Stickerbeat Blog: Tips, Ideas & Inspiration for Stickers and More
The Diverse Universe of Custom Stickers
Custom stickers have a wide range of applications, whether you’re looking to increase brand exposure, build customer loyalty, or are simply looking for the cost-effective and highly engaging form of marketing for your brand. However, the universe of stickers is highly diverse, and if you aren’t sure what they immobile, it can be difficult to choose the best option for your brand. Below you’ll find some of the most common types of stickers, along with a quick look at what they can be used for and their benefits. Die Cut Stickers Die cut stickers preacher custom shapes as they are cut out along the outline of the design, all the way through the backing paper as well. They can be used for any application and make great giveaways. The main advantage of these types of stickers is they tend to stand out and also have a higher perceived value. They also look great and tend to draw the eye more than other types of stickers, especially if you have a unique design. Geometric Stickers Geometric stickers come in a variety of shapes. They can be round, square, rectangular, oval and so on. They tend to have more space for your design but are still interesting enough to draw the eye. Like die cut stickers, they can be used in a wide range of applications, but they’re especially great when you have a more complex message you want to deliver. Lots of room means your message can be more extensive. However, don’t go overboard because you still want to grab people’s attention and keep it. An overly complex message will do the opposite. Bumper Stickers Bumper stickers are specifically designed to go on cars. They’re weather- and UV-resistant and tend to stand up to harsher environmental conditions quite well. These make a great option for brand exposure, but they’re not that great for complicated messages because the distance is a consideration. After all, if you’re using tiny writing on a bumper sticker, you can’t really expect anyone to see it properly. Remember that bumper stickers can get you a whole lot of exposure – quite a bit more than other types of stickers simply because of where they’re applied. After all, a vehicle tends to get around and be seen by many more eyes than a laptop or backpack, for example. However, to get the most bang for your back, make sure the text is easy to read from a distance and that the design draws the eye without being overly complicated. The simpler it is, the less time someone needs to look at it to get it, which is exactly what you want considering that most people will see it in traffic. Kiss Cut Stickers Kiss cut stickers are sort of like die cut stickers in the sense that the sticker itself is cut out along the outline of the design, but the cut doesn’t go all the way through and the backing paper remains intact. These are a great option for stickers with highly delicate edges that won’t stand up well to a lot of “manhandling” as the backing paper will protect them. Like die cut stickers, they can be used for virtually anything from promoting your brand to supporting your favorite sports team. Clear Stickers Clear stickers are printed on clear vinyl, which makes them excellent for putting on windows or glass walls. The design can be printed on the front or the back, depending on your needs. In other words, you can apply the sticker on the inside of a window and have it facing outwards. These stickers are perfect for store displays or for people to put in their car windows. Remember to consider the application as it will impact the design. A sticker for a car window, for example, should be much simpler in design than one for a shop window. With the latter, people can stop to look at it better, but with the former, this isn’t always the case and to get the greatest degree of exposure, you want people to get the message quickly. Reflective Stickers If you really want everyone to see your stickers, then reflective stickers are a great option. Printed on top-quality reflective material, they come with a really nice shine and glimmer that will undoubtedly draw eyes. They also make great giveaways because they have a high perceived value. Plus, people will be enchanted to receive such amazing-looking stickers and are more likely to display them on their personal belongings. This, in turn, acts as an endorsement for your brand, and no marketing is quite as effective as word-of-mouth marketing. And there’s also the fact that anyone who sees them will want some of their own. Sticker Sheets Sticker sheets are sheets of kiss-cut stickers. In other words, a large sheet with multiple stickers. These are great for a wide range of applications, but especially when you have to remove and apply a lot of stickers. Die-cut stickers are great but removing the backing paper can sometimes be a pain. Conversely, separating stickers from a sheet is much easier and faster. So, if you’re printing labels or envelope seals or pretty much anything that you have to remove in a large quantity, then sticker sheets are your best bet. They also make great giveaways since you can have multiple designs on the same sheet. This is a great way to give out sets of different stickers to people while making sure they’re protected. The world of stickers is certainly a very diverse one, but pretty much all of these stickers are a great option if you’re looking for an engaging marketing approach that won’t cost you an arm and a leg. So, whether you want to let more people know about your brand, or need to advertise a special promotion, or are simply looking for a great but inexpensive way to reward your customers and build loyalty, then custom stickers are definitely your best bet.
