butter cookies, the year before that it was a homemade sugar scrub, and the year before that it was jam. This year, you’re considering a peppermint brownie mix. But you want to add a little more pizazz to the packaging than previous years, but you don’t have a huge budget. Die cut stickers are the perfect solution. You can get any design you like printed for a very small investment and then apply them to the jars. Even better, instead of sticking them on, just include them as part of the gift and that way people will be able to enjoy the holiday cheer and remember your thoughtful gift long after the holidays are over. Die cut stickers have a wide range of applications. They can be an effective marketing tool for businesses, but can also help raise awareness for important causes without spending a fortune. They can also be used in our personal lives to bring a little extra joy to the people we care about. There are very few things that are quite that versatile, especially considering how cost-effective they are.
Learn more10 Ways to Use Stickers For Your Packaging
Packaging sells the product. It’s something every marketer learns on their first day on the job. Or their first day in marketing school, whichever comes first. Now, there are many people who will tell you that packaging is less important today. After all, people order a lot of their stuff online nowadays, which means they only get to see the packaging once it arrives on their doorstep. In other words, packaging definitely does not matter. Did you hear the loud snort of derision at the naiveté of those people? We’re pretty sure you did. Maybe once upon a time it was almost only the packaging that sold the product. Nowadays, many more elements contribute to that sale. However, you can be certain that unattractive packaging will do you know favors, even if you’re selling online. No matter how awesome the product is, you send it to a customer in poor packaging, you can bet they are not going to be ordering from you again. And remember, packaging isn’t just about the label on the bottle, even though that’s essential too. It’s about so much more. Read on to discover 10 ways in which die cut stickers can help you create stunning packaging, even if you’re on a ridiculously small budget. Die Cut Stickers for the Ultimate in Budget Packaging You have a great product and you’ve sunk all your savings into creating it so you can’t afford swanky packaging. At the same time, you know how important it is. You can’t just send your products out in generic bags or boxes. With die cut stickers you can make the packaging of your product look attractive and professional without spending a fortune. Buy generic boxes or bags in bulk and affix a die cut sticker to personalize it and make it look amazing. It’s a good thing that simple is the way to go nowadays when it comes to packaging. Using Sticker for Bottle Labels If your product is packaged in a bottle, the easiest approach to a professional looking design is to use die cut stickers. They’re cost-effective, easy to apply, and look downright awesome. There’s also the major advantage that you can personalize them precisely because they’re so cost-effective. Think about it. How pleased would a customer be to receive a bottle of product with their name printed on the label. Because that’s something you can easily do with die cut stickers. Straight On the Product Labels Some products don’t need to be packaged in a box or a bottle. Or any other form of packaging for that matter. However, you do want people to know who created the product, and a die cut sticker is the perfect option. Just make sure to choose an area to affix it to that won’t compromise the product. And, of course, you want it to look awesome because you want people to keep purchasing your product. After all, you have to show the same care for everything, including the label. Box Seals A common misconception is that packaging stops with the actual box the product is put into. In today’s world, where many products are shipped straight to the client, that is no longer true. And any opportunity to impress customers while increasing brand exposure is not one to be missed. That’s why using die cut stickers as box seals is a genius move. A sticker with your logo to seal the box you are sending a customer not only makes you look much more professional, but it also ensures lots of other people can see your logo, thereby increasing brand exposure. Tissue Seals Some products lend themselves to being wrapped in tissue before being packaged in the final box. If you just put tissue in there, you are wasting a valuable opportunity to attract further attention to your brand. So, consider using die cut stickers to seal said tissue. It will look a lot more professional and offer an air of luxury, even if it is a highly cost-effective approach to impress your customers. And the more you impress your customers, the easier it will be to build loyalty. Stickers for Classy Packaging Nothing screams luxury like high quality stickers, despite the fact that they are incredibly cost-effective. So, create interesting sticker, like embossed or metallic versions, to make your customers feel as