Stickerbeat Blog: Tips, Ideas & Inspiration for Stickers and More
5 Ways to Enhance Your Packaging With Stickers
With all the work you’ve been doing, like marketing your website and products, ensuring you’re offering great customer service, and all the other responsibilities that are part of running a business, forgetting the importance of packaging isn’t unusual. Packaging stickers are the answer! However, you are wasting an amazing opportunity, especially if you’re shipping your products in plain and an interesting packaging. The better the quality of your packaging, and the more engaging it is, the more your customers will appreciate it. In fact, many find that makes your brand look more upscale, and makes the more excited about getting the package. It also reinforces the idea that the product was worth the cost. Of course, you might not be able to go all out and get fancy packaging made, but you can still improve what you already have with an inexpensive solution, namely stickers. Here are five ways you can use stickers to enhance your packaging. Use Stickers as Inserts Inserts have been shown to increase word-of-mouth, loyalty, subsequent order sizes, and much more. Stickers make for excellent inserts because they have a high perceived value and people simply like them. A well-designed, attractive die-cut sticker will have a significant impact on your customers and will definitely go over better than something like a simple business card. Furthermore, seeing as people tend to display stickers they like on their personal belongings, you can make sure that your brand is front and center in your customers’ minds at all times. Use Stickers to Customize Boxes If you can’t afford to get custom boxes made, stickers are a great alternative. they are cost-effective but will set your packaging apart, so it doesn’t look like every other box your customers receive. This will make your customers feel as if they are doing business with a professional company and will create an awesome first impression, which is priceless as it will help build loyalty. Furthermore, if your customers frequently film themselves unboxing the products they receive and then post the clips on YouTube, having a sticker with your brand displayed prominently is a good way to get a little additional brand exposure. And it will also impress other potential customers that even your packaging is of excellent quality. Use Stickers to Keep Your Packaging Fresh If you run the type of business where people are frequently ordering your products, then changing up the packaging to keep things interesting is the smart approach. However, it’s also an expensive one. The solution, of course, is to use stickers. After all, they’re incredibly cost-effective, allowing you to print different versions regularly. So, get creative and think about what your customers would love to see, and get them printed. Just make sure to keep a record of what stickers you sent to which customer so that you can keep rotating them and really make sure your customers are impressed with your fresh packaging. For those ultra-amazing customers – you know, the ones that spend a lot of money with your business – consider getting personalized stickers printed for them. It will be a pleasant surprise and will definitely earn you their loyalty. Of course, you might not want to affix these personalized stickers to the box, and instead provide them as a gift in the packaging. Make Your Packaging Look More Upscale Using Stickers Everyone wants to feel as if they’ve ordered a luxury product, even if that’s not quite true. However, you can still give them a similar experience by making your packaging seem more upscale than your customers might expect. You can use stickers in a number of ways to do this. Design an interesting sticker that looks really classy, such as one that features embossed details, or even a metallic one, to give that amazing air of luxury to the package. Even reflective stickers can have an amazing impact because they are incredibly exciting and attractive. You can also include tissue in your packaging, to protect the product if it lends itself to that type of packaging, which will also provide a luxurious experience for customers. And, once again, you can use stickers to seal the tissue, making it look even more professional. Using stickers is a great way to make your brand seem more upscale and offer your customers a more luxurious experience that they will find highly memorable. And this is an outstanding benefit for your company, because the happier your customers are, the easier it is to build loyalty. Give Your Packaging a Personality Using stickers to brand your packaging is all well and good, but it’s still a bit boring. Luckily, stickers are inexpensive, so you can get creative. Thus, instead of just stickers with your brand, consider adding a sticker will with a personalized message, even if it’s something simple like “Open Me!” You can use your slogan, but it’s definitely better to include a message order design that appeals to your customer. Anything that makes them smile and gets them even more excited to open the package will definitely be a win for you because it will be incredibly memorable for them. You also look like you made an extra effort to please them and make them feel special, and everyone wants to feel special. This will make them feel as if you care about them, which will earn you their lifelong loyalty. Of course, you also want to make sure that you include at least a few attractive stickers as little gifts in your packaging, as most people will consider them bonuses rather than promotional materials. Make sure to go with something like die-cut stickers, because they have a higher perceived value. Stickers have a wide range of uses and can be invaluable tools in your marketing efforts. There cost-effective, yet have a high impact on your customers, going so far as to build serious loyalty. Using them to enhance your packaging is only common sense. After all, there an inexpensive yet highly effective way to make your packaging stand out, improve brand exposure, and offer your customers an outstanding experience they won’t soon forget.