Learn moreHow Colleges and Universities Can Use Custom Stickers
Custom stickers have a wide range of uses because of their perceived value. People just love stickers, whether they display them on their personal belongings or collect them. In many ways, they allow us to let our inner kids out to play without seeming too childish to those around us. And that’s exactly why colleges and universities can use custom stickers to raise morale and encourage students to support their school, their athletic and sports teams, and much more. They also have a number of practical uses, which make them an even more effective tool for any school. Read on to discover a few ways in which your college or university can use custom stickers. Support the Team Custom stickers are a great way students can show their support for your school’s teams. Whether it’s the football team, the basketball team or the swim team, you can get some really nice stickers printed and hand them out to students so they can show their support. After all, every fan wants a way to show their love for their team, and stickers are a great way to do that. Anything from die-cut stickers to sticker sheets will work. In fact, you can do both. Get sticker sheets printed that feature all your sports teams and athletes for those students who want to support all their school’s athletes. Then print individual die-cut stickers for the same teams and athletes for those students who are more passionate about a particular sport. Regardless of your choice, custom stickers make a great option for you to engage students in your school’s sports and athletic events, while also enabling them to show their support. Parking Permits As we said, custom stickers also have practical uses, and one of those is for student and faculty parking permits. Loose permits can get lost and, with time, can fade. Especially if you get a lot sun in your area. Quality stickers, though, can be attached to windshields, which makes losing them a lot more difficult. In fact, it will take someone losing their car to lose their parking permit, and in that case, the permit really doesn’t matter all that much anymore. Plus, custom stickers are UV resistant, which means it will be a long, long time before they fade. In fact, your students will graduate long before that happens. Special Announcements Though our world is very digital and you likely send announcements out via email or your school’s intranet, you also probably put up printed announcements. After all, you have to make sure no one has an excuse to say they didn’t know, especially when it comes to events. Custom stickers are a great way to make these special announcements and promote any events. You can hand them out to the student body, or display them around the school. Support the School Custom stickers are also a great way to enable your students to show their support for their school. After all, everyone is proud of the institution they attend and they should be allowed to show it. And there’s no better way to do that than with some awesome stickers. Not only can they display them on their personal belongings, but they can also keep them as mementos. It’s a lot of fun looking back and remembering all the amazing moments you experienced in college and university. And stickers are a great keepsake to allow your students to do just that in the future, once they’ve graduated and are out in the real world. Inspire Your Students Stickers can also be great inspirational tools. Get a bunch printed with various inspirational messages, along with your school’s name and logo. You’ll inspire students, raise morale, and really show that you care about them, and will help you build a true community. Furthermore, stickers with inspirational messages also help to spark everything from creativity to critical thinking. So, if you really want to have some of the best students around, then make sure you take advantage of stickers with inspirational quotes on them. Promote the School A great way to promote your school and attract more students is by using custom stickers. Students often get stuck on a few ideas in regards to what they consider acceptable colleges, which can make it challenging to garner their interest if your institution is not on the “short list.” So, to get these students interested, you need to take a more creative approach than the usual posters and mugs. In fact, you have to get a bit more creative and stickers are the perfect way to do that. Instead of just printing stickers with your college’s name on them, add funny but inspirational quotes, for example. Others will be more likely to remember the name of your college if they loved the message on the sticker so much, they stuck it on their laptop. You can even print series of stickers and get kids interested by offering a prize to anyone who collects the whole set. It doesn’t have to be anything significant – it can even be another sticker, though it probably has to be a much more awesome sticker to make it worth it. The key is that by getting the kids involved and interacting with your institution’s brand, they are more likely to want to know more. Plus, taking this “fun” approach will make you more interesting to kids because it shows that your institution is creative and isn’t afraid of out-of-the-box thinking. Custom stickers have a wide range of applications. Whether you are looking to boost morale, inspire loyalty, or just give students a fun way to support their team and/or school, custom stickers are the way to go. Besides being cost-effective, they allow for a lot of creative freedom, which makes them even more valuable. After all, the sky really is the limit when it comes to how colleges and universities can use stickers for their students. All you have to do is think a little outside of the box for maximum impact.