if they are receiving an amazingly luxurious product. Even if you aren’t selling gold-flecked soap, it still creates a good impression that customers will remember. And when customers are impressed, that’s when they spend their money more freely. Return Packaging or Envelope Stickers Sometimes your product lends itself to including return packaging. Like water testing kits which need to be returned for the water to actually be tested. Or you might want to offer your customers the option to get in touch with you by snail mail. It might sound ludicrous but people still love sending letters, even if email is the way to go nowadays. Instead of being impersonal about it, include die cut stickers people can use to seal return boxes or envelopes. And don’t be surprised if they opt to save the stickers rather than using them for their intended purpose. Single Package Design, Multiple Products You have multiple products. They could be variations of the same product or completely different ones. However, you either get them made to order or you simple can’t afford to get different packaging made for each one. Thankfully, with die cut stickers, that’s not a problem. Just get the same packaging made in bulk and use die cut stickers to differentiate, which is a highly cost-effective approach to looking professional, from your products to your packaging. Use Stickers for Reusable Packaging If you’ve designed your packaging for people to throw away, then you are wasting an opportunity. A great way to get people to increase brand exposure is by offering reusable packaging. Things like bags that people can reuse are great options. And all you have to do is attach a die cut sticker to make it look professional and introduce other people to your brand. Use Die Cut Stickers to Stand Out By varying up the packaging for your product, you will make a great impression on your customers. This is a great idea for products people order regularly because it gives you a great opportunity to stand out and impress your customers. All you have to do is be a little more creative and think about what your customers would love to see. Need stickers now? Buy die cut stickers here.
Learn more3 Creative Ways to Use Custom Die Cut Stickers
Custom die cut stickers are so versatile, you can use them for almost anything you can think of. Getting married? Make sure everyone remembers with calendar stickers. Want to increase awareness? Hand out some awesome stickers. Want to build customer loyalty? Put together collectible sticker sets everyone wants to get their hands on. And the list goes on. Custom die cut stickers can be almost any shape, allowing for lots of creativity. Read on to discover a few creative and memorable ways you can use custom die cut stickers. Custom Die Cut Stickers as Event Reminders Nowadays, with all the information we are bombarded with every day, plus all the stuff that’s going on in our lives, our attention spans are ridiculously short. We’ve also kind of gotten out of the habit of remembering stuff, especially if it seems inconsequential, because we don’t have to. We have gadgets and apps for that. Think about it. Before the cell phone, we remembered people’s phone numbers. At least the ones that were important to us. Now? Bet you can barely remember your own phone number. This short attention and memory span also means that most people tend to forget about events, even if it’s an important one. And yes, they can and often do set a reminder on their mobile gadget of choice, but the fact is that custom die cut stickers are an awesome way to remind people. Since people adore stickers, you’ll already have a head start out of the gate. Just because they received stickers, they’re more likely to remember the event. If you’re a little more proactive and include calendar stickers with the date and event included, then they’re even more likely to remember that they have an event to attend. And if you really wanna show off, then include a QR code on the sticker that they can scan to create a reminder in their calendar app of choice. The more convenient and easier you make it for your guests to remember the date, the better the chance that they will attend. Plus, those stickers will make awesome keepsakes to help remind them in the future of the awesome time they had at your event, which makes it even more likely they’ll remember the date the next time you invite them. Custom Die Cut Stickers to Increase Awareness for Important Causes When we talk of awareness, many people get stuck on the idea of retail and the traditional concept of brand. However, the fact is that custom die cut stickers can be used to increase awareness for many other things, including important causes. Well-designed, attractive stickers can be handed out to people or put up in all sorts of places to draw people’s attention to an issue. They’re also a great way of driving traffic to sites, which can further increase awareness and make people take notice. Of course, you have to be really creative with the design. A plain sticker with just a logo is not going to get you much traction. However, if you’re handing out amazing custom die cut stickers with unique designs, then