Learn moreThe Diverse Universe of Custom Stickers
Custom stickers have a wide range of applications, whether you’re looking to increase brand exposure, build customer loyalty, or are simply looking for the cost-effective and highly engaging form of marketing for your brand. However, the universe of stickers is highly diverse, and if you aren’t sure what they immobile, it can be difficult to choose the best option for your brand. Below you’ll find some of the most common types of stickers, along with a quick look at what they can be used for and their benefits. Die Cut Stickers Die cut stickers preacher custom shapes as they are cut out along the outline of the design, all the way through the backing paper as well. They can be used for any application and make great giveaways. The main advantage of these types of stickers is they tend to stand out and also have a higher perceived value. They also look great and tend to draw the eye more than other types of stickers, especially if you have a unique design. Geometric Stickers Geometric stickers come in a variety of shapes. They can be round, square, rectangular, oval and so on. They tend to have more space for your design but are still interesting enough to draw the eye. Like die cut stickers, they can be used in a wide range of applications, but they’re especially great when you have a more complex message you want to deliver. Lots of room means your message can be more extensive. However, don’t go overboard because you still want to grab people’s attention and keep it. An overly complex message will do the opposite. Bumper Stickers Bumper stickers are specifically designed to go on cars. They’re weather- and UV-resistant and tend to stand up to harsher environmental conditions quite well. These make a great option for brand exposure, but they’re not that great for complicated messages because the distance is a consideration. After all, if you’re using tiny writing on a bumper sticker, you can’t really expect anyone to see it properly. Remember that bumper stickers can get you a whole lot of exposure – quite a bit more than other types of stickers simply because of where they’re applied. After all, a vehicle tends to get around and be seen by many more eyes than a laptop or backpack, for example. However, to get the most bang for your back, make sure the text is easy to read from a distance and that the design draws the eye without being overly complicated. The simpler it is, the less time someone needs to look at it to get it, which is exactly what you want considering that most people will see it in traffic. Kiss Cut Stickers Kiss cut stickers are sort of like die cut stickers in the sense that the sticker itself is cut out along the outline of the design, but the cut doesn’t go all the way through and the backing paper remains intact. These are a great option for stickers with highly delicate edges that won’t stand up well to a lot of “manhandling” as the backing paper will protect them. Like die cut stickers, they can be used for virtually anything from promoting your brand to supporting your favorite sports team. Clear Stickers Clear stickers are printed on clear vinyl, which makes them excellent for putting on windows or glass walls. The design can be printed on the front or the back, depending on your needs. In other words, you can apply the sticker on the inside of a window and have it facing outwards. These stickers are perfect for store displays or for people to put in their car windows. Remember to consider the application as it will impact the design. A sticker for a car window, for example, should be much simpler in design than one for a shop window. With the latter, people can stop to look at it better, but with the former, this isn’t always the case and to get the greatest degree of exposure, you want people to get the message quickly. Reflective Stickers If you really want everyone to see your stickers, then reflective stickers are a great option. Printed on top-quality reflective material, they come with a really nice shine and glimmer that will undoubtedly draw eyes. They also make great giveaways because they have a high perceived value. Plus, people will be enchanted to receive such amazing-looking stickers and are more likely to display them on their personal belongings. This, in turn, acts as an endorsement for your brand, and no marketing is quite as effective as word-of-mouth marketing. And there’s also the fact that anyone who sees them will want some of their own. Sticker Sheets Sticker sheets are sheets of kiss-cut stickers. In other words, a large sheet with multiple stickers. These are great for a wide range of applications, but especially when you have to remove and apply a lot of stickers. Die-cut stickers are great but removing the backing paper can sometimes be a pain. Conversely, separating stickers from a sheet is much easier and faster. So, if you’re printing labels or envelope seals or pretty much anything that you have to remove in a large quantity, then sticker sheets are your best bet. They also make great giveaways since you can have multiple designs on the same sheet. This is a great way to give out sets of different stickers to people while making sure they’re protected. The world of stickers is certainly a very diverse one, but pretty much all of these stickers are a great option if you’re looking for an engaging marketing approach that won’t cost you an arm and a leg. So, whether you want to let more people know about your brand, or need to advertise a special promotion, or are simply looking for a great but inexpensive way to reward your customers and build loyalty, then custom stickers are definitely your best bet.