Learn morePersonalize Your Easter Eggs Custom Stickers
Easter is just around the corner and we all know what that means: Easter egg decorating! Some of us love to get creative with our Easter eggs, but for some people it can be complicated, especially if you have kids. You have to come up with awesomely creative ideas while also letting your kids in on the action. If your kids are young, letting them near the dye might not be the wisest choice. But that doesn’t mean you can’t let them in on the action. Sticker sheets are an amazing solution because you can personalize your eggs while also allowing your kids to have fun without all the mess. Personalized Sticker Sheets for Awesome Easter Eggs Sticker sheets are… well, sheets of stickers. The really cool thing is that they are really affordable while allowing you to get really creative with the designs. And they don’t all have to be the same. In fact, each sticker can be different, allowing you to really go all out. Do your kids love the X-Men, or the Avengers, or some other cartoon or movie characters? Then get a bunch of stickers made with their favorites. In fact, why not let them choose which ones? Or instead of actual characters, you can go with their symbols, like Captain America’s shield or Batman’s bat signal. Maybe your kids aren’t into comics at all. Maybe they’re at that stage in life where dinosaurs fascinate them, or they just like lots of colors. Print dinosaur stickers, or even rainbow stickers, and let them apply to their heart’s content. Or maybe it’s not about your kids. Maybe you just want to have some fun and let your inner child out to play. You can be just as creative even if you’re only doing it for yourself. Love Pacific Rim? Print stickers with the Jaegers – or the kaiju if that’s your thing, though they are kind of unpleasant to look at. Adore anything to do with space? You can get custom stickers with planets printed, or supernovas or any other cool astronomical events. The sky really is the limit when it comes to printing sticker sheets to customize your egg decorating. Personally, we love Marvel so we’re going to have lots of Captain America, Winter Soldier, Thor, Iron Man, and Black Widow eggs. Custom Sticker Sheets for Clean Family Fun Holidays are all about family, and Easter gives us some great opportunities to get everyone in on the fun. However, dye and young kids are usually not a good mix. Somehow, the dye seems to end up everywhere other than where it’s supposed to go, namely on the eggs. One year, we spent more time washing the kids than actually celebrating Easter, because they thought the colors were awesome and wanted to show everyone in the neighborhood. It was funny seeing our kids looking like rainbows – until it was time to clean them up. Yeah, never again. And that’s when we turned to sticker sheets. You can come up with a gazillion creative designs and ideas, as we mentioned previously, and have fun decorating already-dyed eggs with the family. Note that we are placing heavy emphasis on the already dyed part. No need to get the heavy-duty detergent and bleach out, or the stainless steel scrubbers. No need to find creative ways to cover up those odd spots of color on the wall. No need to soak the kids for hours and then spend a few more hours online researching ways to get stubborn dye stains out of clothes without resorting to scissors or the garbage can. With sticker sheets, everyone can get in on the fun of decorating Easter eggs without the hassle of post-dye disaster clean up. Using Sticker Sheets to Make Easter Egg Hunts Even More Engaging Easter egg hunts aren’t just fun, they’re a great way to keep your kids engaged while the adults have a drink and a chat. But you can make the game even more fun for your kids, as well as educational. Instead of just going with fun pictures, you can get sticker sheets printed with the kids’ names, or with various words. Then the kids don’t just have to find the eggs, but they have to find the eggs with their names on them, or an egg with each word and the one who finds the complete set wins. Really, sticker sheets are a great way to liven up Easter for the kids even more. You can use them to devise all sorts of games, including Easter-egg decorating competitions and more. Just let your imagination fly and you’ll have a bunch of happy and busy kids, allowing the adults to enjoy the celebrations as much as the kids. Custom Sticker Sheets Make Amazing Gifts You might be scratching your head, wondering what gifts you can give friends and family this Easter without breaking the bank. Luckily, sticker sheets are a great solution because you can give the people you love an awesome gift that they will enjoy with their own loved ones without it costing you an arm and a leg. And the best part is that you do actually have to put a little thought into the designs, which will make the gift that much more special, even if you didn’t spend a fortune on it. So, take the time to consider what things your friends and family love, and get designs printed accordingly. Then, gift them with the sticker sheets that will allow them to personalize their own eggs and engage in clean fun with their whole family. You won’t be giving them just some stickers – you’ll be gifting them with an amazing experience they’ll never forget. Custom sticker sheets are a great way to personalize your Easter egg decorating efforts, but they also help create an amazing experience. After all, what could be more fun than decorating eggs with your kids, without having to worry about the ensuing disaster that will have you spending hours trying to clean it up?
Learn moreDie Cut Stickers vs Sticker Sheets: Which Option Is Better for You?