people won’t be able to help but remember them. And the more attractive they are, the more people will want them, which will only expand your target audience. For example, if you’re trying to raise money to save a rainforest, you can create a wide range of different stickers featuring some of the more beautiful and unusual plants you can find in a rainforest. They’ll be evocative, attractive, and will certainly draw more attention than just a simple message. Create Collectible Custom Die Cut Sticker Sets to Build Customer Loyalty People love stickers. It’s a fact of life. But one thing people love more than stickers is a set of stickers they can collect. Large chains often do this for kids. They come out with a set of stickers along with a workbook in which children can collect stickers. And they hand a few of these stickers out with every purchase. Want to take a wild guess at the result? That’s right. The kids scream and cry because they want to complete their collection of stickers. So, their parents end up shopping all the time at the chain in question to make their kids happy. Kids love collecting custom die cut stickers so use it to your advantage. Therefore, the store gets extra business, the kids are happy, and the parents will tell everyone they know about this cool sticker collection they can get for their kids from XYZ chain. But don’t think it only applies to kids. Adults love collecting stickers just as much. All you have to do is find something that your target market is really passionate about. However, with these types of custom die cut stickers, you have to be smart. Only send them out with a purchase. When customers ask you how they can get more (or how their friends can get some), tell them that they have to make a purchase. That way, you’re making the stickers even more valuable by limiting their availability. You can be even more creative and take things a step further. You can turn collecting these stickers into a competition and give out small prizes to everyone who completes the whole set. It can even be another sticker. But, of course, it has to be totally awesome and not something they can get any other way. Fun custom die cut stickers make attractive options for any sticker collection. This approach won’t just increase brand awareness, but it will also improve sales. And it will also have a great effect on customer loyalty and advocacy because people love getting stuff for free. It makes them feel special and valued, which is how you build the long-term relationships that are essential to a sustainable business model. The sky’s the limit when it comes to creative uses for Stickerbeat's custom die cut stickers. Whether you’re looking to build customer loyalty, increase awareness for an important cause, or just want to make sure people show up at your event, these stickers are definitely the way to go. Just make sure they feature an amazing design, and it won’t be long before you fulfill all your goals.
Learn moreSave-The-Date Stickers For Your Event!
Most people have so much going on in their lives nowadays that remembering a date for an event can be problematic. Even with all the reminder tools on smartphones, laptops, and myriad other devices people have, forgetting an important event is not unusual. Electronic reminders might be useful, but, let’s face it, an event like a wedding, anniversary, or baby shower requires a little preparation, so a reminder a few hours before the event is not going to cut it. This is where save-the-date stickers come in. Why Save-the-Date Stickers? Firstly, save-the-date stickers are fun. In fact, all stickers are fun, and when your invitees receive theirs, they’re going to be ecstatic. These stickers will set your event apart, and by doing so, will keep it fresh in the minds of your guests. Of course, since they are save-the-date stickers, they can be displayed in a prominent place, ensuring your invitees don’t forget that all-important event until the last minute. You can opt for small save-the-date stickers that people can put on their calendars. These are definitely a good idea, but you have to consider that not everyone has a printed calendar. Some rely on their devices for their calendar needs, which means that if your sticker is a simple photo without a date, it’ll be useless. On the other hand, you can go with a larger design that can be displayed directly on the fridge or in another prominent place in people’s homes. The design should, of course, include the date. That is the point, after all. These types of stickers will be suitable for everyone, whether they have printed calendars or not. Of course, you could go all out and send out both types of stickers to really make everyone on your guest list happy. And, since people love stickers, the more the merrier. What Type of Stickers to Use? You have a couple of options with save-the-date stickers. You can either go the kiss-cut sticker route or go for die-cut stickers. Sticker sheets won’t really work in this case since you’ll be giving them out to different people. Kiss-cut stickers are the ones that have been lightly cut around their borders, but the cut doesn’t go through the backing. So, your