Learn moreHow Colleges and Universities Can Use Custom Stickers
Custom stickers have a wide range of uses because of their perceived value. People just love stickers, whether they display them on their personal belongings or collect them. In many ways, they allow us to let our inner kids out to play without seeming too childish to those around us. And that’s exactly why colleges and universities can use custom stickers to raise morale and encourage students to support their school, their athletic and sports teams, and much more. They also have a number of practical uses, which make them an even more effective tool for any school. Read on to discover a few ways in which your college or university can use custom stickers. Support the Team Custom stickers are a great way students can show their support for your school’s teams. Whether it’s the football team, the basketball team or the swim team, you can get some really nice stickers printed and hand them out to students so they can show their support. After all, every fan wants a way to show their love for their team, and stickers are a great way to do that. Anything from die-cut stickers to sticker sheets will work. In fact, you can do both. Get sticker sheets printed that feature all your sports teams and athletes for those students who want to support all their school’s athletes. Then print individual die-cut stickers for the same teams and athletes for those students who are more passionate about a particular sport. Regardless of your choice, custom stickers make a great option for you to engage students in your school’s sports and athletic events, while also enabling them to show their support. Parking Permits As we said, custom stickers also have practical uses, and one of those is for student and faculty parking permits. Loose permits can get lost and, with time, can fade. Especially if you get a lot sun in your area. Quality stickers, though, can be attached to windshields, which makes losing them a lot more difficult. In fact, it will take someone losing their car to lose their parking permit, and in that case, the permit really doesn’t matter all that much anymore. Plus, custom stickers are UV resistant, which means it will be a long, long time before they fade. In fact, your students will graduate long before that happens. Special Announcements Though our world is very digital and you likely send announcements out via email or your school’s intranet, you also probably put up printed announcements. After all, you have to make sure no one has an excuse to say they didn’t know, especially when it comes to events. Custom stickers are a great way to make these special announcements and promote any events. You can hand them out to the student body, or display them around the school. Support the School Custom stickers are also a great way to enable your students to show their support for their school. After all, everyone is proud of the institution they attend and they should be allowed to show it. And there’s no better way to do that than with some awesome stickers. Not only can they display them on their personal belongings, but they can also keep them as mementos. It’s a lot of fun looking back and remembering all the amazing moments you experienced in college and university. And stickers are a great keepsake to allow your students to do just that in the future, once they’ve graduated and are out in the real world. Inspire Your Students Stickers can also be great inspirational tools. Get a bunch printed with various inspirational messages, along with your school’s name and logo. You’ll inspire students, raise morale, and really show that you care about them, and will help you build a true community. Furthermore, stickers with inspirational messages also help to spark everything from creativity to critical thinking. So, if you really want to have some of the best students around, then make sure you take advantage of stickers with inspirational quotes on them. Promote the School A great way to promote your school and attract more students is by using custom stickers. Students often get stuck on a few ideas in regards to what they consider acceptable colleges, which can make it challenging to garner their interest if your institution is not on the “short list.” So, to get these students interested, you need to take a more creative approach than the usual posters and mugs. In fact, you have to get a bit more creative and stickers are the perfect way to do that. Instead of just printing stickers with your college’s name on them, add funny but inspirational quotes, for example. Others will be more likely to remember the name of your college if they loved the message on the sticker so much, they stuck it on their laptop. You can even print series of stickers and get kids interested by offering a prize to anyone who collects the whole set. It doesn’t have to be anything significant – it can even be another sticker, though it probably has to be a much more awesome sticker to make it worth it. The key is that by getting the kids involved and interacting with your institution’s brand, they are more likely to want to know more. Plus, taking this “fun” approach will make you more interesting to kids because it shows that your institution is creative and isn’t afraid of out-of-the-box thinking. Custom stickers have a wide range of applications. Whether you are looking to boost morale, inspire loyalty, or just give students a fun way to support their team and/or school, custom stickers are the way to go. Besides being cost-effective, they allow for a lot of creative freedom, which makes them even more valuable. After all, the sky really is the limit when it comes to how colleges and universities can use stickers for their students. All you have to do is think a little outside of the box for maximum impact.