You know stickers are valuable promotional tools. You know you can get whatever design you like, and whatever size you prefer. But now you have a problem. You’re not sure whether to opt for die cut stickers or sticker sheets. In fact, you’re not even sure of the difference between them. In this article, we’ll look at the two types of stickers, as well as when to use them. Understanding the Difference Between Die Cut Stickers and Sticker Sheets Sticker sheets are, as their name pretty clearly states, sheets with multiple stickers on them. These sheets can feature all the same sticker or multiple sticker designs, depending on your preference. Essentially, what happens is that the designs are printed on a sheet, and then, when the cut is made, it’s only made through the sticker itself and not all the way through to the backing. So, what you end up with is a rectangular sheet of backing material and vinyl on which the stickers have been printed, and only the latter has been scored so you can peel the individual stickers off the sheet. This type of cut is referred to as a kiss cut, seeing as the blades only lightly “kiss” the vinyl, and don’t go all the way through. They can be cut to any shape you choose, including along the contour of the design if it’s not a standard shape. Conversely, die cut stickers have been cut out of the sheet completely, usually along the contour of the design but they can also be cut out as standard geometric shapes, if you prefer. These tend to be slightly more expensive than sticker sheets, but are great at making an impact. How to Decide Between Sticker Sheets and Die-Cut Stickers In terms of which one is better, the fact is that it depends on the situation. Sticker sheets are more suited to some applications, while for others, die-cut stickers are more appropriate. Determine the Application The first step in figuring out whether to get die-cut stickers or sticker sheets is to determine what you’ll be using them for. Below you’ll find a few examples. Package and Product Stickers If you are going to be using the stickers to put on your packages when shipping to customers, then you’re probably better off with sticker sheets. It’s a more cost-effective option and since you won’t be handing them out individually, it doesn’t matter how many stickers are on a single sheet. Keep in mind that they don’t have to be identical to one another, so even if each label has a custom message on it, you can still get them on sheets. Another advantage to sticker sheets is the ease with which you can peel them off the sheet. It might not seem like a big deal, but if you have a large number of packages to brand, anything that makes it easier and less time-consuming definitely helps. Stickers for Customers When you’re giving out stickers to your customers, you should probably stick to die-cut stickers, even if you are sending more than one. Yes, a sticker sheet would be more efficient if you are sending out a few stickers to each customer, but the fact is that die-cut stickers look more professional. The last thing you want to do is to make your customers think you’re cheap. So, investing in die-cut stickers is definitely more beneficial to your reputation in the long run. Plus, if you sent multiple die-cut stickers, your customers can also hand them out to friends and family, further promoting your brand. If you take the sticker sheet route, this would be a lot more difficult for your customers to do, meaning you’d be missing out on a valuable promotional opportunity. Remember, you want to make it as easy as possible for your customers to be your advocates and recommend you to their friends and family, so send them die-cut stickers. Promotional Stickers If you will be putting up promotional stickers in your area, or at an event, you’ll probably want to go with sticker sheets. Once again, it saves time as peeling them off is much easier. Furthermore, it’s a lot easier to transport 500 stickers, for example, when they are still attached to a sheet, than when they are loose. There’s also less of a chance of losing them because it’s easier to notice a whole sheet flying off than it is a 2”x2” sticker. Consider the Design When deciding between die-cut stickers and sticker sheets, you also have to take into account the design. If it’s a very delicate design with lots of “bits” sticking out, a contour die-cut sticker might not be the best option because it’s easier for those areas to get damaged. For example, if you have a ribbon waving in the wind, it’s more likely to get bent or even torn off, despite the additional strength the backing material provides. However, when the same sticker is on a sheet, it won’t be exposed so there’s less of a chance of accidents happening. Don’t Forget Your Budget Budget is certainly a consideration, despite how cost-effective stickers are in general. So, if you are sending out multiple stickers to your customers, you might opt for a sticker sheet as it will be slightly cheaper. However, remember that you’ll be missing out on a great opportunity to increase brand awareness because your customers won’t be able to hand out stickers to other people. Plus, there’s also the risk that you’ll seem cheap. It’s often a better idea to get fewer die-cut stickers than opting for sticker sheets when trying to make your customers feel special. Die-cut stickers and sticker sheets are both popular options, but the approach you choose really depends on your circumstances and how those stickers will be used. In some cases, a die-cut sticker is mandatory if you want to put your best foot forward and really impress your customers. In other situations, like when you have 300 packages of your homemade cookies to brand, you want to go for sticker sheets to make your life easier.
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