sticker could be shaped like a football, but it will be on rectangular backing for example. These are a good idea if your design has really delicate, lacy edges because they’ll be protected by the backing. Die-cut stickers, on the other hand, have custom shapes according to the design of your sticker. When they are cut around the edges of the sticker, the cut goes through the backing material too. So, a football sticker will be shaped like a football. These are generally more attractive than kiss-cut stickers, which is why many people prefer them. When Save-the-Date Stickers Are an Awesome Idea Save-the-date stickers are fun and act as a great reminder for your guests. Here are a few situations that these stickers are amazing for. We’re Engaged! If you’ve decided to celebrate your engagement with a party and are inviting all your friends and family, you might want to get a little more creative than sending out an e-vite. Yes, an e-vite will make it easier for people to add the party to their calendars, but there’s a good chance your event will get lost among the gazillion other things your guests have in their calendars. So, just to make sure no one forgets, you could also send out save-the-date stickers. You don’t have to go overboard and have invitations printed too. It is an engagement party after all. Printing out a bunch of save-the-date stickers with the date and a cute design won’t set you back an arm and a leg, but it will definitely make sure everyone remembers to attend your engagement party. We’re Getting Married! Obviously, save-the-date stickers are ideal for a wedding. You’ll have to include invitations as well, because that’s tradition, but including save-the-date stickers will ensure no one forgets about the big day. Plus, since they’ll see that sticker practically every day – you will be printing both calendar and larger versions, right? – they’ll have lots of time to come up with and buy an awesome gift. It’ll definitely be better than anything they bought in a rush a few hours before having to turn up because they forgot it was your big day. Just remember when designing the sticker that if you want people to display it prominently (and not just in their calendars), you’re going to need an attractive design. We’re Celebrating Our Anniversary! Anniversary celebrations are another excellent time to send out save-the-date stickers. Again, like with the engagement party, you don’t have to go wild and print invitations too. A cute sticker with a nice design and the date of the party will be more than enough. Just make sure your sticker also includes what the event is. You want people to remember why the date in question is important, right? We’re Having a Baby! Celebrating new life is definitely the perfect time to send out save-the-date stickers. You want your friends and family with you to share in the joy of your family growing, which makes it the perfect time to send out these stickers. And, as with your wedding, it gives people time to get some awesome gifts for the baby. There’s no need to feel bad. Your guests will actually thank you because no one likes buying a gift in a rush, especially when it’s for a baby shower. Save-the-date stickers are perfect for any important event where you need people to remember to attend. Electronic calendars and reminders might be effective, but they’re nowhere near as much fun. So, whether you’re inviting your kids’ friends to a birthday party, are celebrating an engagement, wedding, or anniversary, these stickers are a lovely way to keep your event front and center in the minds of your invitees.
Learn more5 Reasons You Should Be Using Die-Cut Stickers to Market Your Brand
Stickers have become an increasingly popular way for brands to increase their exposure, build relationships with customers, and generate more sales. They have a significant advantage over other promotional channels in that people don’t perceive them as advertising, regardless of what’s printed on the sticker. However, to generate the best results possible, die-cut stickers are your best bet. Read on to find out why. Die-Cut Stickers Stand Out Die-cut stickers stand out more than other stickers because of their shape, which is essential when you want to capture someone’s attention. Most people will only glance quickly at a sticker, meaning that you have less than a few seconds to get their attention. You can be certain that a die-cut sticker will be able to do that more effectively than a standard sticker. The shape alone draws the eye to it, and sparks enough curiosity for someone to take a closer look. It’s also easier to convey your message. For example, if you run a hotel on the beach, a surfboard-shaped sticker will immediately get people thinking about the beach. No one will be confused about the location of your hotel, either. Or if you own a café, a sticker shaped like a cup of coffee will immediately clue people into what you do, even before they take a closer look at the message printed on the sticker. Die-Cut Stickers Look Professional Stickers are already a pretty low-cost advertising vehicle, but when you opt for die-cut stickers, you give the air of professionalism. In other