Learn more5 Ways to Use Custom Outdoor Stickers
Stickers are a lot of fun for both children and adults. They let us express ourselves, support things we care about, and are a great way to mark important milestones. Now, thanks to amazing outdoor stickers that are durable and weatherproof, you can be even more creative, both in your personal life as well as your professional life. Take Your Yard from Drab to Fab Some people just don’t have that famed green thumb, while others simply don’t have the time necessary to do more than grow grass in their yards. But that doesn’t mean you can’t take your yard from drab to fab with outdoor stickers. You can use everything from your fence to the walls of your house to apply stickers and decorate your yard. And since stickers are budget friendly, the sky’s the limit. You can create an entire scene on your fence, or put up your favorite comic book characters. And the best part? Your decorative stickers will be just as colorful and fun in the middle of winter, when everything looks so drab and gray. Except your yard. It will be just as cheerful and colorful as it is in the middle of summer, when all the flowers are in full bloom. Personalize Your Sports Equipment For the more athletic among us, outdoor stickers are a great way to personalize everything from your skis and snowboard to your canoe and mountain bike. They are durable and can take a beating without suffering, even in the harshest conditions. So, instead of sticking with the same designs that come with your sports gear from the factory, you can get a lot more creative. You can go with anything, from inspirational messages to ownership stickers. Go with anything from simple rectangle stickers to die-cut stickers, and any design you want to show the world how creative you can be. Belong to a team? Even if it’s an amateur team, you can still get your logo and name printed and then apply it to your equipment to proudly proclaim your membership. And since stickers are budget-friendly, you can easily get stickers made for your entire team. You’ll look more like a team without having to spend a fortune to do it. Spruce Up Kids’ Play Areas Outdoor kids’ play areas are already pretty cheerful, but that doesn’t mean you can’t take things a step further. Stickers are a great way to spruce up any area, but they’re even better for kids because the only limit is your imagination. Opt for cartoon characters or their favorite superheroes. And if you have more than one child with differing tastes, you can assign each of them a specific area of their own and have them decide what they want to put up. The best part is that stickers are cost-effective so you can change them easily whenever their tastes change. After all, your sweet five-year old daughter might love princesses but when she turns seven or eight, she might suddenly find herself enamored with other cartoon characters, like Ferdinand the bull. Thankfully, with stickers, you can just replace the designs easily and without breaking the bank to do it. Or, just to be on the safe side since kids’ tastes are pretty mercurial, you can add Ferdinand to the décor, alongside Jasmine, Belle, Ariel, Snow White and so on. Ferdinand does love his flowers, after all, and we’re sure the princesses will appreciate his delicate sensibilities. Outdoor Advertising on a Budget As we said, outdoor stickers are great for your personal life, but they can be just as amazing for businesses. Outdoor advertising can get pretty expensive, regardless of whether you go with digital displays or static signage like billboards. However, outdoor stickers are a great way to get our brand out there on a budget. You can put them up almost everywhere, whether it’s on walls, telephone poles, windows, in bus stations or in subway stations. Just make sure your design is eye-catching since you’ll be competing with lots of other advertising. And don’t forget to add your website. Or, you could make it even easier for your target audience and include a QR code so all they have to do to find out more about you is point their phone at your sticker. Get Your Brand on Vehicles People still love putting stickers on their vehicles, which is a great opportunity for your brand. Bumper stickers get a lot of exposure, especially when you consider how much time people spend at traffic lights. After all, there’s not a lot to do while waiting for the lights to change, which means they’ll be studying your bumper sticker. There’s another advantage to these stickers. When someone puts your brand on something so personal and so important to them, like their car, it means that they really do support and endorse your brand. It acts like a form of word-of-mouth advertising. So, when someone affixes your sticker to their bumper, they’re basically saying: I use this brand and I think they’re awesome. And other people are going to take notice. They’ll also be much more likely to test your brand because of it. Why Stickerbeat Stickers? We us 3M Scotchcal Graphic Film for all our sticker products. It’s the highest quality vinyl in the industry, and is reputed for it’s high level of durability. It can withstand even the harshest conditions. We also use UV-resistant inks, which means that your stickers won’t fade within a few months of exposure to sunlight. In fact, your stickers will look beautiful and glossy for years. In other words, with Stickerbeat, your imagination is the only limit because all our stickers can be used outdoors. So, whether you want to increase your brand’s exposure, advertise a new service, improve the look of your yard, make your kids happy, or add a touch of your own personality to your sports equipment, you can easily pull it off with any of our stickers. In fact, since we have such competitive prices, you can probably do all of the above and much more. Just let your imagination fly.