words, you send the message that you don’t mind investing a little extra to offer people something of good quality. And that’s precisely how people perceive stickers. They don’t consider them an ad tool. Instead, when you hand them out, they think of them as a gift. So, if you go for cheap stickers, they’ll think you’re cheap and won’t be quite as impressed with your brand. Conversely, a die-cut sticker sends the message that you want to make your future and existing customers happy and that you aren’t afraid of spending a little extra to do so. Most people will, of course, translate this to your overall brand. In other words, your brand is willing to go the extra mile to offer a great customer experience. And this will earn you their loyalty much quicker. Die-Cut Stickers Will Get You More Exposure When you go out next time, look around and see what types of stickers people are most likely to put on their personal items. You’ll find that die-cut stickers tend to rule the roost. Space on personal items is at a premium, so people will choose to display stickers that they think look cool and really resonate with them. And few things look quite as cool as quality die-cut stickers. So, if you want to have a better chance of your sticker being put in a prominent place on someone’s personal items, then you need to invest in die-cut stickers. Don’t forget that when someone puts your sticker on their laptop, for example, they aren’t the only ones who will see it. Everyone else who is in their vicinity when they are using their laptop will also see your sticker. Die-Cut Stickers Will Gain You a Competitive Advantage It might sound silly, but when you give out stickers, you’re actually competing with other brands for the attention of your customers. And in this case, everyone else is your competition. You want people to remember your brand, and the easiest way for that to happen is for your sticker to be placed somewhere where your customers will see it all the time. Space like the front of fridge, mirrors, frequently used binders, laptops, and on other personal items is at a premium. There isn’t a lot of it, so you have to make sure your sticker looks better than everyone else’s so you can make the grade. Die-cut stickers are much more attractive than plain stickers, which will increase your likelihood of getting your sticker put up in a prominent place. And this will skyrocket your impressions, i.e. the number of times someone sees your sticker. The more frequently they see your sticker, the more cemented your brand will become. Die-Cut Stickers Allow for More Creativity In the same vein of creating an uber-attractive sticker that everyone will want to get hold of, die-cut stickers naturally allow for more creativity. It’s true that you can’t go overboard because if the edges of the design are too complex, cutting them out won’t be an option. However, because you can play with the shape as well as the printed design, there are many more creative options than with standard stickers. And the more attractive you make your stickers, the more likely it is that people will pass them around to friends and family, which will definitely work in your favor. Die-cut stickers are a great way to build the image of a brand that cares about it’s customers. They show that you are willing to invest to make your customers happy, even though that investment is minimal. The important aspect is the perception of your customers. With die-cut stickers, you can also be certain of more exposure and impressions than with any other type of sticker. Due to their attractiveness, you have a much better chance at beating out the competition when it comes to the premium ad space on people’s personal items.
Learn moreHow to Use Stickers to Attract Customers
Customer acquisition is important to every business, no matter how large or small. However, research shows that customer retention is just as important. In fact, it’s often even more important seeing as repeat customers spend more per transaction than new customers, and they also have a much greater lifetime value. Furthermore, they also cost less, which helps your bottom line significantly. The great news is that stickers are a cost-effective way to both attract and retain customers, if you know what you’re doing. So, read on to find out why stickers are so effective and how to use them to improve customer acquisition and retention rates. Why Do Stickers Work So Well? When consumers are being sold to, whether it’s through traditional ads in magazines, on TV, or online, or via direct marketing, promotional articles, or so-called genuine reviews that you can tell from a mile are actually promotional, a massive barrier fraught with dozens of obstacles goes up. Skepticism, distrust, and downright hostility are just some of the issues you have to deal with, which can make acquiring new customers complicated and expensive. People perceive stickers differently, though, even when they are being used as advertisements. As children, we learn to love stickers and see them as rewards and gifts. And most people carry that with them into their adult lives, which is why you see adults with laptops, cars and other personal items covered in stickers. For this reason, when stickers are used as promotional tools, people don’t put up the same barriers. In fact, many feel as if they’ve been given a gift, which makes them more open to doing business with the company that gave them the stickers. How to Make the Most Out of Stickers While you’re already starting out ahead because of the way stickers are perceived, there are a few things you can do to maximize your positive results. Know Your Target Market The first thing you have to do is get to know your target market well. You need to know what they want, what they need, what motivates them, what keeps them up at night and so on. Ideally, create a customer persona, including every little detail, from demographics to their fears and desires. To be able to attract customers, you need to understand them. The more you know about them, the easier it will be to develop sticker designs that will offer value and help build a connection. And that’s the key. Every step you take in your business needs to be focused on your customer, from product development to deciding on the design of your stickers. Decide on a Strategy There are a number of ways you can use stickers to attract customers, depending on your business. For example, if you run a physical store, you can use decals and outdoor stickers, which are large stickers that can be affixed to windows, floor, walls and so on. You can use them to attract foot traffic by piquing people’s curiosity, like an Apple store did with a sticker that mimicked broken glass to advertise the iPod Hi-Fi. People didn’t know what the ad was for until they entered the store, but the broken glass drew them in because people were curious to find out what had happened. TV2 also got creative with outdoor stickers when they launched Batman Begins by placing them on footlight paths so that when the lights were turned on, they shone through the sticker, creating the bat signal. This type of approach can be used by any business looking to increase brand exposure. Then there are the standard stickers that you can hand out to people, which also work for any type of business. They aren’t just great at increasing brand exposure, but they also help create a connection because you are, essentially, giving your prospects a gift. And everyone loves a freebie. Create an Effective Sticker Design Once you’ve decided on the approach, it’s time to consider the design. If you’re going for decals and outdoor stickers to increase brand exposure, you need to step a little outside your comfort zone and come up with something that will stop people in their tracks. If you’re going to be handing out die-cut stickers, you should consider a slightly different approach. While a sticker of your logo is all well and good, if you really want your brand to stick in people’s minds, you should consider a design that entertains, is inspirational, or is useful. For example, a cute kitten meme with your brand and logo off to one side will get more mileage than a sticker of just your logo. Likewise, a calendar will get more attention than a simple photo of your product. Remember when creating the design to take into account everything you’ve learned of your target market, but also consider how you want people to use your stickers. Do you want them to put them up on their refrigerators to glance at all the time and never forget your brand? Then a calendar or a cooking conversion table would be great options. Do you want them to put them on their laptops? Then maybe an inspirational quote might be the way to go. The one thing you need to keep in mind is to make sure that your stickers are offering your prospects value. By offering them value first, you start to build a relationship – you start to earn their trust – and that makes customer acquisition much easier. Don’t Forget Distribution If you’re going the gift sticker route, you have to consider distribution. There are a few avenues you can explore, but they depend on your target market, location and timing. For example, getting someone to hand out stickers during the day in an office building might not be the best approach. Using interruption marketing techniques isn’t a great idea when people are busy thinking about work or hurrying to get to a meeting on time. However, putting a stack of stickers in a stand near the elevator is a much better idea because people will be more likely to pick them up while they’re hanging around, just waiting. On the other hand, giving out stickers in the mall on a Saturday afternoon tends to engender better responses because people are out relaxing and are much more open to a little interruption, especially if they’re getting a gift. The key to attracting and retaining customers is building a strong relationship with them. And stickers are a powerful, cost-effective approach because even a small sticker will be perceived as a gift rather than advertising. If you take things a step further and make it something that your prospects would really love, based on the data you gathered about them when researching your target market, you’ll find that it will the beginning of a beautiful and mutually beneficial friendship.