Learn morePersonalize Your Easter Eggs Custom Stickers
Easter is just around the corner and we all know what that means: Easter egg decorating! Some of us love to get creative with our Easter eggs, but for some people it can be complicated, especially if you have kids. You have to come up with awesomely creative ideas while also letting your kids in on the action. If your kids are young, letting them near the dye might not be the wisest choice. But that doesn’t mean you can’t let them in on the action. Sticker sheets are an amazing solution because you can personalize your eggs while also allowing your kids to have fun without all the mess. Personalized Sticker Sheets for Awesome Easter Eggs Sticker sheets are… well, sheets of stickers. The really cool thing is that they are really affordable while allowing you to get really creative with the designs. And they don’t all have to be the same. In fact, each sticker can be different, allowing you to really go all out. Do your kids love the X-Men, or the Avengers, or some other cartoon or movie characters? Then get a bunch of stickers made with their favorites. In fact, why not let them choose which ones? Or instead of actual characters, you can go with their symbols, like Captain America’s shield or Batman’s bat signal. Maybe your kids aren’t into comics at all. Maybe they’re at that stage in life where dinosaurs fascinate them, or they just like lots of colors. Print dinosaur stickers, or even rainbow stickers, and let them apply to their heart’s content. Or maybe it’s not about your kids. Maybe you just want to have some fun and let your inner child out to play. You can be just as creative even if you’re only doing it for yourself. Love Pacific Rim? Print stickers with the Jaegers – or the kaiju if that’s your thing, though they are kind of unpleasant to look at. Adore anything to do with space? You can get custom stickers with planets printed, or supernovas or any other cool astronomical events. The sky really is the limit when it comes to printing sticker sheets to customize your egg decorating. Personally, we love Marvel so we’re going to have lots of Captain America, Winter Soldier, Thor, Iron Man, and Black Widow eggs. Custom Sticker Sheets for Clean Family Fun Holidays are all about family, and Easter gives us some great opportunities to get everyone in on the fun. However, dye and young kids are usually not a good mix. Somehow, the dye seems to end up everywhere other than where it’s supposed to go, namely on the eggs. One year, we spent more time washing the kids than actually celebrating Easter, because they thought the colors were awesome and wanted to show everyone in the neighborhood. It was funny seeing our kids looking like rainbows – until it was time to clean them up. Yeah, never again. And that’s when we turned to sticker sheets. You can come up with a gazillion creative designs and ideas, as we mentioned previously, and have fun decorating already-dyed eggs with the family. Note that we are placing heavy emphasis on the already dyed part. No need to get the heavy-duty detergent and bleach out, or the stainless steel scrubbers. No need to find creative ways to cover up those odd spots of color on the wall. No need to soak the kids for hours and then spend a few more hours online researching ways to get stubborn dye stains out of clothes without resorting to scissors or the garbage can. With sticker sheets, everyone can get in on the fun of decorating Easter eggs without the hassle of post-dye disaster clean up. Using Sticker Sheets to Make Easter Egg Hunts Even More Engaging Easter egg hunts aren’t just fun, they’re a great way to keep your kids engaged while the adults have a drink and a chat. But you can make the game even more fun for your kids, as well as educational. Instead of just going with fun pictures, you can get sticker sheets printed with the kids’ names, or with various words. Then the kids don’t just have to find the eggs, but they have to find the eggs with their names on them, or an egg with each word and the one who finds the complete set wins. Really, sticker sheets are a great way to liven up Easter for the kids even more. You can use them to devise all sorts of games, including Easter-egg decorating competitions and more. Just let your imagination fly and you’ll have a bunch of happy and busy kids, allowing the adults to enjoy the celebrations as much as the kids. Custom Sticker Sheets Make Amazing Gifts You might be scratching your head, wondering what gifts you can give friends and family this Easter without breaking the bank. Luckily, sticker sheets are a great solution because you can give the people you love an awesome gift that they will enjoy with their own loved ones without it costing you an arm and a leg. And the best part is that you do actually have to put a little thought into the designs, which will make the gift that much more special, even if you didn’t spend a fortune on it. So, take the time to consider what things your friends and family love, and get designs printed accordingly. Then, gift them with the sticker sheets that will allow them to personalize their own eggs and engage in clean fun with their whole family. You won’t be giving them just some stickers – you’ll be gifting them with an amazing experience they’ll never forget. Custom sticker sheets are a great way to personalize your Easter egg decorating efforts, but they also help create an amazing experience. After all, what could be more fun than decorating eggs with your kids, without having to worry about the ensuing disaster that will have you spending hours trying to clean it up?