Learn moreWhy Tattoo Artists Should Use Stickers For Marketing
Tattoos are becoming more mainstream every day. This trend means, of course, that there are an increasing number of tattoo parlors popping up, which means more competition for you. In this sea of tattoo parlors, you need to find a way to make yours stand out and draw in more customers. Sure, you could buy billboard space in your area, advertise in local publications, or create a site. Well, you should definitely do that last one, no matter what. However, there’s also another way you could market your brand that’s more effective than most, namely by getting custom stickers made. Custom Stickers Showcase Your Talents Convincing someone to let you ink a tattoo on them isn’t all that easy. It’s a design they will have on their bodies for the rest of their lives. So, you need to show them that you’re the perfect artist to do it. Telling them won’t work. They will need to see proof. You can say that they’ll see the quality of your work once they visit your shop, and that’s true. But that means getting them through the door in the first place. Getting stickers made of some of the best tattoos you've inked is a great way to showcase your talents and show people what you can do before they walk through the door. You can hand them out to people in your area, put them up in public places, and give them to your customers as a bonus. That’s the cool thing about stickers. People don’t perceive them as advertising, so when you give someone a couple of stickers, it’ll feel like a gift, which will make them happy. And, of course, happy customers will tell all their friends and family about you. They’ll probably hand out a few stickers, too, further helping to increase the exposure of your brand. Of course, make sure every sticker has at least your website URL on there so people can find you. After all, you never know where a sticker might end up, so it’s essential that you ensure people have a way of getting in touch. You Can Be Just As Creative with Your Campaign As With Your Ink You can also be really creative with stickers, and we’re not talking just about the design. They allow you to advertise in areas and in ways you might not have considered. For example, a tattoo parlor came up with an awesome campaign where they put up stickers of tattoos on mirrors in public restrooms. They were positioned in such a way that people could stand in front of the sticker and see what they’d look like with a tattoo. Now, that’s not only a cool and memorable idea that people will have fun with, but it’s also a great way to get people talking about your brand. Stickers Are Affordable To get the most out of your marketing campaign, you want to get as many of your designs in front of your prospects, and stickers are a great option because they’re affordable. Depending on the quantity you order, die-cut stickers can cost as little as 10 cents a piece. When you consider how many people can end up seeing them, the price is ridiculously low. And even if you order fewer stickers per design so you can advertise more of your tattoos, the price is still extremely low when compared to any other marketing channel. Stickers Have a Long Life When someone puts a sticker on their car or their laptop, or wherever else, those stickers will stay there for years – usually as long as they have the car or laptop. In other words, people will constantly be seeing your brand for years to come. And you don’t have to pay anything for all that exposure. If you also get different stickers made regularly, that’s even more reason for people to display even more of them and get even more exposure for you. Also, don’t forget, that when someone displays your sticker, they are giving you their personal endorsement. In other words, it’s a form of word-of-mouth marketing, which is one of the most powerful ways you can get your brand out there. After all, people are more likely to follow the recommendations of someone they know, and putting up a sticker featuring your tattoo parlor on their personal belongings is definitely a recommendation. Don’t Forget to Use Them Yourself You should be setting a good example, so make sure you’re using your own stickers. Put them on your car, on your laptop, on your tablet and on everything and anything else you own. Turn yourself into a walking advertisement for your tattoo parlor to increase brand exposure as much as possible. And always have some on you to hand out whenever someone expresses interest, whether it’s in your stickers or your tattoos. Even if they just ask what you do, you can hand out a few stickers when you tell them you’re a tattoo artist. As we’ve already said, people really like stickers, so feel free to hand them out to all and sundry. Even if that person doesn’t seem like someone who’d get a tattoo – though you never know nowadays – they could very well have friends or family who’d love one, so don’t miss out on any opportunity to get your stickers in people’s hands. Stickers are a great way to showcase your talents and convince people to visit your shop. They show potential customers that you are a great artist with proof rather than just a clever tagline. They’re also very affordable, which means you can make existing customers even happier by giving them a free gift, and turning them into your advocates. Once they start displaying your stickers, they’ll help increase the exposure of your tattoo parlor, while also giving you their tacit personal endorsement.
Learn moreDie Cut Stickers vs Sticker Sheets: Which Option Is Better for You?