Learn moreUsing Free Sticker Giveaways for Marketing
Stickers are a tried-and-true form of marketing, though the digital advertising revolution did take the shine off them for a while. You know, that very short period when certain marketers swore that all marketing should be done online and traditional approaches were passé. Companies are wising up, though, as they’ve realized just how well stickers work for marketing purposes, whether they’re looking to increase brand awareness, build customer loyalty, or even to support your digital marketing efforts. Especially seeing as the digital world is full of ads and people are becoming just as ad blind online as they are in the physical world. Below we’ll look at why they work so well and a few ways in which free sticker giveaways can support your marketing strategy. Discover Why Sticker Marketing Works So Well Sticker marketing works extremely well for a number of reasons, including perception, simplicity, endorsement, and more. Stickers and Perception We know that consumers are sick to death of all sorts of advertising and marketing ploys. While many companies have understood the message, there are still plenty who engage in old school hype tactics that consumers despise. So, it shouldn’t be a surprise that people become resistant and often hostile when faced with advertising, which makes selling to them that much harder. Conversely, stickers aren’t considered part of the same category. Even if you get die cut stickers printed with just your logo and nothing else, making it an obvious ad, people won’t be as resistant when you give it to them. Far from it. Instead, they will appreciate the gift, because that’s exactly how they will perceive it: as a gift. Thus, inhibitions and barriers are lowered, making them much more receptive to your message. Stickers Are Simple The message is always simple on stickers. The limited real estate means that you can’t include a ton of text, which consumers love. They don’t want to read an entire treatise on your company. Even flyers often include too much information. Conversely, consumers will definitely appreciate a die-cut sticker with an awesome design and a simple message. Not only will they like it, but retention is also better. Stickers Act As Endorsements People display stickers they like on their personal belongings. When someone else sees the sticker, they automatically know that the person in question supports the brand, which means it’s a form of word-of-mouth slash display advertising. After all, if you are displeased with a brand, you aren’t going to put their sticker on your laptop, for example. This form of word-of-mouth advertising is even more powerful because many more people will actually see the sticker. A customer may or may not refer their friends and family to your brand, and it tends to happen most often when they are asked for a recommendation. With stickers though, they don’t have to put in any effort in advertising your business. Everyone can see they endorse and support your brand. And many more people will see that sticker compared to the number of people you can expect someone to tell about their awesome experience with your company. Stickers Are Cost-Effective Stickers are cost-effective, yet their perceived value is much greater. A consumer won’t think that it might have cost only a few nickels to print a sticker – even less for larger volumes – and throw it out. They are usually too pleased to receive a sticker to even think of assigning a monetary value, which makes stickers that much more powerful. How Free Sticker Giveaways Can Support Your Marketing Strategy There are a slew of ways in which you can use free sticker giveaways to support your marketing strategy. The key to success is to establish your objective, based on which you can devise an effective sticker marketing approach. Increase Brand Awareness If you want to increase brand awareness, the easiest way is to use multiple distribution channels. You can work with complementary businesses and ask them to display your stickers at the counter, for example. You can hire people to distribute them (or work with a specialized distribution company), or you can stand in busy areas and hand them out yourself. The key is to make sure the sticker is attractive and interesting enough to get people to display it on their personal belongings but also to learn more about your brand. Build Customer Loyalty Sending out free stickers to your customers is a great way to build loyalty. Of course, you should include a few stickers with every order they place, but you can also send them at important times throughout the year. For example, sending out Christmas stickers with your logo during the holidays is a great option, as is sending them a special sticker on their birthday. The cost is minimal but the return on investment will be substantial. Increase Customer Engagement You can also significantly improve customer engagement using stickers. Organize a contest where people have to collect stickers and once the collection is complete, they receive a small prize. The prize can be symbolic – even another sticker – but it will raise brand awareness as people talk and exchange stickers in an attempt to complete their collection. And engaged customers will constantly be talking about your brand, both online and offline. This will not only lead to high customer loyalty but will also help to improve brand exposure. It will also be in a way that makes it clear to prospects that these people all endorse your brand, rather than through more traditional advertising approaches. Sticker marketing is highly effective. It works because of how consumers perceive stickers – as something valuable rather than a marketing ploy – but also because people love stickers so much, it’s difficult to claim someone is overwhelmed by receiving too many stickers. Free sticker giveaways are even more effective because you are making your customers and prospects feel special. You’re going out of your way to do something nice for them, and people will automatically want to repay you for such a great experience, usually by making sure they give you their business.
Learn more5 Applications for Die-Cut Stickers
Die cut stickers have a wide range of applications, being as effective for businesses as they are in our personal lives. People love stickers, likely because they allow us to let our inner kids out to play without it being socially unacceptable. And this is precisely why stickers have so many applications. Whether you’re trying to gain more exposure for your new brand, are trying to raise awareness for a cause, or just want to make people happy, you can’t go wrong with die cut stickers. Increase Brand Exposure Sticker marketing is a highly cost-effective and efficient way of increasing brand exposure. It’s also a great way to build customer loyalty on a budget, which really makes die cut stickers a powerful tool for any business. Surprisingly, stickers are one of those things that even if you just print your logo on them, they’ll still be received with pleasure rather than a disdainful snort that you’re trying to advertise. Of course, if you really want to gain serious traction, then get creative and design stickers that your target market will love. Own a pet store? A bunch of custom stickers with cute puppies and kittens will have your target market jumping for joy. Run a pizza place? Take pictures of the different pizzas you make and turn them into stickers. They’ll be fun but will also get your target market drooling every time they look at them. You can even take things a step further and turn it into a competition. Print different designs and get people to collect them. Whoever succeeds in completing the collection can win a prize – which can even be something as simple as another sticker. Raise Awareness for a Cause Are you passionate about saving the earth? Or maybe you’ve dedicated yourself to improving the lives of veterans? Maybe you’ve thrown your all behind the ASPCA. Whatever cause you’re passionate about, die cut stickers are an excellent way to raise awareness and remind people of the importance of what you’re fighting for. Flyers are all well and good, but they usually end up in the garbage. However, people don’t throw away stickers. They have a higher perceived value than a flyer and people tend to keep them. If they’re attractive, or carry messages they agree with, they’ll go as far as to put them on their personal property. So, if you’re trying to save the earth, print stickers with advice on living a greener lifestyle, for example. The more useful stickers are, the more people will take notice of them. And, of course, the more attractive they are, the more likely people are to display them, which is exactly what you want to happen to raise awareness for your cause. It definitely doesn’t hurt that they are highly cost-effective and generate many more impressions than many other forms of marketing. Remind People of an Important Event You’re getting married in a few months, or you’re celebrating your anniversary, or there’s some other important event. You can send out simple invitations, of course, but you can also be a little more creative and send out custom die cut stickers that people can keep as a reminder. Let’s be honest, most people have very hectic lives and remembering an event that’s months away isn’t always easy. Even with all the gadgets that are part of our daily lives. So, instead of relying on someone’s smartphone to remind them of your upcoming event, include a sticker with the invitation. People can then put them on their calendar and will be able to see at a glance that they have an important event to attend. But just in case they don’t have a calendar displayed in their home, make sure to include the date of the event. That way, people can put it up on a whiteboard or some other place, like their fridge, to remind them that your event is definitely one they shouldn’t miss. Party Favors It’s your birthday, or you’re throwing a graduation party, or you’re marking any other important event in your life, and you want to thank the people celebrating with you in some shape or form. Unfortunately, you don’t have a massive budget, so you can’t go all out with party favors. Die cut stickers are the perfect option because they are inexpensive but have a high perceived value. When someone receives stickers as a gift, their inner kid comes out to play, which means they stop thinking of monetary value and just enjoy the moment. So, you can get a bunch of fun die cut stickers printed for very little investment, but everyone will remember your party for years to come, especially since they’ll be displaying those stickers on everything from their laptops to their refrigerators. And no one will be snidely thinking that you’re cheap because they won’t care. They’ll have too much fun. Holiday Gift Packaging You spend every year thinking up the perfect gifts to send out to family and friends for the holidays. Of course, you make them yourself every year because it’s just more fun like that. Last year, you sent out your famous chocolate chip and peanut butter cookies, the year before that it was a homemade sugar scrub, and the year before that it was jam. This year, you’re considering a peppermint brownie mix. But you want to add a little more pizazz to the packaging than previous years, but you don’t have a huge budget. Die cut stickers are the perfect solution. You can get any design you like printed for a very small investment and then apply them to the jars. Even better, instead of sticking them on, just include them as part of the gift and that way people will be able to enjoy the holiday cheer and remember your thoughtful gift long after the holidays are over. Die cut stickers have a wide range of applications. They can be an effective marketing tool for businesses, but can also help raise awareness for important causes without spending a fortune. They can also be used in our personal lives to bring a little extra joy to the people we care about. There are very few things that are quite that versatile, especially considering how cost-effective they are.