You know stickers are valuable promotional tools. You know you can get whatever design you like, and whatever size you prefer. But now you have a problem. You’re not sure whether to opt for die cut stickers or sticker sheets. In fact, you’re not even sure of the difference between them. In this article, we’ll look at the two types of stickers, as well as when to use them. Understanding the Difference Between Die Cut Stickers and Sticker Sheets Sticker sheets are, as their name pretty clearly states, sheets with multiple stickers on them. These sheets can feature all the same sticker or multiple sticker designs, depending on your preference. Essentially, what happens is that the designs are printed on a sheet, and then, when the cut is made, it’s only made through the sticker itself and not all the way through to the backing. So, what you end up with is a rectangular sheet of backing material and vinyl on which the stickers have been printed, and only the latter has been scored so you can peel the individual stickers off the sheet. This type of cut is referred to as a kiss cut, seeing as the blades only lightly “kiss” the vinyl, and don’t go all the way through. They can be cut to any shape you choose, including along the contour of the design if it’s not a standard shape. Conversely, die cut stickers have been cut out of the sheet completely, usually along the contour of the design but they can also be cut out as standard geometric shapes, if you prefer. These tend to be slightly more expensive than sticker sheets, but are great at making an impact. How to Decide Between Sticker Sheets and Die-Cut Stickers In terms of which one is better, the fact is that it depends on the situation. Sticker sheets are more suited to some applications, while for others, die-cut stickers are more appropriate. Determine the Application The first step in figuring out whether to get die-cut stickers or sticker sheets is to determine what you’ll be using them for. Below you’ll find a few examples. Package and Product Stickers If you are going to be using the stickers to put on your packages when shipping to customers, then you’re probably better off with sticker sheets. It’s a more cost-effective option and since you won’t be handing them out individually, it doesn’t matter how many stickers are on a single sheet. Keep in mind that they don’t have to be identical to one another, so even if each label has a custom message on it, you can still get them on sheets. Another advantage to sticker sheets is the ease with which you can peel them off the sheet. It might not seem like a big deal, but if you have a large number of packages to brand, anything that makes it easier and less time-consuming definitely helps. Stickers for Customers When you’re giving out stickers to your customers, you should probably stick to die-cut stickers, even if you are sending more than one. Yes, a sticker sheet would be more efficient if you are sending out a few stickers to each customer, but the fact is that die-cut stickers look more professional. The last thing you want to do is to make your customers think you’re cheap. So, investing in die-cut stickers is definitely more beneficial to your reputation in the long run. Plus, if you sent multiple die-cut stickers, your customers can also hand them out to friends and family, further promoting your brand. If you take the sticker sheet route, this would be a lot more difficult for your customers to do, meaning you’d be missing out on a valuable promotional opportunity. Remember, you want to make it as easy as possible for your customers to be your advocates and recommend you to their friends and family, so send them die-cut stickers. Promotional Stickers If you will be putting up promotional stickers in your area, or at an event, you’ll probably want to go with sticker sheets. Once again, it saves time as peeling them off is much easier. Furthermore, it’s a lot easier to transport 500 stickers, for example, when they are still attached to a sheet, than when they are loose. There’s also less of a chance of losing them because it’s easier to notice a whole sheet flying off than it is a 2”x2” sticker. Consider the Design When deciding between die-cut stickers and sticker sheets, you also have to take into account the design. If it’s a very delicate design with lots of “bits” sticking out, a contour die-cut sticker might not be the best option because it’s easier for those areas to get damaged. For example, if you have a ribbon waving in the wind, it’s more likely to get bent or even torn off, despite the additional strength the backing material provides. However, when the same sticker is on a sheet, it won’t be exposed so there’s less of a chance of accidents happening. Don’t Forget Your Budget Budget is certainly a consideration, despite how cost-effective stickers are in general. So, if you are sending out multiple stickers to your customers, you might opt for a sticker sheet as it will be slightly cheaper. However, remember that you’ll be missing out on a great opportunity to increase brand awareness because your customers won’t be able to hand out stickers to other people. Plus, there’s also the risk that you’ll seem cheap. It’s often a better idea to get fewer die-cut stickers than opting for sticker sheets when trying to make your customers feel special. Die-cut stickers and sticker sheets are both popular options, but the approach you choose really depends on your circumstances and how those stickers will be used. In some cases, a die-cut sticker is mandatory if you want to put your best foot forward and really impress your customers. In other situations, like when you have 300 packages of your homemade cookies to brand, you want to go for sticker sheets to make your life easier.
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