Learn moreStickerbeat introduces 3M Scotchcal IJ 35 with Comply Adhesive
Stickerbeat is excited to announce the exclusive use of the 3M Scotchcal graphic film for all of its sticker products. 3M Scotchcal IJ 35 has an expected life performance life of 5 years indoor and outdoor. The premium film is the perfect choice for short to long term indoor/outdoor promotional graphics. Why 3M? 3M is the leader in the graphic film industry. Our customers have been asking for a more durable and longer lasting sticker that can be used both indoors and out. So, whether your sticker will be used on equipment for the outdoors or as a giveaway for a self-promo, rest assured Stickerbeat will print it on 3M Scotchcal. the best news of all: our entire price line will remain the same. How will you know you're getting 3M? The back of the sticker will have a 3M brand marking on it. You will also see the air release channels in the vinyl that will allow you to reposition the stickers and activate with pressure for better adhesion. Effective immediately all new orders will be produced with 3M Scotchcal. The best vinyl at the same prices. Stickerbeat
Learn more10 Trade Show Giveaway Ideas
The best trade show giveaways will attract attendees to your exhibit, help generate leads, and keep your marketing message fresh for those leads long after the event. Your main objective should be to choose promotional giveaways that effectively communicate your brand message and identity, as well as your capabilities. Always make sure that the items you select align effectively with the image you want your company to project. Also, to get the most mileage out of your marketing giveaways, it’s a good idea to choose something practical that people will use long after the show. Read on for 10 ideas to help you get started. Stickers Stickers make amazing tradeshow giveaways because people love them. You can get away with giving out die-cut stickers with your logo and people won’t perceive them as advertising. In fact, they’ll be really happy. Of course, if you take things a step further and get die-cut stickers with inspirational quotes or practical ones, like calendar stickers, your booth will receive a constant stream of traffic. All you have to do is be a little creative and you can generate a ton of leads using stickers without spending too much money, which is always a positive. Portable USB Charger Though they’re at a trade show, that doesn’t mean attendees aren’t still connected to the office and working while they’re there. Of course, all that communication will run their battery down pretty quick. If you’re handing out portable USB chargers as your custom giveaways, you can be certain people will be rushing to your booth to get one of their own. Not only will they find it useful while they’re at the trade show, but it will soon become a vital part of their lives because these chargers can charge a wide range of devices. And being able to charge their phone no matter where they are is something everyone can appreciate. The cool thing is that USB chargers are not all that expensive, but they have a significant impact at a trade show because of how useful they are. They’ll definitely help you set yourself apart. Microfiber Cloth A soft microfiber cloth is one of the best trade show promotional items because it can be easily customized and is extremely versatile. From wiping sunglasses to cleaning laptop screens, these cloths will get a lot of usage both during and after the trade show. You can pick the size, the shape, the edging, and even the packaging of the cloth to really set yourself apart. If you want to really impress, then make sure to add an imprint with your logo and message right to the cloth. Reusable Bags or Totes Supermarkets sell reusable bags or totes, often with their branding right on them. And people are happy to pay. Imagine if you were giving them away at a trade show. You’d have a lot of people visiting your booth, of course. Now, reusable bags aren’t a new idea, but you’d be surprised how few companies actually opt for them as their promotional giveaways. And that’s sad because they really are some of the best trade show giveaways. People will use them to haul along all the other promotional gifts they receive, which means the whole trade show will see your brand. And after the show, many people hang on to them to use when they go grocery shopping, or even when they go on a picnic or anywhere else they need to carry stuff. To get the most mileage out of a reusable tote, you definitely want to brand it with your logo, but it’s also a good idea to get a little more creative and use a nice picture or cartoon to make it more attractive. At the same time, don’t overdo it. Not many people want to carry around a Jackson Pollock painting. Care Packages Trade show attendees spend a lot of time on their feet, and one way to draw a crowd is to provide a care package branded with your logo that comes with everything someone would need from aspirins and snacks to a pen and notepad. Of course, make sure to include a branded USB with your company information. Branded Apparel Any type of clothing with printed with your logo is an excellent idea. T-shirts, hoodies, and ball caps are all great ideas because people will wear them. So, not only will the person who received the T-shirt be reminded of your brand, but they’ll also be a walking advertisement for you when they go out wearing your T-shirt. Screen Cleaner Smaller than a microfiber cloth, a dedicated screen cleaner in a handy carrying case is an ideal option because people will keep it with them at all times. Phone screens, laptop screens, and even desktop screens get dirty and people will appreciate having something on hand they can quickly clean them off with. Portable Mini Speaker Portable mini speakers allow people to listen to music, their favorite podcasts, audio books and more wherever they are. Yes, headphones are also an option, but sometimes you just want to relax and headphones can get uncomfortable after a while. Giving out portable mini speakers featuring your logo is a great option because people will use them, and display them while doing so. From a hotel room, to their office or bedroom, you’ll get a lot of marketing mileage out of these awesome giveaways. Reusable Water Bottles Reusable water bottles are a great option because they can be easily branded and are really popular. With the increased focus on living healthy lifestyles as well as on going green, these bottles will be extremely popular at any trade show. Plus, people will carry them around constantly, which will significantly increase your brand exposure. Reusable bottles have a long life as well, so you’ll get a lot of promotional mileage out of them even long after the show has ended. Travel Mugs We are a society that practically lives on caffeine and a handy dandy travel mug makes the perfect giveaway because people are going to hang on to them like they are gold. They’ll carry them around the trade show, generating even more traffic for your booth, but they’ll also use them after the show, helping to increase brand exposure. Remember, people pay money for travel mugs, even branded ones – think Starbucks – so if you’re giving away something like that for free, you can be certain everyone at the trade show will stop by your booth. The best trade show giveaways are things people will find useful even after the show and that aren’t being handed out by all and sundry. Pens, keychains, USB sticks, mousepads, and candy will probably be available at 90% of the booths, so if you want to stand out, generate more leads, and make sure people remember your brand, do something different.
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